24 \\ Struggling with Local Marketing? Here’s How to use Facebook Groups to Boost Organic Reach

1
00:00:00,000 --> 00:00:03,180
Go in and be a human. Don't go
in and be a bot. You know,

2
00:00:03,240 --> 00:00:07,140
people hear so much AI nowadays
that they're just dying for

3
00:00:07,140 --> 00:00:10,980
human connection online. It's
time to make social, social

4
00:00:10,980 --> 00:00:14,100
again. So be social. Go in there
and be a human and start those

5
00:00:14,100 --> 00:00:15,000
conversations.

6
00:00:20,400 --> 00:00:24,090
Welcome to Social Media for
Small Businesses. Are you ready

7
00:00:24,090 --> 00:00:27,900
to turn social media into a
powerful marketing funnel that

8
00:00:27,900 --> 00:00:30,870
drives growth, connects
authentically with your audience

9
00:00:30,900 --> 00:00:35,070
and boosts sales? I'm Cheyanne
Cleyman, social media strategist

10
00:00:35,100 --> 00:00:39,510
and agency owner here to help
you transform your social media

11
00:00:39,540 --> 00:00:43,530
into a tool for measurable
results. Each episode, you'll

12
00:00:43,530 --> 00:00:47,460
get actionable strategies, real
life examples and proven

13
00:00:47,460 --> 00:00:51,960
techniques to grow your brand
and make an impact. So, grab a

14
00:00:51,960 --> 00:00:55,980
notebook and pen. It's time to
make social media work for you.

15
00:01:02,980 --> 00:01:07,150
I am so excited about today's
episode because I like to look

16
00:01:07,150 --> 00:01:10,570
at it as a warm up. I have one
of my really near and dear

17
00:01:10,600 --> 00:01:14,440
Business Boss Babes coming on in
a few weeks who is an expert on

18
00:01:14,440 --> 00:01:19,060
this topic. And this is my way
of getting you guys a head start

19
00:01:19,060 --> 00:01:23,530
and getting you focused and
excited about building Facebook

20
00:01:23,530 --> 00:01:26,680
groups. If you're a small
business trying to attract local

21
00:01:26,680 --> 00:01:30,370
customers, Facebook Groups truly
are the way to go. They're one

22
00:01:30,370 --> 00:01:33,490
of the most powerful and
honestly underrated marketing

23
00:01:33,490 --> 00:01:37,540
tools out there. But here's the
thing, most businesses either

24
00:01:37,570 --> 00:01:41,440
one, ignore them completely, or
they spam them with promotions

25
00:01:41,440 --> 00:01:46,390
which either gets them ignored
or even banned. Facebook Jail

26
00:01:46,390 --> 00:01:46,780
,anyone?

27
00:01:47,470 --> 00:01:50,440
Well, in this episode, I'm going
to show you how to use Facebook

28
00:01:50,440 --> 00:01:53,440
groups the right way, how to
find them to amplify your

29
00:01:53,440 --> 00:01:57,010
business, how to help you find
the best ones for your business.

30
00:01:57,040 --> 00:02:01,300
Engage without being salesy and
turn group members into paying

31
00:02:01,300 --> 00:02:04,240
customers. When my guest comes
on in a few weeks, you're going

32
00:02:04,240 --> 00:02:08,170
to find out how to officially
launch your own Facebook group

33
00:02:08,170 --> 00:02:11,650
and how to turn that also into
paying customers. So if you've

34
00:02:11,650 --> 00:02:15,400
been struggling to grow locally,
this strategy is going to be a

35
00:02:15,430 --> 00:02:19,990
game changer. Plus, I'll share
how we help our clients use

36
00:02:19,990 --> 00:02:23,200
Facebook groups as a part of our
engagement strategy at Kuleana

37
00:02:23,200 --> 00:02:27,640
Connect. So basically, this
episode is jam packed, so let's

38
00:02:27,640 --> 00:02:30,880
get to it. Let's dive in. Go
ahead, get out your favorite

39
00:02:30,880 --> 00:02:33,610
notebook or your notes on your
phone, and let's get ready to

40
00:02:33,610 --> 00:02:34,000
grow.

41
00:02:34,000 --> 00:02:36,370
So, in the opening of this
episode, you may have heard me

42
00:02:36,370 --> 00:02:40,300
say local, right? Because
Facebook groups really are a

43
00:02:40,300 --> 00:02:43,930
local marketing gold mine. But I
do want to make sure I preface

44
00:02:43,930 --> 00:02:46,960
and say that Facebook groups can
work for you no matter where

45
00:02:46,960 --> 00:02:50,080
you're at. For instance, my
husband and my company is

46
00:02:50,110 --> 00:02:53,800
nothing to do with being local.
We work remote, and we can help

47
00:02:53,800 --> 00:02:57,400
businesses all over the world so
and we have found some of our

48
00:02:57,400 --> 00:03:01,450
best clients and some of our
just best people to connect and

49
00:03:01,450 --> 00:03:04,540
collaborate with even some of
our top referral partners in

50
00:03:04,540 --> 00:03:07,750
Facebook groups. So don't knock
it until you try it. And even if

51
00:03:07,750 --> 00:03:11,920
you don't specifically market to
a local market, this can still

52
00:03:11,920 --> 00:03:14,440
be for you. But today I'm going
to dive into both, and I'm going

53
00:03:14,440 --> 00:03:17,020
to focus a lot on how,
especially if you're a brick and

54
00:03:17,020 --> 00:03:19,630
mortar business or you're
someone, say, like a realtor,

55
00:03:19,630 --> 00:03:22,600
where location, location,
location really counts. Why

56
00:03:22,600 --> 00:03:26,020
Facebooks are probably your
missing link to connecting with

57
00:03:26,020 --> 00:03:28,420
your audience and your ideal
customers online.

58
00:03:28,450 --> 00:03:31,570
So Facebook itself, right? We're
gonna do a little Facebook one

59
00:03:31,570 --> 00:03:35,770
on one. It actually prioritizes
groups in the algorithm because

60
00:03:35,800 --> 00:03:38,980
they foster community and
connection. And so what does

61
00:03:38,980 --> 00:03:42,130
that mean to Facebook? Well, it
means that just keeping it real

62
00:03:42,130 --> 00:03:45,820
blunt, it keeps you, groups keep
you the most on their app,

63
00:03:45,820 --> 00:03:49,600
right? So they are going to push
those out the most because they

64
00:03:49,600 --> 00:03:53,350
want you on there. They want you
using their platform. So that

65
00:03:53,350 --> 00:03:56,680
means that inside of the groups,
right? Like, what does this mean

66
00:03:56,680 --> 00:03:59,710
for you as a business owner?
Well inside of the groups, those

67
00:03:59,710 --> 00:04:03,250
posts often get way more
visibility than regular business

68
00:04:03,250 --> 00:04:07,210
page posts. So, be better to
spend your time focusing on

69
00:04:07,210 --> 00:04:10,240
building a good post inside a
Facebook group than putting it

70
00:04:10,240 --> 00:04:11,770
out on your public page.

71
00:04:11,810 --> 00:04:15,020
So what are the benefits to
this? Also like, why should you

72
00:04:15,020 --> 00:04:17,540
even show up in Facebook groups?
I know if you're like me,

73
00:04:17,540 --> 00:04:20,750
perhaps you're from a generation
that just got really inundated

74
00:04:20,750 --> 00:04:23,390
with Facebook groups. It just
felt like everyone and their mom

75
00:04:23,390 --> 00:04:25,790
was creating a group about
something or selling something,

76
00:04:25,790 --> 00:04:29,060
and nobody wants all the
notifications. But as a business

77
00:04:29,060 --> 00:04:32,570
owner, if you can be sure to put
your business hat on right is,

78
00:04:32,600 --> 00:04:35,960
how could this benefit you
specifically by joining these

79
00:04:35,960 --> 00:04:39,890
groups? Well, for one first and
foremost, you have direct access

80
00:04:39,890 --> 00:04:42,440
to local audiences who are
already interested in your

81
00:04:42,440 --> 00:04:45,410
niche. And how do you know that?
Because you're not just going to

82
00:04:45,410 --> 00:04:49,880
join a bunch of random Facebook
groups, join very specific ones,

83
00:04:49,880 --> 00:04:50,210
right?

84
00:04:50,210 --> 00:04:53,720
And again, because Facebook
really emphasizes keeping people

85
00:04:53,720 --> 00:04:58,040
on their app, and so thus having
the algorithm, you know, have it

86
00:04:58,040 --> 00:05:01,730
in a place where connection,
where engagement is big. There's

87
00:05:01,730 --> 00:05:04,190
gonna be higher engagement
inside these groups and on your

88
00:05:04,190 --> 00:05:06,980
public page, you've probably
seen it or maybe even felt it

89
00:05:06,980 --> 00:05:10,010
yourself, especially if you
currently do already use

90
00:05:10,010 --> 00:05:13,070
Facebook groups, and it also
helps build trust in a way you

91
00:05:13,070 --> 00:05:16,430
know, how it's like you join a
group or maybe a church and

92
00:05:16,460 --> 00:05:19,940
whatever kind of you know, group
or organization you've joined

93
00:05:19,940 --> 00:05:22,550
before, and it's one thing to
talk with people about it on the

94
00:05:22,580 --> 00:05:25,220
outside, but when you go on the
inside, when you step into the

95
00:05:25,220 --> 00:05:27,500
building, or you go to your
first meeting, that's where

96
00:05:27,500 --> 00:05:30,380
trust is built. And that's the
same type of thing in Facebook

97
00:05:30,380 --> 00:05:33,260
groups, there's trust that's
built through the authentic

98
00:05:33,260 --> 00:05:37,190
interactions that happen inside
the Facebook groups. A lot

99
00:05:37,190 --> 00:05:39,920
better than you're gonna get
from having sales pitches, and

100
00:05:39,920 --> 00:05:43,310
ultimately, when you're in
there, even if there's some dry

101
00:05:43,310 --> 00:05:45,530
moments where you're not
connecting a lot with, say,

102
00:05:45,680 --> 00:05:50,360
clients, it's a great networking
opportunity with to connect with

103
00:05:50,360 --> 00:05:53,570
local businesses and your
potential referral partners.

104
00:05:53,630 --> 00:05:56,270
The key to success in these
groups is you have to be

105
00:05:56,270 --> 00:05:59,840
strategic and intentional, so
you do not want to be just

106
00:05:59,840 --> 00:06:02,510
another business dropping links
and hoping for sales, if

107
00:06:02,510 --> 00:06:05,600
anything, that's going to make
Facebook groups work against

108
00:06:05,600 --> 00:06:08,480
you. And it is kind of one of
those things that you don't want

109
00:06:08,480 --> 00:06:11,360
to be known as that business who
does that? Because word does get

110
00:06:11,360 --> 00:06:14,240
around, especially if you're
posting in local groups,

111
00:06:14,300 --> 00:06:17,420
particularly, you know, ones
that are local to your area, and

112
00:06:17,420 --> 00:06:20,570
you don't want to be known as
that business. So I think by

113
00:06:20,570 --> 00:06:23,750
now, I've painted the picture to
help you see why it could be so

114
00:06:23,750 --> 00:06:27,440
beneficial for you to get in
Facebook groups. But perhaps the

115
00:06:27,440 --> 00:06:30,710
second, or really most important
thing is you gotta make sure you

116
00:06:30,710 --> 00:06:34,850
find the right Facebook groups
for your business. So right off

117
00:06:34,850 --> 00:06:38,150
the bat, I've gotta say that not
all Facebook groups are created

118
00:06:38,180 --> 00:06:42,200
equal. Some are highly active
and valuable, while others are

119
00:06:42,230 --> 00:06:46,220
just full of spam and dead
conversations. So you want to do

120
00:06:46,220 --> 00:06:48,950
some recon. You want to figure
it out and figure out what is

121
00:06:48,950 --> 00:06:52,010
going to be the right ones for
you to join, especially because

122
00:06:52,010 --> 00:06:57,050
your time is valuable, and this
is a part of your time and your

123
00:06:57,080 --> 00:07:00,200
allotment that perhaps you've
given to marketing for your

124
00:07:00,200 --> 00:07:02,450
business, you want to make sure
you're spending it in the right

125
00:07:02,450 --> 00:07:05,960
place. So here are some tips on
how to find the right ones.

126
00:07:05,900 --> 00:07:09,440
First and foremost, just kind of
like Google, use Facebook search

127
00:07:09,440 --> 00:07:13,070
bar. Okay, you want to search
and filter out things that are

128
00:07:13,100 --> 00:07:16,280
not relevant to you and things
that are relevant. So you want

129
00:07:16,280 --> 00:07:19,580
to type in some keywords related
to your business and your

130
00:07:19,580 --> 00:07:24,470
location. So for instance, you
could type in Orlando Moms or

131
00:07:24,500 --> 00:07:28,280
Denver Home Improvement, San
Diego Business Networking,

132
00:07:28,310 --> 00:07:31,850
Moving to Salt Lake City,
whatever have you, type those

133
00:07:31,850 --> 00:07:35,540
in. And then once these groups
start to pull up, you want to

134
00:07:35,540 --> 00:07:38,840
make sure if you can, if you can
join without having to fill in

135
00:07:38,840 --> 00:07:42,110
membership questions. You want
to go in and check engagement

136
00:07:42,110 --> 00:07:45,800
levels, you know, go in and just
see like, are people just

137
00:07:45,800 --> 00:07:49,550
posting and ghosting? Are the
posts actually getting any type

138
00:07:49,550 --> 00:07:52,400
of interaction? Are there any
comments in there? Scroll

139
00:07:52,400 --> 00:07:55,280
through the recent posts and see
like, are people actually

140
00:07:55,280 --> 00:07:57,680
talking, or is it all just spam?
You definitely don't want to

141
00:07:57,680 --> 00:08:01,220
join a spammy group, even if it
has 1000s of members, because

142
00:08:01,220 --> 00:08:03,860
then your posts are just going
to go unnoticed, and then you're

143
00:08:03,860 --> 00:08:04,790
wasting your time.

144
00:08:04,900 --> 00:08:08,440
I would also suggest joining
community based groups. So,

145
00:08:08,440 --> 00:08:12,070
perhaps it's not so on the nose
as joining something, for

146
00:08:12,070 --> 00:08:15,850
instance, if you're a realtor,
instead of, say, joining a group

147
00:08:15,850 --> 00:08:19,570
that's specifically like moving
to your area, because sometimes

148
00:08:19,570 --> 00:08:23,350
those groups tend to look out
for people who are trying to

149
00:08:23,350 --> 00:08:26,290
sell. So, another creative and
clever way of connecting with

150
00:08:26,290 --> 00:08:29,410
your audience is to join
something like a mom group of

151
00:08:29,410 --> 00:08:32,230
that area, because that's when
moms are moving to an area,

152
00:08:32,230 --> 00:08:34,840
they're always going to try to
find connection in groups and

153
00:08:34,840 --> 00:08:37,780
get their questions answered
about a new area that they're

154
00:08:37,780 --> 00:08:41,500
moving to with their kids,
right? So you can join, even,

155
00:08:41,500 --> 00:08:44,860
say, local buy and sell groups,
neighborhood groups, foodie

156
00:08:44,860 --> 00:08:48,190
groups, special interest groups,
all types of things that have to

157
00:08:48,190 --> 00:08:51,550
do in your area which are going
to have your ideal customers.

158
00:08:51,580 --> 00:08:55,660
One of our clients has vacation
rental carts, and they rent

159
00:08:55,660 --> 00:08:59,110
carts in the Venice, Florida
community. Now we don't live

160
00:08:59,110 --> 00:09:02,530
there anymore, so we don't need
to worry about, you know, they

161
00:09:02,530 --> 00:09:05,470
don't need to worry about if
we're close or close by, but

162
00:09:05,500 --> 00:09:08,560
they need to worry about
attracting the right people in

163
00:09:08,560 --> 00:09:11,890
their area, because they are a
business that only functions,

164
00:09:11,890 --> 00:09:15,670
runs and operates within about a
20 mile radius. So they would,

165
00:09:15,670 --> 00:09:19,330
for instance, want to join local
Venice, Florida, Sarasota County

166
00:09:19,330 --> 00:09:22,630
groups to make sure that they
are reaching out and connecting

167
00:09:22,660 --> 00:09:26,260
with their ideal customers. You
also want to look out and make

168
00:09:26,260 --> 00:09:30,160
sure you avoid oversaturated
business groups. If it's just a

169
00:09:30,160 --> 00:09:33,490
bunch of businesses promoting
themselves with no conversation,

170
00:09:33,520 --> 00:09:35,710
it's not going to help you. If
anything, it's just going to

171
00:09:35,710 --> 00:09:39,370
annoy you or frustrate you. One
quick pro tip before we move on

172
00:09:39,370 --> 00:09:42,550
to how to engage in these groups
is to make sure you join as your

173
00:09:42,550 --> 00:09:46,150
personal profile. First, a lot
of groups, they will not allow

174
00:09:46,150 --> 00:09:50,080
business pages to join, but you
can still mention your business

175
00:09:50,080 --> 00:09:53,800
strategically, and I promise
we're going to work on that

176
00:09:53,800 --> 00:09:57,250
next, because that can be a
little tricky. So now that you

177
00:09:57,250 --> 00:10:00,190
have decided I'm gonna join
Facebook groups, I now. Know

178
00:10:00,190 --> 00:10:04,090
which ones to join, or I have
found some. Okay, the next step

179
00:10:04,090 --> 00:10:07,450
is all about how to make do you
set them up to work for you and

180
00:10:07,450 --> 00:10:11,200
not against you. The biggest
mistake businesses make inside

181
00:10:11,200 --> 00:10:15,190
Facebook groups is that they
often only show up to promote

182
00:10:15,190 --> 00:10:18,790
themselves. And I get it, you've
got a short amount of time. You

183
00:10:18,790 --> 00:10:22,870
are a business, right? But I
promise you, connection goes a

184
00:10:22,870 --> 00:10:27,790
lot further than content, right?
So if you are just showing up to

185
00:10:27,790 --> 00:10:31,510
talk about your latest
promotions, your coupons, your

186
00:10:31,660 --> 00:10:34,990
people are just gonna tune you
out. So you have to think about

187
00:10:35,020 --> 00:10:38,770
these groups as a networking
event, right? Like when you

188
00:10:38,770 --> 00:10:42,550
would go network, you wouldn't
just walk up to someone or go

189
00:10:42,550 --> 00:10:45,670
speak to a group and start
pitching everyone immediately,

190
00:10:45,700 --> 00:10:49,570
right? It would destroy it would
destroy the trust that you're

191
00:10:49,570 --> 00:10:52,180
trying to build with these
people. So it's the same type of

192
00:10:52,180 --> 00:10:54,640
thing, because you never know
who's in these groups. And the

193
00:10:54,640 --> 00:10:58,510
one thing that's kind of famous
for social media is that often

194
00:10:58,510 --> 00:11:02,080
our posts live on long for a
long time, so you never know

195
00:11:02,080 --> 00:11:05,050
when someone will come to a
certain post. So here's the

196
00:11:05,050 --> 00:11:08,650
strategy we use at Kuleana
Connect. And I promise you, it

197
00:11:08,650 --> 00:11:12,970
works every time. There's four
steps and you really should

198
00:11:12,970 --> 00:11:15,700
write these down, because this
is gold, and it's something that

199
00:11:15,700 --> 00:11:18,820
we've lived by, and we've seen
the ROI come back. That proves

200
00:11:18,820 --> 00:11:19,540
that this works.

201
00:11:19,000 --> 00:11:23,800
So first and foremost, please
join a group. Please comment

202
00:11:23,800 --> 00:11:28,390
first before making a post.
Spend time commenting on other

203
00:11:28,390 --> 00:11:32,410
people's posts. You can comment
just comments that say, Hey, I

204
00:11:32,410 --> 00:11:35,350
see you. Wow. That was a really
great thought. Thought, thank

205
00:11:35,350 --> 00:11:38,650
you for sharing or Wow, you're
very refreshing here on the

206
00:11:38,650 --> 00:11:42,310
internet. You can even offer
some helpful advice or insights.

207
00:11:42,310 --> 00:11:45,100
Again, this is going to build
trust, and it's going to get you

208
00:11:45,100 --> 00:11:48,340
noticed. It's going to show that
to the people in this group that

209
00:11:48,340 --> 00:11:51,670
you are showing up to serve, you
are showing up to give value,

210
00:11:51,670 --> 00:11:54,970
and it's not just about you.
Secondly, speaking of value,

211
00:11:55,000 --> 00:11:59,740
make sure you post value and not
just promos. Okay, I am hungry

212
00:11:59,740 --> 00:12:03,520
to tell you guys exactly what to
do, because you know what your

213
00:12:03,550 --> 00:12:07,450
audience is hungry. They want
the answers that you have, but

214
00:12:07,450 --> 00:12:10,780
they don't want you shouting at
them, right? Too often, I see

215
00:12:10,780 --> 00:12:13,570
that social media, especially
for business, has turned into a

216
00:12:13,570 --> 00:12:16,300
billboard, but people do not
want to be talked at. They want

217
00:12:16,300 --> 00:12:20,380
to be talked with, and that's
even what it starts at a post

218
00:12:20,410 --> 00:12:23,950
beyond it goes starts there, and
it goes beyond that first

219
00:12:23,950 --> 00:12:27,970
initial interaction. And so be
sure to share something, share

220
00:12:27,970 --> 00:12:30,880
something useful, or answer
common questions that you hear

221
00:12:30,880 --> 00:12:34,510
people in your niche asking or
provide, say like your industry

222
00:12:34,510 --> 00:12:38,020
niches insights before you ever
Pitch Anything.

223
00:12:38,000 --> 00:12:41,090
Another tip that I would
suggest, because we do this at

224
00:12:41,090 --> 00:12:45,380
Kuleana Connect, is to use
personal stories. So it could

225
00:12:45,380 --> 00:12:47,660
look at something like this, for
instance, with, you know, what

226
00:12:47,660 --> 00:12:51,200
we do with our company? Instead
of saying, Hey, I offer social

227
00:12:51,200 --> 00:12:54,800
media services share a real
experience, you could say

228
00:12:54,800 --> 00:12:57,530
something like, one of my
clients was struggling with

229
00:12:57,530 --> 00:13:01,730
engagement, so we tried X blank,
you know, strategy and doubled

230
00:13:01,730 --> 00:13:04,460
their reach. We're happy to
share more tips if anyone needs

231
00:13:04,460 --> 00:13:07,850
help, so that right there, it's
not being salesy, it's not

232
00:13:07,850 --> 00:13:12,080
promoting but it is sharing your
a testimony. It's sharing your

233
00:13:12,080 --> 00:13:15,770
experience, it's sharing your
expertise, and it opens up the

234
00:13:15,770 --> 00:13:19,070
conversation when you say, happy
to share more tips if anyone

235
00:13:19,070 --> 00:13:21,650
needs help. So it puts the ball
in their court.

236
00:13:21,680 --> 00:13:25,010
And lastly, I want to make sure
that you guys give before you

237
00:13:25,010 --> 00:13:30,140
ask. So offer free value,
whether it's advice, a checklist

238
00:13:30,140 --> 00:13:33,830
or helpful recommendations, do
it and do it before expecting

239
00:13:33,860 --> 00:13:38,420
anything in return. I know I've
often had business owners come

240
00:13:38,420 --> 00:13:41,450
to me and say, but shy, you know
what? If I give too much free

241
00:13:41,450 --> 00:13:45,350
away? I after having been an
entrepreneur, and you know,

242
00:13:45,380 --> 00:13:50,180
living out my businesses online
for over 10 years, I have never

243
00:13:50,180 --> 00:13:55,280
given away too much. People will
buy from you when they feel that

244
00:13:55,280 --> 00:13:58,850
they can trust you. And the only
way that you can build trust is

245
00:13:58,880 --> 00:14:04,340
to make sure that you give value
first. People are going to seek

246
00:14:04,340 --> 00:14:06,890
you out and going to see what
you're about, and you want to

247
00:14:06,890 --> 00:14:11,150
make sure that you show the
person behind who you are. So a

248
00:14:11,150 --> 00:14:14,510
quick pro tip would be that when
you're online, when you're

249
00:14:14,510 --> 00:14:17,180
engaging, especially if you're
using your personal profile,

250
00:14:17,270 --> 00:14:20,120
just acknowledge and remember
that people are going to

251
00:14:20,120 --> 00:14:22,790
naturally check out your profile
when they see you engaging,

252
00:14:22,910 --> 00:14:26,420
right? So it's just a natural
human tendency. I know I do it

253
00:14:26,570 --> 00:14:29,480
when I see someone you know
posting in a group or seeing

254
00:14:29,510 --> 00:14:32,510
saying something that's very
valuable, I go immediately go

255
00:14:32,510 --> 00:14:35,090
see like, well, who are they?
What are they about? So just

256
00:14:35,090 --> 00:14:38,390
keep that in mind and make sure
that your profile links to your

257
00:14:38,390 --> 00:14:41,810
business, so that if they want
to go find you and check you out

258
00:14:41,810 --> 00:14:42,350
they can.

259
00:14:42,410 --> 00:14:45,620
So once you've now established
some goodwill, right? You're in

260
00:14:45,620 --> 00:14:49,340
this group, you're commenting,
you're giving value, you're

261
00:14:49,340 --> 00:14:52,040
creating posts that are, you
know, causing people to come

262
00:14:52,040 --> 00:14:56,090
back. Well, now it's time to
start posting strategically.

263
00:14:56,180 --> 00:15:00,260
Okay, so again, if you're a note
taker, here are some posts that

264
00:15:00,260 --> 00:15:04,220
work the best when it comes to
having the end in mind, which

265
00:15:04,250 --> 00:15:07,490
ultimately is, you want the ROI,
you want that sale, right? And

266
00:15:07,490 --> 00:15:10,010
there's no shame in that. It's
just about doing it in the right

267
00:15:10,010 --> 00:15:10,310
way.

268
00:15:10,370 --> 00:15:14,073
So, a couple posts I'd recommend
is one that works really great,

269
00:15:14,131 --> 00:15:17,661
especially locally, is where to
find posts, right? So you may

270
00:15:17,719 --> 00:15:21,191
see in a group, someone says,
I'm looking for the best local

271
00:15:21,249 --> 00:15:24,895
coffee coffee shop for meetings,
any recommendations. So it's a

272
00:15:24,952 --> 00:15:28,714
great way to start conversations
with other locals, right? Again,

273
00:15:28,772 --> 00:15:32,360
this is all about conversation,
all about connection. So go in

274
00:15:32,418 --> 00:15:36,063
and be a human. Don't go in and
be a bot. You know, people hear

275
00:15:36,121 --> 00:15:39,825
so much AI nowadays that they're
just dying for human connection

276
00:15:39,883 --> 00:15:43,008
online. It's time to make
social, social again. So, be

277
00:15:43,065 --> 00:15:45,959
social. Go in there and be a
human and start those

278
00:15:46,017 --> 00:15:49,200
conversations. Polls and
engagement posts, those really

279
00:15:49,257 --> 00:15:52,903
work too. So, for example, you
could say, hey, what's one thing

280
00:15:52,961 --> 00:15:56,433
you wish more local businesses
offered? The positive here is

281
00:15:56,491 --> 00:16:00,253
that it gets people talking, and
it gives you direct insight into

282
00:16:00,310 --> 00:16:03,783
what customers need and what
they want. So you can take that

283
00:16:03,840 --> 00:16:07,255
guesswork right out. Another
great idea is story based soft

284
00:16:07,313 --> 00:16:10,785
pitches. So, without making it
to cringe, is you could write

285
00:16:10,843 --> 00:16:14,488
something like, I helped a local
business grow from 200 to 2000

286
00:16:14,546 --> 00:16:17,671
followers using organic
engagement happy to share what

287
00:16:17,729 --> 00:16:20,912
worked right? So, you are
sharing with them some proof,

288
00:16:20,970 --> 00:16:24,442
some evidence that you know what
you're doing, you've helped

289
00:16:24,500 --> 00:16:27,972
other people do it, and you
leave the ball in their court so

290
00:16:28,030 --> 00:16:31,675
that they can come to you when
they need to. One of my personal

291
00:16:31,733 --> 00:16:34,743
favorites are collaboration
requests. So you can say

292
00:16:34,800 --> 00:16:38,446
something like, Hey, I love to
partner with a local business to

293
00:16:38,504 --> 00:16:41,455
offer a giveaway. Who's
interested so often you are

294
00:16:41,513 --> 00:16:44,870
going to be the answer to
another business owner's prayers

295
00:16:44,927 --> 00:16:48,515
because people feel intimidated
by social media very often, or

296
00:16:48,573 --> 00:16:52,161
they feel like it's a challenge
to keep up with the algorithm.

297
00:16:52,219 --> 00:16:55,286
So work together, share each
other's audiences, share

298
00:16:55,344 --> 00:16:58,816
insights and build that trust
along the way, and show people

299
00:16:58,874 --> 00:17:02,230
that you're someone who's not
just full of value and knows

300
00:17:02,288 --> 00:17:05,992
what they're talking about, but
you're also someone that is easy

301
00:17:06,050 --> 00:17:09,753
and fun to work with. So a quick
time saving tip, because that's

302
00:17:09,811 --> 00:17:13,283
what I'm all about, is making it
easier for you to thrive on

303
00:17:13,341 --> 00:17:16,813
social media with your business
is that to schedule one high

304
00:17:16,871 --> 00:17:20,575
value post per week in your top
three to five groups. So in this

305
00:17:20,633 --> 00:17:23,873
way, you stay active without
feeling overwhelmed, and by

306
00:17:23,931 --> 00:17:27,635
scheduling it, you can make sure
it's still getting done without

307
00:17:27,693 --> 00:17:31,281
feeling like you have to show up
and be on it all the time. So

308
00:17:31,338 --> 00:17:34,695
all of this is well and good,
right? So we've got you, you

309
00:17:34,753 --> 00:17:37,704
know, like saying yes to
Facebook groups. Okay, I'm

310
00:17:37,762 --> 00:17:41,118
willing to give it a try or
maybe give it a try again. All

311
00:17:41,176 --> 00:17:44,533
right, shy, I know what groups
to do. I know how to engage

312
00:17:44,590 --> 00:17:47,600
well. Ultimately, we know that
you guys are not just

313
00:17:47,657 --> 00:17:50,782
nonprofits. You guys are not
just, you know, community

314
00:17:50,840 --> 00:17:54,023
builders. You are business
owners. So at the end of the

315
00:17:54,081 --> 00:17:57,785
day, your business needs to make
money, so I'm going to help you

316
00:17:57,842 --> 00:18:01,430
and give you some tips on how to
turn these group members into

317
00:18:01,488 --> 00:18:05,018
clients. Okay, so remember, it's
all about building trust. So

318
00:18:05,076 --> 00:18:08,606
once people in these groups see
you as a trusted expert, more

319
00:18:08,664 --> 00:18:12,020
than likely they're going to
naturally start reaching out.

320
00:18:12,078 --> 00:18:15,261
But if you want to, you know,
nudge that process along.

321
00:18:15,319 --> 00:18:19,080
There's some things that you can
do that we do at Juliana connect

322
00:18:19,138 --> 00:18:22,842
that has worked really well as a
Next touch point, especially if

323
00:18:22,900 --> 00:18:26,430
there's a little bit of silence
on the other end. So what you

324
00:18:26,488 --> 00:18:29,728
can do is engage, engage
specifically in the DM. So take

325
00:18:29,786 --> 00:18:32,795
it somewhere private where you
can really build that

326
00:18:32,853 --> 00:18:35,862
connection, build that
relationship with that person

327
00:18:35,920 --> 00:18:39,161
where not everyone else is
watching. So for instance, if

328
00:18:39,219 --> 00:18:42,864
someone comments on your post or
say, ask a question, follow up

329
00:18:42,922 --> 00:18:46,568
in their inbox, just make sure
to keep it friendly and helpful.

330
00:18:46,626 --> 00:18:49,751
Do not come off as salesy or
pushy, or else, you could

331
00:18:49,809 --> 00:18:53,281
potentially lose that person
forever. Remember, every person

332
00:18:53,339 --> 00:18:56,753
that you reach out to is also a
potential referral, even if

333
00:18:56,811 --> 00:19:00,515
they're not ready or your offer
is not what they're looking for,

334
00:19:00,572 --> 00:19:03,987
they can be your best referral
partner when you show them a

335
00:19:04,045 --> 00:19:07,517
real person and you show them
kindness and courtesy. Another

336
00:19:07,575 --> 00:19:11,220
thing you can do is offer a free
resource. So something I would

337
00:19:11,278 --> 00:19:14,635
give advice to every single
business owner, no matter what

338
00:19:14,692 --> 00:19:18,396
niche or business you do, is to
create a simple lead magnet. And

339
00:19:18,454 --> 00:19:22,158
what that basically means is you
can create like a free guide or

340
00:19:22,215 --> 00:19:25,630
a checklist or an infographic
nowadays, Canva makes it very

341
00:19:25,688 --> 00:19:29,275
easy because they have so many
templates. It's just a way that

342
00:19:29,333 --> 00:19:32,805
you can offer something for free
to people and collect their

343
00:19:32,863 --> 00:19:36,335
email address. So do that? Go
ahead and create a simple lead

344
00:19:36,393 --> 00:19:39,750
magnet and then offer it inside
the group. So for example,

345
00:19:39,808 --> 00:19:43,453
something that we could do for
our business would be, hey guys,

346
00:19:43,511 --> 00:19:47,157
I put together a free guide on
the best social media strategies

347
00:19:47,215 --> 00:19:50,513
for local businesses. Drop a
thumbs up if you want it. So

348
00:19:50,571 --> 00:19:53,928
again, it puts it in people's
hands. It gives it them the.

349
00:19:53,985 --> 00:19:57,631
Choice, and it's a an easy win.
And then you can see people who

350
00:19:57,689 --> 00:20:00,930
are interested, right, people
who give you some likes or

351
00:20:00,988 --> 00:20:04,460
comments. Then you see, ooh,
those are the warmer leads than

352
00:20:04,518 --> 00:20:08,221
the people who just ignore you.
Can also host a local event or a

353
00:20:08,279 --> 00:20:11,520
webinar. This is one of my
favorite strategies, because,

354
00:20:11,578 --> 00:20:15,050
again, it gets you to often
connect with other collaborators

355
00:20:15,108 --> 00:20:18,753
or other referral partners, and
you guys get to share the work.

356
00:20:18,811 --> 00:20:22,226
So if your business is location
based, you can offer a free

357
00:20:22,283 --> 00:20:25,813
workshop, networking event or a
live Q A you can even do that

358
00:20:25,871 --> 00:20:29,517
often in the Facebook groups, if
the admin is cool with it, and

359
00:20:29,575 --> 00:20:32,989
you pitch it in such a way that
you share how it's going to

360
00:20:33,047 --> 00:20:36,577
actually benefit the group, and
you're going to give a lot of

361
00:20:36,635 --> 00:20:40,281
value. It is a great way, great
way to build trust. So Facebook

362
00:20:40,339 --> 00:20:43,811
groups are specifically a great
place to promote free, value

363
00:20:43,869 --> 00:20:47,341
driven events that naturally
lead to business opportunities.

364
00:20:47,399 --> 00:20:50,929
So for us, we could say, hey,
hosting a free social media for

365
00:20:50,986 --> 00:20:54,574
local businesses workshop this
Thursday, DM me for the link or

366
00:20:54,632 --> 00:20:58,278
comment below. Or you can even
put a link where it would have a

367
00:20:58,336 --> 00:21:01,634
landing page that would collect
an email and you can send

368
00:21:01,692 --> 00:21:05,454
everything directly to them. And
lastly, I would say that mention

369
00:21:05,512 --> 00:21:08,926
your services in the right way,
right? So once you've built

370
00:21:08,984 --> 00:21:12,456
these relationships, once you
know you've kind of built a, I

371
00:21:12,514 --> 00:21:15,870
would say, a reputation for
yourself too, in these groups,

372
00:21:15,928 --> 00:21:18,821
it's okay to mention your
services, but just do it

373
00:21:18,879 --> 00:21:22,409
naturally, right? Make it like
part of a conversation. So for

374
00:21:22,467 --> 00:21:25,824
example, I'm in one of these
groups. I could say something

375
00:21:25,881 --> 00:21:29,527
like, Hey, a lot of people have
been struggling with engagement

376
00:21:29,585 --> 00:21:33,289
lately. And at Juliana connect,
we help businesses handle all of

377
00:21:33,347 --> 00:21:36,298
that so that they can stay
focused on running their

378
00:21:36,356 --> 00:21:39,886
business. So if anyone's feeling
overwhelmed out there, let's

379
00:21:39,944 --> 00:21:43,358
chat. Let's do it right so it
makes it very off, putting it

380
00:21:43,416 --> 00:21:46,830
makes it not so pushy, not so
salesy, and really feels like

381
00:21:46,888 --> 00:21:50,302
I'm genuinely trying to help
people who really need it, and

382
00:21:50,360 --> 00:21:53,774
if they don't, no problem. No
sweat off my back. Hey, let's

383
00:21:53,832 --> 00:21:57,478
still keep connecting, building
relationships, and maybe at one

384
00:21:57,536 --> 00:22:00,719
point when they do find
themselves in that struggle, or

385
00:22:00,776 --> 00:22:04,538
they have a friend who's in that
struggle, they know who they can

386
00:22:04,596 --> 00:22:07,836
trust to reach out to. So by the
way, if keeping up with

387
00:22:07,894 --> 00:22:11,251
engagement in Facebook groups
sounds like a full time job,

388
00:22:11,309 --> 00:22:14,781
well, I'm not going to lie to
you, it kind of is, but that's

389
00:22:14,839 --> 00:22:18,369
where my team and I come in at
kuliana Connect, we specialize

390
00:22:18,427 --> 00:22:21,667
in done for you, Social Media
Engagement Services, which

391
00:22:21,725 --> 00:22:25,255
basically means we can handle
all of this for you. So whether

392
00:22:25,313 --> 00:22:28,322
it's you want to see where
you're missing engagement

393
00:22:28,380 --> 00:22:31,794
opportunities, we can help you
out there too. We have a $97

394
00:22:31,852 --> 00:22:35,209
social media audit where we
analyze your strategy and give

395
00:22:35,266 --> 00:22:38,739
you a clear plan to boost your
engagement. If you're curious

396
00:22:38,796 --> 00:22:42,384
about that. Check out the link
in the show notes below. If you

397
00:22:42,442 --> 00:22:45,914
also just need full service,
like relationship management on

398
00:22:45,972 --> 00:22:49,502
your social media, our team is
absolutely so awesome at that.

399
00:22:49,560 --> 00:22:53,264
Our team engages on your behalf,
builds relationships and drives

400
00:22:53,322 --> 00:22:56,678
real business growth through
strategic interactions. So if

401
00:22:56,736 --> 00:23:00,439
you're like jumping up and down
saying yes, that is so me, well,

402
00:23:00,497 --> 00:23:04,027
good news. Just go right down to
the show notes. Click on the

403
00:23:04,085 --> 00:23:07,615
link, and we would love to get
on a connection call with you.

404
00:23:07,673 --> 00:23:11,087
You get a direct connect with my
husband and I. We spend 30

405
00:23:11,145 --> 00:23:14,559
minutes together, and we can
talk all about how we can help

406
00:23:14,617 --> 00:23:18,263
you, and how you can move your
business forward, intentionally,

407
00:23:18,321 --> 00:23:21,851
online, and stop wasting time
and stop wasting energy. All of

408
00:23:21,909 --> 00:23:25,092
these links are in the show
notes, so check them out if

409
00:23:25,149 --> 00:23:28,622
you're ready to turn followers
into paying clients. Now I've

410
00:23:28,679 --> 00:23:32,267
covered how Facebook groups are
one of the best free tools for

411
00:23:32,325 --> 00:23:35,624
local businesses, but remember,
it's only if you use them

412
00:23:35,682 --> 00:23:38,922
strategically. So today is a
quick recap. We covered why

413
00:23:38,980 --> 00:23:42,568
Facebook groups are essential
for local marketing, how to find

414
00:23:42,626 --> 00:23:45,867
the best groups that actually
drive leads, how to engage

415
00:23:45,924 --> 00:23:49,570
without feeling salesy and build
trust, posting strategies that

416
00:23:49,628 --> 00:23:53,100
work to get results, and also
how to turn group members into

417
00:23:53,158 --> 00:23:56,688
clients, because you want to do
that without being pushy. The

418
00:23:56,746 --> 00:24:00,044
key takeaway I'd like to say
from today's episode is that

419
00:24:00,102 --> 00:24:03,169
it's all about building
relationships first. Remember

420
00:24:03,227 --> 00:24:06,584
when you show up with value,
consistency and authenticity,

421
00:24:06,642 --> 00:24:10,114
your ideal clients will start
coming to you. If this episode

422
00:24:10,172 --> 00:24:13,123
was helpful, be sure to
subscribe so you don't miss

423
00:24:13,181 --> 00:24:16,826
future episodes, especially that
one coming up with my Facebook

424
00:24:16,884 --> 00:24:20,299
group expert. And if you're
loving this podcast, I would be

425
00:24:20,356 --> 00:24:23,713
so honored if you would leave a
quick five star review. It

426
00:24:23,771 --> 00:24:27,417
really helps us reach more small
business owners just like you.

427
00:24:27,474 --> 00:24:31,178
Until next time, everybody, keep
growing, keep positive and know

428
00:24:31,236 --> 00:24:34,650
that your business exists for a
reason. Keep following that

429
00:24:34,708 --> 00:24:38,469
passion, and soon, I promise you
will see that ROI you're looking

430
00:24:38,527 --> 00:24:41,768
for. Keep growing, keep
flourishing, and I'll see you on

431
00:24:41,826 --> 00:24:45,530
the next episode of Social Media
Marketing for Small Businesses.

432
00:24:48,160 --> 00:24:51,700
Thanks for tuning in to social
media for small businesses. Now,

433
00:24:51,820 --> 00:24:55,360
time to go apply what you
learned to elevate your social

434
00:24:55,360 --> 00:24:58,840
media strategy and remember to
grab this week's free resource

435
00:24:58,900 --> 00:25:02,580
from the show. No. Below, and if
you're ready to make social

436
00:25:02,580 --> 00:25:06,780
media work for your business
growth, just head on over to www

437
00:25:06,780 --> 00:25:10,740
claimansocial dot media to book
your free discovery. Call with

438
00:25:10,740 --> 00:25:14,760
us. We're here to help turn your
social media efforts into real,

439
00:25:14,820 --> 00:25:18,540
measurable results. Until the
next episode, keep building,

440
00:25:18,540 --> 00:25:21,260
keep connecting, and I'll see
you on social you.