21 \\ Algorithm Updates Got Your Social Media Engagement Down? 10 Social Media Marketing Strategies To Increase Engagement

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Cheyanne: A lot of the
conversations I have with small

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business owners tend to get back
around the algorithm, because it

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is something like the wind. It's
always changing direction, and

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if you don't keep up with it,
unfortunately, it really can

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work against you. So as of this
episode, April 2025 this is

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what's working, and this is what
you want to implement right

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away, if especially your
engagement is dropping, and how

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to make sure that you build it
up.

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Unknown: Welcome to Social Media
for small businesses. Are you

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ready to turn social media into
a powerful marketing funnel that

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drives growth, connects
authentically with your audience

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and boost sales. I'm Cheyenne
Clayman, social media strategist

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and agency owner here to help
you transform your social media

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into a tool for measurable
results. Each episode, you'll

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get actionable strategies, real
life examples and proven

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techniques to grow your brand
and make an impact. So grab a

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notebook and pen. It's time to
make social media work for you.

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Have you noticed recently that
your likes, comments and reach

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have just taken a total
nosedive? No, the algorithm

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doesn't hate you, but maybe what
used to work just isn't hitting

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the same anymore. If you're
feeling frustrated, you're not

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alone. This is exactly why I
created this episode, because

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social media platforms are
constantly changing, and if

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you're not adapting with it,
your engagement will suffer. But

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don't worry. Today, I'm going to
break down the top reasons your

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engagement might be dropping,
and perhaps most important, how

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to fix it starting today. So
buckle up if you're like me,

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grab your favorite matcha or
kombucha if you're a little more

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fancy, and get ready to take
notes, because this is going to

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transform your social media this
day. So if you're new to this

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podcast, it's officially episode
21 and I cannot believe that

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it's here. I've been doing this
podcast once a week since it

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started, so we're almost in a
half a year together. But my

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journey with social media and
podcasting did not start just

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six months ago. I've been living
out, building my own brands for

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over 10 years. Ever since I
lived and worked in Los Angeles,

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I've really been passionate
about helping other small

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business owners like cut through
all the crap to be honest, and

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help just get really simplified,
honest and realistic solutions

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that are going to help amplify
their business online and move

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their social media forward. So a
lot of the conversations I have

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with small business owners tend
to somehow get back around the

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algorithm, because it is
something like the wind. It's

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always changing direction, and
if you don't keep up with it,

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unfortunately, it really can
work against you. So as of this

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episode, April 2025 this is
what's working, and this is what

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you want to implement right
away, if especially your

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engagement is dropping, and how
to make sure that you build it

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up. Because higher engagement
means more people, feeling seen,

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feeling heard on your social and
ultimately, that's going to lead

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to what you really want, which
is more business and more sales.

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So just know first and foremost,
that the algorithm, it

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prioritizes conversations, not
just content. In the past, you

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could push out a bunch of
content just over and over and

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over, and it would tell the
algorithm, hey, you're a popular

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account because you're producing
more. But one of the biggest

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reasons engagement drops now,
specifically on platforms like,

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say, Instagram, Facebook and
LinkedIn is because they now

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change how they rank their
posts. They no longer rank it

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based on consistency. It's more
ranked on quality. So it's not

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just about what you post, it's
how much interaction your post

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gets in right away. That is why,
if you've listened to any other

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episodes of this podcast, you
know, almost every single time,

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I always emphasize how important
it is not to just post in Ghost.

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So what that means in social
media, land and world is that

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you don't want to just post
something and then not give it

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any attention. You should be the
first comment underneath every

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one of your posts. A really
clever way to do that is to

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create a second call to action.
And why is it your second one?

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Because you should have had one
call to action, a CTA, as you

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may hear it in your actual
caption. So boost your algorithm

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chances even more and put a call
to action in the comments below

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to get people talking. So one
way you can fix, or a couple

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ways I would say that you could
fix this is not just by being

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the first comment, but make sure
that you post when your audience

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is online. So you may be
wondering, well, Cheyenne, how

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the heck do I know that? Well,
almost all of these apps

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nowadays have insights to see
your peak times. One thing I

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love about a tool that we use
with our clients that.

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Work with us monthly is we have
this tool that actually tells

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that us across the board, when
to post, because it tracks all

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of the active times of every
single one of their accounts and

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tells us when to post so that we
can work smarter and not harder,

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so that we can make sure that we
are posting when that audience

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is on and ready to engage.
Another way you can fix this is

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to respond to comments
immediately. So this tells the

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algorithm that your post is
worth showing to more people.

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Whenever I hop on and do an
audit of an account, it really

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pains my heart when I see
comments left unnoticed, because

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it's really like having a
conversation with someone and

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just leaving them hanging, you
know? Or when I talk with my

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five year old, it's the worst
when I'm having a conversation

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with him and he's just staring
blankly at me or ignoring me.

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And to be honest, it can be
frustrating, right? Any parents

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out there listening? I'm sure
you can say, Amen, well, that's

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exactly what your potential
customers are thinking and

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feeling when you leave their
comment unaddressed, especially

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for days or weeks on your post,
so make sure you have someone

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responding to these people so
that again, they're getting

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their questions, they're getting
their comments seen and heard.

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And also, another great tip, and
to make sure that you

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organically do this anyways, is
before you post new content,

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spend 10 minutes engaging with
others. Go on your most recent

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posts, and even if no one's
commented, go look at the likes.

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You can go click on likes and
see who's commented, and then go

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and write on their pages,
because that's gonna send a

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notification to them and say
your business wrote on their

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comments, on their post or on
their comment, and then they're

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gonna come back and check and
see what have you been up to, so

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they get a chance to see your
new content. And this is just

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such a great way to warm up the
algorithm to your content. And

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then I have a tip that basically
is an overall way to fix it,

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just long term. So we already
talked about when you post to

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make sure you spend time
engaging with people right away

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or say around that. But what
about on the days that you're

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not posting? Because social
media can work for you, even if

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you don't post daily or not. So
I hope that you just took a big

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there and realized that, you
know, for our clients, we

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actually have a top package that
we produce for people, and it's

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four to five times a week, and
that would be our top package.

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And so as you notice, we don't
even post every day a week for

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our clients, but we do make sure
that all posts and comments are

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responded to within 24 hours.
And a huge mistake I see people

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doing when it comes to posting
regularly on social is that they

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post but they're not engaging.
So again, always just coming

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back to that, thinking about
just human nature, like when, in

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person, you're with people, it's
kind of, I always like to go

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back to on this podcast, just
the principle of dating, right,

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especially in modern day,
dating, if you're not texting

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someone back, if you're not
engaging with them in

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conversation, that
relationship's just gonna fall

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dead. So you have to look at it
the same way when it comes to

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your audience or your potential
customers, if you're not

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interacting with your audience,
why should they interact with

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you, and ultimately, why should
they purchase from you? Right?

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So some simple things you really
can do is just blocking out 15

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minutes a day to engage with
your followers and your ideal

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clients. I mean, I'm just gonna
keep it real, guys. This can be

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when you're on the toilet or
when you are sitting around the

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TV at night. Please don't do
this when you're trying to have

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a conversation with your husband
or wife or your kids, you know.

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But block out 15 minutes. It can
even be five minutes three times

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a day, where you are
intentionally engaging with your

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followers. One thing that I do
that works really well for me is

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I set timers. I put a timer on
my phone to go off so that I

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remember, Oh yeah, it's time to
go interact with my audience.

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It's just like you would do if
you had a brick and mortar shop.

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Right when people walk in your
shop, you would interact with

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them. You would talk with them.
So the same thing, you have to

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look at social media, even if
you don't sell things online say

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you do have a brick and mortar
store, you have to remember that

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online is any of your social
media is like your store. So

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make sure you engage with people
that come into your store. You

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also want to make sure that you
join relevant conversations, say

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in groups or comment sections.
This is another little trick

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that we teach at claim and
social media, and also a way

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that we do lead generation is we
go find our clients, and also

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our own potential clients and
customers where they hang out on

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the internet. And so a lot of
times this looks like Facebook

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groups or comment sections of
potential partners or other

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brands that are like ours. Going
to find them is another way to

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nurture those relationships and
call people back to you.

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Ultimately, at the end of the
day, you just want to remember

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as much as it is tempting to
allow.

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About AI to do so much of this
for you, you got to remember

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that people want human
connection. I think where in the

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past, like a couple years ago,
people didn't like very

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fabricated posts, like posts
that just looked too perfect.

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They had too much say Photoshop
and things because it felt fake.

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I feel that AI bots responding
and typing for you has become

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that new version. So to say it's
not that they can't be efficient

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and helpful. I mean, even with
our multiple brands that my

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husband and I own, we do use AI
here and there, but overall, we

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like to look at it as more of
the exception to the rule,

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right? So not the norm. The norm
is that we want to keep social

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media social, right, keep it
real, keep it and give it that

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human touch. So make sure that
when you are engaging with

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people online, that you don't
leave it all to AI, and that

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when you are actually
interacting, act like a real

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person, not a billboard. Make
sure that another way that you

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can fix why engagement is
dropping and how to turn it on

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its head and turn it around, is
that you want to make sure that

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your content is continually
fresh and new. Your engagement

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could be dropping if you've kind
of fallen into a repetitive

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nature or kind of stale like say
you're not a Canva novice, and

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you start using the same
templates, and every week, you

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kind of have the same type of
post. If your posts look and

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sound the same every week,
honestly, people are just going

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to tune you out. And that's the
unfortunate name of the game.

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Engagement drops when people
expect your content and they

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don't fuel a reason to interact.
So couple ways you can fix that

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is experiment. Experiment with a
few new post formats. So say

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you're always doing carousels,
right? That's that picture after

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picture after picture kind of
telling a story in several

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pictures. Try reels. I mean,
video is king. Videos are the

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ones that are converting the
most. Now I understand that

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reels are sometimes hard to keep
up with because they are video

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content. And it could be easier
just to stick with Canva or

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stick with creating your own
static posts, but I cannot

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encourage you enough to even
just throw in one different

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thing. It can be also something
like polls or behind the scenes

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content using storytelling is
really, really powerful, like

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sharing your personal
experience, even sharing with

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people your customer wins, or
Honestly, even their struggles

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or your struggles, like people
want to relate to you. Where

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have you come from? How does
your services, your offers, your

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products? How would it help them
get out of that same struggle?

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And besides switching up the
post formats, you also want to

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make sure that you have a mix of
content. So there are three E's

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that I live by when it comes to
my own social media content, but

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also ones that we put into
practice for our clients, and

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that is educational,
entertaining and engaging. Okay,

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so even if you made yourself a
new content plan or a promise

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that you're going to do three
posts a week, make one of them

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educational. Share something
specific from your industry.

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Help give people value. Two.
Make something entertaining,

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something that's going to make
them laugh. Add some humor, and

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then engaging, right? Engaging
is more. Making it about your

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audience. Ask them for opinions
or their experiences. Now,

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something else that,
unfortunately, I see as we're

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about to wrap up this episode
that typically is starting to

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tank engagement is that people
are relying too much on sales

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posts. I get it, you're a
business, right? You are not a

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business. I remember a business
coach or mentor telling me this

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one time, very bluntly, saying,
Are you making money? If you're

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not, you're not a business. It's
just a passion project. So I get

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it, it hit me square between the
eyes. So to say is maybe it just

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did you, or when you feel that
pressure, like I've got to make

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money, I've got to make money.
And I understand that. But if

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every one of your posts is buy
this, sign up for that people

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are just gonna feel sold to and
they're gonna start ignoring

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your content again. Social media
should feel like a two way

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conversation, not a one sided
sales pitch, right? It's like

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you don't wanna sound or come
off as that dirty car salesman.

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So one way that you can fix it
is alongside your making sure

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your content is educational,
entertaining and engaging.

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Follow the 8020 rule, 80% value,
20% promotion. And in case you

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have this fear, I'm going to nip
it in the butt right away. Don't

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ever feel like you're giving
away too much. 80% value feels

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like a lot, but remember, people
are going to come to you because

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they trust you and because
you've given so much value,

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rather than the opposite. You
don't want 80% promotion and 20%

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value. So another way that you
can kind of twist this in your

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favor is even in the 20.

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Promotion posts. Make sure that
they are still engaging. Don't

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just make it about the sale.
Tell a story, share a

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transformation, or use a case
study to give value to what you

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are promoting. Remember, instead
of hard selling, build

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relationships. Anyone that works
in sales and are really good in

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sales, they will tell you that
too and remind you that people

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buy from those that they trust.
If your engagement has been

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dropping and you don't know why,
well, how about letting my team

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00:15:32,180 --> 00:15:36,500
and I take a look. We have a $97
social media audit that will

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00:15:36,560 --> 00:15:40,480
analyze your social media
accounts and show you exactly

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00:15:40,480 --> 00:15:43,660
what's working and what's not,
and how to boost your engagement

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00:15:43,660 --> 00:15:47,680
immediately if you're ready for
even bigger results, our monthly

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00:15:47,680 --> 00:15:51,340
Social Media Services can take
all the engagement off your

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00:15:51,340 --> 00:15:53,860
plate. So everything I talked
about in the checklist that

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00:15:53,860 --> 00:15:56,260
you've probably created in your
head or in your notes from

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00:15:56,260 --> 00:16:00,780
today's episode, we can do for
you so you can focus on running

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00:16:00,840 --> 00:16:04,860
your business. The link to both
of those services is in the show

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00:16:04,860 --> 00:16:08,100
notes below, so go ahead and
check it out. If your engagement

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00:16:08,100 --> 00:16:11,880
is dropping, please remember not
to panic. The key is to post

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00:16:11,880 --> 00:16:15,720
when your audience is active,
engage consistently mix up your

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00:16:15,720 --> 00:16:20,180
content and focus on
relationships over sales. As you

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00:16:20,180 --> 00:16:23,240
know, my favorite part of every
episode is to give you a mini

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00:16:23,240 --> 00:16:27,620
challenge and actionable tip.
And here it is, spend 10 extra

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00:16:27,620 --> 00:16:31,280
minutes engaging before you post
and see if it makes a

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00:16:31,280 --> 00:16:35,600
difference. I would really love
to hear if it makes a difference

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00:16:35,600 --> 00:16:38,240
for you. So let me know your
results. Also in the show notes

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00:16:38,240 --> 00:16:41,560
below are the links to all of my
social media. Come on over and

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00:16:41,560 --> 00:16:44,080
tell me your success stories,
and I would love to share it on

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00:16:44,080 --> 00:16:47,620
a future episode of this
podcast. And if you enjoyed this

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00:16:47,620 --> 00:16:50,500
episode, hit that subscribe
button, because next time I'm

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00:16:50,620 --> 00:16:55,060
going to be sharing how social
media and different hacks for

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00:16:55,060 --> 00:16:59,620
your social media can increase
engagement without posting more,

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00:16:59,800 --> 00:17:03,060
cannot wait to dive into that
episode with you. Until then,

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00:17:03,180 --> 00:17:06,360
have an absolutely amazing day,
and I'll talk to you soon.

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00:17:06,360 --> 00:17:06,960
Bosses,

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00:17:09,300 --> 00:17:12,840
thanks for tuning in to social
media for small businesses. Now,

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00:17:12,960 --> 00:17:16,500
time to go apply what you
learned to elevate your social

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00:17:16,500 --> 00:17:20,040
media strategy, and remember to
grab this week's free resource

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00:17:20,040 --> 00:17:23,780
from the show notes below. And
if you're ready to make social

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00:17:23,780 --> 00:17:27,980
media work for your business
growth, just head on over to www

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00:17:27,980 --> 00:17:31,940
claimansocial dot media to book
your free discovery. Call with

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00:17:31,940 --> 00:17:35,960
us. We're here to help turn your
social media efforts into real,

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00:17:35,960 --> 00:17:39,740
measurable results. Until the
next episode, keep building,

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00:17:39,740 --> 00:17:42,400
keep connecting, and I'll see
you on social. You.