A to-the-trade approach to DTC sofas: How Benchmade Modern breaks the rules
Like many direct-to-consumer companies, Benchmade Modern takes out ads on Instagram and sells its sofas online. But unlike most of its competitors, the company is based out of a US manufacturing group—Artisant Lane, the owner of Lee Industries and American Leather. President Dan Campbell is also an unlikely DTC leader—he’s not a silicon valley entrepreneur, but a 17-year veteran of Holly Hunt.
On this episode of the podcast, Campbell speaks with host Dennis Scully about how the lessons he learned from the trade apply to the direct-to-consumer world, why gray sofas are over, and why customers care more about design than lead times.
This episode is sponsored by Ernesta and Hickory Chair
Available Results
Generated results are saved to the knowledge database for reuse and search.
Extract Knowledge
Pick what you want extracted first. Model, scope, and chapter options appear after a template is selected.