📊 How Albertsons Media Collective is Shaping the Future of Retail Media | FMI 2025

Chris Walton & Anne Mezzenga chat with Julian Mintz, VP of Sales at Albertsons Media Collective, live from the Simbe Podcast Studio at FMI 2025, to discuss the rapid evolution of retail media networks, ad measurement standardization, and the future of omnichannel brand engagement. Learn how AI-driven insights, loyalty data, and in-store analytics are transforming the way brands optimize their marketing spend and connect with shoppers at the right moments.

⏱ Time Stamps & Topics:

🔹 [0:00] – Live from FMI 2025 at the Simbe Robotics Booth

🔹 [1:00] – Meet Julian Mintz: His background in TV advertising & transition to retail media

🔹 [2:50] – Why retail media matters & how Albertsons is innovating

🔹 [4:30] – The power of grocery shopper data for ad targeting & customer engagement

🔹 [6:15] – Why standardizing measurement across retail media networks is essential

🔹 [7:50] – How Albertsons Media Collective connects brand awareness campaigns to real purchases

🔹 [9:40] – Challenges of a fragmented retail media landscape & why frictionless buying matters

🔹 [11:30] – Future goals: Optimizing omnichannel media & expanding measurement capabilities

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