Breitling's Sylvain Berneron Discusses The Brand's Acquisition of Universal Geneve

A Blog To Watch Weekly

This week on aBlogtoWatch Weekly, Ariel, David, and Rick are joined by Breitling's Sylvain Berneron to discuss the brand's recent surprise acquisition of legacy brand Universal Genève. Sylvain asked to come on the show but kept the guys fully in the dark before the episode, so things start with Ariel, Rick, and David guessing what the big news is. When they finally get there, Sylvain dives into the who, what, and whys of the acquisition, including what Breitling has planned for the historic UG brand. After squeezing as much information as possible out of Sylvain, Rick moves the show forward to discuss some new releases and reviews. Things wrap up with rounds of Guess the Price of the (Grand) Seiko and Hit, Miss, Maybe

Highlights

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2023-12-14 63 min

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