Asad Syrkett wants Elle Decor to start conversations
Asad Syrkett studied architecture in school but soon found himself more comfortable writing about it. After stints at Architectural Record, Architectural Digest and Curbed, he briefly decamped to the brand side to work for Swedish furniture brand Hem. Now Syrkett is back in media in the top spot at Elle Decor, and the first issue he’s supervised cover to cover just hit newsstands. In this episode of the Business of Home podcast, he speaks with host Dennis Scully about a bold cover concept that reimagines an iconic room, the future of print magazines, and why he wants Elle Decor to tackle the difficult conversations about race, politics and design head on.
This episode is sponsored by The Shade Store and Sidedoor.
Links
Asad Syrkett
Elle Decor
Nancy Lancaster's Yellow Room
Dennis Scully
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