'Little Bosses Everywhere' looks into the Wild West of multilevel marketing
Multilevel marketing – or MLM – first became popular in the period that followed World War II. Since then, millions have tried their luck as salespeople for companies like Amway, Mary Kay, Cutco and Herbalife. MLMs offer themselves as low-cost paths to entrepreneurship, but very few of their participants are able to earn a living wage. A new book Little Bosses Everywhere by Bridget Read traces the history and culture of the MLM industry. In today's episode, Read speaks with NPR's Ayesha Rascoe about why this business model flourishes in economic uncertainty, the unregulated nature of the industry, and the blurred lines between MLMs and pyramid schemes.
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Multilevel marketing – or MLM – first became popular in the period that followed World War II. Since then, millions have tried their luck as salespeople for companies like Amway, Mary Kay, Cutco and Herbalife. MLMs offer themselves as low-cost paths to entrepreneurship, but very few of their participants are able to earn a living wage. A new book Little Bosses Everywhere by Bridget Read traces the history and culture of the MLM industry. In today's episode, Read speaks with NPR's Ayesha Rascoe about why this business model flourishes in economic uncertainty, the unregulated nature of the industry, and the blurred lines between MLMs and pyramid schemes.
To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
2025-05-22
8 min
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