How to Set and Maintain Goals: Brads Sugars' Advice on Achieving Your Dreams

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<v Speaker 1>You've got to let excitement win, but remember the formula.

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<v Speaker 1>Don't just set the goal and go do it.

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<v Speaker 1>Set the goal, do the learning from the learning, write the plan from the plan.

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<v Speaker 1>Go to work.

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<v Speaker 2>Today we have a great episode all around setting goals and achieving what you want out of your life.

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<v Speaker 1>Tom Kobe LeBron they all have coaches who hold them accountable.

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<v Speaker 1>They're just smart enough to pay coaches to hold them accountable.

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<v Speaker 2>Super're just smart enough to pay coaches to hold them accountable, super excited to be sitting here with Brad Sugars, all right, well, thank you so much, brad, for coming in and answering some questions today.

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<v Speaker 2>My topic I chose was goals, as I started the 30X Life Challenge recently and to get right into it why is setting goals so crucial for one's success?

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<v Speaker 1>Well, goals builds momentum.

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<v Speaker 1>So you know, if you don't have somewhere to go, the old saying of if you don't know where you want to be, in five years you're already there.

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<v Speaker 1>So, unless you set a goal of somewhere to be, you will stay where you're at Now.

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<v Speaker 1>The problem with that is the second law of thermonuclear dynamics, which, put very simply, is a tree is either growing or it's dying right, that's the simplest way to illustrate that.

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<v Speaker 1>So a person is either growing or they're going backwards Now.

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<v Speaker 1>So, if you think of it this way, in business you're either getting ahead or you're falling behind, and if you're staying steady, your competitors are beating you, so you're actually falling behind In any part of the world.

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<v Speaker 1>You've got to keep growing.

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<v Speaker 1>Now, when you set a goal, though, the problem with it is that you set the goal and the first thing you think to yourself is well, how am I going to do that?

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<v Speaker 1>And that's the wrong question to ask.

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<v Speaker 1>The question should be what books should I read?

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<v Speaker 1>What things should I study?

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<v Speaker 1>What do I need to learn to achieve that goal?

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<v Speaker 1>So I think it gives us two things.

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<v Speaker 1>It gives us momentum, direction, momentum, it keeps us moving, but it also gives us a list of things that we need to learn, understand how we need to grow, that sort of thing.

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<v Speaker 2>So you actually spoke.

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<v Speaker 2>On my next question what are some of the key factors to consider when you sit down to write your goals?

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<v Speaker 1>I think the first thing you got to do is pick the areas you want goals in.

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<v Speaker 1>So do you want goals in finance?

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<v Speaker 1>Most probably.

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<v Speaker 1>Do you want goals in?

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<v Speaker 1>So do you want goals in finance?

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<v Speaker 1>Most probably.

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<v Speaker 1>Do you want goals in wealth creation?

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<v Speaker 1>Most probably Career goals, relationship goals, vacation goals, health goals, fitness goals.

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<v Speaker 1>You know what I mean.

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<v Speaker 1>Like pick the areas that you want goals in and then from there say, well, where do I need to get better in those things?

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<v Speaker 1>Because if you don't set a goal, you're not getting better.

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<v Speaker 1>It's pretty simple.

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<v Speaker 1>Why does every sports person get statistics?

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<v Speaker 1>So they know where they're at and therefore they know where they want to be.

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<v Speaker 1>Why does every business keep track of its profits and losses and its key performance indicators?

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<v Speaker 1>Because if you don't know where you are, you can't decide where you want to go, sort of thing.

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<v Speaker 1>So I think it's first and foremost, knowing the areas you want goals in.

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<v Speaker 1>But even before that, you probably want to set your dreams.

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<v Speaker 1>The challenge with most people, when they go to set goals, they'll do 10% better than now, type thing.

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<v Speaker 1>They won't do massive things because they don't have the dreams documented.

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<v Speaker 1>Like you know, people say well, you know, I want to work less.

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<v Speaker 1>Okay, well, what does that look like?

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<v Speaker 1>And until they actually define well what I'd really like to do, my dream would be to be able to have the business work without me.

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<v Speaker 1>The dream is to have these things.

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<v Speaker 1>The formula I teach is pretty simple and it's dream goal, learn, plan act.

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<v Speaker 1>You need the massive dreams, the 10 and 20 year goals.

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<v Speaker 1>Like a dream is really just a 10 or 20 year goal and you have no idea if it's going to happen, how it's going to happen, hence the term dream.

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<v Speaker 1>And then you turn dreams into goals.

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<v Speaker 1>Goals should be anything inside five years type thing.

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<v Speaker 3>Okay.

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<v Speaker 2>I actually found that to be one of the most interesting episodes I've seen so far in the 30X life.

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<v Speaker 2>Was that whole formula right there?

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<v Speaker 2>So what suggestions do you have for someone who's trying to set new goals, especially if they don't know where they want to go?

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<v Speaker 1>Do the opposite.

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<v Speaker 1>So, what don't you want?

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<v Speaker 1>Make a list.

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<v Speaker 1>People always whenever I ask you know, what do you want in your life?

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<v Speaker 1>Well, I'm not sure.

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<v Speaker 1>Well, what don't you want?

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<v Speaker 1>Well, I don't want to be broke, okay.

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<v Speaker 1>Then what's the opposite of that?

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<v Speaker 1>So, if you can get a list of, like, get a page divided in half, put don't wants, do wants or dreams, and if you can get a list I don't wanna be fat, okay.

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<v Speaker 1>Then what do you want?

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<v Speaker 1>I wanna be at least somewhat fit.

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<v Speaker 1>I wanna be this.

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<v Speaker 1>What don't you want?

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<v Speaker 1>Well, I don't wanna be.

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<v Speaker 1>Do you know what I mean?

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<v Speaker 1>Like, if you're really struggling, start with what you don't want.

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<v Speaker 1>Or start with a big sheet of cardboard, some scissors, some glue and a pile of magazines.

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<v Speaker 1>Go through the magazines and just cut out pictures or words or things that resonate with where you want to be.

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<v Speaker 1>We call it a dream chart and you start with that.

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<v Speaker 1>I mean, just start by getting a picture of it.

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<v Speaker 1>I remember the first time I did that I was maybe 19 or 20 and stuck it up on the wall.

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<v Speaker 1>Well, eventually, I think I moved offices or something and I found it like five years, 10 years later, every single thing on that dream chart had happened and it was like dang, I got to keep doing these things.

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<v Speaker 1>It's like it brings in the law of attraction into account.

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<v Speaker 1>A big part of goal setting is see, goal setting enlists the formula of gravity and most people won't understand that.

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<v Speaker 1>But the formula for gravity is M1 times M2 over D squared, which means the mass of one.

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<v Speaker 1>So if you define your goal, you're giving mass to what you're attracted to or what you're attracting to yourself, sort of thing.

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<v Speaker 1>Gravity will help.

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<v Speaker 1>If you grow yourself, you learn, you study, you put in the extra effort, you get more knowledge, you get more skills, then you're increasing your mass.

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<v Speaker 1>So if you're getting better and you're defining your dreams more, then the mass of the two starts to come together.

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<v Speaker 1>If you go visit the showroom and sit in the car, you're bringing the distance closer together, sort of thing.

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<v Speaker 1>If you put it on that dream chart, it's in front of you.

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<v Speaker 1>I remember my first Rolex watch.

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<v Speaker 1>I had a picture of it, a Submariner blue face, solid gold.

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<v Speaker 1>I had a picture of it sitting on my computer screen next to my computer every day for about four years before I bought the dang thing.

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<v Speaker 1>But it sat there every day.

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<v Speaker 1>It kept me focused.

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<v Speaker 2>Oh, what an amazing way to say that.

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<v Speaker 2>So what are some common mistakes people make when they set goals?

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<v Speaker 1>I think we go back to.

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<v Speaker 1>The first mistake is they ask the question how?

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<v Speaker 1>Professor Alan Pease put it best.

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<v Speaker 1>He said how is the enemy of goals?

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<v Speaker 1>Because the moment you set a goal and like you know, you tell someone your goal and they go well, how are you going to do that?

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<v Speaker 1>How are you going to do that?

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<v Speaker 1>And you're like I don't know how I'm going to do it.

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<v Speaker 1>And they're like I don't know how I'm gonna do it.

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<v Speaker 1>And they're like well, see, you're not gonna do it.

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<v Speaker 1>I was like shut up, stop with killing my dreams with your how.

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<v Speaker 1>Don't kill my goals with how.

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<v Speaker 1>So the first mistake is to try and work out how to do it without learning the moment you set a goal.

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<v Speaker 1>I go back to what I said earlier.

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<v Speaker 1>You have to define.

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<v Speaker 1>Let me find six books to read on that subject.

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<v Speaker 1>Let me find four or five podcasts to listen to.

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<v Speaker 1>Let me find a few blogs to follow and read, type thing.

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<v Speaker 1>Let me find a mentor or a mastermind group or a club or this that I can do.

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<v Speaker 1>Like people want to go and invest in real estate and they don't join a real estate investors club.

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<v Speaker 1>You're not going to invest in real estate unless you're hanging out with other people who are investing in real estate.

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<v Speaker 1>It's crazy that they think they're going to do it on their own.

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<v Speaker 1>Success is a team sport.

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<v Speaker 1>We got to remember that part of it.

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<v Speaker 1>And so who's on your team?

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<v Speaker 1>Well, the people whose books you read the podcasters, the blog writers.

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<v Speaker 1>They're on your team.

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<v Speaker 1>So do the learning.

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<v Speaker 1>It's dream goal learn.

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<v Speaker 1>Then the next mistake they make is they just well, I've read the books, let's go Well, no, no, no, let's actually write a plan.

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<v Speaker 1>And that's what you mentioned 30X life.

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<v Speaker 1>What is the point of 30X life?

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<v Speaker 1>To write a life plan?

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<v Speaker 1>Why does 30X business To write a business plan?

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<v Speaker 1>Why 30X wealth?

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<v Speaker 1>To write a wealth plan?

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<v Speaker 1>You got to create the plan and then go to work, sort of thing.

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<v Speaker 1>So unfortunately, there's a lot of things say just write your goals and it'll happen Bullshit, sorry, but it just doesn't work that way.

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<v Speaker 1>You got to write the goal, you got to then do the learning, and that's where I think people don't give themselves the time to learn and grow.

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<v Speaker 1>I go back to 16 years old.

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<v Speaker 1>I got to see Jim Rohn E James Rohn in the Brisbane City Town Hall and I set a goal of retiring at 25.

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<v Speaker 1>16 year old me said I'm going to give myself nine years to be financially free.

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<v Speaker 1>And of course, whenever I told anyone they went you can't do that, you can't do that.

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<v Speaker 1>My buddy's dad literally sat us down and taught us how it can't happen and in my mind I was like no, it can happen, I can do this.

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<v Speaker 1>See, what my buddy's dad didn't realize, and what anyone else that I told didn't realize, is that well, technically they were correct.

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<v Speaker 1>16 year old me couldn't financially retire.

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<v Speaker 1>I didn't know how, but I was willing to learn, study, grow, read, attend courses.

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<v Speaker 1>I bought every damn tape set, vhs yeah, that's right, tape sets and VHSs.

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<v Speaker 1>Now you just subscribe to it online, it's all there.

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<v Speaker 1>I mean dang YouTube is.

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<v Speaker 1>If people go into my YouTube channel they can get 10 years worth of training in a few weeks type thing.

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<v Speaker 1>It's phenomenal how much on the big success podcast there is.

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<v Speaker 1>But yeah, got to do the learning, got to do the planning and then you got to do the work.

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<v Speaker 1>You got to do the work, you got to do the work.

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<v Speaker 1>I don't care what anyone says I can make success simple.

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<v Speaker 2>I can't make it easy.

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<v Speaker 2>You still got to work.

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<v Speaker 2>That does make sense.

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<v Speaker 2>So how do you know if your goals are achievable?

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<v Speaker 2>Like balancing your dreams and ambition with the realism of what you can achieve.

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<v Speaker 1>Yeah, you know we teach a formula smart goal setting, specific, measurable, achievable, results oriented, with a timeframe, right, achievable.

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<v Speaker 1>How do you know if they're achievable?

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<v Speaker 1>You don't.

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<v Speaker 1>It's probably the simple answer you don't.

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<v Speaker 1>Feedback will tell you along the way, until you start studying and learning and writing the plan, like if I said, ok, I'm going to set a goal of me playing in the NBA.

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<v Speaker 1>I'm 53 years old.

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<v Speaker 1>There's, you know, the oldest player there is, lebron at 40.

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<v Speaker 1>I don't think I'm going to get there.

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<v Speaker 1>Ok, there are some goals we can set that are just stupid, right?

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<v Speaker 1>Ok, we know when we set it that it's now going to happen, type thing.

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<v Speaker 1>Now could I play in the 60 plus basketball tournaments?

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<v Speaker 1>Probably, if I trained seven days a week between now and 60 years old, I could probably get there.

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<v Speaker 1>But I think you've just got to be.

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<v Speaker 1>But I think you've just got to be.

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<v Speaker 1>I think if you're currently driving a beat up minivan with rust and you know it starts every third time you turn the key, don't give me a goal of driving a Lamborghini.

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<v Speaker 1>Give me a goal of getting a Toyota Prius that works.

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<v Speaker 1>You know, do the latter, don't go for the end result.

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<v Speaker 1>Don't try and be on the top of the mountain when you're just starting.

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<v Speaker 1>There's a reason people train for years just to get to Everest base camp.

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<v Speaker 1>They're not training to go to the top of Everest, just to the base camp.

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<v Speaker 1>Dude, that would be fantastic.

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<v Speaker 1>That's why even now I would say I could train to go to Everest base camp and then, once I've done that, then I could work out hang on, can I do Everest?

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<v Speaker 1>Now you know what?

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<v Speaker 1>Let's do Kilimanjaro and then decide if we can.

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<v Speaker 1>If we can do Kilimanjaro, then we can make it.

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<v Speaker 1>Do you know what I mean?

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<v Speaker 1>Like if you do the step before that and then you can sort of work out is that next thing possible?

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<v Speaker 1>Like if you're driving a new young fella.

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<v Speaker 1>Come up to me at the gas station the other day.

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<v Speaker 1>He's driving a nice Beemer and beautiful 5-series Beemer and he comes over to me and says you know what do you think I'd have to put down to buy one of these?

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<v Speaker 1>I was in my Lamborghini and I said 270 grand.

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<v Speaker 1>He goes no, but what would I have to put as a deposit?

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<v Speaker 1>I said if you can't afford the thing with cash, you can't afford it.

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<v Speaker 1>All right, stay in your Beamer.

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<v Speaker 1>It's a beautiful car, and I think that's the way we've got to look at it.

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<v Speaker 1>Do the first step first, and once you've qualified at that level, then I think you can determine, like, don't set a hundred million dollar goal for your business If you're doing 100,000, go for a million and then go for 10 million, and then you know what I mean.

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<v Speaker 1>Like, if you get the next one, then you can tell you don't see a track star going.

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<v Speaker 1>Okay, I'm currently running seven minute miles, I'm going to go for the four.

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<v Speaker 1>No, no, how about we get to six minute miles or six and a half minute miles first?

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<v Speaker 1>Probably the best way.

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<v Speaker 2>I find that ladder image very, very useful actually for setting goals, Keeping it it's one rung at a time, not to the top right away.

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<v Speaker 1>You can set.

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<v Speaker 1>You can know that you've leaned the ladder on the mountain sort of thing.

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<v Speaker 1>You've lent the ladder against the right building the thing you want to get to.

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<v Speaker 1>But take it one step.

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<v Speaker 2>How do emotions come into play when you're setting goals or on the path of achieving your goals, such as doubt, fear and even overconfidence?

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<v Speaker 1>You'll have all of them.

00:14:12.346 --> 00:14:19.702
<v Speaker 1>When you set a goal, you're requiring yourself to grow and change.

00:14:19.702 --> 00:14:21.789
<v Speaker 1>That's what a goal does.

00:14:21.789 --> 00:14:34.006
<v Speaker 1>And so if that doesn't bring up emotions, it's kind of like if the goal doesn't scare the shit out of you or excite the living daylights out of you, it's not really a goal, it's just a to-do item.

00:14:34.006 --> 00:14:36.908
<v Speaker 1>You know there's a big difference.

00:14:36.908 --> 00:14:46.822
<v Speaker 1>And so if you don't have fear and you don't have doubt and you don't have all of those things set a bigger goal, Too many people.

00:14:47.686 --> 00:14:52.919
<v Speaker 1>You go back to the thing of if you knew you were going to succeed, what would you start today?

00:14:52.919 --> 00:15:03.850
<v Speaker 1>Like, if you knew you've been in the back to the future DeLorean and for all the young people, that's a time machine and you went to the future and you saw how successful you were.

00:15:03.850 --> 00:15:10.365
<v Speaker 1>You were running a massive car wash business and you're like, holy heck, look at me running a massive car wash business.

00:15:10.365 --> 00:15:13.931
<v Speaker 1>And you come back to today and you go, oh shit, I got to start a car wash business.

00:15:13.931 --> 00:15:16.349
<v Speaker 1>I'm going to be massively successful in this thing.

00:15:16.349 --> 00:15:17.761
<v Speaker 1>Do you know what I mean?

00:15:17.761 --> 00:15:22.365
<v Speaker 1>It's like if you knew you were going to succeed, you would just go, you would just stop.

00:15:22.961 --> 00:15:24.847
<v Speaker 1>But people have the whole doubt thing.

00:15:24.847 --> 00:15:28.711
<v Speaker 1>Every one of us had doubt when we set our massive goals.

00:15:28.711 --> 00:15:32.687
<v Speaker 1>Every one of us did, but we just did it anyway.

00:15:32.687 --> 00:15:36.490
<v Speaker 1>You're going to have doubt when you ask a girl out on a date.

00:15:36.490 --> 00:15:44.767
<v Speaker 1>You're going to have doubt when you I mean, there's a reason we get nine months from when people say, oh, I'm pregnant.

00:15:44.767 --> 00:15:50.023
<v Speaker 1>You get holy heck, thank God, I had nine months to get ready for it, type thing.

00:15:50.023 --> 00:15:53.549
<v Speaker 1>But you're going to have negative emotions.

00:15:53.549 --> 00:15:55.634
<v Speaker 1>That's just part of it.

00:15:55.634 --> 00:15:57.803
<v Speaker 1>It's going to be there.

00:15:57.803 --> 00:16:01.111
<v Speaker 1>The question is do you let fear beat excitement?

00:16:01.111 --> 00:16:08.086
<v Speaker 1>If fear always wins, you don't move, you don't do anything, you don't achieve anything.

00:16:08.086 --> 00:16:12.631
<v Speaker 1>You've got to let excitement win at least 50% of the time.

00:16:12.631 --> 00:16:18.528
<v Speaker 1>But remember the formula Don't just set the goal and go do shit.

00:16:18.528 --> 00:16:20.491
<v Speaker 1>Set the goal, do the learning from the learning, write the plan from the goal and go do shit.

00:16:20.491 --> 00:16:27.207
<v Speaker 1>Set the goal, do the learning from the learning, write the plan from the plan, go to work all right, that was fantastic.

00:16:27.589 --> 00:16:42.586
<v Speaker 2>Um, so, with that, what advice do you have for people just to create the framework to stay on that path, to balance those emotions, and what advice just to try and stay on the path and overcome those doubts and fears?

00:16:45.000 --> 00:16:47.489
<v Speaker 1>You've got to build the habits of success.

00:16:47.489 --> 00:16:50.688
<v Speaker 1>The habits of success include learning every day.

00:16:50.688 --> 00:16:59.365
<v Speaker 1>If you're not listening to a book or a podcast or reading or doing some learning every day, the doubt will creep in more.

00:16:59.365 --> 00:17:09.449
<v Speaker 1>Okay, you've got to do what we call your IVVMs your idealize, visualize, verbalize, materialize and that's, in the 30X Life, how people do that.

00:17:09.449 --> 00:17:12.548
<v Speaker 1>You've got to get some exercise every day.

00:17:12.548 --> 00:17:16.471
<v Speaker 1>You've got to eat reasonably well, drink plenty of water.

00:17:16.471 --> 00:17:19.529
<v Speaker 1>You've got to do the habits of success.

00:17:19.819 --> 00:17:24.964
<v Speaker 1>You can't not exercise and expect yourself to be positive.

00:17:24.964 --> 00:17:32.585
<v Speaker 1>Without the chemicals that are released from the exercise, positivity won't stay with you.

00:17:32.585 --> 00:17:39.873
<v Speaker 1>Your gut health I mean that's where your gut health determines the happiness.

00:17:39.873 --> 00:17:43.227
<v Speaker 1>John Ashraf, who's on my podcast, talks about that in detail.

00:17:43.227 --> 00:18:01.270
<v Speaker 1>But understanding that inner body, the oxygen levels, all of those sorts of things, it's really important to understand what it takes to build a body that is ready for success to happen, type thing.

00:18:01.270 --> 00:18:06.744
<v Speaker 1>And so learning, exercise, eat, drink, right, those sorts of things.

00:18:06.884 --> 00:18:11.401
<v Speaker 1>Keep the internals healthy if you want the brain to be healthy.

00:18:11.401 --> 00:18:15.355
<v Speaker 1>You can't operate on peak brain if the body is not fully oxygenated.

00:18:15.355 --> 00:18:18.630
<v Speaker 1>You can't operate on peak brain if the body's dehydrated.

00:18:18.630 --> 00:18:23.506
<v Speaker 1>If it's depleted in minerals and vitamins, you can't have peak brain activity.

00:18:23.506 --> 00:18:25.650
<v Speaker 1>You go into negative brain cycles.

00:18:25.650 --> 00:18:36.194
<v Speaker 1>And what breeds negative brain cycles Alcohol, drugs, all of those things bring depression into the brain.

00:18:36.839 --> 00:18:47.663
<v Speaker 1>And so when we get into that state, especially young men young men are so prone to and they legalize weed and they don't understand that later in life that brings depression into you.

00:18:47.663 --> 00:18:50.892
<v Speaker 1>So you got to be real careful with what you put in your body.

00:18:50.892 --> 00:18:52.162
<v Speaker 1>Got to be careful.

00:18:52.162 --> 00:18:59.402
<v Speaker 1>Well, hey there, and thanks for listening, I've noticed that 78% of you are brand new, which means you haven't hit the subscribe button yet.

00:18:59.402 --> 00:19:06.688
<v Speaker 1>By subscribing, you help us bring on even better guests, better quality content and serve you better with even more podcasts.

00:19:06.688 --> 00:19:08.809
<v Speaker 1>So please hit that subscribe button.

00:19:08.809 --> 00:19:10.010
<v Speaker 1>It only takes a second.

00:19:10.010 --> 00:19:11.491
<v Speaker 1>It makes a huge difference.

00:19:11.491 --> 00:19:17.517
<v Speaker 1>If you support us, we're going to support your success and help you achieve big success together.

00:19:21.880 --> 00:19:27.563
<v Speaker 2>How about accountability, such as having a coach or a mentor, and how does that affect achieving your goals having someone else there to kind of push you forward?

00:19:28.003 --> 00:19:30.672
<v Speaker 1>Well, you're not going to kick your ass the same way your coach will.

00:19:30.672 --> 00:19:32.182
<v Speaker 1>Simple as that.

00:19:32.182 --> 00:19:38.984
<v Speaker 1>If the coach came into the game and told me to run laps, I'd probably run two laps if it was up to me, but the coach tells me I'll run 10.

00:19:38.984 --> 00:19:39.645
<v Speaker 1>Do you know what I mean?

00:19:39.645 --> 00:19:49.267
<v Speaker 1>You will only go so far without a mentor, without a mastermind group, without peer pressure positive peer pressure.

00:19:49.267 --> 00:19:57.690
<v Speaker 1>A buddy of mine runs a real estate investment group and the average person in that group is doing 20 to 50 deals a year.

00:19:57.690 --> 00:19:59.693
<v Speaker 1>So if you're in that group is doing 20 to 50 deals a year, right.

00:19:59.693 --> 00:20:07.186
<v Speaker 1>So if you're in that group and you show up to a meeting and you go well, I only did one deal this quarter you're gonna be embarrassed.

00:20:07.186 --> 00:20:09.508
<v Speaker 1>You need positive peer pressure.

00:20:09.508 --> 00:20:12.851
<v Speaker 1>You need positive pressure from a good coach, a good mentor.

00:20:12.851 --> 00:20:17.666
<v Speaker 1>A coach is more someone who is structured and you pay for it, type thing.

00:20:17.666 --> 00:20:36.951
<v Speaker 1>Like my son now has a hockey coach for his goalie position not just the team coach, but just for him in goalie, type thing, and that guy's going to put more pressure on him to perform and it's not me having to do it, it's the coach, whether it's a mastermind group, a coach, a mentor.

00:20:36.951 --> 00:20:53.324
<v Speaker 1>You need feedback, and so feedback from someone who believes in you, someone who wants you to do better, someone who knows more than you and can help you do better, is the most perfect feedback.

00:20:53.364 --> 00:20:56.028
<v Speaker 1>There is Accountability.

00:20:56.028 --> 00:21:01.695
<v Speaker 1>Self-accountability will only get you so far you can't have.

00:21:01.695 --> 00:21:09.133
<v Speaker 1>We're not all Kobe Bryant's, and you know, willing to do that level of work.

00:21:09.133 --> 00:21:14.092
<v Speaker 1>You know Tom Brady's, but still Tom Kobe LeBron.

00:21:14.092 --> 00:21:17.119
<v Speaker 1>They all have coaches who hold them accountable.

00:21:17.119 --> 00:21:21.560
<v Speaker 1>They're just smart enough to pay coaches to hold them accountable.

00:21:21.560 --> 00:21:30.124
<v Speaker 1>So, yeah, it's when you're in your logic moments that you make great decisions that you've still got to make that great decision.

00:21:30.124 --> 00:21:43.961
<v Speaker 1>When you don't want to sort of thing, knowing that the coach, like with Colton, knowing that 6 am two days a week, he's got to be on that ice and there's no two ways around it, like, I don't care.

00:21:43.961 --> 00:21:45.788
<v Speaker 1>If you don't feel like it, kid, I'm already up.

00:21:45.788 --> 00:21:47.567
<v Speaker 1>You got to be up and you got to go train.

00:21:48.901 --> 00:21:50.507
<v Speaker 2>It's 6 am on the ice.

00:21:50.507 --> 00:21:51.744
<v Speaker 2>That seems a little rough to me.

00:21:52.160 --> 00:21:53.480
<v Speaker 1>Well, it used to be 5 am.

00:21:53.480 --> 00:21:55.862
<v Speaker 1>I'd rather the 6.

00:21:56.482 --> 00:22:00.005
<v Speaker 2>So, with that, how often should someone reevaluate their goals?

00:22:00.005 --> 00:22:04.748
<v Speaker 2>Uh, like when you know, when you know when to pivot, or like continue the course.

00:22:05.568 --> 00:22:08.471
<v Speaker 1>Um, rarely should you change the goals.

00:22:08.471 --> 00:22:12.953
<v Speaker 1>Most often you should change the plan or the strategy or the tactic type thing.

00:22:12.953 --> 00:22:16.776
<v Speaker 1>Uh, if the goal, I'll tell you when to change the goal.

00:22:16.776 --> 00:22:19.077
<v Speaker 1>If it's not motivating you, okay.

00:22:19.077 --> 00:22:23.740
<v Speaker 1>Uh, it was a great young man on my podcast who talked about the difference.

00:22:23.740 --> 00:22:32.883
<v Speaker 1>Motivation is about having the right motive and if the goal isn't inspiring you, isn't getting you going, then change it to something that is getting you going.

00:22:33.383 --> 00:22:38.444
<v Speaker 1>A lot of the times and I remember this as a young man I'd put on my dream shot boats, yachts.

00:22:38.444 --> 00:22:40.944
<v Speaker 1>I don't like boats.

00:22:40.944 --> 00:22:46.227
<v Speaker 1>It just in my head it was like okay, people, you should have a yacht if you're successful.

00:22:46.227 --> 00:22:47.666
<v Speaker 1>No, I don't want a yacht.

00:22:47.666 --> 00:22:48.387
<v Speaker 1>You know what I want.

00:22:48.387 --> 00:22:50.627
<v Speaker 1>I want jets, I want helicopters.

00:22:50.627 --> 00:22:51.909
<v Speaker 1>That's what I enjoy.

00:22:51.909 --> 00:22:57.130
<v Speaker 1>Now, you know I'm married to someone who loves boats and yachts Damn it.

00:22:57.130 --> 00:22:59.250
<v Speaker 1>You know, now I got to put them back on the truck.

00:22:59.290 --> 00:23:09.193
<v Speaker 1>But understanding what drives you and what excites you and this is a part of you know we talk about do you find your purpose?

00:23:09.193 --> 00:23:11.854
<v Speaker 1>Do you create your purpose?

00:23:11.854 --> 00:23:14.255
<v Speaker 1>Does it, is it given to your purpose?

00:23:14.255 --> 00:23:18.036
<v Speaker 1>You know how does, how does your purpose become about?

00:23:18.036 --> 00:23:39.686
<v Speaker 1>It starts with acknowledging what excites you, what you enjoy, what you love doing, what you would do, whether you were paid or not, whether you would do it If you read about that subject just because you love it, there's a good chance that's somewhere where your purpose is moving you towards type thing and that's a good part of it.

00:23:39.839 --> 00:23:45.173
<v Speaker 1>But ultimately, goals need to be set every day.

00:23:45.173 --> 00:23:54.086
<v Speaker 1>So 5.30, six o'clock, when you finish work at the end of the day, you need to set your goals for the next day, task list goals for the next day.

00:23:54.086 --> 00:23:58.467
<v Speaker 1>The most important goals and the most important plans are the daily ones.

00:23:58.467 --> 00:24:06.026
<v Speaker 1>If you're not doing daily plans, you will not achieve your weekly goals, you will not achieve your monthly goals, you will not achieve your annual goals.

00:24:06.026 --> 00:24:08.055
<v Speaker 1>You want to achieve your annual goals.

00:24:08.055 --> 00:24:10.663
<v Speaker 1>It starts with achieving every day's goals.

00:24:10.663 --> 00:24:14.210
<v Speaker 1>So re-evaluate, re-look at goals every single day.

00:24:14.210 --> 00:24:18.127
<v Speaker 1>In business we have 90-day goals and we look at them every single day.

00:24:18.127 --> 00:24:20.056
<v Speaker 1>We must evaluate them.

00:24:20.056 --> 00:24:25.492
<v Speaker 1>I would suggest if you have annual and dreams, you need to review them daily.

00:24:25.492 --> 00:24:35.744
<v Speaker 1>If you're not reading your goals every day, if they're not on a chart in front of you or stuck to the bathroom mirror or somewhere in your house where you see it every single day.

00:24:35.744 --> 00:24:37.288
<v Speaker 1>They're not going to happen.

00:24:37.288 --> 00:24:39.953
<v Speaker 1>You got to see it, believe it, feel it every day.

00:24:42.161 --> 00:24:45.210
<v Speaker 2>Very insightful Every day, something I probably have to work on myself.

00:24:45.210 --> 00:24:53.423
<v Speaker 2>So what is a goal that you've recently achieved and what's maybe one that you've had to pivot or reevaluate for yourself?

00:24:53.423 --> 00:24:56.028
<v Speaker 2>What was that like?

00:24:57.471 --> 00:25:00.497
<v Speaker 1>We achieved a goal of getting a net promoter score in the company.

00:25:00.497 --> 00:25:12.544
<v Speaker 1>So this is more business related, but we got over 80 in our net promoter score, meaning our customers love us, they don't just like us, they're saying 10 out of 10, they'll refer us to other people, type thing.

00:25:12.544 --> 00:25:14.269
<v Speaker 1>And that came after.

00:25:14.269 --> 00:25:21.951
<v Speaker 1>It was about four or five years of solid work with our customers to move from a 70 to over an 80.

00:25:21.951 --> 00:25:25.988
<v Speaker 1>And that's a phenomenal thing for the team to have achieved.

00:25:25.988 --> 00:25:30.685
<v Speaker 1>I like to think of it that if the company achieves a goal, the team achieved the goal.

00:25:30.726 --> 00:25:36.246
<v Speaker 1>If the company misses a goal I missed the goal, sort of thing Pivot.

00:25:36.246 --> 00:25:38.970
<v Speaker 1>See, there's two times you have to pivot.

00:25:38.970 --> 00:25:44.263
<v Speaker 1>One is when you decide proactively holy heck, we're not going to get there unless we change.

00:25:44.263 --> 00:25:52.933
<v Speaker 1>And the other is when the market says you have to pivot, like when covid hit our catering business overnight, shut down, there's no events.

00:25:52.933 --> 00:25:56.021
<v Speaker 1>So how do we pivot that whole business?

00:25:56.021 --> 00:25:57.546
<v Speaker 1>We had to reset the goals.

00:25:57.546 --> 00:25:57.625
<v Speaker 1>You.

00:25:57.625 --> 00:26:00.813
<v Speaker 1>You know when the world shifts you've got to change your goals, sort of thing.

00:26:00.813 --> 00:26:10.285
<v Speaker 1>Covid made everyone change their marketing strategies, their sales strategies and some people are still operating on old sales and marketing strategies and wondering why it doesn't work.

00:26:13.430 --> 00:26:17.536
<v Speaker 1>Personally dang.

00:26:17.536 --> 00:26:19.660
<v Speaker 1>What's one I achieved personally recently.

00:26:19.660 --> 00:26:26.111
<v Speaker 1>See, unfortunately most of them are with the kids these days.

00:26:26.111 --> 00:26:34.441
<v Speaker 1>I mean, the simple goal that I achieve I achieve every week now is spending an hour one-on-one with each of my kids.

00:26:34.441 --> 00:26:37.385
<v Speaker 1>Now I have five kids, that's five hours a week, sort of thing.

00:26:37.385 --> 00:26:42.359
<v Speaker 1>Now, when they're away, traveling, my oldest live away and that sort of thing, it's a bit different.

00:26:42.359 --> 00:26:53.688
<v Speaker 1>But you know, just doing that, taking my son on father-son date night he has a favorite steakhouse, it's where we go and that sort of thing.

00:26:53.688 --> 00:26:55.105
<v Speaker 1>We don't do that every week.

00:26:55.105 --> 00:27:02.421
<v Speaker 1>Obviously It'd be a little bit hard on the diet program every week.

00:27:02.421 --> 00:27:04.064
<v Speaker 1>Obviously It'd be a little bit hard on the diet program.

00:27:04.064 --> 00:27:06.670
<v Speaker 1>But just those little goals are probably more important to me now than the massive goals.

00:27:06.670 --> 00:27:12.971
<v Speaker 1>But even getting the business plan done on time, getting those sorts of things, I like those little goals too.

00:27:14.013 --> 00:27:19.164
<v Speaker 2>So really enjoying even the small steps and the bigger picture of this.

00:27:19.286 --> 00:27:21.048
<v Speaker 1>I love the daily goals.

00:27:21.048 --> 00:27:29.174
<v Speaker 1>You know just getting things done on a daily basis, that and it starts with writing a list and I don't know I love ticking them off.

00:27:29.174 --> 00:27:32.364
<v Speaker 1>I take it more to crossing them off these days.

00:27:32.364 --> 00:27:43.990
<v Speaker 1>So it's I handwrite my goals still, because I like the feeling I don't know, there's something magical when you hand write your goals that it just changes rather than typing it in sort of thing.

00:27:43.990 --> 00:27:45.133
<v Speaker 1>There's more, I don't know.

00:27:45.133 --> 00:27:46.604
<v Speaker 1>I take ownership of it a little more.

00:27:47.605 --> 00:27:48.689
<v Speaker 2>No, I understand that.

00:27:48.689 --> 00:27:56.805
<v Speaker 2>So for my very final question if you could give just one piece of advice to someone dreaming of a better lifestyle but unsure where to start, what would it be?

00:27:58.367 --> 00:27:59.431
<v Speaker 1>Oh, one piece of advice.

00:27:59.431 --> 00:28:01.443
<v Speaker 1>Jim Rohn taught it to me when I was 16.

00:28:01.443 --> 00:28:04.414
<v Speaker 1>He said never wish your life were easier, wish that you were better.

00:28:04.414 --> 00:28:10.809
<v Speaker 1>And he backed it up with a simple statement work harder on yourself than you do on your job.

00:28:10.809 --> 00:28:13.060
<v Speaker 1>You've got to build you.

00:28:13.060 --> 00:28:21.315
<v Speaker 1>The only thing you can ever control is how you build you, how much time, energy and effort you put into building you.

00:28:21.315 --> 00:28:27.092
<v Speaker 1>You can sit at home and play computer games all night, or you can read books all night.

00:28:27.092 --> 00:28:33.435
<v Speaker 1>You can listen to podcasts all day, or you can listen to dumb, stupid stuff.

00:28:33.896 --> 00:28:41.830
<v Speaker 1>How much time, energy and effort you put into building you, especially when you're young, pays massive dividends further down the road.

00:28:41.830 --> 00:28:52.569
<v Speaker 1>If you can learn the principles of success when you're in your teens or in your 20s, holy heck, how much easier is life in your 30s, 40s, 50s and 60s.

00:28:52.569 --> 00:28:58.484
<v Speaker 1>It's crazy to me that people wait until they're in their 40s and 50s to start learning how to be successful.

00:28:58.484 --> 00:29:00.929
<v Speaker 1>Learn success when you're young.

00:29:00.929 --> 00:29:03.954
<v Speaker 1>Study it Anything you want.

00:29:03.954 --> 00:29:05.743
<v Speaker 1>You've just got to study someone that's done it.

00:29:07.288 --> 00:29:07.849
<v Speaker 2>Fantastic.

00:29:07.849 --> 00:29:08.791
<v Speaker 2>Well, thank you so much.

00:29:10.821 --> 00:29:16.451
<v Speaker 3>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars.

00:29:16.451 --> 00:29:26.008
<v Speaker 3>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugarscom.