Major Gifts Fundraising for Small Nonprofits: Tips & Strategies from Rhea Wong
Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
Wondering how to secure more major gifts for your nonprofit? Join us as we dive into the art of major gift fundraising with Rhea Wong, former Executive Director and current fundraising expert. In this episode, Rhea shares practical tips for identifying major donors, building lasting relationships, and transforming your fundraising strategy. From common pitfalls to actionable steps, this conversation will empower small nonprofits to secure transformative gifts and foster genuine donor connections
Major Gifts Fundraising for Small Nonprofits – The Highlights:
- Why relationship-building is at the heart of major gifts fundraising.
- How to approach major donors with consent and authenticity.
- Overcoming the pitfalls of wealth screening and transactional fundraising.
- Steps to segment your donor list and identify major gift prospects.
- Why centering the donor creates better fundraising outcomes.
- The evolving role of AI and technology in fundraising.
- How to inspire action and build trust with major donors.
- The importance of trust-based philanthropy and community-centric fundraising.
- Strategies for creating a donor-centric fundraising journey.
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!
About Rhea Wong:
Rhea trains nonprofit leaders to fundraise more money from high-net worth donors. She helps executive directors and development staff build out individual major gift programs that hit big fundraising goals. She brings in 15+ years of fundraising experience to help you tweak your message, clarify your ideal donor, engage your board, streamline your processes, and make an effective ask.
Resources and Links:
- Rhea Wong’s Website
- Get That Money, Honey: The No-BS Guide to Raising Money for Your Nonprofit.
- Rhea Wong’s Ways To Work with Me Quiz
- Connect with Maria Rio
- Connect with Rhea Wong
- Watch this episode on YouTube
- Don’t forget to subscribe to The Small Nonprofit Podcast on your favorite platform! Leave a review to help us reach more listeners and continue providing valuable insights
If this episode was useful, grab the 30-Day Board Fundraising Challenge at gofurthertogether.ca/boardchallenge — it's free and it gives your board actual structure.
Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values.
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