Jed Berger (Footlocker) | The Best Marketing Lies in Storytelling
Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker.
In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in storytelling. Jed also talks about how his diverse career path as an entrepreneur trained him to be a better marketer and stay ahead of trends.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Available Results
Generated results are saved to the knowledge database for reuse and search.
Extract Knowledge
Pick what you want extracted first. Model, scope, and chapter options appear after a template is selected.