Doris Izquierdo of DOIZPE: From Mexico to Australia in Pursuit of Making the Perfect Bag
Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
Have you ever found yourself captivated by the intricate craftsmanship of a handbag, the story it tells through its design and materials? Our guest today, Doris Izquierdo from DOIZPE, is here to share her personal journey and the fascinating tale behind becoming a Mexico-born handbag designer. Doris' designs are deeply rooted in her upbringing, her family's pride in Mexican-made products, and her grandmother's values of repurposing and sustainability. She also speaks about her educational journey in industrial design and the life-changing experiences she had while living in Australia.
Staying true to our commitment to bringing you stories of creativity and determination, Doris takes us on a journey of her evolution as a designer, from creating her first bag in South Africa to discovering the art of natural leather. She talks about her collaboration with artisans in Tallier Maya and Yankatilla, and the role her aunt played in the birth of her brand name, Doispe. Her journey is filled with challenges and triumphs, all of which have shaped her brand and her unique approach to design.
We all know that the fashion industry is grappled with the challenge of balancing design and sustainability. Doris offers valuable insights into how she has tackled this issue, emphasizing the importance of sustainability, timelessness, and genderless fashion in the conscious fashion industry. She shares her strategies for selling her bags through local stores, her online shop, and various pop-ups. If you are a budding Latin American and Mexican designer aspiring to make it in the fashion industry, Doris' advice will be an invaluable guide. Join us for an enlightening conversation on sustainable fashion and the journey of a designer challenged by the industry norms.
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WEBVTT 00:00:00.861 --> 00:00:18.144 <v Emily Blumenthal>Hi and welcome to the Handbag Designer 101 podcast with your host, Emily Boomenthal, handbag designer expert and handbag fairy godmother, where we cover everything about handbags, from making, marketing, designing and talking to handbag designers and industry experts about what it takes to make a successful handbag. 00:00:18.144 --> 00:00:28.248 <v Emily Blumenthal>Welcome to the Handbag Designer 101 podcast. 00:00:28.248 --> 00:00:32.247 <v Emily Blumenthal>We have Doris Ischiairdo from Doispe. 00:00:32.247 --> 00:00:33.511 <v Emily Blumenthal>Am I pronouncing it correctly? 00:00:33.511 --> 00:00:36.247 <v Emily Blumenthal>Yes, yes, yes, Doispe, Doispe. 00:00:36.247 --> 00:00:39.186 <v Emily Blumenthal>Plus, you have the coolest accent. 00:00:39.186 --> 00:00:40.130 <v Emily Blumenthal>What is your accent? 00:00:40.130 --> 00:00:41.530 <v Emily Blumenthal>It's all over the place, isn't it? 00:00:41.912 --> 00:00:42.518 <v Doris Izquierdo>I think so. 00:00:42.518 --> 00:00:49.526 <v Doris Izquierdo>Yeah, it's like a mix of different things and, of course, Mexican, and if I get upset, it just comes more. 00:00:50.408 --> 00:00:56.183 <v Emily Blumenthal>you can hear more of the Mexican, but you have like an Irish inflection or something Like where's your English? 00:00:56.183 --> 00:00:57.682 <v Emily Blumenthal>It's not American. 00:00:57.682 --> 00:00:58.606 <v Emily Blumenthal>That's what I mean. 00:00:59.046 --> 00:00:59.588 <v Doris Izquierdo>Oh yeah. 00:00:59.588 --> 00:01:02.630 <v Doris Izquierdo>Well, I studied British English and then I lived in Australia. 00:01:02.630 --> 00:01:04.296 <v Doris Izquierdo>That's it, oh yeah. 00:01:07.287 --> 00:01:13.266 <v Emily Blumenthal>Oh, my God, that's what I meant, because I love listening to you speak, because it's always like oh boy, this isn't the standard. 00:01:13.266 --> 00:01:17.486 <v Emily Blumenthal>You know, girl from Mexico living in the US, it's like she's definitely been around. 00:01:19.605 --> 00:01:21.549 <v Doris Izquierdo>Yeah, yeah, for sure that, that's for sure yeah. 00:01:22.561 --> 00:01:22.963 <v Emily Blumenthal>Oh my God. 00:01:22.963 --> 00:01:25.789 <v Emily Blumenthal>So let's go back to the beginning. 00:01:25.789 --> 00:01:27.846 <v Emily Blumenthal>So you are originally from Mexico. 00:01:27.846 --> 00:01:30.626 <v Emily Blumenthal>Yeah, you were born, yeah, born and raised there. 00:01:30.626 --> 00:01:32.225 <v Emily Blumenthal>My family's there, yeah. 00:01:32.225 --> 00:01:35.626 <v Emily Blumenthal>So how did you fall into this world of handbags? 00:01:35.626 --> 00:01:43.567 <v Emily Blumenthal>Because we can get into, you know your brand and what it means and the whole eco vision, because you've been doing this for a super long time. 00:01:44.168 --> 00:01:51.123 <v Doris Izquierdo>Yeah, well, I got into the handbags basically because I wanted to study fashion With the Mexican culture. 00:01:51.123 --> 00:01:52.466 <v Doris Izquierdo>It was kind of like my pines. 00:01:52.466 --> 00:01:54.703 <v Doris Izquierdo>You didn't want me to go abroad and live by myself. 00:01:54.703 --> 00:01:58.441 <v Doris Izquierdo>When I was 18 years old I was like, no, how are you so young, you know? 00:01:58.441 --> 00:02:00.787 <v Doris Izquierdo>It's like completely different than how it's in the US. 00:02:00.787 --> 00:02:03.427 <v Doris Izquierdo>And so they didn't let me study fashion. 00:02:03.427 --> 00:02:06.608 <v Doris Izquierdo>So they convinced me to study industrial design. 00:02:06.608 --> 00:02:08.605 <v Doris Izquierdo>So I did industrial design, which was great. 00:02:08.605 --> 00:02:09.770 <v Doris Izquierdo>I don't I don't regret it. 00:02:09.770 --> 00:02:11.847 <v Doris Izquierdo>I'm actually very grateful I did it that way. 00:02:11.847 --> 00:02:16.980 <v Doris Izquierdo>So, but when I was doing industrial design in Australia, my sister asked me like do you? 00:02:17.020 --> 00:02:17.682 <v Emily Blumenthal>wait a second. 00:02:17.682 --> 00:02:25.259 <v Emily Blumenthal>So your parents wouldn't let you leave to study fashion, but they would let you leave to go all the way to Australia. 00:02:25.259 --> 00:02:27.781 <v Emily Blumenthal>Just young industrial design so. 00:02:27.800 --> 00:02:47.731 <v Doris Izquierdo>But that now, because I started in Mexico City and I started in industrial design and then I just wanted to really steal, I really wanted to go abroad and there was just this thing that I always wanted to do, since I was like maybe I don't know 15 years old, Like I would love to stay open to late watching these independent movies. 00:02:47.731 --> 00:02:49.403 <v Doris Izquierdo>We've done all that. 00:02:49.403 --> 00:03:03.206 <v Doris Izquierdo>It was called Canal On C, Mexico City and there were like have these independent films and there were like films about fashion and, like you know, fashion TV also was Fashion TV was a vibe, it was everything. 00:03:03.721 --> 00:03:08.401 <v Emily Blumenthal>Oh my God, I remember that Right yeah, with Elsa Clench from. 00:03:08.401 --> 00:03:18.548 <v Emily Blumenthal>It was Canadian and said welcome to fashion TV with Elsa Clench and you would just watch the shows and you're like, oh God, to be part of that, because that predated everything. 00:03:18.548 --> 00:03:22.069 <v Emily Blumenthal>Having access to fashion week influencers, all that. 00:03:22.069 --> 00:03:24.125 <v Emily Blumenthal>It was like industry and that was it. 00:03:24.545 --> 00:03:25.348 <v Doris Izquierdo>Right, right. 00:03:25.348 --> 00:03:49.664 <v Doris Izquierdo>So I loved watching that and I always kept dreaming about that world, of course, like abroad, not knowing Mexico, and just kind of having as well the challenge of being with people from like different cultures and not in my first language and just you know, kind of like that whole adventure and fashion as well, right, anyway, so I started industrial design. 00:03:49.664 --> 00:03:59.485 <v Doris Izquierdo>I started industrial design and then I always wanted to go somewhere else and then, as soon as I had the opportunity, my parents told me well, you know, my idea was that I was going to go to Italy. 00:03:59.485 --> 00:04:06.806 <v Doris Izquierdo>And then my dad told me, like, if you want to go to Italy, stay one more semester and then you go and you stay in Italy. 00:04:06.806 --> 00:04:11.730 <v Doris Izquierdo>No, but then the opportunity to Australia came and I was, like you know, I really want to go now. 00:04:12.139 --> 00:04:13.604 <v Emily Blumenthal>How did Australia happen? 00:04:13.604 --> 00:04:14.728 <v Emily Blumenthal>That's so random. 00:04:14.828 --> 00:04:21.485 <v Doris Izquierdo>No, yeah, Cause that was like kind of like an opportunity that I'd go through my uni, the uni where I started in Mexico. 00:04:21.485 --> 00:04:29.966 <v Doris Izquierdo>So I was like thinking, okay, well, I don't know, I just really wanted to go away and I loved that idea that it was like so far away. 00:04:29.966 --> 00:04:32.733 <v Doris Izquierdo>And I also thought, you know what? 00:04:32.733 --> 00:04:35.444 <v Doris Izquierdo>I've always been somehow of the same way. 00:04:35.444 --> 00:04:39.125 <v Doris Izquierdo>That's like doing things differently, like how all the people do. 00:04:39.125 --> 00:04:40.822 <v Doris Izquierdo>Wait, what number child are you? 00:04:41.194 --> 00:04:43.442 <v Emily Blumenthal>Second um, the baby one? 00:04:43.442 --> 00:04:47.406 <v Emily Blumenthal>Ah, there's two of you, yeah, yeah. 00:04:47.406 --> 00:04:55.680 <v Emily Blumenthal>And you have an older sister, yeah, who colors in the lines, does everything the right way, follows the rules, is the reliable one. 00:04:55.680 --> 00:04:56.738 <v Emily Blumenthal>Is she still there? 00:04:56.738 --> 00:04:59.637 <v Emily Blumenthal>Yeah, well, she's now in Mexico City, yeah, yeah, yeah, okay. 00:04:59.637 --> 00:05:01.096 <v Emily Blumenthal>So that all tracks, okay. 00:05:01.096 --> 00:05:02.040 <v Emily Blumenthal>So that makes sense. 00:05:02.040 --> 00:05:02.516 <v Emily Blumenthal>All right. 00:05:02.516 --> 00:05:10.600 <v Emily Blumenthal>So they already had a daughter who was doing the right thing, so you were doing the right thing, but, like I need to get the hell out of here, I wanted to explore. 00:05:10.620 --> 00:05:13.081 <v Doris Izquierdo>You know, I don't know, there was yeah, yeah, yeah, yeah. 00:05:13.081 --> 00:05:20.223 <v Doris Izquierdo>So then I think my mom told me, like boy, if you go there, you know you're going to be so far away and something happens. 00:05:20.223 --> 00:05:25.641 <v Doris Izquierdo>And then, the more than she would describe how far away was Australia, the more that I was like, yes, I need to go. 00:05:25.641 --> 00:05:39.303 <v Doris Izquierdo>And then also start thinking, you know what everyone in the design world looks out in Europe as you have to go there, like that's the only way or that's the only thing happening Right. 00:05:39.303 --> 00:05:42.303 <v Doris Izquierdo>I mean, yeah, I started by culture and everything. 00:05:42.375 --> 00:05:57.244 <v Doris Izquierdo>Yes, like in Europe, there's a lot of things that started there, but at the same time, I felt like, yeah, but there's also other countries that for sure have great things happening Right, like you know, like right now, for example, mexico City is super trendy. 00:05:57.244 --> 00:06:11.235 <v Doris Izquierdo>Yes, but we have like, and you're not there and yeah, but like there's this thing about like, oh, like kind of Mexico City's just not having these great things, but we always have these great things. 00:06:11.235 --> 00:06:12.747 <v Doris Izquierdo>We don't even know about it. 00:06:12.747 --> 00:06:13.514 <v Doris Izquierdo>Uh-huh, yeah. 00:06:13.514 --> 00:06:16.625 <v Doris Izquierdo>So that's the same way that I was feeling at that time. 00:06:16.625 --> 00:06:27.535 <v Doris Izquierdo>I mean, I was kind of like feeling like Mexico was kind of like left out, even though, like I knew that we had a lot of great things and like, for example, like in these kinds of Australia, I was like, you know, no one even talks about it. 00:06:27.535 --> 00:06:31.987 <v Doris Izquierdo>Some's going to go and do like even the different thing that everyone goes to Europe. 00:06:31.987 --> 00:06:34.819 <v Doris Izquierdo>I'm just going to go to Australia, so that's why I went to Australia. 00:06:34.838 --> 00:06:35.963 <v Emily Blumenthal>Where are you at when? 00:06:35.963 --> 00:06:46.019 <v Emily Blumenthal>Melbourne, sydney, melbourne, melbourne, ah, you know, it's so interesting because my friends who are from Melbourne always referred to Sydney as Sid Vegas. 00:06:46.019 --> 00:06:52.303 <v Emily Blumenthal>You know, because it's so much more like LA and Melbourne is so much more of a European vibe. 00:06:52.303 --> 00:06:54.694 <v Emily Blumenthal>I love, love, love, love Melbourne. 00:06:54.694 --> 00:07:00.072 <v Emily Blumenthal>It's like you don't even know where you are because it's such a cross section of so much Right, right, right. 00:07:00.072 --> 00:07:00.918 <v Emily Blumenthal>Yeah, how long were you? 00:07:00.978 --> 00:07:01.279 <v Doris Izquierdo>there. 00:07:01.279 --> 00:07:18.875 <v Doris Izquierdo>Well, I guess I say this for a part of my uni so two years, yeah, something like that, and then I kind of have a little bit of like memory during that time because my dad passed away after I like block a lot of like period of my life, yeah. 00:07:18.875 --> 00:07:20.824 <v Doris Izquierdo>So that's when people are just like, well, what happened? 00:07:22.235 --> 00:07:29.685 <v Emily Blumenthal>No, my husband, his dad, passed when he was really young and like you ask him about anything and there's a blank space like I don't know. 00:07:29.685 --> 00:07:31.882 <v Emily Blumenthal>Yeah, I tell you, ask someone else. 00:07:31.882 --> 00:07:33.841 <v Emily Blumenthal>Yeah, trauma will do that to you. 00:07:33.841 --> 00:07:35.415 <v Emily Blumenthal>Did you go home right after that? 00:07:35.415 --> 00:07:36.901 <v Emily Blumenthal>Did that change everything for you? 00:07:37.615 --> 00:07:39.161 <v Doris Izquierdo>Yeah, yeah, that definitely did. 00:07:39.161 --> 00:07:40.043 <v Doris Izquierdo>Yeah, for sure. 00:07:40.043 --> 00:07:48.286 <v Doris Izquierdo>That's why, like I have like blurry things, I mean, that's also why I decided to get back to Mexico and stay in Mexico. 00:07:48.286 --> 00:07:58.983 <v Doris Izquierdo>And yeah, when I grew up, I always had this thing about Mexico was the first thing, because that's how my parents told me, and the best thing after Mexico was actually Germany. 00:08:02.696 --> 00:08:04.081 <v Emily Blumenthal>Oh yeah that's amazing. 00:08:04.735 --> 00:08:15.266 <v Doris Izquierdo>So, like I always had, that's something that for sure I was have been wanted to show in my brand and like how the beauty of Mexico in different ways, right? 00:08:15.266 --> 00:08:18.697 <v Doris Izquierdo>So when I was in Australia and my sister asked me so what are you perpetuating? 00:08:18.697 --> 00:08:21.084 <v Doris Izquierdo>Do you want to like start on visas or something? 00:08:21.084 --> 00:08:23.360 <v Doris Izquierdo>What about if I think about something? 00:08:23.360 --> 00:08:37.546 <v Doris Izquierdo>And that's what I thought like, oh, at that time in Australia there was nothing about and nothing Mexican, right, and I will always get really good compliments of three things Just for like showing that my Mexican passport at the club or things. 00:08:37.546 --> 00:08:40.756 <v Doris Izquierdo>Wow. 00:08:41.475 --> 00:08:46.206 <v Doris Izquierdo>So, stan, like you know, of course, valuing more Mexico and everything. 00:08:46.206 --> 00:08:54.037 <v Doris Izquierdo>So it's like, ok, great, what about a handbag with that Mexican handcrafts that are like made by native Mexicans? 00:08:54.037 --> 00:09:21.086 <v Doris Izquierdo>You know, like God, tommy, so with Chorles, or you know these different groups and but at time was also kind of like now is also trendy, but at that time it was kind of like seeing, like why you, you seen that Like it's kind of like I don't know it was not like thing to do, right, but I wanted to show that like I wanted to have like, ok, yeah, passion is great, but what else about the world and what else about? 00:09:21.086 --> 00:09:33.706 <v Doris Izquierdo>You know, creating something that is for trade and means, like you, being respectful for the work from these people, especially with the ethnic groups that people usually try to get things for cheaper. 00:09:33.785 --> 00:09:45.346 <v Emily Blumenthal>No, this is so interesting because you, without even knowing it, were developing the DNA of your brand right, the core values, the core competencies, what important key points. 00:09:45.346 --> 00:10:01.004 <v Emily Blumenthal>And I doubt, without you, having left Mexico, you would have been able to identify, and the trauma you even went through, I doubt you would have been able to identify what makes your brand special, because these are values that have now become special to you that you didn't recognize before. 00:10:01.607 --> 00:10:06.125 <v Doris Izquierdo>Right, Exactly, and I somehow didn't know exactly where they were coming from. 00:10:06.154 --> 00:10:20.855 <v Doris Izquierdo>And through the time I started realizing like, yeah, especially like, for example, now I just became a US citizen, like literally last week, and well, I was like I was talking with someone. 00:10:20.855 --> 00:10:24.885 <v Doris Izquierdo>I was like, you know, I never, ever had in my bulk at least the US. 00:10:24.885 --> 00:10:33.524 <v Doris Izquierdo>I never had this idea of coming here, but like from here, which I'm grateful about it and everything that this country has gave me. 00:10:33.524 --> 00:10:56.323 <v Doris Izquierdo>But at the same time I started thinking like how was for me and why I never really had this idea like comparing, like how usually in Mexico, for example, like people would come here for like right, shopping or things like that, but in my family, like my dad used to say like no, no, we ain't gonna buy and support Mexico and made in Mexico. 00:10:56.323 --> 00:10:58.543 <v Doris Izquierdo>We need to be proud about big Mexicans. 00:10:58.543 --> 00:11:04.261 <v Doris Izquierdo>Whenever we will like kind of as well, buy something that it was not from made in Mexico. 00:11:04.261 --> 00:11:07.754 <v Doris Izquierdo>It was like European right, when is Mexico? 00:11:07.754 --> 00:11:13.614 <v Doris Izquierdo>Like I never came to Disney Cause I would be like right, right, right. 00:11:14.317 --> 00:11:17.131 <v Emily Blumenthal>All these things, and did you ever make it to Disney? 00:11:17.131 --> 00:11:17.794 <v Emily Blumenthal>I haven't yet. 00:11:18.698 --> 00:11:19.000 <v Doris Izquierdo>Oh my God. 00:11:19.000 --> 00:11:43.451 <v Doris Izquierdo>So then I started realizing I always have this thing, unconsciously like working for the people and, like my mom was always like I'm like very involved with the community as well and helping everyone, and she also, at some point the same thing, was in a party for like becoming a senator or like a party that represents the people, things like that. 00:11:43.451 --> 00:11:58.495 <v Doris Izquierdo>My dad, like when he was also like young, she was involved in something it's called like it's this entire show which she's like a movement that happening before the Olympics in Mexico and right, right, that's actually in France, and kind of like went all the way to Mexico. 00:11:58.495 --> 00:12:09.225 <v Doris Izquierdo>It was the same thing to kind of like for the people, like if you yeah, I'm resuming that way you know right, it's just not going to the pinto history, or Well, no, no, no. 00:12:09.455 --> 00:12:12.985 <v Emily Blumenthal>This is why this is important, because you know handbags. 00:12:12.985 --> 00:12:19.705 <v Emily Blumenthal>I'm sure you've heard being a designer on your own and now obviously also working for another brand. 00:12:19.705 --> 00:12:27.323 <v Emily Blumenthal>You know you hear over and over that it's very niche, right, it's very specific, but the reality is, which is so interesting? 00:12:27.323 --> 00:12:33.924 <v Emily Blumenthal>Everybody everywhere needs, uses, wants, covids, lives with for a handbag. 00:12:33.924 --> 00:12:39.965 <v Emily Blumenthal>It's an integral part of who we are as a culture, as a people, going way back to the 1300s. 00:12:39.965 --> 00:12:40.687 <v Emily Blumenthal>It dates back. 00:12:40.687 --> 00:12:57.902 <v Emily Blumenthal>So you know, it's part of who we are as women, it's an extension of who we are, and I think it's really authentic in terms of how all this goes into your journey of becoming a handbag designer, because at this point you're back in Mexico and now you're trained as an industrial designer. 00:12:57.902 --> 00:12:59.105 <v Emily Blumenthal>Then what Right? 00:12:59.575 --> 00:13:04.456 <v Doris Izquierdo>I feel like that's also the interesting part of generally about fashion. 00:13:04.456 --> 00:13:15.527 <v Doris Izquierdo>Like people think to think, oh, you know, fashion, it just doesn't really have to do anything with me and I don't like fashion or like fashion doesn't represent me. 00:13:15.527 --> 00:13:41.897 <v Doris Izquierdo>But at the end, when you think about it, you go deep about someone's look no, and I'm not telling you like an influencer, I'm just like anyone on the street and you ask them about why they got that shirt, why they wear that necklace, why they're wearing that, and then it brings something about their childhood, their family, what they want to be or what they used to be, or you know, at the end, what it is like. 00:13:41.897 --> 00:13:45.807 <v Doris Izquierdo>Again, like you were saying, like an extension of ourselves. 00:13:45.807 --> 00:13:46.778 <v Doris Izquierdo>So yeah, yeah, yeah. 00:13:46.778 --> 00:13:56.082 <v Doris Izquierdo>And that's the coolest part I think about fashion that people sometimes don't really realize no, yeah, so yeah, it was like for me. 00:13:56.102 --> 00:14:00.784 <v Doris Izquierdo>It was like that I didn't notice that, how strong it was. 00:14:00.784 --> 00:14:10.525 <v Doris Izquierdo>I mean, how my parents put that so much into my head of being super proud of being Mexican and showing made in Mexico and all that stuff. 00:14:10.525 --> 00:14:14.361 <v Doris Izquierdo>And like through the time I've been realizing I'm like, oh, yeah, now I get it. 00:14:14.361 --> 00:14:15.620 <v Doris Izquierdo>Yeah, I get that. 00:14:15.620 --> 00:14:18.243 <v Doris Izquierdo>So true, and then like my brand started like that. 00:14:18.243 --> 00:14:40.017 <v Doris Izquierdo>I kind of wanted to show what, like indigenous people were making with, like you know, through handbags, and it kind of kept evolving and from that to like being socially responsible, to like also there were not many options for eco-friendly materials at that time, and then, like you know, when there's these other options available, evolve as well. 00:14:40.017 --> 00:14:45.240 <v Doris Izquierdo>For short to that, because that's an old saying that I feel very proud to say that as well. 00:14:45.240 --> 00:14:49.225 <v Doris Izquierdo>My parents always taught me of being very responsible with that. 00:14:49.414 --> 00:14:51.504 <v Emily Blumenthal>When the bar no waste, like right. 00:14:51.504 --> 00:14:56.962 <v Emily Blumenthal>If you think of your parents or even your grandparents, they would never throw anything out. 00:14:56.962 --> 00:15:03.254 <v Emily Blumenthal>Like whatever you eat, down to the scraps, the crumbs, the bonds, it was repurposed for something Right. 00:15:03.254 --> 00:15:12.884 <v Emily Blumenthal>So I think the closer you get back to where people were as immigrants or socioeconomically, it's absolutely we're not wasting anything. 00:15:12.884 --> 00:15:14.528 <v Emily Blumenthal>Absolutely there's a purpose. 00:15:14.528 --> 00:15:23.058 <v Emily Blumenthal>I mean, I remember going to a restaurant with my grandma and the salt and pepper she would take home. 00:15:23.058 --> 00:15:25.538 <v Emily Blumenthal>You know, like whatever they gave she would take home. 00:15:25.538 --> 00:15:28.144 <v Emily Blumenthal>She was like absolutely not, we're not wasting that. 00:15:28.144 --> 00:15:29.419 <v Emily Blumenthal>Like I paid for this meal. 00:15:29.419 --> 00:15:32.244 <v Emily Blumenthal>So whatever they're giving us, I'm bringing home. 00:15:32.335 --> 00:15:34.081 <v Emily Blumenthal>And as a child, you're mortified. 00:15:34.081 --> 00:15:37.299 <v Emily Blumenthal>You're like we don't need to take that, like it can stay there. 00:15:37.299 --> 00:15:40.465 <v Emily Blumenthal>It's like no, no, no, no, no, no, no, I will find a use for it somewhere. 00:15:40.465 --> 00:15:41.720 <v Emily Blumenthal>Like don't worry about that. 00:15:41.720 --> 00:15:49.363 <v Emily Blumenthal>So you know it's values like that that become ingrained in you one way or another, especially for developing a brand. 00:15:49.363 --> 00:15:56.221 <v Emily Blumenthal>So how did you end up with this construct of a handbag while you were trained for, theoretically, something else? 00:15:56.774 --> 00:16:13.225 <v Doris Izquierdo>Well, just like that, like when my sister asked me think about something that you would like to create, I thought first shoes, but then I realized like no, you know, shoes are more complicated because you have sizes and I have somehow an idea about footwear, but not really. 00:16:13.225 --> 00:16:29.178 <v Doris Izquierdo>So I thought from my experience as an industrial designer, or the knowledge that you get as an industrial designer, handbags were easier and I, like, I have some projects and at school, some of the projects, I will make a, I will make handbags. 00:16:29.559 --> 00:16:36.388 <v Doris Izquierdo>Right right right Like yeah, and then we had a wood workshop and you know we were supposed to create something. 00:16:36.388 --> 00:16:43.323 <v Doris Izquierdo>We like a very thin and flexible type of wood and I think back I was like, oh, this is perfect version back. 00:16:43.894 --> 00:16:45.341 <v Emily Blumenthal>Oh my God, that's amazing. 00:16:45.341 --> 00:16:52.582 <v Emily Blumenthal>And knocking out handles and flap and all of that, right, and that's a very, very structured crossbody. 00:16:54.859 --> 00:17:01.501 <v Doris Izquierdo>And now that I'm thinking like I don't even know why, I somehow that is my way of bringing industrial design to fashion. 00:17:01.501 --> 00:17:16.503 <v Doris Izquierdo>No, in another workshop, I remember that we were doing like PVC, like colorful PVC, yeah, to make a handbag, and I will go out with the handbag and you know, I actually was wearing these bags and I still have them at home, by the way. 00:17:16.503 --> 00:17:20.201 <v Doris Izquierdo>Yeah, but I have them in Mexico. 00:17:20.722 --> 00:17:21.705 <v Emily Blumenthal>but I still have them. 00:17:21.705 --> 00:17:25.105 <v Emily Blumenthal>Yeah, so at this point you created this handbag. 00:17:25.105 --> 00:17:28.746 <v Emily Blumenthal>How did you say, okay, I think I'm going to move forward with this? 00:17:28.746 --> 00:17:33.126 <v Emily Blumenthal>Like, how did you go from the idea of from having one bag to making more? 00:17:33.126 --> 00:17:38.307 <v Emily Blumenthal>How did you find the indigenous people to go speak to and source your materials and so forth? 00:17:39.134 --> 00:17:50.959 <v Doris Izquierdo>Well, finding the indigenous people was somehow Easy but also difficult, because I mean, you can't know where you can go in the city to find them. 00:17:51.565 --> 00:17:58.473 <v Doris Izquierdo>But then their life is somehow very unstable, right, you cannot really know that. 00:17:58.614 --> 00:18:03.961 <v Doris Izquierdo>Like, okay, you're here today and I'm not sure if I'm going to be able to see you next Tuesday here. 00:18:04.644 --> 00:18:43.909 <v Doris Izquierdo>So what I would do first was just like I was just buying from them whatever they had, and then I was trying to figure out same thing of okay, if I get a bit older, how can I actually make more of these Easy, right, and then I was trying to be, you know, moving around and also the economy of these first people are like very same thing, like unstable, right, you can ask them for like, hey, can you make like 15 pieces, to just say an amount for next Tuesday, and they will be like, oh, yes, and then next Tuesday comes and there would be like, oh, you know, I had to actually sell 25 of them because I needed to get some money for free, right, and you can understand that. 00:18:43.989 --> 00:18:47.517 <v Doris Izquierdo>But it's just like a different type of like system that cannot go. 00:18:47.517 --> 00:18:52.647 <v Doris Izquierdo>We say, like the regular production process, no, so you have more. 00:18:52.647 --> 00:18:54.111 <v Doris Izquierdo>Like it goes. 00:18:54.111 --> 00:19:06.470 <v Doris Izquierdo>It got more to like a unique type of piece or like just one of a kind of like limited edition and that kind of that's so difficult to do pricing and then also to develop a brand. 00:19:06.550 --> 00:19:25.152 <v Emily Blumenthal>I mean, whenever I work with designers and they say they're limited edition, one of a kind of like oh, don't say that, you're too new to say that, because it's always a sign, like, you know, to someone who doesn't know any better, it's okay, but to people like us it's like oh, you haven't figured out production, you're only charged it. 00:19:25.152 --> 00:19:31.067 <v Emily Blumenthal>You're paying too much for materials, you're probably charging the customer too much, right, and that's always a hurdle. 00:19:31.067 --> 00:19:34.715 <v Emily Blumenthal>I think it's a rate of passage actually for most designers to go through. 00:19:35.244 --> 00:19:46.798 <v Doris Izquierdo>Yes, so that was very challenging, for sure, and then also trying to find the place where, like a factory, where I could get really good quality, it was also very challenging. 00:19:47.079 --> 00:19:47.660 <v Emily Blumenthal>Right out. 00:19:47.660 --> 00:19:54.015 <v Emily Blumenthal>I mean, I'm sure it doesn't take a lot for you to reflect of, like, did you carry your materials around in a bag or in a suitcase? 00:19:54.015 --> 00:19:55.178 <v Emily Blumenthal>Like, were you pulling them? 00:19:55.178 --> 00:19:59.224 <v Emily Blumenthal>Like, getting out the gravel road, knocking on the door, like, hi, here's my sample. 00:19:59.224 --> 00:20:00.711 <v Emily Blumenthal>This is what I can do. 00:20:00.711 --> 00:20:01.758 <v Emily Blumenthal>Can you do this? 00:20:01.758 --> 00:20:03.144 <v Emily Blumenthal>Oh, I need to talk to your boss. 00:20:03.144 --> 00:20:14.786 <v Emily Blumenthal>Sure, like you know, over and over and over and like, yeah, sure, and then you get a sample, and then or you don't get your sample or they forget, right, they're not open, forget, yeah, yeah, yeah, yeah, you go. 00:20:14.786 --> 00:20:16.990 <v Emily Blumenthal>They're like, oh, we didn't know, or oh, we had too many. 00:20:16.990 --> 00:20:30.894 <v Emily Blumenthal>You know, when you're new and don't have any real orders, right, they're going to be like, oh, we didn't do it yet, and you're like I need this today, right, oh they, they would give me things with tons of glue, yeah. 00:20:31.296 --> 00:20:35.204 <v Doris Izquierdo>And so the way that I started, I started going to the lookout. 00:20:35.204 --> 00:20:41.244 <v Doris Izquierdo>She is like an hour from Mexico City, so I will drive there because there is no white for shoes, no. 00:20:41.244 --> 00:20:47.184 <v Doris Izquierdo>So I had this friend who used to make her shoes there, so she introduced me to this guy. 00:20:47.184 --> 00:20:51.204 <v Doris Izquierdo>So that's how I started like asking people do you know anyone who actually makes the bags? 00:20:51.204 --> 00:20:56.037 <v Doris Izquierdo>So I made with this guy and he's the one who started making bags with me. 00:20:56.037 --> 00:21:05.244 <v Doris Izquierdo>But like you saying like I would show up, and he would be like, oh, I forgot, like everything was like a tons of glue or like because the structure was pretty bad. 00:21:05.244 --> 00:21:18.566 <v Doris Izquierdo>But at the time I thought, oh yeah, it looks good, it's good enough I have, because I also saw learning as well of like you don't use this type of firm, or you don't use like the lining, yeah. 00:21:18.566 --> 00:21:27.997 <v Doris Izquierdo>And then I went from there to my causing, introduced me to this older person in León, guanajuato, which is an old state for ours, north from Mexico City. 00:21:27.997 --> 00:21:29.589 <v Doris Izquierdo>That is now for shoes. 00:21:30.212 --> 00:21:33.244 <v Doris Izquierdo>So, and when you drive, did you start driving back and forth? 00:21:33.244 --> 00:21:56.244 <v Doris Izquierdo>No, I have family, they live there, so I would go and stay with them for like a week and I would like go every day to look for like a tannery or factories and you know, like like the little garment district that they have for like hardware and great, so yeah, so I started doing some samples there and one of them was like pretty good. 00:21:56.244 --> 00:22:01.101 <v Doris Izquierdo>Then the other one, the one who actually might cause an, introduce me to. 00:22:01.101 --> 00:22:07.134 <v Doris Izquierdo>I mean I'm 37 now and people say that look very young, and that time I was like 24. 00:22:07.134 --> 00:22:16.512 <v Doris Izquierdo>And I was like, oh my God, I really think that that didn't help, right? 00:22:16.815 --> 00:22:18.244 <v Emily Blumenthal>Yeah, cause, then no one takes you seriously. 00:22:18.244 --> 00:22:22.493 <v Emily Blumenthal>Like, who's this child showing up and being like hi? 00:22:22.775 --> 00:22:24.038 <v Doris Izquierdo>and a woman in there. 00:22:24.038 --> 00:22:33.214 <v Doris Izquierdo>You know, it's just like maybe 16 and like you know anything, so I will like same thing. 00:22:33.214 --> 00:22:36.115 <v Doris Izquierdo>I started like doing some samples At this time. 00:22:36.115 --> 00:22:40.830 <v Doris Izquierdo>My mom was the one who was supporting all my sampling, right, oh God. 00:22:40.830 --> 00:22:43.415 <v Doris Izquierdo>So I will like as well. 00:22:43.415 --> 00:22:56.244 <v Doris Izquierdo>It tried to be very conscious about it, cause, for example, I would go to the tannery and have a see like tons of really cool leather, right, and then I would be like wondering okay, so what happens with these leather? 00:22:56.244 --> 00:23:01.750 <v Doris Izquierdo>And that would be like, yeah, these leather comes from Italy, like from all over the world, right, and they are really cool letters. 00:23:01.750 --> 00:23:04.686 <v Doris Izquierdo>I always kept thinking where is this going, right? 00:23:04.686 --> 00:23:16.592 <v Doris Izquierdo>Yeah, I mean, this is kind of the end of the road, for each piece here now Cause he's made in Italy for sure was sent to some brand, possibly here, like, of course, in Mexico, or like maybe somewhere else. 00:23:16.592 --> 00:23:19.144 <v Doris Izquierdo>And then somehow I end up in this little shop. 00:23:19.865 --> 00:23:23.332 <v Emily Blumenthal>Right, so you were already thinking like product lifecycle. 00:23:23.332 --> 00:23:26.759 <v Emily Blumenthal>In terms of what, then, with this product impact it has? 00:23:27.325 --> 00:23:27.686 <v Doris Izquierdo>Right. 00:23:27.686 --> 00:23:39.003 <v Doris Izquierdo>So then I would think like, oh, maybe I can look some bags with these really cool leather, but maybe I can just make five of them and then, going back to the same thing with the indigenous people on, get one. 00:23:39.003 --> 00:23:42.577 <v Doris Izquierdo>Then what I'm going to say this is limited edition. 00:23:42.577 --> 00:23:43.181 <v Doris Izquierdo>Right, right, right. 00:23:43.181 --> 00:23:50.884 <v Doris Izquierdo>Actually not sustainable for business plan, so, but I was just very worried about the whole way. 00:23:50.884 --> 00:23:53.590 <v Doris Izquierdo>Yeah, right, so, anyway. 00:23:53.631 --> 00:24:01.998 <v Doris Izquierdo>So then, yeah, so I started like making fat samples there, and the first samples actually didn't come out very well Cause I was also using like laser card. 00:24:01.998 --> 00:24:09.118 <v Doris Izquierdo>I knew how I wanted, but I didn't know how was the process to get it exactly how I wanted. 00:24:09.118 --> 00:24:17.567 <v Doris Izquierdo>Yeah, so I would like sit down with these people and go style by style with them and be like God, these are going to be the corrections, right? 00:24:17.567 --> 00:24:24.932 <v Doris Izquierdo>I remember I would stay with these guys for like two hours, yeah, and I would go back to Mexico and I would come back. 00:24:24.932 --> 00:24:31.244 <v Doris Izquierdo>I remember I asked this time for 10 pieces of each style, which was not a lot, but you know, still like 10 pieces. 00:24:31.244 --> 00:24:46.617 <v Doris Izquierdo>I go back and everything knew wasn't well done, like if I never get it right, right, right, right, right, like, kind of like the same as the first sample, so everything completely bad and that is after. 00:24:46.617 --> 00:24:51.596 <v Doris Izquierdo>Right, there's a way of style realized like these people are not really taking me serious. 00:24:52.305 --> 00:24:53.106 <v Emily Blumenthal>Well, it wasn't. 00:24:53.106 --> 00:24:59.788 <v Emily Blumenthal>Then they weren't taking you seriously, or they just weren't trained to do it the right way, because it kind of sometimes is a combination of both. 00:24:59.788 --> 00:25:01.605 <v Emily Blumenthal>Yeah, it was a combination of both. 00:25:01.625 --> 00:25:03.269 <v Doris Izquierdo>Because, yeah, definitely. 00:25:03.269 --> 00:25:08.718 <v Doris Izquierdo>Because I also would ask them hey, I want to use the best leather and the best hardware. 00:25:08.718 --> 00:25:13.771 <v Doris Izquierdo>Right, it's about showing made in Mexico is really well made. 00:25:13.771 --> 00:25:20.385 <v Doris Izquierdo>Like, yeah, the shoes are known for that, but like, let's do handbags as well, right, right, right, you know the same thing. 00:25:20.385 --> 00:25:29.169 <v Doris Izquierdo>And when they will give me the bags and they will like tell me, like yeah, this is the best leather, this is the best hardware, I would be like there's no way this could be the best. 00:25:29.169 --> 00:25:33.990 <v Doris Izquierdo>Yeah, yeah, yeah, it was like you know hardware that you like the cheapest hardware Right, right, right. 00:25:34.401 --> 00:25:35.786 <v Emily Blumenthal>It's not hard to figure that out. 00:25:35.846 --> 00:25:45.074 <v Doris Izquierdo>You're like right, yes exactly so then I stopped working with them and I also started like learning how to make myself respected. 00:25:45.074 --> 00:25:50.824 <v Doris Izquierdo>I was like, ok, well, I pay them and then they just gonna like, I'm just gonna let them, kind of like, do whatever. 00:25:50.824 --> 00:25:59.009 <v Doris Izquierdo>Right, I know I need to learn as well to tell them, ok, this is what you're giving me, but you know we went through corrections. 00:25:59.009 --> 00:26:08.678 <v Doris Izquierdo>Are you not really like, right, you're saying with it, yeah, I'm not going to pay you the whole amount, like I need to be responsibly to do what are you doing for what you're doing? 00:26:08.678 --> 00:26:09.019 <v Doris Izquierdo>Right? 00:26:09.019 --> 00:26:20.086 <v Doris Izquierdo>So you know this game as well of like learning not just making the bags, not just designing, not just finishing, not just working as a hardware, but also dealing with the factory. 00:26:20.086 --> 00:26:26.887 <v Doris Izquierdo>About this conversation of is your well, or I'm not going to pay you because you need to? 00:26:26.887 --> 00:26:29.445 <v Doris Izquierdo>Yeah, as well, and I'm trusting you. 00:26:30.301 --> 00:26:46.964 <v Emily Blumenthal>I had one manufacturer I was working with in the city and I would go there on my lunch breaks and I found a trade show to go to in London and I had to be at the airport at eight o'clock and I went by every single day saying where the samples, where the samples, I need the samples. 00:26:46.964 --> 00:26:49.500 <v Emily Blumenthal>He hadn't even started and I had the ticket. 00:26:49.500 --> 00:26:52.349 <v Emily Blumenthal>I like the whole thing that morning. 00:26:52.349 --> 00:27:07.490 <v Emily Blumenthal>I think it was like a Thursday I was supposed to go to work and I went there when he opened and he had still hadn't even started and he's like well, you know, I called in sick, I pulled up a chair, I sat by his door and I said you have to do this right now. 00:27:07.490 --> 00:27:11.184 <v Emily Blumenthal>You have my money, you have my samples, you have my ladders, you have everything. 00:27:11.184 --> 00:27:13.488 <v Emily Blumenthal>These need to be done today. 00:27:14.284 --> 00:27:19.307 <v Emily Blumenthal>And I think I was there from eight o'clock in the morning till eight o'clock at night, sitting in that same damn chair. 00:27:19.307 --> 00:27:24.459 <v Emily Blumenthal>My mom picked me up, like I had her go to my apartment to collect my stuff and I had no one to. 00:27:24.459 --> 00:27:25.390 <v Emily Blumenthal>I was just stop. 00:27:25.390 --> 00:27:26.059 <v Emily Blumenthal>You know my mind. 00:27:26.059 --> 00:27:30.428 <v Emily Blumenthal>I was stopping by to pick it up and I'm like I can't leave because if I leave, he's not going to do it, right. 00:27:30.768 --> 00:27:34.634 <v Doris Izquierdo>Right, right, right, yes, yes, oh, my God, and then what happened? 00:27:35.303 --> 00:27:42.865 <v Emily Blumenthal>I mean, I eventually got them, but you know, it was one of those things that my mom picked me up and I remember getting in the car with the samples and she said how are they? 00:27:42.865 --> 00:27:46.686 <v Emily Blumenthal>And I said I don't even know at this point, I just needed to have something. 00:27:46.686 --> 00:27:52.711 <v Emily Blumenthal>Like you know, you commit to this whole narrative and that you're a designer or a handbag designer. 00:27:52.711 --> 00:28:03.420 <v Emily Blumenthal>You're a handbag brand, but really you're just new, right, and without sales against the samples, these manufacturers will never take you seriously. 00:28:03.420 --> 00:28:12.670 <v Emily Blumenthal>So whatever you do, you're just kind of like a bug to them, like a pain Right, like they've got brands who are paying them real money because there's orders against it. 00:28:12.670 --> 00:28:13.352 <v Emily Blumenthal>And then there's you. 00:28:13.460 --> 00:28:16.093 <v Emily Blumenthal>It was like I don't know, do you have a handbag? 00:28:16.093 --> 00:28:18.022 <v Emily Blumenthal>And they're like get the hell out of here, right? 00:28:18.022 --> 00:28:21.893 <v Emily Blumenthal>So you know, I mean, in hindsight I can see it and I get it. 00:28:21.893 --> 00:28:27.108 <v Emily Blumenthal>But the flip side is that, god, I wish they would have said we are not set up for this. 00:28:27.108 --> 00:28:32.251 <v Emily Blumenthal>I will need to charge you that much more or this is going to take me like two more months. 00:28:32.251 --> 00:28:33.846 <v Emily Blumenthal>I'm putting you at the bottom of my list. 00:28:33.846 --> 00:28:43.945 <v Emily Blumenthal>These are the windows, as opposed to just take my money and like we'll get to it, because I was going there every single day and you're like, come on, I was the same thing, I was 26. 00:28:43.945 --> 00:28:46.228 <v Emily Blumenthal>So, yeah, same story. 00:28:46.228 --> 00:28:53.468 <v Emily Blumenthal>So how did you eventually get to getting the right bag and coming up with this brand name and saying, okay, I'm a designer? 00:28:53.468 --> 00:28:55.105 <v Emily Blumenthal>Like when did you have that happen? 00:28:55.799 --> 00:29:00.811 <v Doris Izquierdo>Oh, sorry, I actually think it happened after, like in 2015. 00:29:00.811 --> 00:29:07.012 <v Doris Izquierdo>So, after doing all these trials, right, a more like that Experiment? 00:29:07.012 --> 00:29:10.262 <v Doris Izquierdo>Yeah well, there were no really like that, but you know. 00:29:10.262 --> 00:29:18.067 <v Doris Izquierdo>So I went to Italy and I was working in the production of Hanbex and Foodway, so that helped me a lot to learn, wow. 00:29:19.320 --> 00:29:24.160 <v Emily Blumenthal>So you were able to get a job within the industry while creating your own brand. 00:29:24.160 --> 00:29:25.900 <v Emily Blumenthal>That was very clever, right. 00:29:26.261 --> 00:29:49.799 <v Doris Izquierdo>So like I see friends that have only the brands and I totally respect that, but at the same time, I feel like it helps so much to work in the industry and in the industry in like places like, for example, here in New York, if you have the chance, of course or like Italy, or like you know where you can learn from the experts, things that help you a ton. 00:29:50.343 --> 00:29:52.420 <v Emily Blumenthal>Oh my God, that's priceless experience. 00:29:52.420 --> 00:29:55.619 <v Emily Blumenthal>You can't learn that Right For a video or a book. 00:29:56.142 --> 00:30:08.900 <v Doris Izquierdo>There's very few people are going to be lucky enough as, like I don't know, like more Jacobs, for example, or like designers that didn't really have to work for someone else and then just learn it in their own come Right, right, right, right. 00:30:08.900 --> 00:30:12.880 <v Doris Izquierdo>I mean, if you're lucky, if you're a few of those lucky people, that's great. 00:30:12.880 --> 00:30:21.609 <v Doris Izquierdo>But at the end also because I mean, I have also worked in these small brands and you can get to see that they have no idea about these. 00:30:21.609 --> 00:30:26.267 <v Doris Izquierdo>Yeah, no, which is fine, no, but anyway. 00:30:26.267 --> 00:30:35.660 <v Doris Izquierdo>But I think, like, when someone doesn't have as much as support for a star in a big brand, it helps a ton to be in working for all the people. 00:30:35.660 --> 00:30:38.951 <v Doris Izquierdo>So, like, for example, the salmon, I went to Italy. 00:30:38.951 --> 00:30:58.359 <v Doris Izquierdo>It helped me to understand very well the process of okay, let's say, for example, I don't know like Bali was sending the sketch, or like Calvin Klein was sending illustrator sketches and then our fry was sending hand sketches, like very well, the tailored and stuff. 00:30:58.359 --> 00:31:08.659 <v Doris Izquierdo>So you can like get to see how people are different type of sketches and what happens after the factory gets the sketches and every little thing that happens. 00:31:08.659 --> 00:31:12.334 <v Doris Izquierdo>Right, having that great made in Italy handbag. 00:31:12.334 --> 00:31:13.680 <v Doris Izquierdo>No, right, right, right, right, right, right. 00:31:14.141 --> 00:31:21.220 <v Doris Izquierdo>So then after that I went back to Mexico and I was like, okay, well, you know, I actually thought I'm just going to get a job. 00:31:21.220 --> 00:31:24.779 <v Doris Izquierdo>I look for a job at both magazine and that's what I'm thinking. 00:31:24.779 --> 00:31:27.440 <v Doris Izquierdo>No, I'm not going to work later as a designer. 00:31:27.440 --> 00:31:36.180 <v Doris Izquierdo>And then actually the both magazine had a contest that's called who's the next, and they were having for the first year the Accessories category. 00:31:36.180 --> 00:31:42.298 <v Doris Izquierdo>So a friend of mine actually told me I didn't know about this, and a friend told me and I applied and I forgot about it. 00:31:42.298 --> 00:31:53.359 <v Doris Izquierdo>And then, literally I was in South Africa and I got this notification from an Instagram saying, oh yeah, semi-finalist. 00:31:53.359 --> 00:32:05.394 <v Doris Izquierdo>I was like, oh shit, oh, I forgot about this, and so I was selected and then we had to make a bag, actually had to make the bag. 00:32:05.678 --> 00:32:13.007 <v Doris Izquierdo>Yeah, like make a bag for shooting that they were going to put together for all the designs that were selected, and I was in South Africa. 00:32:13.007 --> 00:32:18.890 <v Doris Izquierdo>Oh my God, oh my God, I had to like figure out how to make these happen. 00:32:18.890 --> 00:32:28.521 <v Doris Izquierdo>So that time is when I actually came out with the bag that turned it to be what I have right now, like for many different aspects. 00:32:28.521 --> 00:32:36.722 <v Doris Izquierdo>No, that time I was using I was still working with artisans for more only with palm leaves I found these people from Tallier Maya. 00:32:36.722 --> 00:32:39.403 <v Doris Izquierdo>That time Tallier Maya was just starting. 00:32:39.403 --> 00:32:43.682 <v Doris Izquierdo>Like Tallier Maya, they help as well Indigenous people from like the Yankatilla. 00:32:43.682 --> 00:32:46.375 <v Doris Izquierdo>So I was like, okay, so I'm just gonna have the palm leaves. 00:32:46.454 --> 00:32:55.557 <v Doris Izquierdo>But then, like, through this whole bog contest journey, I realized like, oh, because you know, actually this is not very functional, durable and you know. 00:32:55.557 --> 00:32:58.425 <v Doris Izquierdo>So I changed my way of writing leather. 00:32:58.425 --> 00:33:03.166 <v Doris Izquierdo>Then I started looking for same like natural type of leather and stuff. 00:33:03.166 --> 00:33:16.811 <v Doris Izquierdo>So, yeah, that's where I came out with, somehow, what I have now Right, because we also have to, you know, have both coming to our showroom and and it was like happening. 00:33:16.811 --> 00:33:22.321 <v Doris Izquierdo>And now it's like like again I was on the other side of the world, oh my God, and I had to like come back here. 00:33:22.321 --> 00:33:27.724 <v Doris Izquierdo>And it was crazy Because at that time I found another woman who was lovely. 00:33:27.724 --> 00:33:40.042 <v Doris Izquierdo>She actually understood the whole process, the sampling and making because her brother went to Italy as well right by the Mexican government, so they knew they were inside. 00:33:40.042 --> 00:33:44.101 <v Doris Izquierdo>Yeah, so that's literally like so that was your moment. 00:33:44.654 --> 00:33:45.377 <v Emily Blumenthal>That was the moment. 00:33:45.377 --> 00:33:46.402 <v Emily Blumenthal>Yeah, yeah, yeah. 00:33:46.402 --> 00:33:53.241 <v Emily Blumenthal>So you came up with the name Doispe which is, oh, so Doispe is my name. 00:33:53.734 --> 00:34:01.919 <v Doris Izquierdo>So my name Dois deo isquielo, ic and PE, which is, you know, like in Latin America we have two last names. 00:34:01.919 --> 00:34:33.422 <v Doris Izquierdo>But it was actually my aunt, my mom's sister, the one who put that name in my hand, right when I was like 12 years old or, oh my God, yeah, like she was living with us because she was pregnant and we would take care of her, and I remember she would be in one of the rooms, you know, pregnant, not feeling very well, and I was like playing with fabrics and stuff, and she told me like, oh, you know, maybe when you grab you can be a designer, and I had no idea what was a designer and then you can call your brand Doispe. 00:34:33.422 --> 00:34:38.914 <v Doris Izquierdo>But we then age between the C and the P, right, and I was like, oh yeah. 00:34:38.914 --> 00:34:48.239 <v Doris Izquierdo>Then I went to England but like in a school project, we needed to design a magazine, right, we called that magazine Doispe. 00:34:48.641 --> 00:34:49.083 <v Emily Blumenthal>Oh my God. 00:34:49.083 --> 00:34:49.744 <v Emily Blumenthal>And there it is. 00:34:49.744 --> 00:34:51.018 <v Emily Blumenthal>Oh my God. 00:34:51.018 --> 00:34:53.282 <v Emily Blumenthal>So that's amazing. 00:34:53.282 --> 00:34:57.885 <v Emily Blumenthal>So at this point, you've had the brand since 2016,. 00:34:57.885 --> 00:34:58.746 <v Emily Blumenthal>2015,. 00:34:58.746 --> 00:35:03.764 <v Emily Blumenthal>Right, 2015, yeah, yeah, so like fast forward to where you are now. 00:35:03.764 --> 00:35:05.902 <v Emily Blumenthal>I saw like you're still doing the bag. 00:35:05.902 --> 00:35:07.882 <v Emily Blumenthal>You're still having them made in Mexico. 00:35:07.882 --> 00:35:11.965 <v Emily Blumenthal>I know eco-friendly is still core to who you are. 00:35:11.965 --> 00:35:15.804 <v Emily Blumenthal>I saw your super cool collaboration with the Mexican wine. 00:35:15.804 --> 00:35:26.240 <v Emily Blumenthal>How are you able, like you are a designer and established brand, how are you able to juggle both and how are you able to continue to pursue pushing this brand forward? 00:35:26.594 --> 00:35:28.695 <v Doris Izquierdo>Well, it's a really big challenge, see. 00:35:28.695 --> 00:35:30.101 <v Doris Izquierdo>You know, it takes a lot of time. 00:35:30.101 --> 00:35:46.463 <v Doris Izquierdo>Yes, I have like an endless list of things I have to do for Doispe, for, like, marketing, website buyers, pr, design, production, you know all these things that I have to. 00:35:46.463 --> 00:35:49.523 <v Doris Izquierdo>Well, I'm doing it all by myself, right? 00:35:49.523 --> 00:35:58.324 <v Doris Izquierdo>And so I think the way that it works is just to be very organized, and I'm a viewer girl so I'm very perfectionist. 00:35:58.775 --> 00:35:59.920 <v Emily Blumenthal>I see your birthday's coming. 00:35:59.920 --> 00:36:02.300 <v Emily Blumenthal>Yeah, right, yeah, yeah, yeah, isn't it? 00:36:02.300 --> 00:36:13.483 <v Emily Blumenthal>Yeah, yeah, yeah, I don't know anything about horoscopes, but now my daughter is in September and horoscopes, you know, astrology is very hot for Gen Z. 00:36:13.483 --> 00:36:17.282 <v Emily Blumenthal>And so she's like, well, I'm a virgo and I'm like what, you're 15. 00:36:17.282 --> 00:36:18.480 <v Emily Blumenthal>What does that mean? 00:36:18.480 --> 00:36:21.184 <v Emily Blumenthal>But, ok, sure, I'll buy whatever you're selling. 00:36:21.184 --> 00:36:29.159 <v Emily Blumenthal>So I know, well, like very organized, yeah, because I'm very organized and perfectionist in a very messy way. 00:36:29.574 --> 00:36:40.177 <v Emily Blumenthal>Yeah, well, I am actually, yeah, like very organized oh, I call hers organized chaos, so it's like everything is in a certain place in this pile, is that? 00:36:40.177 --> 00:36:41.342 <v Emily Blumenthal>Yeah, oh my god. 00:36:41.342 --> 00:36:46.106 <v Emily Blumenthal>So is it your goal to one day do a doyspay full time? 00:36:46.454 --> 00:37:00.963 <v Doris Izquierdo>Yeah, yeah that's definitely my goal Because, yeah, like, I always haven't thought about the whole industry of, ok, you have a great product and you have, like you know, last trend and all these things, but then what else? 00:37:00.963 --> 00:37:07.103 <v Doris Izquierdo>No, yeah, so if you've got to put and create something, and yeah, and put it out there, it should be more meaningful. 00:37:07.103 --> 00:37:21.963 <v Doris Izquierdo>No, for me it's not just making new bags and more bags and new colors, but it's like, okay, I'm giving you a bag that is timeless, yeah, that you can wear at any season. 00:37:21.963 --> 00:37:24.463 <v Doris Izquierdo>It's not necessarily a spring or that not. 00:37:24.463 --> 00:37:29.487 <v Doris Izquierdo>Yeah, just wear it whenever you want to wear it, because it's also that goes with, like, sustainability. 00:37:29.554 --> 00:37:39.764 <v Doris Izquierdo>Now, we really need more conscious about this and not just keep thinking, oh, this is very summery, yes, no, no, like we need to be centered what's happening in the world? 00:37:39.764 --> 00:37:50.280 <v Doris Izquierdo>No, so you have something timeless, really good quality, that as well represents Mexico, and genderless as well. 00:37:50.280 --> 00:38:09.045 <v Doris Izquierdo>Right, I think that we're also in the point of humanity that that should be completely a part of our existence of genderless, yeah, yeah, like I said, that shows made in Mexico, that is local, because I keep everything local in the same area in Mexico. 00:38:09.045 --> 00:38:19.291 <v Doris Izquierdo>Good, and, yeah, like promotes that and, as well, made with conscious materials, because I only use cactus leather and responsible vegan leather. 00:38:19.291 --> 00:38:25.367 <v Doris Izquierdo>So you have in that and it's not just you know making and making, and making for just making. 00:38:25.795 --> 00:38:29.079 <v Emily Blumenthal>Are you working with the famous Mexican cactus leather company? 00:38:29.079 --> 00:38:31.181 <v Emily Blumenthal>Yeah, yeah, the Cerve to. 00:38:31.181 --> 00:38:35.005 <v Emily Blumenthal>Yeah, yes, yes, yes, yes, the prickly pear them. 00:38:35.266 --> 00:38:37.728 <v Doris Izquierdo>Yeah, they're actually the only cactus leather. 00:38:39.596 --> 00:38:40.400 <v Emily Blumenthal>I know, I know. 00:38:40.400 --> 00:38:44.255 <v Emily Blumenthal>So at this point, are all of your sales direct to customer? 00:38:44.775 --> 00:38:51.795 <v Doris Izquierdo>Well, I'm selling here in Manhattan at two stores at the campus, and in Miami, same thing with the campus. 00:38:51.795 --> 00:38:59.157 <v Doris Izquierdo>I don't know my online shop and sometimes I'm also at different pop-ups with past lifestyle, which is as well. 00:38:59.157 --> 00:39:01.985 <v Doris Izquierdo>Online shop for sustainable brands, right. 00:39:01.985 --> 00:39:06.726 <v Doris Izquierdo>And I'm also selling in Europe through Salando and yeah. 00:39:06.806 --> 00:39:10.074 <v Emily Blumenthal>So that's like Amazing. 00:39:10.074 --> 00:39:15.914 <v Emily Blumenthal>Okay, well, doris, thank you so, so, so much for sharing your journey, your story. 00:39:15.914 --> 00:39:33.579 <v Emily Blumenthal>I mean, considering I've known you for so long, coming through the handbag awards, you've such a specific and special vision having things made locally, still being true to who you are as a brand, and that speaks to a lot as having that vision and standing by it and understanding who your customer is. 00:39:33.579 --> 00:39:44.320 <v Emily Blumenthal>So I thought it was important to highlight you and what you've created, purely because more people should know about it and more people should be able to get their hands on the incredible bags that you make. 00:39:44.320 --> 00:39:48.384 <v Emily Blumenthal>So, Doris, why don't you share with us where people can find you and follow you? 00:39:48.846 --> 00:39:53.891 <v Doris Izquierdo>Oh, yeah, well, I'm on Instagram as Deustre D-O-I-Z-P-E. 00:39:53.891 --> 00:40:00.927 <v Doris Izquierdo>Okay yeah, and some there on Instagram, facebook, saying I'm actually starting TikTok. 00:40:00.927 --> 00:40:04.922 <v Doris Izquierdo>Well, my TikTok is the same, but TikTok is only in Spanish. 00:40:04.922 --> 00:40:19.697 <v Doris Izquierdo>For Latin American and Mexican designers like me who didn't study in New York or in the States and wanted to be a designer and come to the US, and they want to know how that can be, the how and the why. 00:40:19.697 --> 00:40:25.405 <v Doris Izquierdo>Uh-huh, yeah, I'm just kind of like giving advice there that I wish I had. 00:40:25.695 --> 00:40:27.117 <v Emily Blumenthal>Yeah that's amazing. 00:40:27.117 --> 00:40:30.885 <v Emily Blumenthal>Wow, wow, wow, thank you, thank you. 00:40:30.885 --> 00:40:31.706 <v Emily Blumenthal>Thank you, doris. 00:40:31.706 --> 00:40:39.041 <v Emily Blumenthal>Thank you for sharing your story, your journey with Handbag Designer 101, and we will be continuing to watch your growth and success. 00:40:39.041 --> 00:40:40.164 <v Emily Blumenthal>Thank you so much. 00:40:40.164 --> 00:40:41.717 <v Emily Blumenthal>No, thank you Emily. 00:40:41.717 --> 00:40:46.628 <v Emily Blumenthal>Thanks for listening. 00:40:46.628 --> 00:40:52.005 <v Emily Blumenthal>Don't forget to rate and review, and follow us on every single platform at Handbag Designer. 00:40:52.005 --> 00:40:52.867 <v Emily Blumenthal>Thanks so much. 00:40:52.867 --> 00:41:00.956 <v Emily Blumenthal>We'll see you next time.