Boom Bling: TikTok's sonic guerrilla marketing
Twenty Thousand Hertz - The stories behind the world's most recognizable and interesting sounds.
TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, executed a covert marketing strategy, and fought through a final debate about a single note. Featuring Roscoe Williamson and Aifric Lennon from MassiveMusic.
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Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/tiktoksboombling
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