Bill Walsh's 3 Secrets to Acquiring New Customers and Creating A Successful Business | The Big Success Podcast

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<v Speaker 1>I believe in business today, you really have to look at a couple things.

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<v Speaker 1>Number one is that are you solving a problem or are you making something better?

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<v Speaker 2>Bill Walsh.

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<v Speaker 2>Decades of coaching business people how to succeed, and you're going to get his best stuff here today.

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<v Speaker 1>You know they asked Jack Nicklaus about how did you feel about that bad golf shot you made yesterday.

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<v Speaker 1>He said what bad golf shot you know, so you can live in failure but I would tell you that through the failures, many times, you find success.

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<v Speaker 2>Some really cool stories, bill Walsh.

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<v Speaker 2>Let's find out about how his formula for success works.

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<v Speaker 2>So, bill, your definition of success.

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<v Speaker 2>How would you define it?

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<v Speaker 1>I would define success that if you look back in your life and I know this sounds crazy, but everyone thinks it's all about money or the house or the cars or your net worth I would tell you that I've always defined success that if you've raised kids that become fine humans, you've had a very successful life.

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<v Speaker 1>If your kids become great adults, you've really done something right at a level that's way beyond any dollar figure, any monument or any home or statue you built.

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<v Speaker 1>So the fact is you've actually raised good kids or made a difference and really raised and helped, you know other human beings become really amazing people.

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<v Speaker 1>You are very, very successful.

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<v Speaker 2>Now, obviously, when you were younger, you didn't have the ability to have that definition, so how did it evolve for you, like, what was your definition as a young man and how did it evolve?

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<v Speaker 1>You know, as a young man I grew up with not much right South side of Chicago.

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<v Speaker 1>Farthest we went on vacation was as far as the car would go.

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<v Speaker 1>You know, maybe with the Wisconsin Dells or something like that.

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<v Speaker 1>We went on vacation one summer and I didn't realize that we went on vacation because we didn't have a home.

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<v Speaker 1>We got to go to the Dells and stay in a cottage for three months and we thought it was the best vacation ever, only to come back and find out we're moving to a new place to live.

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<v Speaker 1>So you know, for me success as a young adult was that quality time with quality people believe it or not.

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<v Speaker 1>You know my father.

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<v Speaker 1>He was an electrician.

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<v Speaker 1>My mom worked for Allstate.

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<v Speaker 1>We didn't have a lot of money at the end of each month but we did a great job and they were great parents.

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<v Speaker 1>But I raced BMX bikes as a kid and I got to be around parents that had every weekend off.

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<v Speaker 1>They could take the weekend off and we could, you know, take the vans, whatever else, go to the bike racing.

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<v Speaker 1>And you know, I got to go on a private jet as a kid and I said, well, how do you get one of these?

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<v Speaker 1>You know, and the guy said well, you've got to be an entrepreneur.

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<v Speaker 1>He said you've got to get behind the cash register instead of always being in front of it.

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<v Speaker 1>And I realized that at that time the most important thing is it took a little bit later, but you know if you could really get that quality time with quality people and it could just be a game changer.

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<v Speaker 1>But of course it was.

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<v Speaker 1>You know, could I buy that first Porsche?

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<v Speaker 1>Oh yeah, you know, could I get that first house?

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<v Speaker 1>And I really thought that that was that was success at a young adult, right and and I guess, having needs, you know, to be able to go to the Bahamas or go to Vegas or do these things.

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<v Speaker 1>And as you get older you start to realize that once you have a lot of money, you start to realize that none of that shit really matters.

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<v Speaker 1>I know it's really crazy, but as a young adult you don't see that.

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<v Speaker 1>So sometimes, even if an older person tells you this, you don't really grasp it until you start to realize that quality time with quality people is everything.

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<v Speaker 2>So where do you think in your life you chose success?

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<v Speaker 2>Was it as a young boy?

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<v Speaker 2>Was it a young man?

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<v Speaker 2>Where did you choose that success was your thing?

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<v Speaker 1>I think I just liked winning.

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<v Speaker 1>I mean, if I go back to bike racing or playing football or sports, I think sports for a kid are one of the greatest things ever, because you learn you can't do it alone.

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<v Speaker 1>I don't care if you're the greatest quarterback of all time, if you're a Joe Montana, you're a Tom Brady.

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<v Speaker 1>I want you to try to win any game without a line in front of you, without running backs, without receivers.

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<v Speaker 1>You know, it was funny.

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<v Speaker 1>I was with Peyton Manning about six months ago eight months ago now and we were heading down to Indianapolis for a game and we literally were in the same van driving over and we just started talking about life and after sports and he said you know, I was on a chairlift and of course, when we go skiing because he has young boys like 12 to 14 years old he said, when we go skiing, my wife does not let me take the mask off, I have to ski with my mask on.

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<v Speaker 1>And so I got on the chairlift and my wife took the two boys in front of me and I got on the chair with this young man and he was wearing a Manning jersey to go skiing in.

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<v Speaker 1>And of course Peyton said to me.

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<v Speaker 1>He says, well, are you a Broncos fan?

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<v Speaker 1>He said, oh my God, I love the Broncos.

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<v Speaker 1>He said, well, are you a Peyton, are you a Manning fan?

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<v Speaker 1>He said, oh my God, greatest quarterback of all time.

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<v Speaker 1>No one's even close to Peyton Manning.

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<v Speaker 1>And so now this is Peyton talking to the kid.

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<v Speaker 1>He says well, you know, peyton did have a lot of great receivers.

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<v Speaker 1>You know he had a lot of great.

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<v Speaker 1>He had a lot of great running backs.

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<v Speaker 1>He had one of the best lines in the NFL.

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<v Speaker 1>You know anybody could probably throw in those, throw in those passes that he's like no, no, wait a second.

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<v Speaker 1>He said I'm actually peyton manning, you know.

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<v Speaker 1>And then the kid was, but.

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<v Speaker 1>But I think the thing is that you want to go fast, go by yourself.

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<v Speaker 1>You want to go far, go with a great team.

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<v Speaker 1>Yeah, yeah, and and it and it really amazing how humble he was for for the success that he's had.

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<v Speaker 1>And I think one thing I've always liked about you as successful as've been, you've always been humble in your own space to serve other people, to show up no matter what the situation is.

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<v Speaker 1>You know, you and I we would travel to events and it's supposed to be 4,000 people there and now there's 200.

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<v Speaker 1>Yeah, and you're like it didn't matter.

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<v Speaker 1>You showed up for the ones in the room and I define success also as that.

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<v Speaker 1>And I think it came to the realization that you show up because you've committed to be great, you know, and you've committed to play 100 percent out, and that's why you've had the results and that's why I believe people that are successful they'll do things other people won't do when nobody's watching.

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<v Speaker 1>Yeah, they'll work in behind the scenes and I think for me, I was always that person.

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<v Speaker 1>I wasn't the smartest guy in the room, but I would go hire some of the smartest guys in the room.

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<v Speaker 1>Wasn't the smartest guy in the room, but I would go hire some of the smartest guys in the room and I would figure out ways to inspire them to play way outside their comfort zone.

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<v Speaker 2>Yeah, what's the Bill Walsh formula for success, then?

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<v Speaker 2>How do you make success happen?

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<v Speaker 2>What's the process or the ingredients?

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<v Speaker 1>Well, I would say the ingredients are number one.

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<v Speaker 1>You know what you're great at, right.

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<v Speaker 1>So whatever you're going to do, you know, figure out what you're really great at.

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<v Speaker 1>Does it serve a lot of people?

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<v Speaker 1>Is there money in the space and would you do it for free?

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<v Speaker 1>I was great if you had an idea, and I'm great today if you have an idea and I work with I have billionaire clients, I have brand new startup clients and everything in between.

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<v Speaker 1>But you know, if you can really look at that, what they're working on, figure out, what are you great at?

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<v Speaker 1>I was great at, brad, if you said I've got an idea to launch this new product in this marketplace.

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<v Speaker 1>I could line up the team, I could line up the capital, I could line up the marketing, the systems and man, I could execute.

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<v Speaker 1>I mean, I wear a shirt today that says dream plan, execute right and, I believe, only wear your own gear.

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<v Speaker 1>I would tell every business owner today quit wearing Versace and this one or that one, get your own gear, go buy your own shirts, right.

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<v Speaker 1>But if you had an idea, I could line those up and I could execute.

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<v Speaker 1>And I think I've still been paid a lot of money for that today, because I could see things in people they couldn't see in themselves, and I could bring that to market quickly.

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<v Speaker 1>And the funny thing is that the only thing we ever get paid for as coaches or business growth specialists whatever you want to call it is we get paid for results.

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<v Speaker 1>So I get presidential candidates that call me for insight.

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<v Speaker 1>I get people that are running brand new companies for insight, and I know for a fact that if everyone listening today just says what are you really great at, does it serve a lot of people?

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<v Speaker 1>Is there money in the industry and would you do it for free, which means, are you really passionate about it?

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<v Speaker 1>And if you can say those four things, then you're probably on a pretty good path to get paid.

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<v Speaker 2>So what if you were to look at because obviously, failure and success, there's a what's your?

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<v Speaker 2>How do you see that relationship between failure and success?

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<v Speaker 1>I guess Well, I can tell you that I fail every day.

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<v Speaker 1>I think every day I miss things or I don't do things right or I try things.

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<v Speaker 1>I mean, you know, we printed a flyer the other day and it sounds crazy, but you know it's for special dinners at one of the restaurants we work with in town and instead of saying chocolate mousse, it said chocolate mouse.

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<v Speaker 1>You know one of the flyers and it's like you just own your mistakes, you know.

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<v Speaker 1>And the thing is that don't continue to focus on your failures.

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<v Speaker 1>You know, they asked Jack Nicklaus about how did you feel about that bad golf shot you made yesterday?

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<v Speaker 1>He said what bad golf shot you know.

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<v Speaker 1>So you can live in failure, but I would tell you that through the failures, many times you find success.

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<v Speaker 1>People laughed at Edison, people laughed at Einstein.

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<v Speaker 1>You know we get laughed at you and I oh, he's going to go to Australia and open business, or he's going to move from Australia to here and open business, or you know he's going to move from Australia to here and open business, or you know Bill's going to go to Romania and do some business.

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<v Speaker 1>Well, the funny thing is that the business I did in Romania five, six, seven years ago.

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<v Speaker 1>My students today run one of the most successful brands in the world called IntelliRank and they're in now.

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<v Speaker 1>They're in Vegas launching their own events.

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<v Speaker 1>Why, you know?

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<v Speaker 1>I because someone showed up for their story and so I would say the same thing today.

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<v Speaker 1>That I think through most of our failures is that we do find some of our greatest success stories.

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<v Speaker 1>But the challenge for a lot of people is they start to listen to negative people.

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<v Speaker 1>If you listen to enough negative people, you're going to quit and it's almost always sometimes friends or families that will try to put you down for doing something extraordinary.

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<v Speaker 1>And the funny thing is, once you do it, they all say oh my God, Brad, I knew you could do that.

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<v Speaker 1>You didn't say that shit before.

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<v Speaker 1>You know what I mean.

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<v Speaker 1>Now you're like oh, I knew you could do it.

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<v Speaker 1>It's like no, that wasn't your story at all.

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<v Speaker 1>You know, I remember going back.

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<v Speaker 1>We sponsored a thing called the Small Business Expo.

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<v Speaker 1>People said sort of thing called the Small Business Expo.

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<v Speaker 1>People say that's a stupid idea.

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<v Speaker 1>Nobody goes to these events.

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<v Speaker 1>Within five years, 100,000 people a year were coming to these events.

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<v Speaker 1>Oh my God, that was the greatest idea ever.

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<v Speaker 1>So when people think you're crazy.

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<v Speaker 1>You're nuts.

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<v Speaker 1>You're probably on the right track everyone.

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<v Speaker 2>Hey, just a quick one.

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<v Speaker 2>When I look in the back end of this something that's quite surprising to me I noticed that it says that 82% of you who watch the channel regularly haven't hit the subscribe button yet.

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<v Speaker 2>So it'd be of great favor if you could hit that subscribe button.

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<v Speaker 2>Let me tell you why.

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<v Speaker 2>See, over the lifetime of the channel, we scale the show and get better guests, better production, better everything by having the number of subscribers.

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<v Speaker 2>So if you hit subscribe, it helps us plan better, do more, get better guests, and so on.

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<v Speaker 2>Scaling production and making the show bigger is something we all want.

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<v Speaker 2>We want more success for you, we want more success for the show and we want to be able to get the best guests to give you the best information.

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<v Speaker 2>Yeah, I had a great mentor once.

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<v Speaker 2>Tell me, if people aren't laughing at your dreams and goals, they're either not big enough or not crazy enough type thing.

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<v Speaker 2>100%.

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<v Speaker 2>You're on the Big Success Podcast.

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<v Speaker 2>We're with Bill Walsh.

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<v Speaker 2>We're going to come back in a minute.

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<v Speaker 2>We're going to get into his three pillars of success and get his advice on how you get new customers.

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<v Speaker 2>Make sure you hit the subscribe button, though.

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<v Speaker 4>In 30 minutes a day for 30 days.

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<v Speaker 4>30x Business will take you through the exact hard-won business principles that Brad Sugars has personally developed over the past 30 years as an entrepreneur, investor and business advisor.

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<v Speaker 4>Join Brad and his team and 100 other entrepreneurs who want to start building a successful business today.

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<v Speaker 2>And we're back More big success from Bill Walsh.

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<v Speaker 2>Bill, let's talk about building a business first and foremost.

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<v Speaker 2>What are the key factors to a successful business today?

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<v Speaker 1>Well, I believe in business today.

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<v Speaker 1>You really have to look at a couple of things, but number one is that are you solving a problem or are you making something better?

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<v Speaker 1>Solving a problem, I mean, think about Uber.

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<v Speaker 1>It just made it easier to get a taxi.

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<v Speaker 1>Think about Airbnb.

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<v Speaker 1>They were innovators in the fact that they allowed people to turn their homes into hotels and get paid for it.

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<v Speaker 1>If you think of what a company like Zapier did they made it easy to connect things.

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<v Speaker 1>You're seeing today all this new chat, gpt, and pretty soon you're going to see tools that are literally digital intelligent officers inside your brand that will attend your board meetings and they'll take notes for you and they'll ask better questions.

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<v Speaker 1>So, when you think about business today, are you solving a problem or are you making something better?

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<v Speaker 1>And if you're going to solve a problem or you're going to be a pioneer, it's always going to cost you 10 times more money.

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<v Speaker 1>So I'm going to pioneer this idea in health care, and that's why you know, when you start thinking about health related businesses, the cost of entry is so, so high, but so is the reward, and so when I get entrepreneurs today that want to go out there and say I'm going to start a business.

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<v Speaker 1>Well, start a business by, pick a niche and always get to the top 10.

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<v Speaker 1>Believe it or not, the top 10 in any industry will outproduce the other 90.

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<v Speaker 1>So, when you're starting a business, begin to think has someone already done this before?

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<v Speaker 1>Can we do better?

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<v Speaker 1>You know and that's where I believe a lot of people get lost in the shuffles that they don't realize the cost of entry.

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<v Speaker 1>And so I would also tell someone that's going to start a business that make sure you write a really great plan, and everyone thinks the plan is about the plan itself.

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<v Speaker 1>The plan is nothing more than a pathway to generate and drive and build some capital.

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<v Speaker 1>I don't care what your business is.

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<v Speaker 1>You all should apply for grants.

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<v Speaker 1>There's $500 billion a year in grant money that never gets used.

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<v Speaker 1>Set up your office in a hub zone.

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<v Speaker 1>Well, what's a hub zone?

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<v Speaker 1>Well, it's a slightly blighted area that you can begin to apply for loans that the government gives to business in those areas that are going to employ or plan to do future employment.

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<v Speaker 1>And so the idea is that without capital, you're done.

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<v Speaker 1>Stop getting money from friends and family and fools.

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<v Speaker 1>I know your brother-in-law might loan you the money but you got to see them again at Thanksgiving and Christmas, when if you have a good plan that's well-written, it's going to attract capital.

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<v Speaker 2>Yeah, let's talk about the acquisition of customers then, because that's something that you've been teaching for a long, long time, what is today's, what is the things we've got to really focus on today for getting new customers filling that pipeline and building those relationships with customers?

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<v Speaker 1>That's a big thing that people don't realize is that number one, and I'm going to give you guys some tools that are free tools.

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<v Speaker 1>I have nothing to do with these tools, I'm not related to them, but I will tell you they're going to help you a lot as you're going down this path.

00:14:45.423 --> 00:14:47.517
<v Speaker 1>Get positioned as an expert in your niche.

00:14:47.517 --> 00:14:53.206
<v Speaker 1>What I mean by that is get yourself set up with, maybe, an influencer site you can use, like Linktree.

00:14:53.206 --> 00:14:55.929
<v Speaker 1>There's one called Mingle M-I-N-G-LN-O.

00:14:55.929 --> 00:15:00.129
<v Speaker 1>You know, get yourself something where they get to know you first.

00:15:00.129 --> 00:15:01.674
<v Speaker 1>It has links to your social media.

00:15:01.674 --> 00:15:02.157
<v Speaker 1>That works.

00:15:02.157 --> 00:15:03.941
<v Speaker 1>It might have PDF documents.

00:15:03.941 --> 00:15:05.443
<v Speaker 1>It has a QR code.

00:15:05.443 --> 00:15:06.927
<v Speaker 1>It lets them know who you are.

00:15:06.995 --> 00:15:11.663
<v Speaker 1>First, go to GoDaddy, pay the 10 bucks, point it to your influencer site.

00:15:11.663 --> 00:15:14.027
<v Speaker 1>From the influencer site, get a book cover done.

00:15:14.027 --> 00:15:15.850
<v Speaker 1>Go to something like Canva.

00:15:15.850 --> 00:15:21.498
<v Speaker 1>Get a book cover done today, it's free.

00:15:21.498 --> 00:15:23.888
<v Speaker 1>Make an announcement your new book comes out Q2 of 2025 or 2026.

00:15:23.888 --> 00:15:26.135
<v Speaker 1>I don't care if your book ever comes out, but the fact you have a book cover gets you in the know.

00:15:26.778 --> 00:15:28.888
<v Speaker 1>Go out right away to Facebook and create a community.

00:15:28.888 --> 00:15:44.106
<v Speaker 1>Create a community around your area of expertise not your name of your company or your business or your products and begin to get bandwidth out there with folks that have an interest in your area of expertise but not about your brand Feature and talk about simple tips and great ideas.

00:15:44.106 --> 00:15:46.278
<v Speaker 1>The minute you've done this, create a podcast.

00:15:46.278 --> 00:15:52.677
<v Speaker 1>I know it sounds crazy, but, believe it or not, spotify you can now launch on Spotify for free.

00:15:52.677 --> 00:15:57.528
<v Speaker 1>So get yourself set up with a free podcast and don't use it as a soapbox.

00:15:57.528 --> 00:16:04.005
<v Speaker 1>Use it to interview other people that have good tips and ideas that can help your community get some good insight.

00:16:04.005 --> 00:16:07.639
<v Speaker 1>The minute you've done all this stuff right, go to something like HARO H-A-R-O.

00:16:07.639 --> 00:16:10.743
<v Speaker 1>Haro means help a reporter out.

00:16:10.743 --> 00:16:14.381
<v Speaker 1>Get yourself listed there for free as a subject matter expert.

00:16:14.381 --> 00:16:18.520
<v Speaker 1>That'll get you on Fox and ABC and NBC, all for free.

00:16:19.101 --> 00:16:23.298
<v Speaker 1>See what most people don't realize that people like to buy from an authority figure.

00:16:23.298 --> 00:16:26.225
<v Speaker 1>They like to buy from someone that knows their space.

00:16:26.225 --> 00:16:32.707
<v Speaker 1>So don't try to say I can paint your house, I'll fix the boat, and I'm also your favorite LASIK surgeon.

00:16:32.707 --> 00:16:35.559
<v Speaker 1>It's like no, you're not touching my head.

00:16:35.559 --> 00:16:40.909
<v Speaker 1>So be great in your niche, whatever your niche is, and get yourself positioned there right away.

00:16:40.909 --> 00:16:43.244
<v Speaker 1>And most of these tools cost you nothing.

00:16:43.244 --> 00:16:45.821
<v Speaker 1>You're talking about so far what I just gave you.

00:16:45.821 --> 00:16:57.758
<v Speaker 1>You've spent less than 50 bucks and, believe it or not, you're now becoming one of the go-to sources in the space and that's sure that you're doing an outreach number one have a good referral program.

00:16:58.419 --> 00:16:59.923
<v Speaker 1>I don't care what your business is.

00:16:59.923 --> 00:17:06.666
<v Speaker 1>Every website should have a button that says referrals, referral program we love referrals, something like that.

00:17:06.666 --> 00:17:08.017
<v Speaker 1>You're going to find that.

00:17:08.017 --> 00:17:10.663
<v Speaker 1>No more business cards, only gift cards.

00:17:10.663 --> 00:17:13.317
<v Speaker 1>Gift cards should have a QR code in the back.

00:17:13.317 --> 00:17:22.402
<v Speaker 1>Five tips before you hire a plumber, and I like a company if you're not using them called Next Day Flyers.

00:17:22.402 --> 00:17:23.746
<v Speaker 1>Easy to get 5,000 gift cards for 50 bucks.

00:17:23.746 --> 00:17:25.250
<v Speaker 1>So no more business cards that get thrown away.

00:17:25.250 --> 00:17:28.259
<v Speaker 1>No more AOL, no more Gmail, no more Yahoo on your business cards.

00:17:28.660 --> 00:17:33.137
<v Speaker 1>Believe it or not, it's really important that people's first impression.

00:17:33.137 --> 00:17:37.219
<v Speaker 1>They want to get to know more about you and what you do and people go to.

00:17:37.219 --> 00:17:39.384
<v Speaker 1>I see this thing called spray and pray all the time.

00:17:39.384 --> 00:17:41.577
<v Speaker 1>Stop the spray and pray, you know.

00:17:41.577 --> 00:17:43.702
<v Speaker 1>Create little short one minute videos.

00:17:43.702 --> 00:17:45.227
<v Speaker 1>There's an app called captions.

00:17:45.227 --> 00:17:50.780
<v Speaker 1>You can use that, and I do like, and, if you're not using, an app called InShot I-N-S-H-O-T.

00:17:50.780 --> 00:18:00.172
<v Speaker 1>It's like 20 bucks a year but it literally takes those little videos, puts them onto all your social media all for 17 bucks a year by simply doing one upload.

00:18:00.595 --> 00:18:03.585
<v Speaker 1>So the idea is exposure, but be very frugal.

00:18:03.585 --> 00:18:18.654
<v Speaker 1>Utilize great technology and tools that people don't even know what Synthasia is, zorro, there's some new tools out there that are going to be able to allow you to speak multi-language within a matter of minutes to bring on new customers.

00:18:18.654 --> 00:18:23.032
<v Speaker 1>So I believe, Brad, that 90% of your success is marketing.

00:18:23.032 --> 00:18:31.782
<v Speaker 1>Yeah, and you're going to have to back up a great product, but you've got to get yourself to market and you've got to have bullets in the gun or you've got to have money in your marketing and your budget to bring those clients on.

00:18:31.782 --> 00:18:46.276
<v Speaker 1>You know money in your marketing, in your budget, to bring those clients on, and if you'll use some of these simple tools that are out there and get yourself more exposure, the secret is not to go find a good team.

00:18:46.276 --> 00:18:48.557
<v Speaker 1>It's become so good, you attract a good team, and that really is the same thing with clients.

00:18:48.557 --> 00:18:50.180
<v Speaker 1>Don't try to just go find a client.

00:18:50.180 --> 00:18:52.821
<v Speaker 1>Be so good, you start to attract great clients, right?

00:18:53.663 --> 00:19:16.920
<v Speaker 1>The history of your business is that you know, and I've watched your company grow into a global brand that's helped I don't know, probably hundreds of thousands of small businesses now, because you've done such a great job, helping them identify their problems, really become even better in their niche, get themselves out to market, and because those brands that you served over all this large point of time through your coaching network.

00:19:16.920 --> 00:19:18.648
<v Speaker 1>Because we don't do coaching network right.

00:19:18.648 --> 00:19:20.817
<v Speaker 1>We coach the companies, we fund or turn around.

00:19:20.817 --> 00:19:26.980
<v Speaker 1>We have business courses, speaker courses, mastermind events, but you dive right in with coaching network worldwide.

00:19:26.980 --> 00:19:33.382
<v Speaker 1>That helps these small businesses win and if they weren't winning, your coaches would not be out there serving.

00:19:33.382 --> 00:19:42.919
<v Speaker 1>So they've, you've trained, they've duplicated that and that's why you built one hell of a business.

00:19:42.939 --> 00:19:44.483
<v Speaker 2>Because at the end results is all your clients looking for everyone.

00:19:44.483 --> 00:19:45.267
<v Speaker 2>Yeah, three pillars of success.

00:19:45.267 --> 00:19:46.632
<v Speaker 2>Let's go through that for a little bit.

00:19:47.115 --> 00:19:50.203
<v Speaker 1>So if I was to define three pillars, I'd say number one.

00:19:50.203 --> 00:19:52.236
<v Speaker 1>You know you've got to own your space.

00:19:52.236 --> 00:19:55.826
<v Speaker 1>Whatever that base is, stay in your lane.

00:19:55.826 --> 00:19:57.076
<v Speaker 1>I think.

00:19:57.076 --> 00:19:59.945
<v Speaker 1>So often I watch really talented people.

00:19:59.945 --> 00:20:13.726
<v Speaker 1>I mean, could you imagine and you've probably seen a few of this but could you imagine, if you know, NASCAR driver Jimmy Johnson decides I'm going to play in the NFL, yeah, and now all of a sudden he just gets run over.

00:20:13.726 --> 00:20:17.757
<v Speaker 1>You know, a Shaq wants to now be a NASCAR racer.

00:20:17.757 --> 00:20:19.981
<v Speaker 1>He wouldn't fit in the car he wants to drive.

00:20:19.981 --> 00:20:21.885
<v Speaker 1>It's not going to happen.

00:20:21.986 --> 00:20:33.179
<v Speaker 1>So what I have found is that, in your niche, never stop reinventing yourself, never stop investing in yourself, never stop going to events, never stop learning.

00:20:33.179 --> 00:20:38.528
<v Speaker 1>So number one is that you have to always be a work in progress in your own niche.

00:20:38.528 --> 00:20:48.250
<v Speaker 1>I've been in turnarounds and helping business owners and speakers get better results in their business for now almost 30 years.

00:20:48.250 --> 00:20:50.221
<v Speaker 1>I'm not trying to be a tennis pro.

00:20:50.221 --> 00:20:54.325
<v Speaker 1>I tell people all the time I'm not a life coach, I'm not a fitness coach, I'm not a relationship coach.

00:20:54.325 --> 00:20:54.950
<v Speaker 1>I'm not a fitness coach.

00:20:54.950 --> 00:20:56.296
<v Speaker 1>I'm not a relationship coach.

00:20:56.296 --> 00:21:00.346
<v Speaker 1>I'm not going to make you feel good, you know, but I'm a damn good business coach.

00:21:00.346 --> 00:21:03.040
<v Speaker 1>You know and I know very, very well.

00:21:03.040 --> 00:21:06.715
<v Speaker 1>So, number one if you're listening today, stay in your lane.

00:21:06.715 --> 00:21:09.419
<v Speaker 1>Pick your niche and stay in your lane.

00:21:09.419 --> 00:21:14.846
<v Speaker 1>Number two I would tell people that systems win.

00:21:14.846 --> 00:21:17.769
<v Speaker 1>You know systems win and people fail.

00:21:18.490 --> 00:21:29.604
<v Speaker 1>So when I think about pillars of growth in life, if you look at leadership communications as something together, the second batch would, without a doubt, be systems and process.

00:21:29.604 --> 00:21:33.038
<v Speaker 1>You know, if you don't have good systems and process, you're done.

00:21:33.038 --> 00:21:35.184
<v Speaker 1>So well, this software costs money.

00:21:35.184 --> 00:21:36.166
<v Speaker 1>You're damn right, it does.

00:21:36.166 --> 00:21:38.121
<v Speaker 1>Well, going to this costs money.

00:21:38.121 --> 00:21:42.376
<v Speaker 1>If you don't have good systems and process, you're done Even for.

00:21:42.376 --> 00:21:47.315
<v Speaker 1>I know it sounds crazy, but do you have a way to invite clients?

00:21:47.315 --> 00:21:49.863
<v Speaker 1>Do you have a funnel just for prospect?

00:21:49.863 --> 00:21:52.769
<v Speaker 1>And do you have a funnel for activation?

00:21:52.769 --> 00:21:54.615
<v Speaker 1>Do you have a funnel for retention?

00:21:54.615 --> 00:21:58.797
<v Speaker 1>So look at the systems in your business and think do I have good systems?

00:21:58.797 --> 00:22:03.198
<v Speaker 1>And here's where I would start Every business I've ever seen, whether they're public or private.

00:22:03.198 --> 00:22:06.559
<v Speaker 1>Get yourself a good attorney and get yourself a good accountant.

00:22:06.559 --> 00:22:10.765
<v Speaker 1>You can have those two things when you start in a business.

00:22:10.765 --> 00:22:18.976
<v Speaker 1>As systems and process, you're way ahead of probably 80% of the market that's out there, because they don't realize how important those things are as you're launching your company.

00:22:20.261 --> 00:22:29.872
<v Speaker 1>And if I looked at number three, I would probably lean very, very hard, and I know people probably don't want to hear this, but it's execution and accountability.

00:22:29.872 --> 00:22:33.961
<v Speaker 1>It's do you have a great DMO, a great daily method of operation?

00:22:33.961 --> 00:22:38.090
<v Speaker 1>You know, have you actually taken the time to map out your legacy?

00:22:38.090 --> 00:22:40.242
<v Speaker 1>You know what's your hundred year plan?

00:22:40.242 --> 00:22:41.306
<v Speaker 1>What did you leave behind?

00:22:41.306 --> 00:22:43.560
<v Speaker 1>Do you actually have a big vision for your business?

00:22:43.560 --> 00:22:46.008
<v Speaker 1>Do you have a vision so big that it pulls you?

00:22:46.569 --> 00:22:47.752
<v Speaker 1>I don't believe in motivation.

00:22:47.752 --> 00:22:50.886
<v Speaker 1>I believe, if you motivate idiots, you've got motivated idiots.

00:22:50.886 --> 00:22:52.530
<v Speaker 1>And where are they going?

00:22:52.530 --> 00:22:53.313
<v Speaker 1>They're going nowhere.

00:22:53.313 --> 00:22:56.589
<v Speaker 1>They'll tell you how busy they are, but they're not moving anywhere.

00:22:56.589 --> 00:23:05.054
<v Speaker 1>And so, at a much higher level, when someone has a vision so big that it pulls them, they're inspired and you can feel that around them.

00:23:05.054 --> 00:23:08.490
<v Speaker 1>You can feel the energy around them that they don't need motivation.

00:23:08.490 --> 00:23:13.089
<v Speaker 1>They don't use alarm clocks, they wake up every day so inspired by what they're doing.

00:23:13.089 --> 00:23:17.089
<v Speaker 1>And to me, when you meet people like that, spend more time with them.

00:23:17.089 --> 00:23:23.172
<v Speaker 1>Spend more time with people that truly inspire you at a core level to be a better person.

00:23:23.680 --> 00:23:36.474
<v Speaker 1>But the accountability means you've got to keep score and I know you don't like this, but you love this, but people don't like this that you know how many leads, how many presentations, how many customers leads, presentations and customers.

00:23:36.474 --> 00:23:43.201
<v Speaker 1>If you were to do one simple report per day for any business how many leads, how many presentations, how many new customers you serve.

00:23:43.201 --> 00:23:45.288
<v Speaker 1>See, the challenge people is, they chase the money.

00:23:45.288 --> 00:23:47.320
<v Speaker 1>Right, I'll tell you why people are broke today.

00:23:47.320 --> 00:23:48.643
<v Speaker 1>They chase the money, see.

00:23:48.643 --> 00:23:52.868
<v Speaker 1>But if you chase serving well and serving customers, the money's a byproduct.

00:23:54.050 --> 00:23:58.844
<v Speaker 1>Shift everything you've learned about your business today as you're listening, and just look at one simple metric.

00:23:58.844 --> 00:24:00.929
<v Speaker 1>What's your gross revenue goal?

00:24:00.929 --> 00:24:02.152
<v Speaker 1>Great, it's a million dollars.

00:24:02.152 --> 00:24:03.141
<v Speaker 1>Great.

00:24:03.141 --> 00:24:04.924
<v Speaker 1>How much do you charge each client?

00:24:04.924 --> 00:24:07.451
<v Speaker 1>We charge each client $5,000.

00:24:07.451 --> 00:24:09.862
<v Speaker 1>Great, that means you've got to serve 200 clients.

00:24:09.862 --> 00:24:19.260
<v Speaker 1>Put all of your marketing efforts to serve 200 clients a year, 50 clients a quarter, 17 clients a month Only.

00:24:19.260 --> 00:24:23.592
<v Speaker 1>Focus on serving 17 clients a month and your whole team is on board with that.

00:24:23.592 --> 00:24:28.126
<v Speaker 1>Before you know it, client acquisition becomes fun and the money is my product.

00:24:28.126 --> 00:24:33.461
<v Speaker 1>So if you looked at those three really big ideas leadership, communication number one.

00:24:33.461 --> 00:24:35.586
<v Speaker 1>Systems and process number two.

00:24:35.586 --> 00:24:44.163
<v Speaker 1>And execution, accountability number three if you really do a deep dive on those, you're going to win, and you're not going to win once in a while, you're going to win consistently.

00:24:44.786 --> 00:24:46.128
<v Speaker 2>You're on the Big Success Podcast.

00:24:46.128 --> 00:24:51.007
<v Speaker 2>Bill Walsh is going to take us into how do we go from good to great when we come back.

00:24:51.367 --> 00:24:55.295
<v Speaker 5>Bill Walsh is the CEO and founder of Power Team International.

00:24:55.295 --> 00:25:01.807
<v Speaker 5>He is an innovator with a remarkable ability to determine and dictate success strategy to seize global market opportunities.

00:25:01.807 --> 00:25:06.747
<v Speaker 5>To learn more about Bill Walsh, please visit iPowerteamcom.

00:25:07.347 --> 00:25:07.829
<v Speaker 2>And we're back.

00:25:07.829 --> 00:25:08.771
<v Speaker 2>Big success.

00:25:08.771 --> 00:25:10.686
<v Speaker 2>Make sure you hit that subscribe button.

00:25:10.686 --> 00:25:11.221
<v Speaker 2>Bill.

00:25:11.221 --> 00:25:17.185
<v Speaker 2>You've coached minute companies, billionaires.

00:25:17.185 --> 00:25:25.428
<v Speaker 2>What's the difference between someone who thinks like sets a goal of a million and someone who sets a goal of a billion?

00:25:25.428 --> 00:25:27.492
<v Speaker 2>What's the mindset shift?

00:25:27.492 --> 00:25:31.488
<v Speaker 2>Or can people make that mindset shift and if they can, how?

00:25:32.730 --> 00:25:33.333
<v Speaker 1>Well, they can.

00:25:33.333 --> 00:25:35.428
<v Speaker 1>I think they just got to think a little bit bigger.

00:25:35.428 --> 00:25:40.180
<v Speaker 1>You know, and they don't always start with that billionaire vision or billion.

00:25:40.180 --> 00:25:49.440
<v Speaker 1>And I've been around a lot we have an event coming up and we have something called billion dollar panel, which means you haven't had an exit for a billion or you haven't had sales of a billion.

00:25:49.440 --> 00:25:51.146
<v Speaker 1>You don't belong on the panel.

00:25:56.720 --> 00:26:06.127
<v Speaker 1>And here's a crazy thing that most people don't realize is that many times at the billionaire mindset they're not just thinking about making a billion dollars, they're really thinking about sometimes I know it sounds crazy, but all the families they employ.

00:26:06.127 --> 00:26:09.666
<v Speaker 1>They're thinking about how many clients can we serve?

00:26:09.666 --> 00:26:14.542
<v Speaker 1>And the billion becomes a byproduct because of the number of clients they can serve.

00:26:14.542 --> 00:26:22.171
<v Speaker 1>You know, when you solve a bigger problem, you're going to start to make more money, which really works backwards.

00:26:22.171 --> 00:26:25.020
<v Speaker 1>If you solve a bigger problem, it means the market is bigger.

00:26:25.020 --> 00:26:32.941
<v Speaker 1>So I truly believe that you know many times they don't have this goal or mindset to say, oh, I'm going to make a billion dollars.

00:26:32.941 --> 00:26:39.800
<v Speaker 1>You know, I work with a client that just had a $2 billion exit right Sole owner of the business.

00:26:39.800 --> 00:26:43.829
<v Speaker 1>But 50 years later you know his goal was not.

00:26:43.829 --> 00:26:46.342
<v Speaker 1>Oh my God, we're going to sell this for billions of dollars.

00:26:46.342 --> 00:26:48.667
<v Speaker 1>His goal was to be number one in the space.

00:26:48.667 --> 00:27:02.601
<v Speaker 1>So when you start out in your industry, whatever it's going to be, you should start out by really thinking to yourself that if these other guys have gotten to this number, we can do it too, if these other individuals or companies in this space have gotten there.

00:27:03.021 --> 00:27:05.627
<v Speaker 1>See, les Brown said this well a long time ago.

00:27:05.627 --> 00:27:07.492
<v Speaker 1>He said there's plenty of room at the top.

00:27:07.492 --> 00:27:08.863
<v Speaker 1>It's the bottom that's overcrowded.

00:27:08.863 --> 00:27:11.347
<v Speaker 1>I love less.

00:27:11.347 --> 00:27:13.792
<v Speaker 1>Think about that in your industry.

00:27:13.792 --> 00:27:14.922
<v Speaker 1>Right that you know?

00:27:14.922 --> 00:27:16.866
<v Speaker 1>Why do people rush into the water business?

00:27:16.866 --> 00:27:23.670
<v Speaker 1>Well, because there's more people on the planet every day and people drink water and it's highly profitable.

00:27:23.670 --> 00:27:25.963
<v Speaker 1>So it works back into the marketing side that.

00:27:25.963 --> 00:27:28.797
<v Speaker 1>Why are people launching energy drink companies left and right?

00:27:28.797 --> 00:27:33.500
<v Speaker 1>Well, because people are being consumed by this stuff, you know.

00:27:33.500 --> 00:27:37.170
<v Speaker 1>So begin to think about is the problem big enough that you're solving?

00:27:37.170 --> 00:27:41.088
<v Speaker 1>And really, if you're going to go to a billion, you've got to be in a big market space.

00:27:41.730 --> 00:27:43.285
<v Speaker 1>You know people laughed at NVIDIA.

00:27:43.285 --> 00:27:47.480
<v Speaker 1>You know they thought this chip company that came out of $12 a share was a joke.

00:27:47.480 --> 00:27:49.284
<v Speaker 1>It's not a joke anymore.

00:27:49.284 --> 00:27:55.492
<v Speaker 1>You know, people thought the data mine centers I mean data mining centers were not that sexy, that not that long ago.

00:27:55.492 --> 00:28:03.193
<v Speaker 1>But all of a sudden, now, if you own power and you own data centers, you're talking about multiples you could never imagine.

00:28:03.193 --> 00:28:11.722
<v Speaker 1>I mean, you're talking about data centers that were bought for less than 50 million dollars that now have some valuations over a billion in less than five or six years.

00:28:11.962 --> 00:28:33.076
<v Speaker 1>Yeah, when you really start to think about the industry and the mindset of a millionaire to a billionaire, the billion-dollar mindset and I have not done a billion dollars yet, right, so I can't tell you that I've been in that room, but I've been in the room with enough of them to understand that they do see things differently, and what I mean by that is that they're not afraid to gamble.

00:28:33.076 --> 00:28:38.942
<v Speaker 1>I mean, people don't realize that less than two years ago, elon Musk was on the verge of bankruptcy.

00:28:38.942 --> 00:28:40.204
<v Speaker 1>He couldn't even pay his rent.

00:28:40.204 --> 00:28:45.114
<v Speaker 1>You know before that 420 podcast, that famous podcast, that he went on right.

00:28:45.114 --> 00:28:58.463
<v Speaker 1>He was having a hard time, and I think that's the difference is that when you really think about that billionaire mindset, they're not in it to win it for the money, they're in it to win it in the space that they're in and the money is a byproduct.

00:28:58.463 --> 00:29:09.663
<v Speaker 1>And whether it's Dollar Shave Club or all these different what I call unicorn businesses that had a billion dollar valuation five years or less, what did they all do differently?

00:29:09.663 --> 00:29:16.830
<v Speaker 1>I truly believe they built all one thing and I would tell you guys, if you're listening today, that I don't care if your business is small or large.

00:29:16.830 --> 00:29:22.221
<v Speaker 1>If you truly want to get to the highest level in your industry, you build something called an active community.

00:29:22.221 --> 00:29:28.084
<v Speaker 1>You begin to build active communities that get to know you like you trust you believe in your product or service.

00:29:28.565 --> 00:29:33.193
<v Speaker 1>I mean, people don't realize that Steve Jobs was fired from his own company.

00:29:33.193 --> 00:29:36.910
<v Speaker 1>He was laughed at and it took him 10 years to buy the company back.

00:29:36.910 --> 00:29:46.323
<v Speaker 1>Jeff Bezos took 12 to 15 years to make ProfitOne and his whole goal was that we're going to sell you some books and people laughed at him like man.

00:29:46.323 --> 00:29:47.887
<v Speaker 1>Haven't you heard of Crocs and Brentanos?

00:29:47.887 --> 00:29:50.403
<v Speaker 1>Haven't you heard of all these bookstores right, barnes and Noble?

00:29:50.403 --> 00:29:52.006
<v Speaker 1>How are you going to sell us books?

00:29:52.006 --> 00:29:53.429
<v Speaker 1>What does he sell you today?

00:29:53.429 --> 00:29:54.530
<v Speaker 1>Whatever he wants.

00:29:54.530 --> 00:30:09.042
<v Speaker 1>Many times, if you can own that niche and expand that niche, I think a lot of times, when you have that crossover customer that can then buy more things in different verticals, your journey to a billion is a lot faster.

00:30:09.042 --> 00:30:18.053
<v Speaker 1>But every one of these unicorns, every billion dollar brand, every billion dollar thinker, they've built large, active communities Love it.

00:30:18.921 --> 00:30:23.613
<v Speaker 2>If right now, I'm doing good in life, what have I got to do to get to great?

00:30:23.613 --> 00:30:28.511
<v Speaker 2>What have I got to change or think or do, or how do I go from one to the next?

00:30:29.961 --> 00:30:33.281
<v Speaker 1>Well, I believe a big part of it is you got to look and figure out who's running with you.

00:30:33.281 --> 00:30:35.209
<v Speaker 1>Look to your left and right.

00:30:35.209 --> 00:30:39.342
<v Speaker 1>If you feel that you're carrying people, you're never going to get there.

00:30:39.342 --> 00:30:45.651
<v Speaker 1>If you feel you're running with people that are not asking you to carry things for them, jim Rohn said it very well.

00:30:45.651 --> 00:30:47.901
<v Speaker 1>He said you can help a thousand, you can't carry three.

00:30:47.901 --> 00:30:58.849
<v Speaker 1>So if you're really serious about next level income, next level results, next level outcomes, I tell everyone hire more coaches.

00:30:58.849 --> 00:31:00.292
<v Speaker 1>You make more money.

00:31:00.292 --> 00:31:07.232
<v Speaker 1>You hire more coaches and you hire coaches that are going to strengthen the strengths you already have.

00:31:07.819 --> 00:31:09.990
<v Speaker 1>Everyone thinks you hire coaches into your weakness.

00:31:09.990 --> 00:31:11.297
<v Speaker 1>I don't believe in that.

00:31:11.297 --> 00:31:14.729
<v Speaker 1>I believe you hire coaches into your greatness, to get even better.

00:31:14.729 --> 00:31:17.669
<v Speaker 1>Kobe, believe it or not, he hired coaches into his greatness.

00:31:17.669 --> 00:31:19.989
<v Speaker 1>Jordan, they hired coaches into their greatness.

00:31:19.989 --> 00:31:23.128
<v Speaker 1>They only hired a coach for the last two minutes of the game.

00:31:23.128 --> 00:31:31.211
<v Speaker 1>Kobe said I hired all of my coaches to be the best in the world for the last two minutes of the game, because that's where you win championships.

00:31:31.211 --> 00:31:35.310
<v Speaker 1>Yeah, I reverse what a lot of people say about you.

00:31:35.310 --> 00:31:39.491
<v Speaker 1>Know, I believe you delegate your weaknesses, but you hire coaches into your greatness.

00:31:39.491 --> 00:31:44.688
<v Speaker 1>And the minute you start to do that, all of a sudden people are like my God, how did that person have so many results?

00:31:44.688 --> 00:31:49.766
<v Speaker 1>Because they realize that every one of us, no matter what level you're at, we're all a work in progress.

00:31:49.766 --> 00:32:02.905
<v Speaker 1>I go to events, I attend seminars, I go to workshops, I hire coaches, because it's the only way that you can really stay wicked sharp in your game, yeah yeah.

00:32:02.925 --> 00:32:10.126
<v Speaker 2>I went on a coaching group program the other day and the guy like but you're Brad Sugars.

00:32:10.126 --> 00:32:14.861
<v Speaker 2>I'm like yeah, this is how I'm Brad Sugars, because I'm still here learning.

00:32:14.861 --> 00:32:16.243
<v Speaker 2>Bill.

00:32:16.243 --> 00:32:24.242
<v Speaker 2>Final question what's the number one success quote or advice you were ever given on how to succeed?

00:32:25.605 --> 00:32:26.166
<v Speaker 1>You know what I mean.

00:32:26.166 --> 00:32:31.405
<v Speaker 1>I've heard so many but I've always been, and it's hard to always give you one right.

00:32:31.405 --> 00:32:35.114
<v Speaker 1>Yeah, but I will give you one that I think has been really powerful for me.

00:32:35.114 --> 00:32:44.980
<v Speaker 1>And the quality of your communication will dictate the quality of your life, your relationships and your bank account, you know.

00:32:44.980 --> 00:32:59.952
<v Speaker 1>And that one really hits home because you know think before you speak and if you don't have something that adds value to a conversation, save it and believe it or not, there's some people that will never be ready for your message.

00:33:01.260 --> 00:33:03.167
<v Speaker 1>And this is really a funny last minute story.

00:33:03.167 --> 00:33:10.231
<v Speaker 1>But we had an event and we had the former CEO of Sirius Radio on, jim Meyer, and this guy's brilliant.

00:33:10.231 --> 00:33:14.384
<v Speaker 1>And he said you know, was it really worth paying Howard Stern a billion dollars?

00:33:14.384 --> 00:33:17.372
<v Speaker 1>And the whole audience is like what's he going to say?

00:33:17.372 --> 00:33:19.144
<v Speaker 1>And he said absolutely worth every dime.

00:33:19.847 --> 00:33:21.152
<v Speaker 1>And he said how could that be?

00:33:21.152 --> 00:33:24.380
<v Speaker 1>He said most people don't even know this guy.

00:33:24.380 --> 00:33:27.622
<v Speaker 1>Most of the market hate this guy or don't like him at all.

00:33:27.622 --> 00:33:41.028
<v Speaker 1>And he said let me tell you something In a large market, if 80% don't like you, don't care for you, don't even know you, but 20% are the most avid raving fans in the world.

00:33:41.028 --> 00:33:44.351
<v Speaker 1>You spent on building that avid base following.

00:33:44.351 --> 00:34:06.354
<v Speaker 1>It's worth every dime, and so understand this that many times when you speak to people, they may not be ready for your message, and that's okay.

00:34:06.354 --> 00:34:19.708
<v Speaker 1>But focus on the ones that are and spend the time with those that really resonate with who you are, where you're going and who you're with, and I believe that's a big part of living an extraordinary life.

00:34:20.731 --> 00:34:21.052
<v Speaker 2>Brilliant.

00:34:21.052 --> 00:34:23.208
<v Speaker 2>This is the Big Success Podcast.

00:34:23.208 --> 00:34:26.951
<v Speaker 2>Please follow, learn, study everything from Bill Walsh.

00:34:26.951 --> 00:34:29.768
<v Speaker 2>We're going to be back next week with more for your success.

00:34:31.443 --> 00:34:37.108
<v Speaker 3>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars.

00:34:37.108 --> 00:34:46.648
<v Speaker 3>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugarscom.