22 \\ How to Boost Content Visibility and Audience Interaction in Just 10 Minutes a Day

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Unknown: Use Instagram and
Facebook stories more

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strategically. Now, I know, I
know, one complaint that I hear

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a lot from business owners is
that, well, stories really don't

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even matter, because they expire
in 24 hours. However, it is one

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of the most watched social media
platforms that's out there, and

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so if that's where your audience
is you want to make sure you're

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there as well. If you're only
posting to your feed, you're

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missing a huge engagement
opportunity.

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Welcome to Social Media for
small businesses. Are you ready

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to turn social media into a
powerful marketing funnel that

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drives growth, connects
authentically with your audience

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and boost sales. I'm Cheyenne
Clayman, social media strategist

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and agency owner here to help
you transform your social media

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into a tool for measurable
results. Each episode, you'll

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get actionable strategies, real
life examples and proven

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techniques to grow your brand
and make an impact. So grab a

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notebook and pen. It's time to
make social media work for you.

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Are you listening good? Because
what if I told you that you

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could boost your engagement
without posting more content. It

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probably sounds too good to be
true, right? But here's the

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thing, engagement isn't just
about how often you post, it's

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about how well you interact with
your audience, whether you've

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posted or not, if you've been
feeling burned out just trying

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to keep up with the content
schedule, then this episode was

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designed and created just for
you. Today, I'm diving in, and

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I'm sharing simple but highly
effective social media hacks to

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increase your engagement, all
without adding more to your

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plate. Before we dive in, let me
ask you something. Are you

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posting on social media? Getting
a few likes here and there, but

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wondering why it's not turning
into clients. You're not alone,

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and the problem isn't your
content, it's that no one's

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talking back, and that's where
we come in at claim and social

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media, we specialize in organic
engagement and lead generation.

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That means we don't just help
you show up, we help you

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connect. We interact with your
ideal clients and referral

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partners on your behalf so you
can actually build relationships

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and grow your business without
being glued to your phone. We're

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not bots. We're real humans who
care deeply about your brand,

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and when we engage, people
respond because we believe that

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every message matters if you're
ready to turn followers into

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clients without the burnout,
let's talk. Go to the link in

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our show notes and book a free
clarity call. Okay, guys, let's

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dive in. I'm gonna start with
what I like to call the 10

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minute rule. What does that
mean? Well, not only do I hope

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to keep this podcast about that
link, that's also the link that

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I want to encourage you to
engage before you post your

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content. So most people post and
then wait for engagement to roll

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in, but the secret is actually
warming up your audience before

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you even hit publish. You can
think about it as in, what would

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an athlete do before they go up
and swing that bat or take a

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shoot at the basket? They warm
up to get themselves ready for

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the game, right? They're warming
up literally the audience, but

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also themselves to perform at
their best peak level. So how

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can you fix this on social
media? Well, I'd encourage you

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to spend 10 minutes engaging
with other accounts before you

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post. So what does that actually
tangibly look like? Is comment

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on their content, reply to their
stories, and just direct message

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people, especially those that
you would consider as your ideal

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client. This tells the algorithm
that you're active, and it

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increases the chances of your
posts getting seen when it goes

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live, right? Because you're
actually telling the algorithm,

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hey, you're active, you're
online, and the algorithm is

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going to point more people to
your content in that moment, and

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plus, people you interact with
are just more likely to return

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the favor. It's just natural
human nature. Curiosity seeing

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this person this business is
writing on my stuff, hmm, a

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simple click of a button can
bring them over to your content

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and see what you're up to. You
want to make sure also that you

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use Instagram and Facebook
stories more strategically. I

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see a lot of businesses actually
totally foregoing this option,

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and I want to encourage you not
to make that same mistake. Now I

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know, I know one complaint that
I hear a lot from business

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owners is that, well, stories
really don't even matter because

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they expire in 24 hours.
However, it is one of the most

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watched social media platforms.
Have you? Well, that's out

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there, and so if that's where
your audience is, you want to

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make sure you're there as well.
If you're only posting to your

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feed, you're missing a huge
engagement opportunity. Stories

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are truly an easy. Way to spark
conversations without

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continually creating new posts.
And plus, you can actually send

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your stories to on Instagram,
they have little highlight

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bubbles so that if there's a new
audience member, or say your

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audience missed something, they
can go to one of those highlight

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bubbles and catch up. A simple
way to fix this for making it

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easier to really amplify and use
stories to your advantage is to

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use interactive stickers like
polls, question boxes and

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quizzes to encourage your
responses. I mean, truly

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friends, 1520, years ago, people
used to pay good money to try to

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get feedback from their ideal
clients and their audience,

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where you can do this for free
by just simply, again, creating

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a poll so someone can vote on
something. Create a question box

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so people can write in their own
words, and you'll be amazing the

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value that this can give you, if
you learn to listen to it and

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use it, also be sure to reply to
DMS from your stories. This

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signals to the platform that
you're on that your content is

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valuable. So even if it's an
emoji, every emoji is worth

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being responded to another
behind the scenes. Tip is, if

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anyone comments an emoji on any
of your content, be sure to

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write back, but do not write
just an emoji where, yes, it is

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a sense of engagement you're not
really leading them to come

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back. That's what my team and I
are all about, is how can we

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engage with this person in an
authentic way? Sending an emoji

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is kind of like sending a smile
to someone in real life. It may

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say something nice and warm and
hey, we're we see you, but

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you're not going to actually get
to know this person unless you

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open your mouth, right? Unless
you engage with conversation,

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and that's what you want to do
on social media as well. I think

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overall, as a people, we have
forgotten my favorite word in

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that, which is social. And so my
goal, and my team's goal, is to

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literally make social social
again. And how can we bring a

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more social aspect into how we
interact online, especially when

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it comes to our businesses. So
with your stories, you can also

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share behind the scenes moments,
quick tips, or say customer

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shout outs to keep your audience
engaged. People love getting

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seen and heard, right? I mean,
just think about at any

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graduation ceremony or at the
end of the year in school, when

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they give out awards, right?
People love to hear their name.

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And so you can use this in your
business as a way to help people

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feel seen and help them keep
coming back. Now I have two more

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tips for you, and I want to
break it down really simple. So

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we already talked about the 10
minute rule, right? Doing that

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before you post. Well, you know
what? It's the same great rule

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for after, for after you post
your comment. So after

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you post your content, go
afterwards for 10 minutes and

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just spend time engaging on it,
even if it's going in the

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comments and writing your own
comment or something that works

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really good is to continue
giving value in the comments. So

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it causes people to stay on your
content longer, which is also

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another trick, and it works like
magic. Go back and leave a

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thoughtful comment. And why does
this matter? Well, that good old

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algorithm, it boosts engagement
early. So you're signaling to

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the algorithm that your post is
officially active, not that just

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that it's active, that it's
posted, but that it is getting

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activity. So it invites others
also to join the conversation,

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if possible, tag a relevant
person or say, ask a follow up

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question in your comments to
keep the discussion going.

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That's what it's all about on
social media, is to bring the

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authenticity back there, to
create relationships. Because

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where those vanity metrics we're
getting a bunch of likes or

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views on a reel. May feel good
at the end of the day. They

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don't matter. They don't add to
your bottom line. This is why

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you'll see accounts that have
100 200 followers, making way

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more money than someone who has
10,000 followers, because of the

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value and how deep they go with
those 200 versus the 10,000 just

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posting and ghosting. So another
amazing step you can take once

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you post is to start
conversations in the DMS or the

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direct messages, right? You
don't want to be spammy. You

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don't want to act like you're a
bot. You don't want to pitch

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something to sell, right? So
they really are an opportunity

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for you to connect with people.
Most business owners that I talk

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with, they wait, they wait for
their audience to message them,

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but the real engagement boost
happens when you take the lead,

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right? So, how can you do this
without coming off as spammy?

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Well, I'm glad you asked,
because I've got a few tips for

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you. So you can simply reply to
people's stories with a genuine

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comment. You know, this starts a
private conversation, right? It

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opens up the opportunity to get
right into their direct messages

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and get the conversation going.
You also can follow up with

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people who have engaged with
your posts before. You can ask

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them a casual question related
to their interests. You know, I

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share with our clients all the
time, like this is a gold mine.

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Social media really gives you an
opportunity to get inside P.

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People's head because they're
sharing it publicly. Again, it's

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not like the olden days, right?
2030, years ago, before social

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media, where businesses had to
either spend a lot of money or a

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lot of time to figure out, what
are their customers like? What

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does their ideal audience want?
What are their passions? What

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are their interests? What are
their spending habits? Nowadays,

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you can click on someone's
profile, and go find out

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probably about 80% of that,
especially if they have a public

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profile, just by going on their
page. So be sure to amplify

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that. Ask people questions about
what interests them, and you'll

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notice you'll start to build
trust, which can build a

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relationship, which is going to
build people more likely to

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purchase from your brand or your
business versus another

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competitor. I also cannot
emphasize how personal voice

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notes are. So whether you hate
your voice or not, a simple

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message really can go a lot
longer way. Instead of text, it

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feels more personal, and it
ultimately builds stronger

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relationships, and that way
you're also proving to your

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potential customers or clients
that you are not just a bot.

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This is a real person that is
engaging with them. So the more

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conversations you have in the
DMS, the more the algorithm will

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push your content to those
people in the future, which I

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find kind of funny, because
there are private conversations

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between you in this person, no
one else knows you're having

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them, except Big Brother, right?
Except unfortunately, the

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algorithm, but not
unfortunately, because it

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actually can really end up being
something that serves you both,

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because when you are showing
these platforms that you're

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communicating with these people,
it sees that you in this person

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have a connection, and it's
going to push your content to

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them even more. Okay, so the
last point I'm making for this

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episode, as we come to landing
our plane, as I like to say, you

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want to join the right
conversations, right? So not

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only is it important to post and
create the right conversations

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for your ideal clients, you want
to make sure you're joining them

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as well. And there's two areas
where you can find this probably

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the most beneficial, and that's
going to be on Facebook and

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LinkedIn groups. So if you're
only engaging with your existing

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audience, you're missing out on
new potential followers, right?

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This is a really great way,
especially if engagement has

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been failing or you have a small
follower account, or really

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honestly, an engaged audience
account, so one of the fastest

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ways you can grow engagement is
to join active conversations in

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the relevant groups. So what
does this look like? Like? How

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do you do it? So you want to
find groups where your ideal

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clients are hanging out. This is
actually something that we

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amplify and do a lot at claim in
social media. This is how we do

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our organic lead generation. We
explain to people who are

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interested in our services in
this way, that instead of paying

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a bunch of money for ads, that
you can set up an ideal

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audience, of course, but what's
the most that they can do is

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probably connect and get you,
maybe someone's name and email,

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but then that's all you have.
That's all you know about these

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people, is a name and an email.
You don't know what their likes

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and their interests are. You
haven't had a chance to build

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relationships yet. So that's
where if you go, where people

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are hanging out that are your
ideal clients, then you can

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actually get a bird's eye view
of who they are. What do they

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like to do? What are they
talking about? What are their

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passions? What are their
interests? You just want to make

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sure when you go into these
groups that you don't just

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promote yourself, right? You
don't want to go in and

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instantly start trying to sell.
First and foremost, you want to

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add value, answer questions and
engage authentically how people

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feel seen, comment on something
that they are dealing with that,

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perhaps your services resolve or
answer their problem, but first,

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help them feel seen, answer it
in a way of a me too, or I've

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been there, or I know how that
feels. And once people start

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recognizing your name, once you
are showing up more

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authentically there, they're
gonna check out your profile and

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engage with your content too. So
this is truly a game changer for

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local businesses, which, by the
way, I'm going to cover more in

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an upcoming episode. So if you
haven't hit the subscribe button

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00:14:09,240 --> 00:14:12,060
yet, please take a moment and do
so, because you don't want to

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00:14:12,060 --> 00:14:15,360
miss that. If you're tired of
posting, but you're still not

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00:14:15,360 --> 00:14:17,700
getting engagement. And
honestly, if you're already

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trying to do a lot of these
tactics that I've shared with

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00:14:21,080 --> 00:14:23,720
you today, but you just feel
like you don't have the time to

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do it. Well, we can help at
claiming social media. We have

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00:14:27,380 --> 00:14:30,980
monthly Social Media Management
packages, including done for you

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00:14:30,980 --> 00:14:34,520
engagement so your brand builds
relationship, and it doesn't

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become a full time job. You can
focus on your business while we

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focus on building your
relationships online. And if you

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00:14:41,320 --> 00:14:43,960
want to, instead, Master
engagement strategies yourself,

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00:14:43,960 --> 00:14:47,560
if you're more of a DIY er, we
also have a group for that. We

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00:14:47,560 --> 00:14:50,620
have the social growth lab. It's
our hands on training, where we

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00:14:50,620 --> 00:14:53,260
teach you exactly how to build
these real connections that turn

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followers into clients. So no
worries, if you're intrigued by

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00:14:57,220 --> 00:15:00,480
both of them, the links for both
are in the show notes. Yes, now

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00:15:00,480 --> 00:15:04,020
you don't have to post more to
increase engagement. You just

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00:15:04,020 --> 00:15:08,220
have to be more intentional
about how you interact. So my

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00:15:08,220 --> 00:15:12,600
action step for you this week is
this, try the 10 minute pre post

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00:15:12,600 --> 00:15:15,480
engagement trick, comment on
your own post and start

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00:15:15,480 --> 00:15:20,160
conversations in DMS. Spend 10
extra minutes engaging every day

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00:15:20,160 --> 00:15:23,600
and track how your engagement
improves. Don't forget to

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00:15:23,600 --> 00:15:26,480
subscribe, as I reminded you
above. This is your second

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00:15:26,480 --> 00:15:29,420
reminder, because I don't want
you to miss next episode I'm

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00:15:29,420 --> 00:15:33,860
sharing the best free and paid
social media tools to save you

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00:15:33,920 --> 00:15:39,200
hours every week. Until then,
here's a big Virtual hug. I

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00:15:39,200 --> 00:15:42,640
believe in you bosses, and
please be sure to take care of

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you, take care of your audience,
and don't stop connecting,

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00:15:46,360 --> 00:15:48,760
because that's what matters.
I'll see you on the next

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00:15:48,760 --> 00:15:54,160
episode. Thanks for tuning in to
social media for small

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00:15:54,160 --> 00:15:58,480
businesses, now time to go apply
what you learned to elevate your

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00:15:58,480 --> 00:16:01,620
social media strategy, and
remember to grab this week's

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00:16:01,620 --> 00:16:05,700
free resource from the show
notes below. And if you're ready

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00:16:05,700 --> 00:16:08,640
to make social media work for
your business growth, just head

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00:16:08,640 --> 00:16:13,380
on over to www claimansocial dot
media to book your free

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00:16:13,380 --> 00:16:16,800
discovery. Call with us. We're
here to help turn your social

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00:16:16,800 --> 00:16:20,540
media efforts into real,
measurable results. Until the

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00:16:20,540 --> 00:16:23,780
next episode, keep building,
keep connecting, and I'll see

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you on social. You.