Why Most Creatives Burn Out While Building a Business - Shane Vitaly, E095
If you're building something and wondering how to do it without losing yourself, or if you're a creative caught between vision and survival, this one is for you.
Joining me today on The MOOD Podcast is Shane Vitaly, the rebellious designer and founder behind Clocks and Colours, Vitaly, and Etah Love. His jewelry brands have built a cult following by rejecting the polished and embracing the raw.
We go back to where it all started—a few dollars left on a student credit line, a solo trip to Bali, and a handful of handmade rings. Shane shares how that moment turned into a creative empire, and why success often comes at the cost of your nervous system.
This conversation digs into what most people never see.
The anxiety of being a CEO.
The risk of turning passion into a product.
The struggle to stay authentic when the business starts demanding more than you can give.
Shane opens up about stepping away from the top seat, reclaiming his creative voice, and why every great brand starts with a clear archetype.
Follow Shane
Instagram: https://www.instagram.com/shanevitaly/
Website: https://www.clocksandcolours.com/
_______________________
(00:00) Intro
(02:58) How Shane Got Into Jewelery Design
(05:52) Shane’s Biggest Inspirations
(09:07) Was Formal Education Worth It?
(14:10) Pivoting to Entrepreneurship
(20:14) The Reality of Scaling a Business
(24:44) Shane’s Most Valuable Learning Lessons
(29:18) The Real Impact of AI
(33:47) Managing The Creative Side of Business
(42:36) Finding Purpose in Chaos
(46:48) Balancing Creativity and Business
(51:47) Exploring The Creative Dilemma
(56:33) Shane’s Vision for The Future
(59:49) The Mistakes I Won’t Repeat…
(01:04:51) Dealing with Anxiety
Message me, leave a comment and join in the conversation!
_________________________________
Thank you for listening and for being a part of this incredible community. You can listen and watch full extended and ad-free episodes in my community - The MOOD Insiders - where I also share insights, photography tips and behind-the-scenes content on my channel as well as meet with the community on book club weekly events, special guest features, bonus content, open forum access, free resources and so much more.
Join The Community - extended episodes & bonus features
https://www.mattjacob.co/insiders
The App That Transformed My Art & Mind
https://wakingup.sjv.io/c/7738181/3958771/54965
Website:
https://themoodpodcast.com
Socials:
IG | X | TikTok | Threads | YouTube | @mattyj_ay
More description
If you're building something and wondering how to do it without losing yourself, or if you're a creative caught between vision and survival, this one is for you.
Joining me today on The MOOD Podcast is Shane Vitaly, the rebellious designer and founder behind Clocks and Colours, Vitaly, and Etah Love. His jewelry brands have built a cult following by rejecting the polished and embracing the raw.
We go back to where it all started—a few dollars left on a student credit line, a solo trip to Bali, and a handful of handmade rings. Shane shares how that moment turned into a creative empire, and why success often comes at the cost of your nervous system.
This conversation digs into what most people never see.
The anxiety of being a CEO.
The risk of turning passion into a product.
The struggle to stay authentic when the business starts demanding more than you can give.
Shane opens up about stepping away from the top seat, reclaiming his creative voice, and why every great brand starts with a clear archetype.
Follow Shane
Instagram: https://www.instagram.com/shanevitaly/
Website: https://www.clocksandcolours.com/
_______________________
(00:00) Intro
(02:58) How Shane Got Into Jewelery Design
(05:52) Shane’s Biggest Inspirations
(09:07) Was Formal Education Worth It?
(14:10) Pivoting to Entrepreneurship
(20:14) The Reality of Scaling a Business
(24:44) Shane’s Most Valuable Learning Lessons
(29:18) The Real Impact of AI
(33:47) Managing The Creative Side of Business
(42:36) Finding Purpose in Chaos
(46:48) Balancing Creativity and Business
(51:47) Exploring The Creative Dilemma
(56:33) Shane’s Vision for The Future
(59:49) The Mistakes I Won’t Repeat…
(01:04:51) Dealing with Anxiety
Message me, leave a comment and join in the conversation!
_________________________________
Thank you for listening and for being a part of this incredible community. You can listen and watch full extended and ad-free episodes in my community - The MOOD Insiders - where I also share insights, photography tips and behind-the-scenes content on my channel as well as meet with the community on book club weekly events, special guest features, bonus content, open forum access, free resources and so much more.
Join The Community - extended episodes & bonus features
https://www.mattjacob.co/insiders
The App That Transformed My Art & Mind
https://wakingup.sjv.io/c/7738181/3958771/54965
Website:
https://themoodpodcast.com
Socials:
IG | X | TikTok | Threads | YouTube | @mattyj_ay
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