Building the Latino LinkedIn ft. Frank López & Edder Barcenas | Coffeez with Joe Shalaby
In this powerful episode of Coffeez for Closers, we sit down with Frank López and Edder Barcenas—the visionary founders behind Negozi, the fastest-growing business platform for Hispanic entrepreneurs in the U.S.
What started as a passion project is now a thriving ecosystem of over 40,000 members—with in-person events, job boards, and a mission to educate and empower the undocumented community through entrepreneurship.
We talk real:
- Running a legal business without legal status
- Building “the Latino LinkedIn” from scratch
- Launching Negozee Life to democratize life insurance and financial tools
- Why financial education is the greatest equalizer
- And how to build generational wealth—even if you're undocumented
This one’s all about vision, grit, community—and breaking cycles of limitation.
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