26 \\ Getting Likes But No Leads? The Only Real Engagement Strategy That Turns Social Media Engagement Into Content Conversion

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I am all about strategic numbers.

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If you've been listening to this podcast
for some time,

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you know that I've talked about
how much analytics matter

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because it really is like a microscope
that you can dive

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into what you're doing and finally see up
close what's working and what's not.

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Because we all know that social media
can feel like a second job.

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And so the best way you can do that

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is look at your analytics
and double down on what's working.

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And let's not fall to the side.

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And hired or

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showing up online, posting your heart out
and still hearing crickets.

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Are you doing all the right things
but wondering why your content

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isn't converting your DMs are dry
and your audience isn't buying.

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You're not alone,
and this podcast is exactly for you.

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Welcome to social media marketing

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for small businesses,
where strategy meets soul and connection.

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Well, that's the secret sauce.

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Hi, I'm Cheyenne Claman,
a wife, proud mom of three.

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Former actress and fitness trainer.

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Turned serial entrepreneur
and online relationship expert.

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Over the last decade,
I've built my own brands,

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helped dozens of others grow theirs,
and discovered one powerful truth.

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Connection is the real currency.

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If you're a service based business
or high ticket brand

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that wants more leads,
trust and sales from social media

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without the burnout or fake hype,
you're in the right place.

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Each week.

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I'm bringing you short, powerful,
and packed.

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Episodes that feel like a coffee date
with a best friend.

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And biz coach all in one.

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Let's turn your followers into clients
and content into connection.

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This is social media.

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Marketing for small businesses, and.

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It's about to change
how you show up online.

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Let's dive in, boss.

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Hey, boss.

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Welcome back or

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welcome for the first time to social media
marketing for small businesses.

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The podcast for service providers
and high trust brands who are done chasing

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vanity metrics and ready to actually
convert followers into paying clients.

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I'm Cheyenne Clayman,
founder of Kuleana Connect, where we do

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one thing really well we turn
your social media into a relationship

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building machine through intentional
engagement and lead generation.

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If you've ever asked yourself
why isn't anyone reaching out

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after all this dang posting I'm doing,
you're going to love today's episode.

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Let's dive in.

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But first,
let me ask you something real quick.

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Have you been told that engagement
just means responding to comments?

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Or maybe you're trying to show up more,
but it feels like you're

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just shouting into the void.

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Or maybe you feel

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like you're doing everything right,
but it's still crickets out there.

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Well, I hear you.

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I see you and most of all,
I want to give you a better definition

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of online engagement today,
because engagement is not just a metric.

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It's the start of a relationship.

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So somewhere along the way, marketers
turned engagement into a numbers game.

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How many likes did I get?

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How many people replied to my poll?

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How fast did I respond to that comment?

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And while that data can be helpful,
it's not where the magic happens.

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I am all about strategic numbers,
and I think it's really important.

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If you've been listening to this podcast
for some time,

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you know that I've talked about
how much analytics matter,

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because it really is like a microscope
that you can dive

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into what you're doing and finally see up
close what's working and what's not.

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Because we all know that social media
can feel

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like a second job, and we know
that you don't get into your business.

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You didn't follow your pursuit
in your passion to work two jobs.

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And so the best way you can do that is

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look at your analytics
and double down on what's working.

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And let's not fall to the side now.

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Engagement itself is the key to that.

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And why?

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It's because it's about being intentional.

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When you think about social media,
the first word is social, right?

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And I think we often forget that,
that it's meant to be social.

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Because as much as it's been around now
for, gosh, I think without looking it up

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at least 20 years, the social part
has really ebbed and flowed.

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I think there are some seasons,

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some years where it's gotten more social
and then it gets less social.

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And I think we all can say in 2025
that it just feels like it's constantly

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swarmed with marketers and people

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trying to sell you something, or people
trying to get something from you.

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And that's really hard,
because if you're listening to my podcast,

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if you hear my voice right now,
you probably are

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one of those
that maybe use social media personally,

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but also professionally,
and trying to figure out how to do that

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well professionally is not something
that comes easy.

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But that's why I created this podcast
and this episode today

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at my company at Kuleana Connect.

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We first think about social media
and ultimately engagement like this.

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We think it's you going
first to start real conversations

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with your ideal clients,
so you're not waiting.

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You're not lurking.

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You're not hoping,
but you will show up with purpose.

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Funny enough,
if any of you have heard of body

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or it used to be known as beach body,

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I learned this about ten years ago
when I first was a beach body coach.

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I had a really great mentor,
a really great applying coach

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that taught me how to do this in a non
salesy and quite honestly, non sleazy

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way to really help connect
with people off of their public fields

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and in the DMs, because that's
where the magic really happens.

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You know, it's like if you think about it,
you know when you're out in public,

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you know, think back to
when you first became friends

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with one of your best friends
or how you met your spouse. Right?

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You didn't have that first connection,
probably out in the public, out and open,

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or just with a glance.

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It was when you had that

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first conversation, especially that first
intimate conversation.

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And that's the same
that we have to bring to the online

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space, as we often forget
it is about relationships.

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And if you're in a service based business,
you get that.

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And that's why you're here.

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So back to engagement.

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When you think about showing up
with purpose, well,

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the one thing that no one really tells
you about engagement is that engagement

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is joining conversations
your ideal clients are already having.

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So it's not just about you going out there
and creating this great post

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and creating engagement.

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It's more finding your clients and go
figure out where are they already talking

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about the things that you help,
the problems that your services

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help solve or provide,
or the transformation that you offer.

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Engagement is also getting curious,
getting curious

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about who they are
and not just what they do.

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Sometimes that can be really hard
because you can see

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only what people want you to see
on their profile page, right?

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It is a huge blessing for us
because we do get a glimpse, but we have,

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I think most of us has probably heard
now that what you see on people's

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profiles is probably 99%
of their highlight reel.

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So if you're, say, a life coach
or a health and wellness expert

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or a chiropractor or someone that helps
someone grow spiritually,

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we know that it's not that surface level
things that we need to know about someone.

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So in order to do that,
we have to remain curious.

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And that's not just
when they become a client,

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but it starts a way at the beginning

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and engagement is also building
trust over time.

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So when they're ready to buy,
they're going to think of you first.

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In fact, most of the time

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when people come to us saying,
I'm getting views but no conversions, it's

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because they've skipped the engagement
strategy entirely.

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And if you're a service provider, coach,
consultant, realtor,

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or any high trust kind of a brand,
I promise you memorize this today.

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Engagement is your conversion strategy.

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And I know, I know,
I know that this takes time,

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but it is so much more worth your energy
and your time to spend more time engaging,

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more time

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connecting with your ideal clients online
than trying to procure the perfect post

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and the most fun

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hoping crossing your fingers
reel that you hope will go viral.

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That will

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basically get you a lot of vanity metrics,
but not add to your bottom line.

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Not give you clients.

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So you want to know the quiet,
the sneaky reasons

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your content still isn't converting.

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Well, I have good news for you.

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We at Kuleana Connect
made a free guide for you.

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You can go ahead, run to our show notes
and grab our free new freebie.

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It's five quiet reasons your content isn't
converting and what to do instead.

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It's short, it's powerful, and it's full
of things you've probably just overlooked.

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So go ahead, go grab it.

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And there's a lot of tangible things
that you can work on right away

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that's going to make
a huge impact on your ROI.

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And if you're sitting there thinking,
listening to me through your headphones

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and you're like, okay,
I feel like I'm doing all this alone

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and I know I need better engagement,
but I just don't know where to start.

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Or maybe, you know,
but you just feel overwhelmed by

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the commitments
with your business already,

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and you just are like,
I don't have time to do this.

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Well let's talk.

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My team and I, we offer a free,
no pressure connection call.

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We look at your audience,
your niche, your offer, and we'll talk

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about how you can build real relationships
online that actually turn into business.

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If this has intrigued you, the link
to book that is also in the show notes.

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Okay, so we're here
to my favorite part of every episode.

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I know I say that all the time,
but it really is ask my husband.

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I am so a practical and tactical.

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He is the big dreamer.

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He is a visionary.

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I am like, dude, let's create the list
and let's get working on it.

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So we are here with your action step.

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Okay, so

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this is something you can implement
right away as soon as this episode is over

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and you can start increasing engagement
on your social media channels.

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Today.

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Here we go.

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This is your week's action
step. Pick five.

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Yes, just five people who follow you
or have engaged

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with you recently
and go engage on their content first.

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And I'm not talking with an emoji or not
with a love this.

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Like one of those pre
I automated Facebook suggested messages.

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No no no no no.

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But instead with a thoughtful comment,
a question or a compliment

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that actually builds a bridge
because you don't just want people

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to see your profile is commenting,
you want to create connections.

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So my biggest suggestion here
would be to ask a question,

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because that's going
to create conversation

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that's going to lead to more connection,
which is ultimately what you want.

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People do notice and people remember.

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And over time people. Will. Trust.

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It will trust you.

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Well, that is it for today. Friend.

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Thank you so much for listening

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to this episode of Social Media
marketing for Small Businesses.

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If it blessed you, if you were so pumped
to finally get some answers,

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please
don't keep this episode to yourself.

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Share it to your other small business
owners and entrepreneur friends,

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and feel free to go over to Apple Podcasts
and leave me a quick review.

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It really blesses me to see
which episodes you guys are loving,

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so that I know what content
to keep producing in the future.

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Remember, engagement isn't a strategy
you add after content.

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It is the thing that makes content work.

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I am so proud of you for showing up
and doing business the human way.

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I'll see you guys next time
on another episode on social media

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marketing for small businesses.

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All right, my friend.

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That's it for today.

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Well, let me leave you with this.

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If your content not converting,
it's not your fault.

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Chances are
you've been taught to prioritize

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the algorithm instead of the actual humans
reading your words.

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And that that ends right here.

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Go ahead and grab my free guide.

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Five quiet reasons your content Isn't
converting and what to do instead.

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It's packed with real talk, practical
shifts, and quick, immediate wins.

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Link is in the show notes below,
and if you're ready to stop guessing

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and start connecting with ideal clients
who actually buy from you.

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Book a free connection
call with our team at Kuleana Connect.

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We don't do content.

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We do connection. That converts.

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Because at the end of the day, it's
not about going viral,

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it's about being valuable.

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Thanks for hanging. Out with me again.

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I'm Cheyenne Claman
and I'll see you on next week's episode.

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See you later, boss.