Money Rules Everyone Should Know

Aspire with Emma Grede

In this episode, Emma sits down with financial educator and entrepreneur and everyone’s RichBFF, Vivian Tu to unpack why women are still the least likely to talk openly about money  and what it ultimately costs them. 

Vivian grew up translating bills for her immigrant parents and then went on to earn six figures on Wall Street before walking away from a $625K salary to build something on her own terms. She knows exactly what financial confidence looks like from the inside  and what keeps most women from getting there.

Vivian shares: 

  • How to negotiate a raise and actually win it

  • Why stability has to come before wealth (and how to build it)

  • The quiet ways lifestyle inflation erodes your progress

  • How to think strategically about benefits, taxes, and retirement

  • The mindset shift that separates earners from builders

  • Why women talking openly about money changes everything

This isn't a conversation about becoming rich. It's about becoming someone who knows what they're worth and stops leaving it on the table.

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2026-03-19 76 min

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