Nigel Sylvester talks Sneaker of the Year, Jeezy collab & PREMIERES new Stove God track for 'Brick After Brick' rollout
Fat Joe and Jadakiss are joined by Nigel Sylvester, BMX rider and Nike collaborator who just took home Sneaker of the Year for the Air Jordan 4 'Brick by Brick.' Nigel breaks down how the iconic red colorway came together, the new rollout strategy with Jeezy, what's coming with the new ‘Brick After Brick’ drop in May 2026, and he gifts Joe and Jada some of the FIRST pairs of the new kicks. He tells Joe and Jada about signing with BMX legend Dave Mirra at 18, growing up in Queens and developing a love for bikes in his grandmother's driveway, and the wild moment at ComplexCon when he announced free sneakers and 5,000 people cleared out of the building in seconds. Plus, Nigel premieres Stove God Cooks’ new track "Brick After" releasing in conjunction with the new sneaker, Joe claims to have “met the algorithm,” and they revisit their hatred of the loafer-sneaker hybrid.
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All lines provided by Hard Rock Bet
6:00 'Brick By Brick' winning Sneaker of the Year
14:30 How he fell love with bikes
19:30 Jeezy's collab & Joe "meeting the algorithm"
30:30 Nigel gifts Joe and Jada some of the FIRST 'Brick After Brick' sneakers
34:30 'Brick After Brick' rollout
38:30 World premiere of Stove God's "Brick After"
47:30 RIP Dave Mirra
51:30 State of sneaker culture
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00:00:00 Speaker 1: A few weeks ago, it was down to Florida that MJ for breakfast, and I gifted him the first pair of break after break. 00:00:06 Speaker 2: Now you guys are the second man. 00:00:09 Speaker 3: This is an honor. 00:00:10 Speaker 4: But with youbody's at home, Yo, Welcome to a new episode that Joe and Jada brought to you by presenting sponsored eighteen hundred keep it eighteen. 00:00:32 Speaker 3: Hundred Yard one. 00:00:34 Speaker 2: What's up? 00:00:35 Speaker 5: Yard's the biggest in the motherfucking game? Joe cracked the dawn. 00:00:39 Speaker 4: You know what it is, your boy, Jada, you know what it is that Joe and Jada show every show legendary, every. 00:00:45 Speaker 5: Shod counted, go fuck yourself. Were the biggest in the game. Nobody's close. Gag kiss man, Rod took your shit. 00:00:53 Speaker 2: Man. 00:00:54 Speaker 6: And you think of today's guests, think of. 00:00:57 Speaker 4: A pretty solid individual, you know what I mean, pretty more than pretty solid. Think of a hell of a god nice guy cyclist. You think of queens, you think of community. You think of the bag because he got a hell of a lot of endorsements and one of the most guys are the most endorsements you're going to have to see in your life gets back. Yeah, yeah, that community, you do. He does He does stuff in the hood for the hood, for the people. Always, no matter how how how grand of a person he becomes, he never forgets where he's from. 00:01:41 Speaker 6: And that's very important. 00:01:43 Speaker 4: You think of bikes, you think of tricks, you think of doing some amazing content all over the world, in the air, on the ground, underwater, I mean, whatever you could think of, he's done it. You think of sneakersh yeah, I don't know how you managed to get these deals. He dropped air Force ones, he came with Jordan's. He's still doing Jordan's now. I ain't got the apparel that's looking like fifth aver a barrel to go with this sneak. There's nothing this man can't do. Ladies and gentlemen make some noise for my brother Nigel. 00:02:21 Speaker 2: So that's the wow. I appreciate that. Thank you, thank you. That was that was crazy. 00:02:29 Speaker 3: Welcome to the show, Ni you sevesta man sneaker. 00:02:36 Speaker 5: Tell me about that. Everybody got sneak? Is that what they got? 00:02:40 Speaker 7: Uh? 00:02:41 Speaker 5: You know, I got Mayor with me, and you know Mayor's uh borderline street guy, borderline clean cut sneaker guy. 00:02:50 Speaker 2: So you. 00:02:52 Speaker 3: Yeah, you talked about the car. 00:02:54 Speaker 5: I've been wearing scone since I was a fucking baby, he said, socony. So I said, get the fuck out of you with that pronunciation. 00:03:03 Speaker 3: Ship. They got his adiata. 00:03:05 Speaker 5: All day I dream about sex or it's the cone's it ain't no soccas and ship like that. 00:03:12 Speaker 3: Fuck out of you with that. 00:03:13 Speaker 1: I thought it was the same thing. I saw a pronouncer too, That's what I thought it was, right and no, he told me it's so today. 00:03:25 Speaker 6: Like sight Packer, Mike thee was in the cony. 00:03:30 Speaker 3: He was like, Yo, socking. 00:03:32 Speaker 4: Mike Packer told me that the proper pronunciation was shucking. 00:03:39 Speaker 3: It's still don't fit. 00:03:40 Speaker 7: Rick. 00:03:40 Speaker 5: Of all these sneakers, we got a guy on him. It was the serial penny loafer. Sneaker guy. 00:03:48 Speaker 3: Man, he got a sneaker. That's a penny loafer. 00:03:52 Speaker 6: It's a leaker. 00:03:53 Speaker 3: Yo, yo are yo? 00:03:54 Speaker 6: No pullish no no man. 00:03:58 Speaker 5: What I'm saying is this yo, does he actually have a penny in the thing. 00:04:04 Speaker 6: He got the silver joint, so he should thrown he should throw nick for a diamond. 00:04:09 Speaker 3: Don't put a diamond and ship right there. 00:04:12 Speaker 5: But with all these sneak right, youre g you with all these sneakers, you want sneak of a year. 00:04:19 Speaker 3: Man, what did that feel like? 00:04:21 Speaker 1: Incredible? I had no idea it was gonna happen. Right we about to break by breaks. The energy was built. So all your people are talking about it. I'm like, listen, I just wanted to put out a dope project. Whatever happens after that happens. So we're in Vegas and they're doing the complation. He was on stage there, he was on stage, we were we were close by, like watching the live stream. 00:04:42 Speaker 2: They about to go down from time. 00:04:45 Speaker 5: Oh so you did You did not know it was going to be no idea. No, I had no idea what they told you. I had the time when it come down, I had no idea. That's I was fighting for you, like were prepared for it. I had no I didn't have to fight, but I was fighting. 00:05:02 Speaker 2: I appreciate that. So we had a preparation for it just in case it did happen. 00:05:08 Speaker 1: And when he announced it, man, like you put on that stove guard, cocaine, cologne were just in the sprinter vent, just like celebrating them. Bro help all my peoples with me. It was a beautiful feeling. Man, I've been working so hard. It's like being Mexican and then being at night keeping so long, working on shoes, working on the power and whatnot. 00:05:28 Speaker 5: The color Who came up with that colorway? Because that colorway brick by bricks praise, That's what did it. 00:05:35 Speaker 3: That's what made it the sneaker. 00:05:36 Speaker 5: When I saw that hit, tell you the truth, I like hoarded them ships. You got like I got like maybe like four pair button I don't really wear why not? 00:05:48 Speaker 6: I just looked at. 00:05:51 Speaker 5: I don't know how some city is like a museum hieroglyphics and some ship. I like, just yesterday my stylust was in my house getting some out today and then he is, I said, y'all, and I you Sevester coming. He said, well, maybe you want to wear the break I said, no, you know, I don't really wear the brick brick like that ship is speccial right there, like you can't. 00:06:14 Speaker 6: I look at him. I do that too. 00:06:16 Speaker 3: He go too. 00:06:20 Speaker 2: I love that. I appreciate that. 00:06:22 Speaker 5: And so what how would the You've seen a couple of colors and you was like, yo, this is it now. 00:06:26 Speaker 1: We went into the process knowing we're gonna do it already for so start with the team shout out to Frank Cook. 00:06:33 Speaker 8: That was. 00:06:36 Speaker 5: Package you want. All right, I'm gonna tell y'all something this crazy. That's crazy, you shout out Frank Cook. Right because some white guy got on stage when we want Sneaker of the Year. He was like, yeah, he designed it. They was like, yo, the guy that and I knew allegedly do you know I'm a sneaking collector that Frank Cook, you know, shift it up with you. But they had a a white guy came on stage acting you. 00:07:03 Speaker 6: That's that ship. 00:07:04 Speaker 3: I'll tell you about music. 00:07:06 Speaker 5: Somebody win a Grammy and the nigga, come on, you never even met him in your life, stands next to you and tells everybody I did it. I have one of the moments with your sneakers. 00:07:17 Speaker 3: Swear to my mother rest in peace. 00:07:19 Speaker 5: I'm on stage Sneak Out of the Year and they bring some white dude on stage with me, and he took the credit and. 00:07:27 Speaker 3: I'm sitting there with the dude and I. 00:07:29 Speaker 6: Know only was it Phil Knight? 00:07:32 Speaker 3: No, it wasn't Phil Knight. I'm telling you this is ship. I mean hate Look sometimes I think Jadakiss he has a good time. He really just don't listen to me right, yo, he don't listen these heads. He's like, all right, cool, yo, bro, let me tell you something. 00:08:00 Speaker 5: The guy stood on stage and took credit and and I was just like looking because I knew you and Cook chef something up. 00:08:11 Speaker 3: And that was when I told Cook. Cook just started laughing. 00:08:14 Speaker 2: Now you gotta laughing about Frank. 00:08:15 Speaker 3: You got a lot of about that. That's crazy. 00:08:20 Speaker 5: I was in this skanderlog like they know what up? The white guy that was like, Yo, he's responsible. I said, Hunt, you know, because I'm one of them. Let me tell you, nobody owns me. Nobody owns me. That's a different type of thing. When you're not scared that nobody owns you. That's a different type of thing. Because me, I think my natural what I think when they come next to me, I'm like this the guy like in the Grand Beach where they bring the record, guy who never met Cardi b stands next to her and takes the credit for the Grammy this and this and that say oh shit. So when I called Frank Cook, he didn't talk bad about the guy he's saying that. He just started laughing on the phone. You're like, word, they got guys saying he did that. He's like, yo, Joe, that's crazy. 00:09:03 Speaker 1: I mean, listen, we got the footage which. 00:09:07 Speaker 5: We're gonna release that beyond the Sea. 00:09:12 Speaker 4: Got the keys like back then bridging because you're gonna forget what even act it? Take a couple of red How did you get nailed that color? 00:09:22 Speaker 2: Man? Listen? 00:09:23 Speaker 1: So the first one came back wasn't right at all. Uppers were two arrange, some of them were just too pale. And then we actually on the second round and we got it right. And then we added that brick texture run the buck guard, and we knew we had one bro like that. 00:09:39 Speaker 3: You know what I mean? You know what I need? You I need the one that didn't make it. That's the ones I. 00:09:46 Speaker 2: Collect really simple. 00:09:48 Speaker 3: Yes, he got him, he can bring it this. We have one thide. 00:09:54 Speaker 2: I don't got the full payodo one. 00:09:57 Speaker 3: One sneak that's not gonna be. 00:09:59 Speaker 2: Good, right, I gotta I gotta put other style figure. 00:10:01 Speaker 3: You know, I talked it, yo, Yo. 00:10:07 Speaker 9: We just want to let y'all know eighteen hundred is the fish you to kill ve Joe and Jada. 00:10:13 Speaker 5: We're doing it big right now. We're keeping it eighteen hundred to premiere tequila. And let me tell you something, This eighteen hundred something special. When me and Jada get on that eighteen hundred, it's fire. 00:10:25 Speaker 4: You can see we got the range special bottle, A staple known for craftsmanship and consistency. 00:10:34 Speaker 6: You know what I mean. 00:10:35 Speaker 3: Eighteen hundred eighteen hundred bikes Bikes, Man, how do you fall in love with bikes? 00:10:46 Speaker 5: And at what age did you fall in love with bikes? 00:10:51 Speaker 3: And have you ever got a bike stolen when you were a kid? 00:10:55 Speaker 2: Listen? 00:10:55 Speaker 1: So I fell in love with bikes at four years old and my grandma's driveway. 00:11:00 Speaker 2: I grew up in Jamaica, Queens. 00:11:02 Speaker 1: My mom rut crazy hours, so I would spend a lot of time on my grandma's crib. And one day we came outside and had a big wheel in the driveway, and for some reason, I got on the big wheel and. 00:11:13 Speaker 2: Started ripping it around the driveway. 00:11:15 Speaker 1: And my cousin was like, I'm gonna put these cones up in the driveway for you, and like, whatever you're doing right there, do it around the cones. I started to drift my big wheeling around the cones. 00:11:25 Speaker 2: And the driveway. 00:11:27 Speaker 1: Four years old. Four years changed my life. I love the bikes at that point in time. 00:11:32 Speaker 3: They never stole your bike, and nothing in front of one. Nobody stole your bike. 00:11:36 Speaker 2: Stealing bikes and queens. 00:11:37 Speaker 4: Man, I mean they still bike my bike, my bike, though one of your bikes stole my big wheel. 00:11:44 Speaker 6: Yeah, I didn't exactly this. 00:11:47 Speaker 4: I grew up in the in the building, no elevator, right, me and my mom. 00:11:53 Speaker 6: I used to leave my big well under the stage. Somebody called me. I couldn't carry it. 00:11:58 Speaker 2: To the third floor. 00:11:58 Speaker 6: I was took carries. 00:12:01 Speaker 2: How crazy they caught me? 00:12:03 Speaker 6: He stole I'm in a number one though, I was fortunate that they catch it up. 00:12:07 Speaker 5: Well, you lucky. You ain't have the plastic v bamba. We ain't had no money like that. When they steal your bike, let me tell you something, when they steal ship from you, when my house, they bust your ass in my house ten times worse than the guys who stole your ship. Don't they stole your bike, you fucking idiot? 00:12:27 Speaker 2: You did? 00:12:28 Speaker 3: Did you fight him? 00:12:29 Speaker 8: No? 00:12:29 Speaker 3: I didn't see. That's how they stole the bike, you motherfucker. 00:12:32 Speaker 2: Oh where were you at when they stole the bike? Though? 00:12:34 Speaker 5: I don't know where I was at I think I left there. I was playing get we're talking about pack. I'm old bro, so were playing pac Man ship like that. You come outside. You're a little kid, you eight ten years old. They took your ship. I never even seen that bitch again. But I got beat up more than anybody for them forgetting. 00:12:53 Speaker 1: Rob You didn't try to find a bike because I was watching. Also, you say, somebody stole your car. You want to go find him in Brooklyn. 00:13:00 Speaker 5: In Brooklyn for the and for the bike, and for the bike. Everything with me to your answer, somebody robs me. Congratulations, here you go. It's your day. If you leave me alive, I'm coming back. I'm the king of you later God, now, thank you very much. Hello. It's just that'sing the guns like I'm not, you know, like that's my solution to the thing. Like, so you know, you get robbed, you okay? But I never seen the bike again. They must have been somewhere else. Motherfucker they won. I just look, that's how I feel about Calma. That's how I feel about I stole enough ship to where if they steal my ship. 00:13:49 Speaker 3: I always knew, even to. 00:13:51 Speaker 5: This day, if I catch accounting stealing, I'd be like, damn, you know, that's that time I stuck that nigga up with the cowboy hat for that. 00:14:04 Speaker 3: You know what I'm saying, No, the cowboy he No. 00:14:09 Speaker 5: I'm just saying I was a very bad individual and I rob people. 00:14:13 Speaker 3: I used to rob people, and even. 00:14:16 Speaker 5: To this day, if I'll come out and they steal my car, be like, that's the Bronco we stolen eighty eight. It's gonna come back. Karma is the realest shit in the world. And hopefully for us, they don't come out on our kids. Because if you ever seen these gangster dudes that you watch these gangster movies, shit be happening to their kids, these guys who be killing man people. I'll compone this this all that shit John got his son got ran over by a call. 00:14:46 Speaker 3: I don't wish it on nobody. 00:14:48 Speaker 5: I'm just saying, the most dangerous niggas sometime the karma come back on their family. I don't wish it on nobody. So thank God, give me the karma. Leave my kids out of the car. Okay, you see what I'm saying. But I be knowing all the time. My whole life it's been based on karma, Like I did foul ship to people. And then when it comes back to me, I don't cry, just be like, yo, you know you did did that to him. 00:15:15 Speaker 2: So for the bike's just good written. 00:15:17 Speaker 5: Yeah the bikes, motherfucker. But we look for it in the car. We look for you be watching the show going on. This is beautiful right here, like wish all. The building is incredible. So congratulations, appreciate me and my God gave this guy diamond peace peace Joe and jaded diamond. 00:15:37 Speaker 3: People. What was it for Christmas or your birthday? This guy never wore. 00:15:48 Speaker 5: Listen, no, no, the man, the man never wore the ship. The other day he made me so happy. We had a show together. I pull in the ad that Joe and Jada. I said, damn, the motherfucker finally bought the ship. 00:16:01 Speaker 2: Man. 00:16:02 Speaker 5: I look at this city had to chain on. I said, God, damn the man water ship man. Yeah, I'm sure you know that man. 00:16:10 Speaker 4: Now the rollout though, what's up with the because the brick by brick that rollout was that ship was like, that ship was amazing. He won, I think you And then now I see the new the new rollout. You got g Z, you gotz in it. That was music attached to it. You couldn't beat that. That was God's Doeard. Now you walking with God? No, you're walking with God? 00:16:39 Speaker 3: With God, walking with God. 00:16:43 Speaker 5: I was, yo, listen, that was the most incredible, Oh timing I've ever I'll leave it alone, but the timing of that rollout with Jez on it. 00:16:56 Speaker 3: You know, Gucci man is to me, no, no, we're not was talking about that, but talk about that. 00:17:04 Speaker 5: But that picture came up fine time where the algorithm was on fire, and I was just like, yo, is this Because I follow Young Jzu, I'm a huge fan, and I say he never posts like this he was doing. And then nobody else see it was an ad. It was a rollout. 00:17:23 Speaker 2: I I just talked about No. 00:17:25 Speaker 5: At first, I just thought all of a sudden, Jesus just throwing up picts like because the atmosphere, the algorithm, you know. 00:17:33 Speaker 3: What's the algorithm going on that day that they dropped that. 00:17:37 Speaker 6: One going on? 00:17:37 Speaker 3: Right now? 00:17:39 Speaker 6: One of is going on. It's never stopped, its never turns off. 00:17:42 Speaker 3: Listen. 00:17:43 Speaker 2: It's just a lineman, man, It's a lineman. 00:17:45 Speaker 3: And you know I met the algorithm. 00:17:47 Speaker 2: Yo. 00:17:47 Speaker 3: I'm all right, all right, Yo, go behind the rod up throw away. 00:18:02 Speaker 6: We out here, James. That's a crazy you know. I met the algorithm. Yo, I need you to get that ready now, Yo what rhythm alga? 00:18:14 Speaker 9: Yo? 00:18:16 Speaker 6: Rhythm man crazy? 00:18:19 Speaker 9: Yo? 00:18:20 Speaker 6: No I met yo, No, I've met the algorithm face. Hello. 00:18:27 Speaker 3: Hello, I didn't know this episode was going to be that much fun. Hello. 00:18:34 Speaker 5: I'm in the l a Beverly Hills. I go to a Jewish restaurant every morning for breakfast. Nate now old school Jewish restaurant. I'm in there eating my breakfast. Lady comes over since Joe, the owner of Instagram, would like to meet you. 00:18:54 Speaker 3: I walk over. He's talking to the dude Benny, who directed So what's the ship, uh Supreme? What's the movie where the guy was playing paddle Marty Supreme? 00:19:08 Speaker 5: They was having a meeting. So I met the dude and I said, yo, so you He was like, yeah, he's young too, white dude. 00:19:16 Speaker 3: Sam. 00:19:17 Speaker 5: I met at him the algorithm, So I said, yo, so you are the algorithm? He said, he said, I am. That's why Benny's meeting with me. He wants to find out more about the algorithm. I met the guy face, the face that could turn your shit up like this, the algorithm and human form the Marty Supreme dude, what's in front of him? Trying to hustle him? Figure out he could get more popping on the algorithm lit? 00:19:49 Speaker 6: No, no, the movie was lit. 00:19:51 Speaker 3: He's just trying to figure out the This is the guy. 00:19:54 Speaker 5: I would assume if the guy owns Instagram, he give you a hundred million followers and one day of. 00:20:00 Speaker 2: Some ship right which I'll talk about nothing. 00:20:03 Speaker 5: I would just kissed his ass a little like yo, my man, you know, like, yo, my man, I want to be an algorithm. I got the number one show on Netflix. I want to be an algorithm. Yo'll think about me. You could press the button. This he told me right in front of the guy who won all awards. That's what he's trying to do. 00:20:29 Speaker 3: Get up in that. He's over here trying to figure it out. The guy said, all right, fuck, it can't continue. Man, that that campaign was perfect time. 00:20:38 Speaker 2: I appreciate that. 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Must be twenty one and over and physically present in Arizona, Colorado, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, or Virginia to play. 00:22:24 Speaker 6: Terms and conditions apply. 00:22:26 Speaker 9: Concerned about gambling in Florida called one eight a admitted in Indiana if someone you know has a gambling problem. 00:22:33 Speaker 6: And once held called one eight hundred and nine with it gambling problem called one eight hundred gambling. 00:22:40 Speaker 9: That's in Arizona, Colorado, Illinois, New Jersey, Ohio, Tennessee, and Virginia. 00:22:50 Speaker 3: Reggie Reggie state Reginue you got something for me? Because Reggie I tried to get it. The show out so he was like, Yo, I think it got. 00:23:02 Speaker 6: Box. Wouldn't make me happy. 00:23:04 Speaker 2: Wows. 00:23:12 Speaker 3: Back, got white bricks. 00:23:13 Speaker 4: Wore gonna toast a little hundred for the white bricks. 00:23:19 Speaker 2: Listen, appreciate the more success, yo, thank you so much more. 00:23:24 Speaker 4: Drops hold on, don't drinking yet, and can I get some of the powder because I always get the sneakers. 00:23:30 Speaker 6: That I don't ever get to get it seems get them right, man, All love is love. Keep going back. 00:23:37 Speaker 3: Whatever you do. Never wear the loafers. Yo, Yo, this box is incredible. 00:23:46 Speaker 6: First of the time, you know where you're getting money. 00:23:49 Speaker 2: We did the break by Brick in a similar touch shop, but now we yeah. 00:23:54 Speaker 6: Getting money man. 00:23:55 Speaker 3: Brick by Brick was the same way. 00:23:57 Speaker 5: But the boxes like a s I'm talking about the fucking box. The design of the box. 00:24:03 Speaker 3: I've never seen this look Amy gave you. You've seen it before. Take the record, join the. 00:24:09 Speaker 6: Brace around your joys to keep them keeping me. You know they need some people don't handle. 00:24:17 Speaker 2: This is for the next Yeah, I got so much, you gotta get. 00:24:22 Speaker 3: Tie away. 00:24:23 Speaker 5: I can't even walk around the sneaking rooms like this. I can't even walk, just floating them ups embarrassing. No, I gott to walk on top of the I invented some new ship. I said, Yo, it's turning warm. Let's take all of you know you take the Christmas mornings, Let's take all attempts and told them in the basement like I gotta. I don't know why how to think of ship no more. 00:24:45 Speaker 3: I come to my house. 00:24:47 Speaker 2: So the only the only other person that I that I gifted already. I'm just J. 00:24:53 Speaker 3: We went right, all right, talk so hold on, let them talk right, so hold on. 00:25:00 Speaker 1: So a few weeks ago it was down to Florida that with MJ for breakfast, and I gifted him the first pair of break after break. 00:25:09 Speaker 2: Now you guys are the second man. 00:25:12 Speaker 5: This is an honor, but we're yours at home, right, this is something Oh no, true sneaking collectors. 00:25:17 Speaker 2: We appreciate. I know y'all appreciate you. Regiho, you asked something, of course, like Regido was going on. Man, you know, can't come empty hand. 00:25:24 Speaker 3: This is right. 00:25:26 Speaker 5: I see all these kind of like nice but they're fake color. I asked you last time they had like turquoise. 00:25:35 Speaker 2: They're excited. They just excited. 00:25:37 Speaker 1: They want to be part of the conversation, so they making purples and grays and blues and all that. 00:25:42 Speaker 8: Ship. 00:25:43 Speaker 3: It was crazy, right, asked me, said that was fake. 00:25:46 Speaker 1: Some of them look good though, but it's a break by break and it's a bat y'all being there. 00:25:54 Speaker 3: We're so honored. 00:25:57 Speaker 6: Man. 00:26:01 Speaker 3: There we go a hundred millions soul. 00:26:06 Speaker 2: I was under him to heaven. No, no, you know. 00:26:13 Speaker 3: This, nigga? Yeah, what you want? Slow motion lick. 00:26:22 Speaker 10: Yo? 00:26:23 Speaker 3: You're rich, yo. Let me tell you something. Y'all keep throwing the flags. 00:26:29 Speaker 6: You're blessed. 00:26:29 Speaker 3: Y'all. 00:26:30 Speaker 5: Listen, y'all keep throwing them flags from every direction. I'm gonna start off. It's gonna be assault in here. This borderline is talking. 00:26:40 Speaker 6: Crazy. 00:26:41 Speaker 3: Ship came like this. It be on my fucking forehead. Nigga trying to kill me. Oh no, this is nice. He's gonna wear him first. 00:26:52 Speaker 8: Me and you. 00:26:53 Speaker 3: You're gonna wear your ships today. Who thinks. 00:26:59 Speaker 2: Y're talking about the rollout? Man? So people don't know. 00:27:02 Speaker 1: It's like when it comes to these rollouts and the ideas and the creativity behind it, that's coming from my side, you know what I mean. 00:27:08 Speaker 2: Like I'm sitting there thinking about, no, you gotta work right, Like I want to tell this story, what happened at all? 00:27:14 Speaker 1: Like what we're thinking about, how I want to tell the story, How I want to engage the people community and just bring these stories to life. That's super important for me. So even with break by Brick Fashion Show, the Brick Truck, all of that like cook cooked it up. And now with break after break, we're in the same type of can't say, same type of engy, same type of energy. 00:27:34 Speaker 2: So we did a claw machine in la about two weeks ago. People coming. It's the claw machine, like a sneaker claw machine. 00:27:42 Speaker 5: Put the like when you played the little video games, try to win the game, win the sneaker, put the sneaker always a scam your somebody wanted. 00:27:51 Speaker 2: We had a bunch of winners, yo, yo, man, a bunch of winners. 00:27:55 Speaker 10: Do you know that. 00:27:55 Speaker 3: Machine that you play in the sneaker stores and you try to win the. 00:28:05 Speaker 2: The car. 00:28:06 Speaker 3: He did it in real life ships out. 00:28:08 Speaker 2: Right, we had We had that that in l A. And then we took over so he might try to swap. 00:28:18 Speaker 7: Joint. 00:28:19 Speaker 2: So we did that. 00:28:21 Speaker 1: And then we also took over the bikes on Nike campus, so all of the bikes on campus are now branded break after Brick bike there. 00:28:29 Speaker 3: And then we had the ship too far from me. 00:28:32 Speaker 5: I don't want to see them bike the campus man shipand like going to Alaska. No, I'm telling you that flight damn there seven hours you play if you fucking. 00:28:44 Speaker 3: Want that ship is like when I go I gotta go. You got somebody, And I be like, Joe, We're having a special meeting and we want you there. And I'm like, she gotta go. That ship like going overseas, that flight right there, so everybody got the bike. 00:29:00 Speaker 1: Right with the bikes up there, crazy man, Thank you for the sneaker man this ship and then like the gz look book was super crazy. 00:29:09 Speaker 5: Oh wow, shut down at the brook, the banks anything. Young Jez is fire, He's authentic. He don't do that type of ship. And I just thought he was rubbing. I rubbed pause. I thought he was just like damn Jeezu is unusually posting. 00:29:31 Speaker 3: All day to day. I never seen him post like that, but it was. It was a rollout. Just the timing was. 00:29:38 Speaker 1: Magic, crazy old algorithm. Also the algorithm. Oh so part of part of what we're doing now too. We got a record as well, music break after. I want to play it for the first time. 00:29:54 Speaker 2: Oh we need st James, who got who got the record? 00:29:59 Speaker 3: Play too? Because there's a wax system on this Bold. 00:30:02 Speaker 1: To turn the volume up because the wreck is crazy knocking frenzy. 00:30:08 Speaker 3: Or tell them you got that boss fing from me? I suspend that fog you wanted the same way. 00:30:14 Speaker 11: Brick after break, the brick and a brick gafter being broke was a joke. 00:30:18 Speaker 6: We were dreaming through the laughter. 00:30:20 Speaker 3: No, I got the coach on. 00:30:22 Speaker 11: My back, put so much time in my road they needed and that brick after break, the brick and the brickgast. I told my mama I was gonna be this. You can ask her now I got the coach on my bets. I put so much time in my protect need in that they still chasing the last ones, heavy as the hands that. 00:30:39 Speaker 6: Carried the Louis bag. So the first brick. 00:30:41 Speaker 3: Opened the door. 00:30:42 Speaker 6: But you're not a master. 00:30:43 Speaker 3: Until you get cooking with your eyes. 00:30:45 Speaker 6: Get the backwards. 00:30:46 Speaker 3: Now you're ready for. 00:30:49 Speaker 6: You know, I'm brick man. Climbed down the kitchen, but I landed on the big stage. 00:30:53 Speaker 11: Drain them with the whip game, cooking with my tongue out, but about saying came. 00:31:06 Speaker 3: Out with the man. 00:31:09 Speaker 6: I really did. 00:31:10 Speaker 9: Thanks. 00:31:11 Speaker 11: Three hundred carries in a big chain roads where switched lanes almost went insane. No gloves and sell my system, but your piss cave. The game changed from the powder to the fag niggas on the bench talking like they're in the game, telling them I really foot print yay, and I never hated shit. 00:31:28 Speaker 2: I can't believe I made it. 00:31:29 Speaker 6: Puts VP in and trapped in a. 00:31:32 Speaker 11: Raided brick, after break the bricked, and a brick gafter being broke with for the laughter. I got the coach on my back, put so much time in my road they needed nap brick after brick to brick and a brickgaft. I told my mama I was gonna be this. You can ask her now. I got the coach on my bects. I put so much time in my protect need to that they still chasing the last ones heavy as the hands that carried the Louis fag. 00:31:58 Speaker 3: So the first brick, go. 00:32:00 Speaker 11: Open the door with you, not a mask till you get cooking with your eyes closed. 00:32:04 Speaker 6: Backshot. 00:32:04 Speaker 11: Now you're ready for the brick brick after break, the brick in the brick. 00:32:08 Speaker 10: After this the school of hard knocks. These niggas w one skip classes. This ship classic told me one of the brick I had a half hit and half that I did and then mixedmashed them. Built this on the pavement from Braymont's driveway to them stages to Mama retire you boy man. 00:32:23 Speaker 3: Fish scale favorites Jenkins. 00:32:25 Speaker 10: So it's potential so front when he came to get on there, faithfull triple platinum tie rex spinning, making no stretch and jumped to thirteen or fulling better like a side bed nights on Tom sweats present with the Tom said kitchen in the spot straighted architecture. We've got jest, some digressed different kind of twists with this ship. Can name me a corner that were gonna miss with this ship from the trench to the sticks and the mix of legit this strictly for the niggas that built the brick after brick after break after the break, brick. 00:32:53 Speaker 3: With dreaming through the laughter. 00:32:57 Speaker 11: I got the grains on my back, put so much time I'm in my role. 00:33:00 Speaker 6: They needed to nap brick after break, the brick. 00:33:03 Speaker 3: And the brick. 00:33:05 Speaker 2: I was gonna be this, ask her now, I've got the coach on my fashion. 00:33:10 Speaker 11: I put so much time in my protected and that they still chasing the last ones heavy as the hand that carried the Louis bag. So the first brick open the door with you not a master until you get cook it with your. 00:33:21 Speaker 6: Wives closed backwards. Now you're ready for the brick after. 00:33:29 Speaker 2: That's a world for mayor safe to say. 00:33:32 Speaker 3: That might be that that might be the hardest track I heard up here. Man, that's ship, Yeah, that's ship too perfect? Yeah yeah, man, but you knew, right you. 00:33:50 Speaker 6: Brick after man? 00:33:52 Speaker 5: Right, let me ask you a question, right, so might be the hordest ship we played up here? Let me you it's just a bit bit And he paused, and you already knew it was. 00:34:02 Speaker 3: How did you know? That was like you didn't even hear a voice. You're pit pit and it. 00:34:08 Speaker 5: Pause and already seen in your face your ship went like like you knew what it was going to sound like, Like, did you know it was gonna sound like that? I had you had an idea when you heard the pit pitpot, yo, that that's pretty crazy because once I heard it, I was like, Okay, this that vintage. 00:34:28 Speaker 3: This some shit jay Z would have ripped down back in the day. You know what I'm saying That he heard like two balls. It was like he knew something crazy was coming. I didn't know. 00:34:41 Speaker 5: But that's what we're talking about. That's why guys like you, you know, deserve everything you got. You understand the culture you understand the streets, you moving in the corporate setting, but still knowing how to touch the third round. 00:34:54 Speaker 2: It's important though, you know what I mean, like most important. It is extremely important, bro. 00:34:59 Speaker 3: Like don't understand that. 00:35:00 Speaker 2: So, like think about what I do. And I'm out riding my bike. 00:35:02 Speaker 1: I'm outside in the streets riding all the time, right Like I'm in neighborhoods all around New York City, all around the world. So I'm I'm interacting and appreciating what's going on around, from the music to the food, to the fashion. 00:35:15 Speaker 5: Different from a car and in the bike way different because you in the in the bike, you hearing people, You see what everything is going on. 00:35:23 Speaker 3: In the car, we just drive by. 00:35:25 Speaker 1: You got your own music. I'm exposed to the elements. So I'm being inspired by you to get beat up and robbed off the bike too. 00:35:35 Speaker 2: You got to catch That's. 00:35:38 Speaker 3: No, I'm telling you. You got to catch them. It might be I max that bitch. What I'm telling you. 00:35:45 Speaker 5: You hit the motherfucker with the back time. But it's dangerous in the streets riding around like that. 00:35:54 Speaker 2: That's a real open man. 00:35:56 Speaker 3: No, you have to could you really? I know exactly like, why do I know that? 00:36:04 Speaker 5: Because I'm always in the car, But I do know that you're outside year everything you see everything you know when you're in the car, you know, you think you're driving through Yonkers are through the Bronx, but we're not really on the block with be deaded thoughto you know, there's a nigga on this one hundred forty nine and thirty got a truck. 00:36:23 Speaker 3: It's called be Dead at thought though he got the. 00:36:26 Speaker 5: Yo, my man, he on Instagram he got the state span of steak with the fucking plot. 00:36:32 Speaker 3: I know it's in the fucking ship. 00:36:34 Speaker 5: I told risk player, YO, were going to one forty ninth and thirty for Beteddie got said, oh no you not. Don't let no risk player say yo, you ain't going to that ship and that she's gonna blow Get the fuck out of here. 00:36:47 Speaker 3: I told him, I said, Yo, but where I did go? 00:36:50 Speaker 2: Where you went? Right? 00:36:51 Speaker 5: Because I've been on a real diet. You know, you know you see the cars, how is every well? So I've been like, you know, really really not eating cars. With that day, I felt like a fat fuck, Like I. 00:37:02 Speaker 3: Really wanted to go back. 00:37:04 Speaker 5: So I was about to go to one hundred forty nine for third to beat deck On too. He got a truck over there. His food looks amazing. But I went to Patsy's and Patsy told me two days ago, we see you at past my favorite pizza. Let me tell you what Patsy's pizza different for me. I've been going there forty years. I'm hanging out with the owner of the owners, my man, beautiful guy, and he said, make him a pie like you make it for me. 00:37:34 Speaker 2: That's what you got to do with pizza pod. It's different, right, Christ was on it. 00:37:43 Speaker 5: It's the thinnest pizza you've ever seen in your life. It's almost like a cracker. But it tastes like the ship is overcooked. Geeesus Christ, this is the best ship I ever. 00:37:55 Speaker 6: It looks like a real pie. 00:37:56 Speaker 3: It's the same pie. 00:37:58 Speaker 5: But the owner he makes them cook it for him, like overcook it, and it's the din. That ship is like you eating a cracker. It's the best ship. When you go say yo, I want it, like the owner, they're gonna bring it out for you. I never ate pizza like that. And now eat Patsy's. Already love Patsy's, But that ship they said it's the spot. No, Mount Vernon is really good Johnny's say something. Yeah somewhere Patsy ral you know, we're talking about who's the best piece of shops and is it lou Cally? 00:38:33 Speaker 3: Is it this? 00:38:34 Speaker 2: This that. 00:38:36 Speaker 3: Mount Vernon? 00:38:37 Speaker 6: Crazy? 00:38:38 Speaker 2: Crazy? 00:38:39 Speaker 3: He ain't fucking with Patsy's. I can promise ain't fucking with Patsy No way. 00:38:48 Speaker 5: But when the owner Patsy tells me, yo, you ever been Johnny's and Mount Vernon, I'm like, it's a little hole in the water. 00:38:56 Speaker 6: Crazy. 00:38:56 Speaker 7: Yeah. Joe and jadasshow dot com we got new first fresh off the pressus. Go get it big out of Bigo, going jadensshow dot com. 00:39:12 Speaker 9: You can get these little cold for a T shirt, widow Lin exact, I need an extra. 00:39:18 Speaker 5: Large showing jadenshow dot com. Go there and get it, and please don't ever. The one time I'm not supporting is if you come with them loafers on your. 00:39:33 Speaker 2: I don't even know what that is. 00:39:35 Speaker 6: Call a leaker. 00:39:38 Speaker 5: Astronauts right now going around the fucking moon mark the astronauts they floating in. 00:39:46 Speaker 3: The right now. 00:39:47 Speaker 2: I think you know what again, Joe for his birthday, the loafers. 00:39:51 Speaker 5: God I commit suicide, I move vomit, custom Piel, who are some of the brothers you looked up to that were already beating in the bike space. 00:40:02 Speaker 3: You know that you looked at it and he was like, damn, I want to be nice like them. 00:40:07 Speaker 1: And so believe it or not, man, I signed to Dave Merrill when I was eighteen, and Dave was super legend right, So for those of you who don't know who Dave Maror is, he's like the Michael Jordan of BMX riding, super legendary, like set the tone had video games and crazy endorsements, won a bunch of game gold medals. And I met him when I was seventeen. The mad him signing when I was eighteen changed my life forever. 00:40:33 Speaker 2: Yeah, so rrp to he passed away? He passed away? 00:40:38 Speaker 3: Y yeah? 00:40:39 Speaker 2: Man, Yeah, unfortunately but was it cancer? Yeah? CT falling all the time on the bike. It's one of those situations. 00:40:48 Speaker 3: Ship, But I think rich player got CT. You can't wish. I don't nobody many you know how you see these movies. 00:40:59 Speaker 5: My wife always watching Lifetime, you know this channel Lifetime we do. 00:41:04 Speaker 3: It's always the man killed. 00:41:06 Speaker 5: The wife or the wife kill the man. She meet his side, dude, get him killed. Whatever the case may be. We already toasted, brother. We can't toast forty six times. 00:41:17 Speaker 3: Listen, right, But my thing is, you see the Lifetime channel the husband killed her? Is this same shit? The husband killed the wife. The wife killed the husband. Why was I talking about it? What was you saying before that? 00:41:35 Speaker 8: No? 00:41:35 Speaker 5: No, because you know when the girl everybody think, everybody love each other, the happy when the girl died, When. 00:41:42 Speaker 3: The woman died, they coming there. What's the problem with the husband? Was she cheating? Because he gotta fucking will this. I'm letting y'all know. 00:41:49 Speaker 5: If I die on the side of the highway, he was weird, Rich player the god CTE yo ct. 00:41:56 Speaker 3: Yos that's great. No, I'm telling you no, I don't wish to die and on you I ahead of time. I'm in the car way. 00:42:05 Speaker 2: Is that? 00:42:05 Speaker 3: What the fuck? 00:42:06 Speaker 5: I tell you? 00:42:07 Speaker 8: Man? 00:42:07 Speaker 3: I just tell them, Rich, why you sound so whinelent, buddy, I'm your friend here. Fuck that like Yo, the CTE acting up again, Rich because your ship and they got that ship. But y'all listen, y'all not oh man, this is this is my brother. 00:42:30 Speaker 6: When they dropped when the bricks after. 00:42:33 Speaker 1: Dropping the brick, after this drop in May. We can't at least exact day just yet, but it's May. 00:42:39 Speaker 3: I called him. You know what I mean, your ship is going to be a frenzy. He scarceed. 00:42:44 Speaker 6: Let me tell you something. 00:42:46 Speaker 5: At that At that were you one sneak of the year. It was the coolest ship because you was in the truck and they had you live and you was like, yo, I'm right outside. I got poor sneakers and goodies. When I tell you, so a whole two five thousand people they left us. We were in there like a desert by so come outside the whole place. Got up and ran outside like that ship was over. 00:43:13 Speaker 2: I see. I seen the footage. 00:43:14 Speaker 5: I was like, I was there, so I'm standing on stage just five thousand people. You was like, if you want the break by break, you missed your chance. Come outside. We're just giving them. 00:43:24 Speaker 3: The whole place and gave them what oh oh sneakers. 00:43:33 Speaker 2: But people were outside. 00:43:36 Speaker 5: That ship was crazy. You said, that ship. I never seen a place clear out like that. I thought there was made. They make the place check tray. 00:43:45 Speaker 3: I was there. I'm trying to tell you they don't never believe I'm there. They think I'm captain. I'm on stage. You said we'll come outside. The whole place left, not five thousand people out of that bit in one second. 00:44:00 Speaker 1: But that's the beautiful thing about what we're doing right now, man, Like everything is focused on creating an energy, giving back to sneaker culture, making this exciting game, you know what I mean. 00:44:09 Speaker 2: So that's why we building the roster. 00:44:11 Speaker 3: They lost it. 00:44:12 Speaker 5: They as excitement, you know, somebody like me that had been collected for so long. I remember I went to where it was it in Vegas. I don't want to say the name of it, because what good not because they were good people. They had like convention, one of the sneaker conventions. I don't know if it's conflict. I don't know if it's sneaker con I don't know. 00:44:30 Speaker 6: Whatever it was. 00:44:32 Speaker 3: I went up in there and I felt like cemetery. This was like last year they had one of them. Confidence. I went up in there and I was like they had nothing, They had no fluidity, no people around. I was looking like this, that's the dicks. No, that was nice that that was one hundred million percent better than one. I went to Vegas it was like you wanted to quiet you walk, and that's why not to give it legs. 00:45:06 Speaker 5: But that's why I start popping ship try to tell people I want to battle down this that just to just to bring this excitement back to sneaker culture because I was he at a time where now I'm not talking about resellers. 00:45:23 Speaker 3: You know, I got to the point he's like me, right, he actually is a he's dangerous. 00:45:31 Speaker 5: He might he's really addicted to buying sneakers like me. He'll tell me what's in my store. Before I know, it's like, yo, y'all got the pink air. Actually I picked them ships up today and it ain't just my store. He's in ten stores in New York. He buys sneakers. 00:45:48 Speaker 7: Right. 00:45:50 Speaker 5: But it felt like when kids were coming up to me, right because I start thinking, I'm confused. Maybe the loafers are yo, Yo, I'm confused because a new sneaker come out. I've been waiting for him. I'm like, yo, this color wave is crazy. And I have kids tell me in the store, oh, ge, they ain't be selling, they ain't hot. 00:46:21 Speaker 3: What's this ship like? But do you like the sneaker to get what you like? 00:46:26 Speaker 5: Or does it gotta be read sell this bullshit. I'm looking at a sneaker that I know for a fact. My eyes are telling me Jo, this is hard. You put a fucking outfit with this, you smashing them and the kids is right next to me. The guys are supposed to love the sneaker. 00:46:43 Speaker 2: It's like I ain't doing nothing. 00:46:45 Speaker 1: He reselling, ain't rease different reasons. Everybody by the sneakers for different reasons. People wanted to get flys weple want to resell. 00:46:53 Speaker 2: You know how the game goes. 00:46:54 Speaker 5: Man, you know my man rest in peace because you here and you want Sneaker of the year. So I gotta mention. Clock can't a great legendary clock. Can't what clock can't used to say addicted to fresh? 00:47:05 Speaker 7: Right? 00:47:05 Speaker 3: Fact, that's it, addicted to fresh. 00:47:08 Speaker 2: That's the club man, all right, Pete, This ain't that. That ain't this? 00:47:12 Speaker 3: This cracking kiss got in the noise for. 00:47:14 Speaker 6: Notice your songs. 00:47:18 Speaker 3: Break got fye, mother fucking break break after you in the song is the kettle phrasy