Can Every Movie Make Money?
I’m very pleased to be rejoined by Kevin Goetz, who is the guru of movie testing to discuss his latest book, How to Score in Hollywood. When you spend nine figures on a film and another eight figures marketing it, you want to know what works for audiences and what doesn’t, and Kevin’s the guy who can help you do that. He believes that nearly every movie—if it’s made for the right price and marketed to the right people—should be able to make money, and he’s happy to explain how his company, Screen Engine/ASI, can help make that hope a reality. Our discussion runs the gamut—from concept testing to post-screening focus groups to some Oscar chatter—and I hope you enjoy.
2026-03-23
56 min
Available Results
Generated results are saved to the knowledge database for reuse and search.
No generated results are available for this episode yet.
Extract Knowledge
Pick what you want extracted first. Model, scope, and chapter options appear after a template is selected.
Generated results for public episodes are saved to the knowledge database so they can be reused and searched later.
Transcript
No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in
Chapters
No chapters available.