56 \\ Social Media Planning Made Easy! How to Stay Consistent With Marketing in Just 15 Minutes a Day (Without Burnout)

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You do not need a 90-day content calendar.

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All you need is a 15-minute rhythm that creates consistency without exhaustion.

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Tired of showing up online, posting your heart out, and still

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hearing crickets? Are you doing all the right things, but

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wondering why your content isn't converting?

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Your DMs are dry, and your audience isn't buying.

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You're not alone, and this podcast is exactly for you.

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Welcome to Social Media Marketing for Small Businesses, where strategy meets soul and

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connection. Well, that's the secret sauce.

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Hi, I'm Cheyanne Clayman: a wife, proud mom of three, former

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actress, and fitness trainer turned serial entrepreneur and

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online relationship expert. Over the last decade, I've built my

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own brands, helped dozens of others grow theirs, and

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discovered one powerful truth: connection is the real currency.

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If you're a service-based business or high-ticket brand

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that wants more leads, trust, and sales from social media without

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the burnout or fake hype, you're in the right place. Each week,

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I'm bringing you short, powerful, and packed episodes that feel

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like a coffee date with a best friend and biz coach all in one.

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Let's turn your followers into clients and content into connection.

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This is Social Media Marketing for Small Businesses, and it's

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about to change how you show up online. Let's dive in, Boss.

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Hey, hey, hey, Boss. Have you ever sat down to create content and

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thought, "I have absolutely no idea what to post today," or "How

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do people stay so consistent?" Or "I do not have hours to spend on

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social media?" Maybe you've said one, two, or all three of them

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just today. And maybe that's what brought you to this exact

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episode, which I'm glad, because I want to be the first to tell

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you: you are not alone.

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Most small business owners are not full-time content creators.

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They really shouldn't be. Because why? You're already

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running operations, you're serving clients, you're raising

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families, you are managing life—which means your marketing

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system needs to be simple, repeatable, and sustainable,

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right? And the truth is, really take this off of your plate: You

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do not need a 90-day content calendar. You don't need 30

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drafts sitting in your Notes app or ChatGPT, and you don't need

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to spend hours scrolling social media for trends or inspiration.

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All you need is a 15-minute rhythm that creates consistency

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without exhaustion, and that's what we're going to dive into

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today. In this episode, I'm going to show you exactly how to

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structure your daily 15-minute window: what actually moves the

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needle, what to stop wasting time on, and how to stay

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consistent even on the busy, crazy, chaotic weeks. Let's make

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social media feel doable again.

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So let's first talk about why. Why do most people burn out on

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content? There are three big reasons. I would say that people

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burn out on social media... Well, for one, they treat every post

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like a new invention. What do I mean by that? Well, every time

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you open the app, you feel like you're starting from zero,

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right? And that's just completely exhausting. Number

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two is they post to please the algorithm, not the audience.

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When you're performing instead of connecting, you're going to

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lose energy really, really fast. And ultimately, number three:

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they just don't track what's working, so they keep repeating

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effort that brings zero results. Burnout doesn't come from doing

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too much. It comes from doing too much of what doesn't matter.

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It's like, you know, kind of the description or the definition of

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insanity, right? Doing the same thing but expecting different

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results. So that's why, today, I want to teach you a very simple

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15-minute daily method. Like, who doesn't have 15 minutes to

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invest into their business this week, right? It's like, every

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day... raise your hand, yes. The simple, repeatable rhythm that

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we teach our clients at Juliana Connect goes like this.

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So if you broke it down with the minutes, I have three little

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segments. So we teach minutes zero through five, five

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through 10, and then 10 to 15. Simple as that. The first five

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minutes when you sit down—and you can put a timer on, I would

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suggest you do so it helps you move along—is engage before you

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post. So that means commenting on posts from your warm leads,

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your clients, your ideal followers. Why? Well, this is

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because pre-engagement signals the algorithm to show your

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content to those people. It also builds relationship equity,

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right? So you're building up that trust. Now, minutes five

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through 10. After you've done that first five, you want to

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post or repurpose one piece of content. You do not need

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actually new daily content.

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You can repurpose your old content in many different ways.

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You can repurpose your best-performing posts, your story,

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little mini "you" rants that you have in your stories, your

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podcast clips, comments you've written. You're not repeating;

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you're just reinforcing. Remember, where it may feel

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repeating or redundant to you, you have to remember how many

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new faces are coming on your social. And chances are, if

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you've shared it before, they may not have seen that first

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original piece of content.

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So finally, to minute 10 to 15. This is where you respond and

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you deepen. So this is where you reply to comments, your story

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reactions, questions, profile taps. Ask one follow-up

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question, and you can do it with every single person. That's how

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engagement turns into conversation, and ultimately,

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conversation turns into leads. So see how, by breaking it up,

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it gives you this pathway of following through.

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And imagine if you did this every day. You're going to have

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people respond to you, and you're going to have continuous conversations.

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Hey, have you ever wanted to start a podcast, or perhaps you

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have one and you'd like to see it start growing? Well, you got

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to check out Juliana Barbati and her team. They have got you

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covered, head to toe. I mean it. They handle the entire process:

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everything from building episode funnels to production and

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marketing, so you can just focus on reaching your audience and

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enjoying what you do. How do I know? They work for this very

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podcast. Go ahead and visit Julianabarbati.com and let them

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know I sent you. Go ahead and check out the show notes below;

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I've also put their link there.

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So the weekly rhythm that this suggests is going to help

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prevent stress—probably the stress that you feel all the

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time when you're trying to plan your content. This weekly

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planning, I promise, will remove like 80% of your overwhelm and

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the stress that you feel. So if you want to know: "How do I

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continually post but keep it relevant and keep it up to date

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with what feels like everybody else is doing out there and

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attracting?" One way to think of it is, if you think about

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trying to do like everyone else, you're gonna fail every time,

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right? The 15-minute daily method—the daily routine—was

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all about engagement, right? That was nothing really about posting.

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Yes, at one point you post, but you're not building the post

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there. Your post should already be done when you want to think

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about what to post. This is what I would suggest when it comes to

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an average, just Monday through Friday type of... if you need some

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kind of a cadence. So, how did it come to you? What have you

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benefited from your offer? Tuesday is educational—like

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educational content. So this could be a carousel.

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This could be a Reel, where you give real, tactical, actionable

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tips—give people something they can walk away with. Wednesday

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would be a conversation post. So ask a question only your ideal

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client would answer, right? So that just means that when

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someone reads that, your client is going to be shouting, "Oh my

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gosh, me, me, me! I have to engage on this!" Which is great,

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because the people who do engage on that—ding, ding, ding—those

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are the people you're looking for. Thursday would be an

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authority proof, so say, a testimonial, or before-and-after,

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a client win.

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You know, some review someone's left for you. Make sure you show

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up and show those off. And then Fridays are an invitation. It's

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giving a next step, like downloading your freebie,

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commenting a keyword, DM-ing you right? It's giving people an opportunity to

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get more from you than just scroll your social and then

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you're done. Your structure reduced your stress. Hopefully,

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structure creates consistency, and structure basically saves

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your brain space.

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Now, the mistake that I see most business owners make, though,

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when they're trying to create some kind of a cadence in their

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social strategy and in the planning, is that they get into

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this like, sneaky trap. Most people use their creation energy

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for things that don't convert, right? They put a lot of time

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into the esthetics, the over-editing, overthinking hooks and

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the cool transitions, redoing graphics five times. Meanwhile,

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they forget to follow up.

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They forget to reply to the comments, or maybe they just

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reply with an emoji. And they forget to track warm leads, and

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that is where the money is, ladies and gentlemen, right?

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Visibility really means nothing if you're not nurturing those

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who do see you. It's better to get five people, right, who are

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commenting on your stuff and you start five intentional

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conversations, than 500 views. That number may psychologically

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feel better, but it's not going to convert into clients like

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those five intentional conversations would be.

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So this is going to set some of you free. Your ideal client

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needs to hear the same message seven to 12 times—actually, that is

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the study statistic—before they buy. So if you feel like you're

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repeating yourself, good! Because that means you're doing it

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right. If you're afraid of that, you need to hear this, okay?

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Because remember that repetition builds clarity, expertise,

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identity, trust, and your business becomes known for

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something. And known businesses... well, you guys get chosen,

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right? And if you're listening thinking, "Okay, this sounds

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amazing, but how do I track all of this without dropping

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conversations here and there or forgetting people?" Well, thank

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you for expressing that, because that's exactly why I created the

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Lead Gen Tracker. It helps you organize your daily outreach,

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track warm leads, remember who to follow up with, and see who's

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close to converting.

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No more scattered notes, no more mental load. Download it free in

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the show notes below. So we've talked a bunch about what

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to do, but it's probably a good idea just to mention some things

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of what you should stop doing. Right? And these may sound funny

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or a bit redundant, but I feel like I need to say them. I need

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to help set some of you free, because you probably are still

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saying this or doing it. So here's some quick things just to

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delete from your schedule. Right off the bat, as soon as you hit

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stop on this podcast, I want you to stop spending two hours

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creating one post. Do it. I don't care how cute or clever it

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is, it's just not worth your time.

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Make sure that you're not just posting only when you're

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inspired. I fell into that trap as well before. So this is why

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consistency and planning matters. Do not try to be on all

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6, 7, 8, 9 platforms. Really narrow it down to two or three that

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your audience is on. That's a free tip: make sure you do

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some research as far as to see where does your audience

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hang out, and those are the ones you need to be on. And don't stress

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about perfect branding or waiting for something big,

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right? To say... like, what you say matters. And remember that,

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especially if you're a product of your offer, your story

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matters—where you were and where you're at now.

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And don't forget to keep telling it. Instead of all those things

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like that you maybe were doing above, focus on consistency,

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connection, clarity, and conversation. The algorithm

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pushes people who show up regularly, but clients choose

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people who show up relationally.

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So again, remember that who's gonna buy from you? Instagram,

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Facebook, Snapchat, TikTok? No, it's the people, the users, who

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are on there. So don't forget to build relationships. All right,

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y'all, here we go. It's time for the action step of the week.

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Every single one of my episodes have these, so don't forget to

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binge some of my episodes so that you can take these steps

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forward in your business and make your social media work for

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you and not you for it. Your challenge this week is: commit to

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the 15-minute method for five days. Just five. Monday through

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Friday, Tuesday through Saturday—whatever you have, that

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time you've carved out in your schedule to do it—just do it

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each day.

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Do five minutes of intentional engagement, five minutes to post

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or repurpose, and five minutes to deepen conversations. And then

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track who you spoke to, and do it using our Lead Generation

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Tracker. Remember that's completely free, and it's

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available in the show notes below. Do not underestimate

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this. It could be one of the worst mistakes you make in your

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business this week if you do. These micro habits build massive

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momentum.

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So I just want to say thank you guys. Thank you for tuning in to

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Social Media Marketing for Small Businesses. If today's episode

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gave you a big exhale and excitement, even screenshot it,

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share it to your stories, and be sure to tag me @TheEnergizedMompreneur

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and tell me the one thing that you're cutting out of your

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marketing schedule this week. And don't forget again,

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please download the Lead Gen Tracker in the show notes so

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that your conversations don't slip through the cracks. They're

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too important not to. Consistency doesn't require hours. It

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requires intention.

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Let's build together sustainably. I look forward to

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seeing y'all in the next episode of Social Media Marketing for

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Small Businesses. All right, my friend, that's it for today. But

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let me leave you with this: If your content's not converting,

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it's not your fault. Chances are you've been taught to prioritize

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the algorithm instead of the actual humans reading your words.

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And that ends right here.

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Go ahead and grab my free guide, "Five Quiet Reasons Your Content

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Isn't Converting and What to Do Instead." It's packed with real

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talk, practical shifts, and quick, immediate wins. Link is

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in the show notes below. And if you're ready to stop guessing

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and start connecting with ideal clients who actually buy from

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you, book a free connection call with our team at Juliana

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Connect. We don't do content. We do connection that converts.

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Because at the end of the day, it's not about going viral; it's

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about being valuable. Thanks for hanging out with me again. I'm

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Cheyanne Clayman, and I'll see you on next week's episode. See

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you later, Boss.