Back to School: How are Parents Shopping for Gen Alpha?

Vogue

Despite tight budgets, parent spending for kids remains stable. The key for brands will be adapting to a new, increasingly fashion-literate generation of youngsters who know what they want.
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Despite tight budgets, parent spending for kids remains stable. The key for brands will be adapting to a new, increasingly fashion-literate generation of youngsters who know what they want.
2026-08-25
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