25 \\ 6 Simple Social Media Engagement Tips That Build Incredible Relationship Marketing and Builds True Social Media Connection

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Spend 15 minutes a day

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not creating content.

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That's right,

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but instead

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connecting with the people

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that come to your content.

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Reply to comments.

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Send a DM to someone who's engaged

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with your last post.

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Leave three thoughtful comments

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on your ideal client's content.

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Go after them.

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Don't wait for them to come to you.

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Just that.

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Kind of showing up

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online, posting your heart out

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and still hearing crickets.

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Are you doing all the right things

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but wondering why your content

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isn't converting your DMs are dry

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and your audience isn't buying.

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You're not alone

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and this podcast is exactly for you.

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Welcome to social media marketing

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for small businesses,

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where strategy meets soul and connection.

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Well, that's the secret sauce.

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Hi, I'm Cheyenne Claman,

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a wife, proud mom of three.

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Former actress and fitness trainer.

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Turned serial entrepreneur

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and online relationship expert.

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Over the last decade,

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I've built my own brands,

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helped dozens of others

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grow theirs, and discovered

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one powerful truth.

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Connection is the real currency.

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If you're a service based. Business.

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Or high ticket brand

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that wants more leads, trust and sales

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from social media

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without the burnout or fake hype,

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you're in the right place.

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Each week, I'm bringing you short,

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powerful, and packed.

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Episodes that feel like a coffee date

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with a.

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Best friend and biz coach all in one.

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Let's turn

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your followers into clients

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and content into connection.

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This is social media marketing for.

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Small businesses, and it's about.

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To change how you show up online.

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Let's dive in, boss.

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Let me ask you something.

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Are you showing up online consistently

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but still wondering why no one's booking?

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Are you creating

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what feels like great content

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but barely getting any DMs

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or discovery calls?

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Do you ever scroll your own feed

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and think this should be working?

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If you're nodding along while

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I tell you you're in the right place

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because here's the hard truth

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that I talked about in the opening.

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Content alone doesn't convert.

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Not anymore.

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And not in 2025.

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And not in a crowded market

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where trust is everything.

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The problem is

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that content alone

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is just not unique anymore.

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Chances are what you offer

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is not unique either.

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Say, perhaps

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you are a registered dietitian.

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And no, I'm not making fun of you.

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It's just that there are now hundreds,

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if not thousands of you

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showing up online

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every single day, probably creating

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very similar content

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around very similar topics,

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but where what you do may not be unique.

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What is unique is who you are.

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And so the problem that I'm seeing across

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social media in 2025

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is that you can have

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the most gorgeous Instagram

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grid, and believe me,

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I've seen some

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and I've been a little envious of them.

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You can post every single day.

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You can even repurpose,

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schedule, and optimize

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until you're blue in the face,

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which is all the things

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that we've been told

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we're supposed to do, right?

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But if you're not engaging,

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if you're not starting real conversations

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with real people, that all your content

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is basically talking to an empty room, or

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I think in 2025

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we can say an empty scroll.

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The algorithm doesn't buy from you.

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Remember,

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you're not trying to please

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the algorithm.

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They're not the ones

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who make the purchase.

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People do, and people

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only buy high ticket offers.

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So I'm talking coaching,

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consulting services,

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buying a house from you

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if you're a realtor when they trust you,

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not just when they see you,

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when they feel connected to you.

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If you want to think of it

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almost like online dating,

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which I know used to be super taboo,

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but now it's just kind of commonplace.

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It's very common to hear of people

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getting married

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and being in a very happy marriage

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after meeting online.

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And it wasn't the trust wasn't built

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when the person saw that

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other person's profile

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or the really fancy written description.

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It's when they started talking,

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when they started sliding into the DMs

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and connecting and texting and calling

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and building that connection.

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So when you apply that to your business,

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this is where we get to flip the script.

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Instead of asking yourself,

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what should I post this week?

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Try instead asking yourself,

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who can I connect with this week?

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Who can I serve?

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And a comment, a DM or a voice memo?

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Whose attention

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can I earn by being real and intentional?

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I'll tell you

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some coach that I once purchased from Y.

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They kind of really sealed the deal

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for me in my heart

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that I knew

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they were someone they could trust

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as they sent me

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a personalized voice message.

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I knew it wasn't automated

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or wasn't a bot

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because it didn't start with a

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hey friend, blah blah blah blah.

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I think at this point

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we've all received one of those.

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It actually started as simple with hey,

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Cheyenne started with my name,

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and then the first few sentences

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were all about

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something I had posted,

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not yesterday,

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but something I had posted

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within the past month.

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So I was really impressed

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because this person showed me

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that they took the time

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to get to know me

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as much as my public self

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had, basically let

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people know see me on social,

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and then they

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dove deeper

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to actually come and message me

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about it, to where they got to know

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the nonpublic me,

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the me that I really am.

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And they built that trust

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and they definitely got that sale.

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And at Kuleana Connect,

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this is what we help

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our clients do every day.

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We actually don't do content,

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we don't run ads.

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We focus on building relationships.

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We start thoughtful conversations

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just like the one

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I just told you about that coach

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I did with me,

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with your ideal clients for you.

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So your business gets leads,

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not just likes

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and when you're content

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and your connection

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strategy work together.

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Oh, that's the magic sauce.

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That's where the conversions

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start happening. Do you want more?

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If this is hitting home right now,

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I totally get it

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because I created this podcast

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because I was you,

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I was struggling,

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I was a small business owner

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that was trying to do all the things.

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And so when I started finding things

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that worked, I was like,

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all right, I've got to share this.

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So maybe you're realizing right now,

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maybe it's not my content,

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but maybe it's my connections strategy.

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Well, I'm happy

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to let you know that my husband and I,

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who I run

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Kuleana connect

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with, just created a brand new guide.

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It's called

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Five Quiet Reasons

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Your Content Isn't Converting

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and What to Do.

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Instead, it's packed with insight

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written for service based business owners

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just like you, and it's totally free.

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You want to grab it?

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Just head to the link in the show notes

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and pick up your copy.

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All right, here we go.

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And if you're actually stuck

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or just craving someone

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honestly to, like,

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look under the hood, be

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a mechanic of sorts of your social media

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and actually talk about

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how to build trust,

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we'd love to invite you

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on a free connection call with our team.

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It's my husband and I.

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It's no pressure,

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no pitch, just an honest conversation

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about what's working and what's not,

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and how you could shift your strategy

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to attract the right people.

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That link to book

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is also in the show notes.

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So here we go.

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My favorite part of every episode

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is where I give you guys

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an actionable steps,

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something you can do immediately

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once you're done

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listening to this episode

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to implement these strategies right away.

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So here's what

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I want you to do this week.

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Spend 15 minutes a day

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not creating content?

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That's right,

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but instead

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connecting with the people

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that come to your content.

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Reply to comments.

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Send a DM to someone who's engaged

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with your last post.

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Leave three

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thoughtful comments

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on your ideal client's content.

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Go after them.

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Don't wait for them to come to you.

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Just that just 15 minutes of pure

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human interaction

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and watch what starts to shift.

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Not just in your content,

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but in your soul.

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I really feel that

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this was

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what social media

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was in the beginning, meant for,

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and it's a little piece of my heart

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that I get to implore and encourage

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you guys to make social

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a little more social.

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Again, you don't need to shout louder,

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you just need to connect deeper

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and I'm cheering you on.

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If you love this episode, please

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feel free to share it

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with another business

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owner entrepreneur that you know

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needs this insight

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because we want to help

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more small businesses

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become successful and help

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more people live in their job,

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which is their joy of being.

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And if you would like to tell me

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and give me some feedback

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as far as how you feel,

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this podcast has been either

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blessing you or stressing you.

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Hopefully not the second one,

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but let me know your honest opinion.

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Please head over to Apple Podcast

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and leave me a review.

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It really does wonders

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for boosting the podcast

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and letting more people know

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that I'm here,

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that I'm on this side of the internet,

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and that so that I can make sure

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that I help

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more small business owners

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get more clients and connect

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more than ever before.

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Thank you again for listening.

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And I will see you guys

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the next time on social media

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marketing for small businesses.

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Go get it, boss.

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All right, my friend.

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That's it for today.

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Well, let me leave you with this.

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If your content start converting,

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it's not your fault.

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Chances are

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you've been taught

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to prioritize the algorithm

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instead of the actual humans

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reading your words.

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And that that ends right here.

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Go ahead and grab my free guide.

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Five quiet reasons

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your content Isn't converting

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and what to do instead.

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It's packed with real talk,

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practical shifts,

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and quick, immediate wins.

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Link is in the show notes below,

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and if you're ready to stop

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guessing and start

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connecting with ideal clients

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who actually buy from you.

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Book a free connection

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call with our team at Kuleana Connect.

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We don't do content.

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We do connection that converts

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because at the end of the day,

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it's not about going viral.

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It's about being valuable.

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Thanks for hanging. Out with me.

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Again, I'm.

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Cheyenne Claman

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and I'll see you on next week's episode.

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See you later, boss.