Orlando Soria wants to expose the messy reality behind design TV

Business of Home Podcast

Two years ago, designer Orlando Soria was riding high, with a hit book, buzzy brand partnerships and a new show on HGTV. In 2020, it all came crashing down in a series of unfortunate events that he’s been chronicling online. On this episode of the podcast Soria shares with host Dennis Scully a rare inside look at how design TV really works, and highlights the perilous nature of the influencer economy. Topics covered include the long hours, tough working conditions and low pay that go into making an HGTV show, the pressure to be positive on social media, and why being an influencer is a lot less glamorous than it might seem. 

This episode is sponsored by Juniper Market

LINKS
Orland Soria
Dennis Scully
Business of Home

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Two years ago, designer Orlando Soria was riding high, with a hit book, buzzy brand partnerships and a new show on HGTV. In 2020, it all came crashing down in a series of unfortunate events that he’s been chronicling online. On this episode of the podcast Soria shares with host Dennis Scully a rare inside look at how design TV really works, and highlights the perilous nature of the influencer economy. Topics covered include the long hours, tough working conditions and low pay that go into making an HGTV show, the pressure to be positive on social media, and why being an influencer is a lot less glamorous than it might seem. 

This episode is sponsored by Juniper Market

LINKS
Orland Soria
Dennis Scully
Business of Home

2022-01-17 56 min
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