Joanna Saltz explains her vision for the new House Beautiful
When magazine veteran Joanna Saltz pitched the idea of a new home brand to Hearst executives, she had no idea she’d be spearheading a gut renovation of HouseBeautiful.com—a change that ruffled the feathers of many industry professionals. The editorial director, who’s since taken over House Beautiful’s print edition as well, addresses the audience feedback, reveals her strategy for the brand, and shares her thoughts on what media has to do to remain relevant. This episode is sponsored by DCOTA.
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When magazine veteran Joanna Saltz pitched the idea of a new home brand to Hearst executives, she had no idea she’d be spearheading a gut renovation of HouseBeautiful.com—a change that ruffled the feathers of many industry professionals. The editorial director, who’s since taken over House Beautiful’s print edition as well, addresses the audience feedback, reveals her strategy for the brand, and shares her thoughts on what media has to do to remain relevant. This episode is sponsored by DCOTA.
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