Veronica Garza: Siete Foods Founder and Chief Ideation Officer
It all started when Veronica Garza, the founder and chief ideation officer of the Mexican American food brand Siete Foods, began experimenting with alternative food options to fit a grain-free, low-inflammation diet. As someone who suffered from multiple autoimmune diseases such as ITP and lupus, restricting her diet was a way for Veronica to combat her often debilitating symptoms. But it wasn’t fun. Missing staples in her diet, like tortillas, Veronica decided to create a solution: a grain-free, almond-flour tortilla that would eventually launch Siete Foods. Backed by her family of seven, the brand has grown to include 30 better-for-you heritage-inspired products and is now the number one tortilla and chip brand at Whole Foods Markets around the country. Pretty impressive. Also impressive: This was Veronica’s first foray into food after getting an MBA in digital media management and teaching a freshman seminar course at a college in Texas. On this week’s episode of Second Life, hear how, after years of struggling with her health and struggling to find the right career path, Veronica’s brand became a solution to both.
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