Houseparty CEO Ben Rubin on livestreaming and SXSW fame
Ben Rubin, the CEO of Houseparty, talks with Recode's Peter Kafka about why his livestreaming company pivoted away from its original product, Meerkat, just three months after that app was the toast of South By Southwest. Although Meerkat was the first mobile livestreaming app to get a lot of buzz, the company quickly realized that most users can't make good, genuine live content for others every day. Rubin explains how Houseparty is doing things differently, making it possible for multiple friends to hang out together on their phones and — he hopes — have genuine, troll-free interactions.
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Ben Rubin, the CEO of Houseparty, talks with Recode's Peter Kafka about why his livestreaming company pivoted away from its original product, Meerkat, just three months after that app was the toast of South By Southwest. Although Meerkat was the first mobile livestreaming app to get a lot of buzz, the company quickly realized that most users can't make good, genuine live content for others every day. Rubin explains how Houseparty is doing things differently, making it possible for multiple friends to hang out together on their phones and — he hopes — have genuine, troll-free interactions.
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