The Creator Era of Tennis feat. Liza West
In this episode, Andrea and Theo are joined by tennis content creator Liza West, known for her sharp take on finals fashion, match culture, and the evolving media landscape of the sport. Liza shares how her background in social media marketing, alongside her early experiences as a Wimbledon ball girl, shaped her path into tennis storytelling. Together, they explore what it means to build a voice in a traditionally guarded industry, carving out space within a niche sport while navigating criticism, confidence, and online noise.
From tennis fashion and iconic style eras to the players redefining personality and presence on tour, the conversation moves well beyond the court. Andrea, Theo, and Liza dive into social media’s growing influence, tensions within sports media, and the complexities of modern tennis culture, alongside a thoughtful discussion on GLP-1 medications and the narratives surrounding bodies and performance. A candid and refreshingly honest episode about where tennis is heading next.
Find Liza:
Instagram: @itselizasworld
Follow us on Instagram, Tiktok and YouTube @whatsthecallpod
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