Former GE and NBC executive Beth Comstock
Beth Comstock, the former vice chair of GE and former president of integrated media at NBCUniversal, talks with Recode's Kara Swisher about her new book, "Imagine It Forward: Courage, Creativity, and the Power of Change." In this episode: (01:34) Comstock's background and taking over digital at NBC; (05:56) iVillage and making digital content in-house; (09:59) Why NBC and Fox needed to make Hulu; (12:19) The difficulties of starting it; (16:14) Bringing in ABC and the "existential threat" of tech; (18:18) Mistakes made; (21:56) Why she wrote her book; (23:32) "I was more able to be more creative at GE than NBC"; (31:26) How to get a big company to be innovative; (34:14) What does "Imagine It Forward" mean?; (36:03) Imagination vs. agitation; (41:25) Tips for being more imaginative; (43:42) How do you decide what to invest in?; (48:21) Three things that have to change in business; (49:52) Women at work
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Beth Comstock, the former vice chair of GE and former president of integrated media at NBCUniversal, talks with Recode's Kara Swisher about her new book, "Imagine It Forward: Courage, Creativity, and the Power of Change." In this episode: (01:34) Comstock's background and taking over digital at NBC; (05:56) iVillage and making digital content in-house; (09:59) Why NBC and Fox needed to make Hulu; (12:19) The difficulties of starting it; (16:14) Bringing in ABC and the "existential threat" of tech; (18:18) Mistakes made; (21:56) Why she wrote her book; (23:32) "I was more able to be more creative at GE than NBC"; (31:26) How to get a big company to be innovative; (34:14) What does "Imagine It Forward" mean?; (36:03) Imagination vs. agitation; (41:25) Tips for being more imaginative; (43:42) How do you decide what to invest in?; (48:21) Three things that have to change in business; (49:52) Women at work
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