Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Second Life

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target. She stayed at the chain for eight years as a general manager and store director, building up her people management skills, with the goal of one day becoming CEO. But she also found joy in running HighLowLuxxe on the side, posting fashion content on her days off and interacting with her growing audience. After feeling like her growth had been stunted at her day job, Naylor left Target to run her blog full-time. Her continued authenticity and dedication to her platform have made her a fashion authority and a dream partner for brands. She even had a full-circle moment being invited back to Target—only this time, she was launching her own fashion line. Now, after years of establishing herself in the luxury fashion industry, Naylor decided to launch her own luxury eyewear brand, 12PM Studios.

2025-10-13 50 min

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