Facebook Expert Mari Smith: 3 Proven Marketing Techniques for Winning in Social Media and Meta

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<v Speaker 1>I just love to empower others to come back to their own self.

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<v Speaker 1>If you're good at that and you're passionate about it and you can make money with that, for sure, you've got your formula.

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<v Speaker 1>You've got your flywheel.

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<v Speaker 2>She is the queen of Facebook, mari Smith.

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<v Speaker 2>Everything I've learned about Facebook started with her in 2009.

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<v Speaker 2>New relationship marketing the co-author of the book called Facebook Marketing.

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<v Speaker 2>Even Facebook brings her in to help.

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<v Speaker 1>Always at the core has been my passion for technology, the internet, computers and then relationships.

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<v Speaker 1>There's more to Mari than just being, you know, the Facebook queen.

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<v Speaker 2>Let's dive deep, mari Smith.

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<v Speaker 2>So, mari, your definition of success, so others can learn from it and maybe define success for themselves.

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<v Speaker 2>Sure thing Well.

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<v Speaker 1>I was thinking about this and it can be a bit cliche, but certainly living life on my own terms.

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<v Speaker 1>Financial is one aspect of that right, but you know what, brad?

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<v Speaker 1>Two areas that are so critical to my success, and one is health and one is relationships.

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<v Speaker 1>So my vitality, my energy, my self-care is paramount to every single day so that I can show up and continue to create success for myself and others with this body, this vehicle I've been blessed with in this lifetime to make sure that it's functioning properly.

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<v Speaker 1>And the core of everything I do and personal and business is always comes back to relationships, to bonds, to making sure that I'm staying in close contact with my family.

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<v Speaker 1>You know, something's a little off with a family or a friend I can feel it like literally affect my energetic field.

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<v Speaker 1>So it's something that I really strive to cultivate beautiful, deep, nourishing relationships.

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<v Speaker 2>Where do you feel that success became your performance standard in life?

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<v Speaker 2>Was it as a young girl?

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<v Speaker 2>Was it in college years?

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<v Speaker 2>Where did that become your performance?

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<v Speaker 1>standard to America.

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<v Speaker 1>I came to San Diego, california, and, brad, I had 50 British pounds to my name, it's probably about $100 back then.

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<v Speaker 1>I had two suitcases and I knew one person and I do know about myself that I'm very determined, I'm very resilient, I'm totally willing to jump in with both feet and figure it out later and build a plane as I'm flying it.

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<v Speaker 1>And up to that point I had always been an employee and I left school super young.

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<v Speaker 1>I literally had my 16th birthday at my first job.

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<v Speaker 1>So, yeah, I would say success is something I've always been driven towards.

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<v Speaker 1>But it wasn't until I started in late 1998, making that decision.

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<v Speaker 1>You know what?

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<v Speaker 1>I'm going to be an entrepreneur, I'm going to run my own business.

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<v Speaker 1>And I was taking classes and I was studying about how to start your own business.

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<v Speaker 1>I had built a website, I was getting myself out there.

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<v Speaker 1>I was just going into the bank to get a small business loan and to get going and I got this phone call out of the blue from someone, a long lost friend in San Diego, california.

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<v Speaker 1>He's like Mari, would you like to move to the States?

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<v Speaker 1>And I'm like, whoa, I'm supposed to start my business in California, not Scotland.

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<v Speaker 1>So, as they say, the rest is history, and that's kind of how I rolled.

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<v Speaker 2>Did you ever imagine you would be the queen of Facebook?

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<v Speaker 2>It wasn't even invented when you moved to California.

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<v Speaker 1>No, no.

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<v Speaker 1>But you know what?

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<v Speaker 1>I've always had marketing in my DNA.

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<v Speaker 1>I'm really good at getting the word out, marketing and invariably a third party.

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<v Speaker 1>And so when Facebook came into my life in 2007, to be honest, it's the longest I've ever stuck with any one career to, let's see, 17 years, and I've had a wide and varied career, but there's always at the core has been my passion for technology, the internet, computers and then relationships.

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<v Speaker 1>So social media was like this fusion of both my loves.

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<v Speaker 1>So I've got the internet, I've got relationships, but, yeah, this whole queen of Facebook.

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<v Speaker 1>It was almost accidental.

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<v Speaker 1>I just was following my passion, following my gut, following my inner guidance, to recognize what was an ideal career for me that I could speak and teach and train and explain this kind of complicated thing called Facebook and social media and it's getting more complicated by the day but to be able to help explain that to others such that it really lands, they get it, I distill it down into understandable components and people can apply it to help their businesses.

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<v Speaker 2>You mentioned two things in describing that for you.

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<v Speaker 2>One was what you're passionate about and the other was what you're good at.

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<v Speaker 2>Is that part of your formula for success like combining those things, or is there another part to the Mari Smith success formula?

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<v Speaker 1>Okay.

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<v Speaker 1>So I have to interject here that I am actually deeply passionate about studying what's called the human design system.

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<v Speaker 1>I'm not sure if you've come across it, brad.

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<v Speaker 1>It is an absolute, profound body of knowledge.

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<v Speaker 1>Fusion of astrology, the Chinese, I Ching, the Kabbalah, so on and so forth, and genetics and biology.

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<v Speaker 1>It's like scientifically proven Well.

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<v Speaker 1>I first had a reading in the early 2000s.

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<v Speaker 1>Went right over my head, just didn't make any sense.

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<v Speaker 1>Bunch of gobbledygook.

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<v Speaker 1>All I ever remember from the reading was the analyst said to me Mari, you know, you have a really busy mind, a very active mind.

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<v Speaker 1>It must be hard for you to meditate.

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<v Speaker 1>I'm like yep, fast forward to late 2020 and a dear friend of mine brought human design back into my life.

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<v Speaker 1>She was over at my house.

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<v Speaker 1>She says you know, my intuition said I should just give you this book and it was a book on human design and I practically leapt out of my chair through my arms in the air.

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<v Speaker 1>I'm like human design, you can study that Because, honestly, prior to that, several years, I had been feeling less than satisfied with my career at Facebook.

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<v Speaker 1>I'm like there's got to be more, like there's more to Mari.

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<v Speaker 1>I always knew there's more to Mari, than just being, you know, the Facebook queen and just specializing in social media and Facebook.

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<v Speaker 1>I wanted something that would really give me this deep, profound ability to impact people's lives, in addition to what I'm already doing with social media.

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<v Speaker 1>And so I began very earnest studies and I've learned about myself.

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<v Speaker 1>To your question about is my formula, what I'm good at and what I'm passionate about.

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<v Speaker 1>My formula is because I've really studied human design.

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<v Speaker 1>Now is looking at what lights me up.

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<v Speaker 1>I'm a generator.

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<v Speaker 1>One three for people to know that I'm an investigative pioneer and I'm not afraid to try things.

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<v Speaker 1>And I know that it's so critical for me to follow my own inner direction and be correct.

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<v Speaker 1>For me, what I'm out there leading and demonstrating it does empower others.

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<v Speaker 1>They in turn, can learn from me blazing the trail and following my own inner guidance.

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<v Speaker 1>But that's correct for me, and so I just love to empower others.

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<v Speaker 1>And to come back to the own self.

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<v Speaker 1>Okay, if you're good at that and you're passionate about it, oh my God.

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<v Speaker 1>And if material success is important, that and you're passionate about it, oh my god.

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<v Speaker 1>And if material success is important to you and you can make money with that, for sure you've got your formula.

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<v Speaker 1>You've got your flywheel, but the litmus test for me as a generator and including the manifesting generators, there's two thirds of the whole planet are the generator types.

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<v Speaker 1>Your signature is satisfaction.

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<v Speaker 1>When your head hits that pillow at the end of every day, the way in which you've used your life force, is it deeply satisfying.

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<v Speaker 1>The flip of that the canary in the coal mine is frustration.

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<v Speaker 1>The minute you're feeling frustrated and like career's not satisfying or this is ticking me off, is like signposts.

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<v Speaker 1>Something's off.

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<v Speaker 1>You need to make a change.

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<v Speaker 2>What do you think it is that gives you, or gave you the courage to make the shift, the shift from, you know, from being frustrated, to say, yeah, I'm going to go after this thing that I'm passionate about?

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<v Speaker 1>oh yeah, the courage I would say again I come back to trial and error is one aspect, but I'm also you know, I know about myself, I'm a deep investigator.

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<v Speaker 1>Anybody, anyone who's listening to your podcast, who does have a modicum of understanding of the human design system?

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<v Speaker 1>I have 10 line ones.

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<v Speaker 1>It's kind of unusual to have that many of the lines.

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<v Speaker 1>So, 10 line ones, it's a bottom line investigator.

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<v Speaker 1>Research, kick the tires, figure it all out, create that solid foundation in order to feel secure and be able to speak with authority.

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<v Speaker 1>So I will say to my social media audience look, I will not be the very first of anything.

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<v Speaker 1>I'm not going to be the first adopter, early adopter.

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<v Speaker 1>I'll be an early adopter, but I'm going to be a highly researched investigator.

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<v Speaker 1>I'm going to read the small print.

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<v Speaker 1>I'm going to be a highly researched investigator.

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<v Speaker 1>I'm going to read the small print, I'm going to try something out and then I'm going to be maybe the second or third or fourth or whatever adopter and I'm going to explain to you all hey, here's how it can apply to you.

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<v Speaker 1>Ignore all that rubbish over there, Pay attention to this part here and you will be able to create success.

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<v Speaker 1>I mean AI, for sure.

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<v Speaker 1>Right now, it's been a big week for meta AI and they're just crushing it.

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<v Speaker 1>Right now, People are spinning their wheels and they're confused and they're frustrated, and so I love to be the voice of reason, the voice of calm.

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<v Speaker 1>I know that my life purpose is about explaining, structuring my knowing and explaining it.

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<v Speaker 1>So you asked about courage.

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<v Speaker 1>I think there may have been a little bit of courage there.

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<v Speaker 1>It's more was really about dropping more and more in my fifties, you know, just more and more into who I am and letting go of what I'm not, what I'm not good at, what I don't want to do.

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<v Speaker 2>Love that You're on the Big Success Podcast.

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<v Speaker 2>We're going to be back.

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<v Speaker 2>We're going to talk about meta or Facebook Insta, the whole program with Mari Smith when we get back.

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<v Speaker 3>Join Brad Sugars' landlord event and you will quickly see why real estate investing has long been the backbone of serious long-term wealth for so many.

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<v Speaker 3>That said, so many try and fail at creating wealth because they simply don't learn how.

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<v Speaker 3>Visit bradsugarscom and attend this program as a standalone or as part of a Brad Sugars' entrepreneurial university.

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<v Speaker 2>Mari.

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<v Speaker 2>Facebook today, Meta today, I want to go back to 2009.

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<v Speaker 2>I think we agreed it is that in Barcelona, Spain, when you came to teach us about Facebook, when it was like two years old, it was a baby.

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<v Speaker 2>We were all babies in the woods.

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<v Speaker 2>What have you seen as the massive shifts over a period of time with Facebook or with social media in general?

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<v Speaker 1>Gosh, many things.

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<v Speaker 1>Social media in general has really pushed this concept of being a quote creator.

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<v Speaker 1>Everyone's a creator.

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<v Speaker 1>Everyone monetize your content and I get so ticked off, quite frankly, because that is not a sustainable business model.

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<v Speaker 1>People get burned out.

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<v Speaker 1>They don't even realize they're part of the machine.

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<v Speaker 1>You know you're getting forced to create all this content.

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<v Speaker 1>Why?

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<v Speaker 1>Because Meta, facebook and Instagram they need your content to shove ads in.

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<v Speaker 1>They've got to keep creating ad inventory and I'm all for ads.

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<v Speaker 1>I do ads as well.

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<v Speaker 1>We all probably should be doing, or do well to do, ads.

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<v Speaker 1>But just be careful not getting sucked too far into the machine that calls Meta marionettes, because we're all these puppets on a string going.

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<v Speaker 1>Oh, everybody needs to be a creator.

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<v Speaker 1>Oh, my God, if you boost this post, it'll get more reach.

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<v Speaker 1>Then it's like oh, you're striving for the viral reel and I'm like wait a minute, stop the presses.

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<v Speaker 1>Is it really what you're supposed to be focused on?

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<v Speaker 1>These vanity metrics, these public facing?

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<v Speaker 1>Is it growth at all costs?

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<v Speaker 1>Do more followers, more likes, more reach, more video views and reels plays?

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<v Speaker 1>Does that all pay the bills?

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<v Speaker 1>Or would you do better to focus on getting eyeballs on your offers, building relationships, generating leads and making really compelling offers and yeah, okay, you want to do some good content, but don't get so caught up in thinking that it's all about these creators.

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<v Speaker 1>So that's one area.

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<v Speaker 1>Another area is this they call it the AI powered discovery engine, and that is that they say 20%.

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<v Speaker 1>Honestly, I think it's way more than 20% of the content you see in your feeds.

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<v Speaker 1>Now that is Facebook, instagram and now threads.

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<v Speaker 1>I don't really do much with threads, whatever.

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<v Speaker 1>It's Zuckerberg's answer to Twitter and uh, but all three of those feeds, the content 20% or more of the content you see is chosen for you from sources you don't follow and it irritates the heck out of people because they're scrolling their feeds and going who are all this?

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<v Speaker 1>Where's my friends?

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<v Speaker 1>I don't see stuff for my friends anymore.

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<v Speaker 1>Our pages have chosen to follow and, on the flip side, it creates that dopamine hit in the brain and you're like, well, oh, oh, I just watched a cat video.

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<v Speaker 1>Now I'm seeing 400 more cat videos.

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<v Speaker 1>I really do I love cats, or apparently it is actually increasing time on site both Facebook and Instagram to the tune of maybe six or 7% increased time on site.

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<v Speaker 1>So there's that.

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<v Speaker 1>And then now the third aspect of what's really changed since, since Barcelona days, is this AI and synthetic.

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<v Speaker 1>I call it synthetic content, so content that is made generated, generative AI, no matter what platform it's made on.

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<v Speaker 1>For example, we recently had the solar eclipse and it was a big deal in the States, as you well know, and I could not believe my eyeballs how many AI generated images were going through the feeds.

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<v Speaker 1>There was one beautiful one that was like Niagara Falls, but if you look closely it wasn't even like you know, anatomical or whatever.

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<v Speaker 1>It wasn't even set out correctly, but it had like 7,000 shares, because people don't think they just go, oh, that's pretty and share it or like it or whatever.

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<v Speaker 1>But you start to look at the comments and a few people are like what's happening?

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<v Speaker 1>Is this for real?

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<v Speaker 1>So I get concerned, Brad.

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<v Speaker 1>There is a big erosion of trust happening right now because we're flooded with this synthetic media.

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<v Speaker 1>We don't know what to trust anymore.

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<v Speaker 1>If people are not disclosing hey, I made this with AI, then I don't know.

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<v Speaker 1>It's like we don't even know what to believe anymore.

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<v Speaker 2>Well, it's why I like live interviews like this, because then people know it's actual.

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<v Speaker 2>It's Brad and Mari chatting.

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<v Speaker 2>I want to hit two angles of social media that I've seen over the last few years.

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<v Speaker 2>One is using it as social proof.

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<v Speaker 2>Like people, when they find out about your company, they're going to go and look you up LinkedIn or Face or wherever.

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<v Speaker 2>What are your thoughts on it being more of a social proof aspect today?

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<v Speaker 1>I think social proof is an important aspect for some industries.

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<v Speaker 1>For example, you're offering social media services.

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<v Speaker 1>You probably should have decent social media.

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<v Speaker 1>Otherwise, for the vast majority of industries, you simply want to maintain a good presence, so publishing regularly only a few times a week.

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<v Speaker 1>You don't have to go crazy and do multiple times a day and just have your bio optimized, your links optimized, update your cover image and your profile image periodically and and just maybe choose which one or two or three platforms are your thing.

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<v Speaker 1>So for some folks that might be, they're all in on instagram and linkedin and they just don't want to do facebook.

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<v Speaker 1>But most people really would do well to do something with facebook, whether it's a personal profile and or a Facebook page, business page and or even a group as well.

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<v Speaker 1>So, yes, there is merit to social proof.

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<v Speaker 1>I've been amazed in the last year or so how many times I will go and look at a business page and it's all but neglected.

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<v Speaker 1>That business is just throwing the towel and gone.

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<v Speaker 1>You know what?

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<v Speaker 1>I can't keep up with this and they're just off busy running their businesses.

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<v Speaker 1>And I always say to people don't judge the book by the cover.

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<v Speaker 1>It's like you don't know what someone's doing behind the scenes.

00:16:06.450 --> 00:16:13.216
<v Speaker 1>They might be crushing it and making millions of dollars and they just don't really keep up much with their social and that's okay.

00:16:13.485 --> 00:16:22.938
<v Speaker 2>Yeah, another side angle that's been presented in the last few years is that it's not so much what you say, it's what other people are saying about you on social media.

00:16:22.938 --> 00:16:24.280
<v Speaker 2>What's your thoughts on that one?

00:16:24.280 --> 00:16:25.946
<v Speaker 2>That's?

00:16:25.985 --> 00:16:39.034
<v Speaker 1>an interesting point, something that I well, I want to say, pride myself on, I will say, is I do have an impeccable reputation and I protect my reputation fiercely.

00:16:39.034 --> 00:16:56.352
<v Speaker 1>I will never delegate my voice, so if someone's having a conversation with me in first person, it's always me and my team will interact on my behalf, but always as them, and posting, you know, or engaging in my different forums and page and whatnot.

00:16:56.352 --> 00:17:15.465
<v Speaker 1>So there's that Also, just really going above and beyond and delivering exceptional service, exceptional experiences, and just because, at the core of everything I do is mentioned is just bonding relationships and making sure people are seen and heard and made to feel important.

00:17:15.465 --> 00:17:26.820
<v Speaker 1>I just don't like ever thinking of people like as a number on my list, moreover, real people with beating hearts and challenges and things that keep them up at night, and how can I help them.

00:17:26.820 --> 00:17:30.174
<v Speaker 1>So that really comes across in all that I do.

00:17:30.924 --> 00:17:44.059
<v Speaker 2>So, before I get into how we succeed with a lot of that stuff, there's another area that's being put forward and that is like keep thinking of your Facebook or your LinkedIn or any of these, as more like a database of prospects for you.

00:17:44.059 --> 00:17:45.351
<v Speaker 2>What are your thoughts on that?

00:17:46.204 --> 00:17:55.298
<v Speaker 1>Yeah, that's accurate, and we never know when the timing is going to be right for someone to make a buying decision.

00:17:55.298 --> 00:18:06.452
<v Speaker 1>I have literally had people in my audience for a couple of years, one or two or three years Now, lamar, I've been following you for years and now I decided to finally sign up for something and in my mind I'm like what took you so long?

00:18:06.452 --> 00:18:13.019
<v Speaker 1>But it's like, ok, you know, all good, all good, you do your timing and so you're right, absolutely.

00:18:13.019 --> 00:18:27.257
<v Speaker 1>We ideally want to cultivate this following at large, who are ideal prospects, and not really having people following you on your socials that aren't a prospect, unless it happens to be your family and friends and whatnot.

00:18:27.257 --> 00:18:30.009
<v Speaker 1>But yeah, I like that outlook for sure.

00:18:30.691 --> 00:18:37.630
<v Speaker 2>So, with Meta today, where do you see the best impact for someone?

00:18:37.630 --> 00:18:40.978
<v Speaker 2>Where should we be focusing in our attention nowadays?

00:18:42.925 --> 00:18:51.420
<v Speaker 1>Well, honestly, my model that I teach, I call it evergreens, my three-part success formula.

00:18:51.420 --> 00:19:03.188
<v Speaker 1>I call it evergreen because, no matter what changes are happening on the social landscape met Zuckerberg, thrown all this stuff at us these three components will always stick, and that is content.

00:19:03.188 --> 00:19:05.153
<v Speaker 1>You got to start with some kind of content.

00:19:05.153 --> 00:19:11.176
<v Speaker 1>Whether you're producing it yourself, whether you're doing the AI, what you're doing right here today, this is content.

00:19:11.176 --> 00:19:16.397
<v Speaker 1>Here, brad, you know podcast, of course, you repurpose it, you put it out in video clips and so content.

00:19:16.397 --> 00:19:18.931
<v Speaker 1>The next part I used to say engagement.

00:19:18.931 --> 00:19:23.393
<v Speaker 1>Engagement because it was all about getting an engagement that likes the reactions, the shares, the comments.

00:19:23.393 --> 00:19:33.377
<v Speaker 1>But you'll see different stats out there and engagement rates are down across the board on all social channels because there's only so much attention that we can pay to all these things.

00:19:33.377 --> 00:19:40.777
<v Speaker 1>So I switched that up to connections, connection and connection can happen in the comments and also in the DMs.

00:19:40.777 --> 00:19:46.917
<v Speaker 1>I really encourage businesses to invite your audience members to DM.

00:19:46.917 --> 00:20:18.067
<v Speaker 1>You DMing sometimes, direct messaging, is almost, sometimes almost as good as having someone's cell phone number and being able to text with them, because now you're in a one on one, instant conversation and, yes, you can bring in the chatbots to do that and automate the first part of it get to know the person, drive them to a certain place, segment, and then you can also have your community managers in there, your moderators, public facing, highly trained in what offers are being made, able to spot buying signals, directing people to different places to maybe make a purchase.

00:20:18.067 --> 00:20:19.429
<v Speaker 1>So that's content.

00:20:19.429 --> 00:20:21.573
<v Speaker 1>Then connection we just talked about connection.

00:20:21.573 --> 00:20:23.296
<v Speaker 1>I also insert in their community.

00:20:23.696 --> 00:20:32.169
<v Speaker 1>For some businesses, some industries, it's correct to have a Facebook group or potentially I'm seeing more folks are kind of like over it.

00:20:32.169 --> 00:20:39.053
<v Speaker 1>They're done with their Facebook group and they're choosing to use a whole separate platform like circle or mighty networks.

00:20:39.053 --> 00:20:42.118
<v Speaker 1>There's all kinds of ones out there, even a Slack channel.

00:20:42.118 --> 00:20:44.292
<v Speaker 1>You know I love following Paul Reitzer.

00:20:44.292 --> 00:20:55.731
<v Speaker 1>He's the founder and CEO of the Marketing AI Institute and he has the Artificial Intelligence Podcast and they have this amazing Slack channel for free and you can get all these great interactions and community.

00:20:55.731 --> 00:21:03.137
<v Speaker 1>And then the third part to the formula, the all-important one which a lot of businesses tend to overlook, and that is conversion.

00:21:03.137 --> 00:21:08.778
<v Speaker 1>And you just mentioned about looking at your followers as this potential database of prospects.

00:21:08.778 --> 00:21:10.066
<v Speaker 1>And that's the thing is.

00:21:10.066 --> 00:21:27.693
<v Speaker 1>We've got to be strategic in the way in which we're generating leads, we're driving offers, we're nurturing those connections and absolutely bringing in the organic to action, as well as weaving in the paid campaigns, because ultimately, you got to drive sales, you know.

00:21:28.486 --> 00:21:29.471
<v Speaker 2>That's the part of business.

00:21:29.471 --> 00:21:30.970
<v Speaker 2>Hey, subscribe.

00:21:30.970 --> 00:21:33.151
<v Speaker 2>Hit that button, we're on the Big Success Podcast.

00:21:33.151 --> 00:21:36.653
<v Speaker 2>We'll be back in just a moment, mari Smith, taking us from good to great.

00:21:37.404 --> 00:21:44.932
<v Speaker 4>Often referred to as the queen of Facebook, Mari Smith is widely known as the premier Facebook marketing expert and top social media thought leader.

00:21:44.932 --> 00:21:50.596
<v Speaker 4>She is the author of the New Relationship Marketing and co-author of Facebook Marketing An Hour A Day.

00:21:50.596 --> 00:21:54.233
<v Speaker 4>To learn more about Mari Smith, please visit marismithcom.

00:21:54.855 --> 00:21:55.356
<v Speaker 2>And we're back.

00:21:55.356 --> 00:21:58.213
<v Speaker 2>Mari Smith, queen of Facebook.

00:21:58.213 --> 00:22:05.631
<v Speaker 2>What's the difference between someone doing good on the meta programs and someone doing great on?

00:22:05.671 --> 00:22:08.556
<v Speaker 1>them.

00:22:08.556 --> 00:22:21.877
<v Speaker 1>What comes to mind is knowledge is just really keeping your finger on the pulse of what's working today, what technologies are available to you, not necessarily having to be a master overnight there's just too much for any one individual.

00:22:21.877 --> 00:22:32.836
<v Speaker 1>It's overwhelming right now, and with this recent release of Meta AI, which is very, very cutting edge, they're actually really blazing a trail in the AI industry in general.

00:22:32.836 --> 00:22:58.144
<v Speaker 1>Not just generative artificial intelligence where you can create images and text, and I'm sure videos will be coming and voice, but what Zuckerberg and team are working on because, remember, meta is a trillion dollar company, that guy has billions to throw at whatever he wants, and so they are also working on AGI, which is artificial general intelligence, and honestly, brad, that bit frightens me a little bit.

00:22:58.144 --> 00:22:59.788
<v Speaker 1>This is where the future is going.

00:22:59.788 --> 00:23:07.898
<v Speaker 1>Where you've got these sentient beings, this self-aware, these robots that are able to function almost like humans?

00:23:07.898 --> 00:23:08.721
<v Speaker 1>I don't know.

00:23:10.188 --> 00:23:12.935
<v Speaker 2>But will they all look like Mark is the question.

00:23:12.935 --> 00:23:17.291
<v Speaker 2>I wouldn't be surprised.

00:23:17.291 --> 00:23:19.105
<v Speaker 2>I wouldn't be surprised.

00:23:19.105 --> 00:23:22.407
<v Speaker 2>So if keeping our finger on the pulse is really important.

00:23:22.407 --> 00:23:24.430
<v Speaker 2>What are the top three things?

00:23:24.430 --> 00:23:27.471
<v Speaker 2>And let's break it down between Facebook and Insta.

00:23:27.471 --> 00:23:28.893
<v Speaker 2>Let's start with Insta.

00:23:28.893 --> 00:23:33.836
<v Speaker 2>What are the top three things I should be focusing on right now to be great at Insta?

00:23:34.737 --> 00:23:39.720
<v Speaker 1>So top three things on Instagram absolutely video content, and and and, and, and, and, and, and, and, and, and, and, and, and, and, and, and, and and.

00:23:39.720 --> 00:23:44.659
<v Speaker 1>Meta on the whole, is on a mission for years now to compete with TikTok.

00:23:44.659 --> 00:23:51.894
<v Speaker 1>Adam Masseri, the head of Instagram, said that TikTok is the most formidable competitor the company has ever seen.

00:23:51.894 --> 00:23:58.289
<v Speaker 1>So anything TikTok does, meta is going to turn around and copy, and that was where they brought in these short form videos.

00:23:58.289 --> 00:24:11.073
<v Speaker 1>And now every type of video, whether it's landscape, longer or shorter, goes into what's called the Reels tab, and invariably when I am teaching my classes or working with a client, I look at their socials.

00:24:11.073 --> 00:24:19.809
<v Speaker 1>I have them in the hot seat and if I don't even see a Reels tab on their Instagram profile, I know they've never posted a video and that's a big no-no.

00:24:19.809 --> 00:24:22.741
<v Speaker 1>You've got to do at least some video on Reels.

00:24:23.304 --> 00:24:27.153
<v Speaker 1>The second thing you don't have to try to necessarily sell.

00:24:27.153 --> 00:24:34.068
<v Speaker 1>We were talking earlier about calls to actions, and Instagram is really frustrating where we always have to say see link in bio, see link in bio.

00:24:34.068 --> 00:24:38.471
<v Speaker 1>I don't know why they don't let us put links in, but guess where you can put links?

00:24:38.471 --> 00:24:39.904
<v Speaker 1>In the stories.

00:24:39.904 --> 00:24:48.973
<v Speaker 1>The stories is where you can sell, get those links in your stories Not every story, but active stories are absolutely the name of the game.

00:24:48.973 --> 00:25:01.263
<v Speaker 1>And then I would also say we mentioned it earlier about putting syncing up with a chat bot, because that is one way you can put calls to actions in your organic posts on a feed post in Instagram.

00:25:01.263 --> 00:25:08.925
<v Speaker 1>You know, having people do the comment trigger and dropping a link right away in the DMs Very, very successful.

00:25:08.925 --> 00:25:16.672
<v Speaker 1>So that kind of one, two, three punch with the reels, the stories and the chatbots will definitely create much more success on Instagram.

00:25:16.672 --> 00:25:18.523
<v Speaker 1>Well, hey there and thanks for listening.

00:25:18.765 --> 00:25:23.684
<v Speaker 2>I've noticed that 78% of you are brand new, which means you haven't hit the subscribe button yet.

00:25:23.684 --> 00:25:30.950
<v Speaker 2>By subscribing, you help us bring on even better guests, better quality content and serve you better with even more podcasts.

00:25:30.950 --> 00:25:33.048
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00:25:33.048 --> 00:25:34.246
<v Speaker 2>It only takes a second.

00:25:34.246 --> 00:25:35.747
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00:25:35.747 --> 00:25:41.792
<v Speaker 2>If you support us, we're going to support your success and help you achieve big success together.

00:25:41.792 --> 00:25:49.509
<v Speaker 2>I've seen and we've had a lot of success with asking people to DM us, but we've also had a lot of success with asking people to book a call.

00:25:49.509 --> 00:25:52.343
<v Speaker 2>Are you seeing more of that today or less?

00:25:52.343 --> 00:25:53.886
<v Speaker 2>Where are you seeing that trend?

00:25:54.888 --> 00:26:00.789
<v Speaker 1>Yeah, I would say more for sure, and certainly in the coaching industry, definitely getting people onto a call.

00:26:00.789 --> 00:26:14.161
<v Speaker 1>I think it's a wonderful approach, especially as this AI gets so infiltrated in everything and having this fear and uncertainty where people are like, okay, wait, is this a real human?

00:26:14.161 --> 00:26:17.651
<v Speaker 1>And they almost feel like breathing a sigh of relief oh, I got a real human.

00:26:17.651 --> 00:26:18.172
<v Speaker 1>Okay, shoo.

00:26:20.141 --> 00:26:21.364
<v Speaker 2>Flip it to Facebook.

00:26:21.364 --> 00:26:22.948
<v Speaker 2>What's the distinctions there?

00:26:22.948 --> 00:26:24.531
<v Speaker 2>What should we be focusing on Facebook?

00:26:24.531 --> 00:26:25.221
<v Speaker 2>Is it the same?

00:26:25.221 --> 00:26:26.183
<v Speaker 2>Is there some differences?

00:26:26.925 --> 00:26:32.247
<v Speaker 1>It's certainly the same in terms of having a heavier focus on video content than any other type.

00:26:32.247 --> 00:26:46.983
<v Speaker 1>But there's another type of content that only works on Facebook and that is where it's really read as a text post, but it has the big font and it's a colored background or background color, and you can do that in your groups, on your personal profile and your business page.

00:26:46.983 --> 00:26:50.893
<v Speaker 1>They tend to do so well in the feed and especially well.

00:26:50.893 --> 00:26:52.845
<v Speaker 1>You don't typically put a link with that right.

00:26:52.845 --> 00:26:54.910
<v Speaker 1>Link posts sadly get the lowest reach.

00:26:54.910 --> 00:27:01.701
<v Speaker 1>But what you do and see so many people doing this well is you're going to put a bold statement quote or, ideally, a question.

00:27:01.701 --> 00:27:03.044
<v Speaker 1>Right, the question is going to hook the mind.

00:27:03.044 --> 00:27:08.612
<v Speaker 1>Do one or two questions in that short text and then you can you just get people engaging.

00:27:08.612 --> 00:27:13.271
<v Speaker 1>You could also do it as a like post where you put the link in the first comment.

00:27:13.332 --> 00:27:18.711
<v Speaker 1>I never used to say that was very resistant because the minute somebody goes to share that post, the link doesn't go with it.

00:27:18.711 --> 00:27:21.405
<v Speaker 1>But oh well, nowadays that's how we have to do it.

00:27:21.405 --> 00:27:23.048
<v Speaker 1>So that would be one thing.

00:27:23.048 --> 00:27:47.788
<v Speaker 1>The other thing too, especially for coaches and individual business owners, solo professionals making a decision am I going to go all in and keep working this page as well as my personal profile, or with the personal profile, you can switch it to what's called professional mode, and switching it to pro mode gives you access to insights about your audience, about your post, your reach.

00:27:47.788 --> 00:27:51.342
<v Speaker 1>The boost button potentially a bit more reach.

00:27:51.342 --> 00:27:52.786
<v Speaker 1>You've got to experiment with it.

00:27:52.905 --> 00:28:06.721
<v Speaker 1>Some people say it might not get more reach, but I've seen many successful profiles switch to professional mode, focusing heavily on those background text posts with the background color and reels and posting quite a few times a day.

00:28:06.721 --> 00:28:08.530
<v Speaker 1>Even Some of these people like I know one person.

00:28:08.530 --> 00:28:09.939
<v Speaker 1>I'm thinking of Austin Armstrong.

00:28:09.939 --> 00:28:11.321
<v Speaker 1>I love to use him as an example.

00:28:11.321 --> 00:28:19.186
<v Speaker 1>He runs an agency as an AI platform and he's just a great person to follow, and so he has almost a million followers last I looked.

00:28:19.186 --> 00:28:33.307
<v Speaker 1>And then the third thing for Facebook I would say is the groups and this is a personal choice, because groups definitely take resources to run, but you can eventually reach the flywheel effect which I've managed to achieve in my Social Scoop Facebook group.

00:28:33.307 --> 00:28:40.329
<v Speaker 1>We have about 26,000 social media marketers and whatnot in there and they're providing most of the content and the engagement.

00:28:40.329 --> 00:28:47.971
<v Speaker 1>I don't really need to do much at all, it's one of the most engaged groups that people can join in the social media arena.

00:28:47.971 --> 00:28:49.614
<v Speaker 1>So there's that.

00:28:50.319 --> 00:28:54.730
<v Speaker 2>So a question let's imagine I built a group and it's gradually died.

00:28:54.730 --> 00:28:58.748
<v Speaker 2>Am I better off to start a new group or try and reinvigorate that group?

00:28:58.748 --> 00:29:00.291
<v Speaker 2>And the same, I guess, for a page.

00:29:00.291 --> 00:29:01.901
<v Speaker 2>Yeah, Okay.

00:29:01.921 --> 00:29:05.128
<v Speaker 1>So for a group there is this is what came into mind right there.

00:29:05.128 --> 00:29:16.046
<v Speaker 1>There is this strategy that I would use very sparingly but for a really kind of dead group, you could try using the at everyone tag.

00:29:16.046 --> 00:29:20.259
<v Speaker 1>I'm personally so resistant with at everyone and I feel a lot.

00:29:20.259 --> 00:29:21.941
<v Speaker 1>I see a lot of people get you know, getting all up in arms.

00:29:21.941 --> 00:29:22.721
<v Speaker 1>Why are you tagging me in this post?

00:29:22.721 --> 00:29:23.623
<v Speaker 1>I see a lot of people getting all up in arms.

00:29:23.623 --> 00:29:24.564
<v Speaker 1>Why are you tagging me in this post?

00:29:24.564 --> 00:29:34.372
<v Speaker 1>But if you craft it really meaningfully and you're like add everyone, I was looking at how I can bring more value to you and we're going to do this.

00:29:34.372 --> 00:29:38.675
<v Speaker 1>Free training and I'd love to give you this free gift and here's where to go get it.

00:29:38.675 --> 00:29:40.557
<v Speaker 1>And if you'd like to stay in this group, great.

00:29:40.557 --> 00:29:44.444
<v Speaker 1>If it's not for you anymore anymore, go ahead and leave the group.

00:29:44.444 --> 00:29:45.027
<v Speaker 1>No big deal, no hard feelings.

00:29:45.027 --> 00:29:46.531
<v Speaker 1>That's personally how I might suggest it.

00:29:46.531 --> 00:29:52.066
<v Speaker 1>And then they really have a content strategy and the, the, the connection in the conversion.

00:29:52.507 --> 00:29:57.563
<v Speaker 1>Going forward with a page a little bit difficult over there, you know you can.

00:29:57.563 --> 00:30:01.721
<v Speaker 1>There is an app followers that typically only is working right now in the personal.

00:30:01.721 --> 00:30:07.009
<v Speaker 1>I know they're bringing more of these app tags out just as a means to get more people engaging on Facebook.

00:30:07.009 --> 00:30:17.284
<v Speaker 1>It's funny because that question comes a lot in my up, a lot in my social scoop group and invariably I'll say to people no, it's too much effort to start from scratch with a page.

00:30:17.284 --> 00:30:20.109
<v Speaker 1>Just keep what you have, do your best there.

00:30:20.109 --> 00:30:33.207
<v Speaker 1>Maybe run some ads and, just as we mentioned earlier, like, just use your page as a way to maintain that presence and maybe you're going to drive more business by doing paid campaigns, or maybe you'll shift your focus and tech talks.

00:30:33.207 --> 00:30:35.152
<v Speaker 1>You're saying, or Instagram or LinkedIn.

00:30:35.152 --> 00:30:41.483
<v Speaker 1>You know so, cause it can be quite a lot of hard work these days to to get some decent reach on Facebook.

00:30:41.483 --> 00:30:46.539
<v Speaker 1>Remember back in the day when we got 300% reach for free before Facebook went?

00:30:48.023 --> 00:30:48.144
<v Speaker 2>down.

00:30:48.144 --> 00:30:57.048
<v Speaker 2>Yeah, I do remember having 130,000 followers and having 5,000 to 10,000 of them interact with every single thing and then the next day having 200.

00:30:57.048 --> 00:31:03.007
<v Speaker 2>And it was like thanks, facebook, appreciate you immensely, mari.

00:31:03.007 --> 00:31:05.732
<v Speaker 2>I want to talk a little bit different tangent for a moment.

00:31:05.732 --> 00:31:09.410
<v Speaker 2>You've built a great brand for you.

00:31:09.410 --> 00:31:15.925
<v Speaker 2>Like, forget that it's Facebook and all of that stuff, but you've built a great brand of you.

00:31:15.925 --> 00:31:24.040
<v Speaker 2>What are some of the keys that you've followed to build your brand and build your profile out there in the world?

00:31:25.282 --> 00:31:27.926
<v Speaker 1>Okay, absolutely consistency.

00:31:27.926 --> 00:31:45.838
<v Speaker 1>So showing up regularly, interacting regularly, knowing who you are, staying true to yourself, having that ability to build trust Back in the early days gosh, I'm thinking back to Twitter in like 2006, and I would call this virtual rapport.

00:31:45.838 --> 00:32:04.586
<v Speaker 1>You're building this virtual rapport with people to the point that when we used to have like tweet ups and all the different industry conferences which we still have, of course and then when you meet someone for the first time in person and aura, and it's as if you've known each other for eons and I love that I and this way wait, have we met before?

00:32:04.586 --> 00:32:13.417
<v Speaker 1>Oh, my gosh, this first time we're meeting, wow, I feel like I really know you because you've been so sincere and authentic in the way you are connecting and building up those relationships.

00:32:13.417 --> 00:32:17.730
<v Speaker 1>I keep bringing this up because I know it's a big part of my success is these relationships.

00:32:17.730 --> 00:32:21.943
<v Speaker 1>And then in the early days, I did something super fun.

00:32:21.943 --> 00:32:28.693
<v Speaker 1>From 2008 to 2012, four years, I only ever wore turquoise.

00:32:28.693 --> 00:32:30.702
<v Speaker 1>I was known as the turquoise lady.

00:32:30.762 --> 00:32:41.718
<v Speaker 1>I had everything turquoise I'd go through the airport, secured out turquoise everything, and some people just came to know me oh, that's Mari, she's the turquoise lady, and I think it really made it memorable.

00:32:41.718 --> 00:32:44.544
<v Speaker 1>And then I started working with a stylist who's like you might want to bring in a little bit more different colors to your wardrobe, and I think it really made it memorable.

00:32:44.544 --> 00:32:51.284
<v Speaker 1>And then I started working with a stylist who's like Maura, you might want to bring in a little bit more different colors to your wardrobe, and so I did that.

00:32:51.284 --> 00:32:54.551
<v Speaker 1>It was fun, but that was just a fun thing to own a color, you know.

00:32:55.720 --> 00:33:04.042
<v Speaker 2>Final question of the day what's the best advice or the best quote you've ever got on the subject of success?

00:33:04.967 --> 00:33:06.191
<v Speaker 1>Now you mentioned advice first.

00:33:06.191 --> 00:33:36.125
<v Speaker 1>I was going to do a quote, but I'm going to do advice, because I will never forget this day where I was at the San Diego Professional Coaching Alliance in the early 2000s back when I was doing coaching as well and the speaker there and I literally have totally spaced who this person was, but he made an indelible imprint on me and we took him out to lunch and he just said to me this question hey, mari, if I were to buy everything you offer, how much would it cost me and what would I get for my money?

00:33:36.125 --> 00:33:43.452
<v Speaker 1>And that simple yet profound question has always served me, because then I worked with my coaching clients as well.

00:33:43.452 --> 00:33:44.545
<v Speaker 1>I'm consulting these days.

00:33:44.545 --> 00:33:47.387
<v Speaker 1>It's like let's have a look at your whole entire business model.

00:33:47.387 --> 00:33:48.029
<v Speaker 1>What do you offer?

00:33:48.029 --> 00:33:52.328
<v Speaker 1>Oh, you want to make seven figures and yet you're shelling a $20 ebook.

00:33:52.328 --> 00:33:54.021
<v Speaker 1>That's going to be a lot of eBooks.

00:33:54.021 --> 00:33:58.296
<v Speaker 1>So it's just a really clever way to to look at.

00:33:58.296 --> 00:34:00.000
<v Speaker 1>You know what is a person's business model.

00:34:00.461 --> 00:34:07.653
<v Speaker 2>You're on the big success podcast Subscribers, make sure you are following Mari, learning from Mari, studying everything she puts out there.

00:34:07.653 --> 00:34:10.163
<v Speaker 2>We'll be back next week with more of your success.

00:34:11.766 --> 00:34:17.405
<v Speaker 4>You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars.

00:34:17.405 --> 00:34:26.952
<v Speaker 4>To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit wwwbradsugarscom.