Apple is turning 50. David Pogue’s new book tells its history.
Next month, tech giant Apple will turn 50, marking five decades since Steve Jobs and his co-founders set out to put powerful technology in the hands of everyday people. David Pogue joined NPR’s Michel Martin for a conversation about his new book Apple: The First 50 Years – and said he sees the company’s story as one of “focus.” In today’s episode, Martin and the CBS News correspondent discuss Steve Jobs as a Rorschach test, Jobs’ relationship with Steve Wozniak and Apple’s lesser-known third founder, Ronald Wayne, and a time when the company faced bankruptcy.
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Next month, tech giant Apple will turn 50, marking five decades since Steve Jobs and his co-founders set out to put powerful technology in the hands of everyday people. David Pogue joined NPR’s Michel Martin for a conversation about his new book Apple: The First 50 Years – and said he sees the company’s story as one of “focus.” In today’s episode, Martin and the CBS News correspondent discuss Steve Jobs as a Rorschach test, Jobs’ relationship with Steve Wozniak and Apple’s lesser-known third founder, Ronald Wayne, and a time when the company faced bankruptcy.
To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookoftheday
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
2026-03-26
7 min
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