Hem Wants to be the High-End IKEA
IKEA is the only furniture brand that is truly global, notes Petrus Palmér, founder of modern furniture brand Hem. The designer-turned-entrepreneur sees white space for high-end brands to reach global scale, and is growing Hem with that in mind. Hem was among the first to sell direct to consumer, disrupting the traditional structure for furniture distribution and catching the attention of Fab.com, which acquired it in 2014. Palmér bought it back in 2016, and took investment from Vitra in 2016. This year, he grew the business by 135%, to $6 million in revenue. In this episode he shares how “resimercial” has become a sweet spot for Hem and why companies like Facebook, Uber and Pinterest offices are outfitted with his furniture. This episode is sponsored by Fuigo.
Available Results
Generated results are saved to the knowledge database for reuse and search.
Extract Knowledge
Pick what you want extracted first. Model, scope, and chapter options appear after a template is selected.