Tim Cook Sat Out the AI Race — Will the New CEO Pay the Price?

Prof G Markets

Ed Elson speaks with Patrick McGee and Tripp Mickle about what Apple’s next chapter looks like now that Tim Cook is officially stepping down. They discuss what he got right, where he fell short, and what investors should expect from Apple’s new CEO, John Ternus. Finally, Ed shares his perspective on Tim Cook’s long-term legacy and what it means for Apple’s future.

Patrick McGee is an award-winning journalist and author of Apple in China: The Capture of the World's Greatest Company. Tripp Mickle is a tech reporter for the New York Times, and author of After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul.

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Get your tickets to the Prof G Markets Tour

Subscribe to the Prof G Markets Youtube Channel

Check out our latest Prof G Markets newsletter

Follow Prof G Markets on Instagram

Follow Ed on Instagram, X and Substack

Follow Scott on Instagram

Send us your questions or comments by emailing Markets@profgmedia.com

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2026-04-22 35 min Transcript

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