Authentic Storytelling: How To Be A Badass Brand Builder with Adam Sinkus

This week, join Corinna & Jules as they connect with a B2B podcasting badass, Adam Sinkus of The Winning Tactics. They discuss how finding your authentic voice, practicing it, and varying your story with your audience in mind can keep your story fresh, engage your audience, and create an authentic story that will resonate with your audience, no matter the method you use to get it out into the world.

About Adam Sinkus, The Winning Tactics:

Adam brings his over 10 years of business and marketing skills to build engaging conversations about the many advantages of building an authentic brand through podcasting. He brings his passion for marketing and messaging front and center helping businesses reach their audience with genuine messaging that converts.

Guest's Website: Thewinningtactics.com

Connect with Adam Sinkus: https://www.linkedin.com/in/adamsinkus/

Time Stamps:

00:00 Introduction

03:50 Monetizing your podcast - mirroring your business purpose with your podcast

04:40 Selecting guests based on your goals

05:20 The "F" word that Jules hates

07:10 What makes your voice unique

08:30 What is Adam's personal brand?

11:34 Why aren't there more women on the production side of podcasts?

15:30 The importance of story and authenticity, empowering one's true talents

18:40 Finding your inspiration and bringing your authentic voice forward (finding your why, practice your story, connecting with your audience. Layer it together / tell differently and keep it fresh)

24:42 Brene Brown and the importance of being vulnerable

26:20 The secret to conducting great interviews with your guests

27:53 Adam's favorite podcasts - and his commitment to learning by listening

30:15 Corinna's commitment to listen to Femcaster community member podcasts - and what she's learned from listening to them - including Bailey Bouwman's Cloth Diaper Podcast

31:43 Irina Hehovsov's Single Parent Success Stories podcast and how her storytelling method kept Adam glued to it for 3 episodes, even though it isn't typical of the shows he likes

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