S9E2: Devo Harris, Founder of Adventr, Is Producing Success From G.O.O.D. Music to Building AI Brands

Season 9 continues with another multi-dimensional guest. DeVon “Devo” Harris went from producing platinum records with G.O.O.D. Music to founding Adventr, an interactive AI-powered marketing tool that makes content more interactive to reach and connect with audiences more easily. “Adventr makes it easy to create smart, interactive video content that allows engaged viewers to connect with your message on demand.”

In this episode we discuss; when to use the art of “fake it till you make it,” how to challenge other people’s perceptions, how to apply lessons from one industry to another, and the future of interactive content. 

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5:00 - Where did Devo grow up and how did that shape his view of the world?
6:27 - Did Devo always think he would become a founder?
7:10 - How did Devo find his passion for writing and producing music?
8:00 - What was Devo’s first job after college?
11:18 - How did Devo come up with the idea to start G.O.O.D. Music?
13:54 - What were some of the early highlights of G.O.O.D. Music?
17:27 - What lessons did Devo take from the music industry that he applies to being a founder?
21:30 - Was there ever a sense of satisfaction when receiving rewards for music?
23:12 - How did Devo feel when he joined Vimeo?
27:36 - What was the “aha moment” that sparked the creation of Adventr?
32:11 - Who are the buyers of Adventr and how did that impact the go-to-market strategy?
33:50 - Who was the first person to say yes to investing in Adventr?
35:44 - What was a moment when things didn’t go as planned?
37:08 - What’s next for Adventr?
41:14 - What work has Devo done with the Lehman program?
43:06 - Who is a woman in Devo’s life that has had a profound impact on him and his career?

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