The Truth About Starting a Business from Scratch
Today on Greta Wire:
- PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from an empty retail shell and building the concept from the ground up.
- A major focus is why they chose premium frozen Greek yogurt instead of ice cream or a full restaurant model, aiming for something that feels indulgent, healthier, and more distinctive in the market.
- The conversation gets into the real startup grind, from expensive Italian machines and custom recipes to lease risk, staffing issues, inventory mistakes, and the challenge of opening to stronger demand than expected.
- Kaminer says social media was a major driver of early traffic, with Instagram, TikTok, and an influencer launch event helping create immediate buzz and long lines without traditional paid advertising.
- The episode closes with expansion plans, as PJ reveals a second Nashville location is already opening and frames the business as a family-built brand with room to scale.
Today’s podcast is sponsored by :
PARAMOUNT PLUS - Don’t Miss "The Agency." All episodes now streaming on Paramount Plus
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Today on Greta Wire:
- PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from an empty retail shell and building the concept from the ground up.
- A major focus is why they chose premium frozen Greek yogurt instead of ice cream or a full restaurant model, aiming for something that feels indulgent, healthier, and more distinctive in the market.
- The conversation gets into the real startup grind, from expensive Italian machines and custom recipes to lease risk, staffing issues, inventory mistakes, and the challenge of opening to stronger demand than expected.
- Kaminer says social media was a major driver of early traffic, with Instagram, TikTok, and an influencer launch event helping create immediate buzz and long lines without traditional paid advertising.
- The episode closes with expansion plans, as PJ reveals a second Nashville location is already opening and frames the business as a family-built brand with room to scale.
Today’s podcast is sponsored by :
PARAMOUNT PLUS - Don’t Miss "The Agency." All episodes now streaming on Paramount Plus
Got a comment or question? Send it to EmailGreta@newsmax.com and it may be used or answered on an upcoming episode.
You can watch the video version of the “Greta Wire” podcast on NEWSMAX social media channels, plus YouTube and Rumble, on the same afternoon the audio version launches.
Listen to Newsmax LIVE and subscribe to our entire podcast lineup at http://Newsmax.com/Listen
Don’t miss Greta every weekday on “The Record with Greta Van Susteren” at 4 PM ET, only on NEWSMAX TV.
Watch the show anytime, anywhere with NEWSMAX+. Get your 15-day free trial of NEWSMAX+ at http://NewsmaxPlus.com
Follow Greta on Social Media:
Facebook: / greta
X/Twitter: https://x.com/greta
Instagram: / greta
TikTok: / greta.com
Follow NEWSMAX on Social Media:
Facebook: http://nws.mx/FB
X/Twitter: http://nws.mx/twitter
Instagram: http://nws.mx/IG
YouTube: / newsmaxtv
Rumble: https://rumble.com/c/NewsmaxTV
TRUTH Social: https://truthsocial.com/@NEWSMAX
GETTR: https://gettr.com/user/newsmax
Threads: http://threads.net/@NEWSMAX
Telegram: http://t.me/newsmax
BlueSky: https://bsky.app/profile/newsmax.com
Parler: http://app.parler.com/newsmax
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