65 \\ 3 Surprising Sales Strategies Every Online Business Owner Needs for Client Acquisition and Higher Conversion Rates

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Let me take you somewhere for a
moment. Imagine this. You're

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scrolling through social media
late at night. Every post looks

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polished, every caption sounds
confident, and every brand feels

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optimized. There are funnels,
automations, templates, AI,

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generated content everywhere.
And yet something feels missing.

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You can't quite name it, but it
feels like you're surrounded by

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noise and starving for something
real. If you felt that you're

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not behind, you're awake, you're
the real version of woke.

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Because the future of sales is
not louder, it's not faster,

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it's not more automated. The
future of sales is human, and

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today I want to show you why
that matters more than ever

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before.

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Tired of showing up online,
posting your heart out and still

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hearing crickets, are you doing
all the right things but

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wondering why your content isn't
converting? Your DMS are dry and

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your audience isn't buying?
You're not alone, and this

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podcast is exactly for you.
Welcome to Social Media

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Marketing for Small Businesses,
where strategy meets soul and

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connection. Well, that's the
secret sauce. Hi. I'm Cheyenne

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Clayman, a wife, proud mama of
three, former actress and

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fitness trainer turned serial
entrepreneur and online

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relationship expert. Over the
last decade, I've built my own

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brands, helped dozens of others
grow theirs, and discovered one

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powerful truth, connection is
the real currency. If you're a

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service based business or high
ticket brand that wants more

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leads trust and sales from
social media without the burnout

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or fake hype, you're in the
right place. Each week, I'm

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bringing you short, powerful and
packed episodes that feel like a

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coffee date with a best friend
and biz coach all in one. Let's

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turn your followers into clients
and content into connection.

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This is social media marketing
for small businesses, and it's

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about to change how you show up
online. Let's dive in, boss.

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We are living in the most
advanced marketing era in

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history. I mean, think about it.
We have AI that can write

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content in seconds, tools that
automate emails, DMS and follow

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ups, and even systems that track
behavior, clicks and conversions

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on paper, selling should be
easier than ever, but for many

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business owners, perhaps
yourself as well, it feels

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harder. And why is this? Well,
it's because people are just

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overwhelmed, right? Not just you
as the business owner, but your

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audience is as well. Your
audience is bombarded with

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content on an everyday basis
from the moment they wake up to

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the minute they go to sleep.
They then, of course, become a

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bit suspicious of marketing.
They're tired of being sold to

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all the time, and they're
craving something genuine. And

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here's the truth that most
people haven't even realized

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yet, when everything becomes
automated. Human connection

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becomes the rarest currency. I
want to tell you about a moment

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that changed how I understood
sales forever. I once had a

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potential client who had
followed me for months. I mean,

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seriously, this lady liked my
posts, she watched my stories,

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she downloaded my resources, but
at the end of the day, she never

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bought anything. So one day, I
was curious, and she finally

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sent me a message, not about an
offer, but she said, I just

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wanted to say, I feel like you
actually understand what I'm

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going through. And that is the
sentence that stayed with me. It

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wasn't I love your content, or,
Hey, your strategy is

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impressive, but it was the
underlying tone of what she

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fully admitted and said in her
sentence, I feel understood. And

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that's when it hit me, people
don't buy because your funnel is

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smart or top notch. They buy
because your presence feels

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safe. Now I'm going to throw a
little monkey wrench in here,

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because if you've been listening
to my podcast lately, you'll

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know I've been talking a lot
about AI, and you'll know that

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as much as I am a human first
person, I do believe that AI has

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its place, but ultimately, AI
can't replace this tangible

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human connection that I'm going
to dive into right now. AI is

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undoubtedly powerful. It can
help you do a lot of things

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right? It can help you create
faster, organize better, scale

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systems, reduce mental load. But
AI cannot do one thing that we

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as humans can do very well. It
cannot feel right? It cannot

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sense hesitation in someone's
voice. I cannot notice the

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emotional weight that's behind a
DM, right? It cannot hold space

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for someone who is scared to
invest with you. AI can

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absolutely simulate language,
but it cannot simulate trust,

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and trust is ultimately
especially when you work in a

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service based business. It's
what closes sales. That's why

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businesses that rely solely on
automation end up feeling.

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Cold, efficient, yes, scalable,
absolutely. But ultimately they

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become forgettable. And those
are the businesses that,

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honestly, I'm quite concerned
for in the future, because I

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think that we all see the AI is
just only going to increase. It

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is here to say and what we are
going to notice, and there's

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already been this shift, is that
there is going to be,

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undoubtedly a desire and a
growth for human connection. So

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here's what creates sales right
now, right? It's not funnels,

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it's not scripts, it's not
pressure, but conversations,

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real conversations, the kind
where someone leans in and feels

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safe to ask questions, someone
feels seen and not targeted, and

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someone feels guided and not
pushed. Conversation is where

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objections surface, right?
That's where people feel safe

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enough to voice these things.
It's where clarity forms.

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Sometimes someone doesn't get
clarity from content alone,

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right? Even think about in your
deepest relationships, often

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clarity came from conversing
with someone going back and

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forth, and suddenly you feel
like, wow, I know a part of

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myself I didn't know five
minutes ago. It's also where

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decisions happen ultimately,
right? Think about some of your

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biggest buying decisions. Even
say something, as you know every

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day, as a car, right? You didn't
just see a car online and then

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go into a dealership and do the
whole transaction without

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talking to anyone, right?
Chances are you had a

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conversation with a salesperson,
you sat down, you talked about

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the features, you probably even
took it for a test spin. The

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same thing goes with your offer.
Right? Content may open the

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door, right? AI can also support
the process, but conversation is

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where conversion ultimately
happens. It's the same in

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relationship as it is in
business, and the business that

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understands this are going to be
the ones that will thrive into

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the next decade. Hey, have you
ever wanted to start a podcast,

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or perhaps you have one, and
you'd like to see it start

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growing. Well, you got to check
out Juliana Barbati and her

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team. They have got you covered
head to toe. I mean it. They

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handle the entire process,
everything from building episode

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funnels to production and
marketing, so you can just focus

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on reaching your audience and
enjoying what you do. How do I

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know they work for this very
podcast? Go ahead and visit

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Juliana barbati.com and let them
know I sent you. Go ahead and

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check out the show notes below.
I've also put their link there.

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We are moving, I don't know if
you've noticed in 2026 into a

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new model

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of growth, right? I feel that
what's really hard for our

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culture is it's almost hard to
keep up with nowadays. I don't

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know where you're at in life,
but I'm a mid 30s mom, you know,

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raising kids for the first time.
I'm this, like first generation

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of moms that has all this social
media, all this AI available to

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us that I did not, in fact, have
as a kid. And so perhaps you

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find yourself in a bit of that,
like in your personal life, but

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even as a business owner, if
your parents were business

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owners, or maybe you have some
mentors that own businesses, and

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we're not even talking about 20
years ago, I'm talking 10, even

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five years ago, when covid was
going on, so much has changed

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since then. We can just not do
things the same way anymore.

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It's not about posting more
content anymore that used to

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work that was like the most. You
know, the squeaky wheel, almost

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like the person who posts the
most gets the most attention.

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But not anymore. Now it's more
about building deeper

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relationships online, right? It
used to be to like, optimize

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everything, optimize all your
systems, but at the end of the

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day, if it feels too optimized
to automate. It's not going to

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work now. It's about humanizing,
make everything more human, and

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it's not about scaling faster,
right? Who's the fastest to

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scale? Because ultimately,
that's just going to feel really

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empty. But it's about connecting
smarter, right? The future of

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business is not automation
replacing humans. It's where

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everyone's trying to take it,
but just like, I feel like,

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right now, we're seeing this
shift, because around 2020, our

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lives all changed with the covid
pandemic, right? And you saw a

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lot of things shift online. A
lot of businesses went online

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that weren't there. And in the
beginning it was almost

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intoxicating, because there was
so much more productivity and so

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much more opportunity. But crazy
enough, it's now 2026, so we're

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talking five, six years ago now,
and these systems are starting

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to get old. People are getting
tired of it going that way, and

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so it's automation that's
supporting humans so that

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connection can scale without
losing soul. Is the true

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direction of where this is all
going, and this is where most

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people get stuck. They have
tools, they have content, but

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they don't have a conversation
system. If you think about

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systemizing all the other
things, your conversations and

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how you're leading them online,
should also have a system,

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because if you don't,
everything's going to feel

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random. It's going to feel
unpredictable, which ultimately

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is really emotion. Definitely
draining. And if you're here, if

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you're shaking your head and
you're thinking, okay, like I

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get it, conversations do
definitely move my business

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forward, or I can see how they
could be valuable, but I just

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get overwhelmed even thinking
about the amount of people that

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I would need to talk to. Or how
do I do it? I only have so many

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hours in a day. Well, this is
exactly why I created my brand

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new signature course,
conversations that convert.

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That's right, not content
conversations that convert,

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because selling doesn't have to
feel manipulative, it doesn't

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have to feel awkward, and it
definitely doesn't have to feel

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pushy. Inside conversations that
convert, I teach you

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intentionally how to turn
visibility into real

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conversations, how to follow up
without feeling salesy or pushy,

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how to move from that DM to
client naturally, and how to

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even get in the DMS right. How
to build a conversation based

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sales system that feels human
and sustainable, because it's

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all about being able to do
something for the long term. And

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how to use tools correctly,
including AI without losing

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authenticity, because this is
not about scripts anymore. It's

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about strategy with your soul.
AI can support your workflow,

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but conversation is the system
that actually creates clients.

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So if you're ready to build that
system for your business, you

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can join conversations that
convert through the link in the

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show notes below. Now I started
this episode right by kind of

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taking you through a little bit
of an imagination exercise,

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right? Well, I want to end it
this way too. I want you to

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imagine something with me.
Imagine a business, your

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business, where people don't
feel sold to clients, feel

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genuinely supported by you.
Conversations flow and they feel

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natural, and growth feels
steady, not overwhelming and not

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stressful. Imagine logging into
your social media and checking

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your DMS and seeing messages
that say things like, Hey, man,

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I feel like you understand me.
Or, man, I've been waiting to

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work with someone like you. Or,
gosh, this just feels so

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aligned. I promise you, that is
not happenstance, that is not

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luck. It is the result of human
connection. And connection is

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not accidental. It's built. Hey,
before you go, first of all, I

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want to invite you back. Come
back. If this episode resonated

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with you, I'm telling you, there
is so much more waiting for you

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here. This podcast is not just
about marketing, right? It's

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about building a business,
helping you build your business

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that feels human, grounded and
sustainable. Second, I want to

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encourage you to listen to more
if you haven't yet, scroll

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through the episodes and pick
one that speaks to where you are

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right now. Every single episode
is designed to help you move

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from confusion to clarity in
your own business, and from

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visibility to real connection on
social media and beyond. And

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ultimately, third, if this
podcast has helped you in any

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00:12:49,900 --> 00:12:53,020
way, I'd be so grateful if you
left a review. Reviews don't

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just support the show. They help
more small business owners like

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you find conversations and find
episodes like this that feel

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safe, strategic and real, when
finally, if you're ready to stop

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guessing and start building a
real conversation based sales

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system, join conversations that
convert, use the link in the

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00:13:13,260 --> 00:13:16,500
show notes below, and I'm going
to be so happy to just guide you

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through and help you build this
system out for your own

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business. Because the future of
sales is not automated, right?

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It's human. And when you build
your business on connection, you

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don't just grow faster, you grow
deeper. Thanks again for being

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here on Social Media Marketing
for Small Businesses. I'm going

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00:13:33,800 --> 00:13:36,980
to see you guys on the next
episode. See you there, boss.

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All right, my friend, that's it
for today. But let me leave you

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with this. If your content is
not converting, it's not your

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fault. Chances are you've been
taught to prioritize the

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algorithm instead of the actual
humans reading your words, and

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that that ends right here. Go
ahead and grab my free guide,

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00:13:59,440 --> 00:14:03,120
five quiet reasons your content
isn't converting, and what to do

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00:14:03,120 --> 00:14:07,320
instead. It's packed with real
talk, practical shifts and

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00:14:07,380 --> 00:14:11,940
quick, immediate wins. Link is
in the show notes below. And if

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you're ready to stop guessing
and start connecting with ideal

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clients who actually buy from
you, book a free connection call

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with our team at Juliana
Connect. We don't do content. We

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do connection that converts
because at the end of the day,

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it's not about going viral, it's
about being valuable. Thanks for

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hanging out with me again. I'm
Cheyenne Clayman, and I'll see

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you on next week's episode. See
you later. Boss, you.