Exclusive Poll: What Voters Are Saying About Housing
Advocacy Scoop Exclusive! Recorded live at the Advocacy Week Conference, this episode unveils new results from an NAR-commissioned national poll of voters. Among the findings: housing affordability is a top voting issue, belief in the American Dream remains strong, and voters across party lines want Congress to act. Shannon and Patrick delve into the data - and why it matters on Capitol Hill right now - and discuss how REALTORS® can turn voter sentiment into bipartisan action.
2026-01-29
21 min
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1 00:00:05,070 --> 00:00:08,490 - Welcome to the advocacy scoop, the podcast that takes you 2 00:00:08,490 --> 00:00:11,880 inside the advocacy work of the National Association 3 00:00:11,880 --> 00:00:14,610 of Realtors connecting NAR members 4 00:00:14,610 --> 00:00:17,760 with their advocates in Washington for a front row seat 5 00:00:17,760 --> 00:00:21,300 to the fight for public policy that strengthens the ability 6 00:00:21,300 --> 00:00:24,240 of Americans to access property ownership. 7 00:00:25,680 --> 00:00:27,030 - Hello everybody. 8 00:00:27,030 --> 00:00:30,660 Welcome to this live taping of the advocacy Scoop podcast. 9 00:00:30,660 --> 00:00:33,330 - First, thank you all for liking 10 00:00:33,330 --> 00:00:35,730 and subscribing to the advocacy Scoop podcast. 11 00:00:35,730 --> 00:00:37,860 Our numbers have been 12 00:00:37,860 --> 00:00:41,460 creeping up on a very nice trajectory over this last year, 13 00:00:41,460 --> 00:00:44,460 and I'm assuming that everyone in this room is giving it 14 00:00:44,460 --> 00:00:46,320 five stars and making that rating. 15 00:00:46,320 --> 00:00:48,120 I think we have a five star rating. 16 00:00:48,120 --> 00:00:49,620 - I hope so. I, I don't know, I don't, 17 00:00:49,620 --> 00:00:50,790 I don't read the comments. 18 00:00:50,790 --> 00:00:53,130 - I, I just write the comments and then send them to you 19 00:00:53,130 --> 00:00:54,930 and then you guys can put them in. 20 00:00:54,930 --> 00:00:56,490 We've got lots of information to share 21 00:00:56,490 --> 00:00:58,560 with you over the next 20 minutes or so. Yeah, 22 00:00:58,560 --> 00:01:00,300 - So this is really exciting. 23 00:01:00,300 --> 00:01:02,940 So we had an opportunity about two weeks ago 24 00:01:02,940 --> 00:01:05,490 to commission some national polling. 25 00:01:05,490 --> 00:01:07,560 This is with a company called Public Opinion 26 00:01:07,560 --> 00:01:08,820 Strategies and Heart Research. 27 00:01:08,820 --> 00:01:10,560 We've partnered with them before 28 00:01:10,560 --> 00:01:13,740 and we got the results back on Monday. 29 00:01:13,740 --> 00:01:15,810 So we've spent the past day sort of parsing 30 00:01:15,810 --> 00:01:17,160 through, through the results. 31 00:01:17,160 --> 00:01:20,760 And so this survey was 800 voters nationwide, margin 32 00:01:20,760 --> 00:01:24,270 of error of about 3.4%, a very high quality poll. 33 00:01:24,270 --> 00:01:26,910 As, as the pollsters told me on the, on the call 34 00:01:26,910 --> 00:01:28,080 that I had with 'em a few days ago. 35 00:01:28,080 --> 00:01:30,030 There was like, there was no fat in this poll. 36 00:01:30,030 --> 00:01:32,520 It was a really, really good survey, 37 00:01:32,520 --> 00:01:35,640 and the numbers are quite interesting. 38 00:01:35,640 --> 00:01:38,520 And so what we did is we asked the respondents some 39 00:01:38,520 --> 00:01:40,590 questions about housing affordability, 40 00:01:40,590 --> 00:01:43,110 and then we specifically polled five issues 41 00:01:43,110 --> 00:01:45,060 that we've been advocating for. 42 00:01:45,060 --> 00:01:47,280 And so I wanna start, let's, let's start 43 00:01:47,280 --> 00:01:48,510 with the, with the grim. 44 00:01:48,510 --> 00:01:49,840 You want to, you want to get that out of the way first, 45 00:01:49,840 --> 00:01:51,150 - Just jumpers get it out of the way. 46 00:01:51,150 --> 00:01:53,790 - Yeah. So on the grim side of things, we, 47 00:01:53,790 --> 00:01:56,850 we got a pretty depressing number back, 48 00:01:56,850 --> 00:01:58,290 - Depressing, but not surprising. 49 00:01:58,290 --> 00:02:00,840 We all know that affordability is the buzzword 50 00:02:00,840 --> 00:02:03,840 of 2026 on both sides of the aisle, both sides 51 00:02:03,840 --> 00:02:05,880 of the capitol coming from the White House. 52 00:02:05,880 --> 00:02:10,110 And this is why 78% of voters who we pulled say, 53 00:02:10,110 --> 00:02:12,720 it is not a good time to buy a house. 54 00:02:12,720 --> 00:02:16,170 And the most often reasons mentioned are prices are too 55 00:02:16,170 --> 00:02:18,870 high, that there's an affordability squeeze 56 00:02:18,870 --> 00:02:21,900 because other stuff they're buying is just too expensive. 57 00:02:21,900 --> 00:02:24,150 There's economic uncertainty. 58 00:02:24,150 --> 00:02:26,610 And the respondents specifically mentioned 59 00:02:26,610 --> 00:02:29,430 that there's a lack of affordable inventory. 60 00:02:29,430 --> 00:02:30,960 This is what you have been seeing. 61 00:02:30,960 --> 00:02:33,210 And we have been flagging for lawmakers 62 00:02:33,210 --> 00:02:35,940 for the last two congresses since the pandemic 63 00:02:35,940 --> 00:02:38,340 that this is becoming increasingly problematic. 64 00:02:38,340 --> 00:02:39,960 And those numbers are pretty dire. 65 00:02:39,960 --> 00:02:42,030 But with those numbers comes the data 66 00:02:42,030 --> 00:02:43,560 that we need to tell this story. 67 00:02:43,560 --> 00:02:44,850 - Yeah. And, and not surprising 68 00:02:44,850 --> 00:02:47,010 that 78% think it's not a good time to buy a house, 69 00:02:47,010 --> 00:02:49,680 because every time you turn on the news, you hear about, 70 00:02:49,680 --> 00:02:51,840 and especially the past few years, it's, it's starting 71 00:02:51,840 --> 00:02:53,700 to alleviate great presentation from 72 00:02:53,700 --> 00:02:55,650 Lawrence just a second ago. 73 00:02:55,650 --> 00:02:56,820 Interest rates are coming down, 74 00:02:56,820 --> 00:02:59,050 but past couple of years there's been a real inventory 75 00:02:59,050 --> 00:03:01,090 challenge and it's been in the news pretty regularly, 76 00:03:01,090 --> 00:03:02,620 and that's just not surprising. 77 00:03:02,620 --> 00:03:05,170 - So, and how many of us are locked in at a 3% rate 78 00:03:05,170 --> 00:03:06,430 that we're not letting go? 79 00:03:06,430 --> 00:03:09,400 Right? That's what's going on across the country. 80 00:03:09,400 --> 00:03:11,890 - Two and a half. - Oh, nice. Nicely done. 81 00:03:11,890 --> 00:03:13,210 - Every time I sell that to somebody, they, 82 00:03:13,210 --> 00:03:14,650 they look like they wanna punch me, 83 00:03:14,650 --> 00:03:17,140 but never letting that go. 84 00:03:17,140 --> 00:03:20,050 So portability, so this really stuck out 85 00:03:20,050 --> 00:03:21,340 to me in the poll as well, Shannon. 86 00:03:21,340 --> 00:03:26,110 So 76% of non homeowners feel that they will never be able 87 00:03:26,110 --> 00:03:27,280 to own a home. 88 00:03:27,280 --> 00:03:29,020 That was another figure that came back. 89 00:03:29,020 --> 00:03:32,230 So those are the folks that just feel, you know, 90 00:03:32,230 --> 00:03:33,550 almost like they've given up the 91 00:03:33,550 --> 00:03:34,930 deck is stacked against them. 92 00:03:34,930 --> 00:03:36,910 And, and we hear this narrative all the time. 93 00:03:36,910 --> 00:03:38,800 So I was on Instagram a while back 94 00:03:38,800 --> 00:03:40,030 and I saw this video 95 00:03:40,030 --> 00:03:42,550 where this guy was saying it was cheaper 96 00:03:42,550 --> 00:03:44,350 to live in a five star all inclusive 97 00:03:44,350 --> 00:03:45,640 resort than to buy a house. 98 00:03:45,640 --> 00:03:47,080 And he was like trying to break it down. 99 00:03:47,080 --> 00:03:49,600 And I was like, yeah, well dummy, you don't own a part 100 00:03:49,600 --> 00:03:50,950 of the resort at the end of the month, 101 00:03:50,950 --> 00:03:52,570 like you do your house, 102 00:03:52,570 --> 00:03:53,980 - But wait, which resort? 103 00:03:53,980 --> 00:03:56,680 - Well, you know, that might, that might make a difference. 104 00:03:56,680 --> 00:03:58,600 But you know, there's a lot of stuff like 105 00:03:58,600 --> 00:04:01,090 that out on social media, you know, people trying to say, 106 00:04:01,090 --> 00:04:03,100 oh, it's better to rent or whatnot. 107 00:04:03,100 --> 00:04:05,020 And so that narrative has really crept in there 108 00:04:05,020 --> 00:04:07,300 with young people, or at least it feels like it have. 109 00:04:07,300 --> 00:04:10,450 But that is not what this poll told us. 110 00:04:10,450 --> 00:04:12,430 So some of the positive news here, 111 00:04:12,430 --> 00:04:14,320 and this is the the number that I loved, 112 00:04:14,320 --> 00:04:17,860 - 85% of the respondents say, owning a home is part 113 00:04:17,860 --> 00:04:19,030 of the American dream. 114 00:04:19,030 --> 00:04:20,500 They're not giving up on that. 115 00:04:20,500 --> 00:04:23,560 And that is up from 79% of those who were asked 116 00:04:23,560 --> 00:04:26,290 that question in 2013. 117 00:04:26,290 --> 00:04:28,600 - There you go. So that is, that's a huge number. 118 00:04:28,600 --> 00:04:30,970 So 85% 119 00:04:30,970 --> 00:04:33,610 of voters nationwide still feel like owning a 120 00:04:33,610 --> 00:04:34,810 home is part of the American dream. 121 00:04:34,810 --> 00:04:36,130 - So not giving up on that dream, 122 00:04:36,130 --> 00:04:38,020 but they're just seeing that it's insurmountable. 123 00:04:38,020 --> 00:04:40,180 And our job is to make sure that they understand 124 00:04:40,180 --> 00:04:43,330 what policies, what tools, what people are there 125 00:04:43,330 --> 00:04:44,770 to help make that a reality. 126 00:04:44,770 --> 00:04:47,320 - Yeah. And young people, we did break this down 127 00:04:47,320 --> 00:04:50,680 by different demographics and including by age. 128 00:04:50,680 --> 00:04:54,610 And so, you know, young people were right there as well, 129 00:04:54,610 --> 00:04:55,630 wanting to own a home. 130 00:04:55,630 --> 00:04:58,570 So in fact, 82% of respondents 18 131 00:04:58,570 --> 00:05:02,260 to 34 believe owning a home part of the American dream. 132 00:05:02,260 --> 00:05:04,900 So that is still high in that Gen Z sort 133 00:05:04,900 --> 00:05:07,510 of like younger demographic where we're, where we, 134 00:05:07,510 --> 00:05:08,830 we think we're hearing this narrative 135 00:05:08,830 --> 00:05:10,450 that they don't want to own a home. 136 00:05:10,450 --> 00:05:11,860 - And, and we also ask, so 137 00:05:11,860 --> 00:05:14,680 that's similar across all age groups, all ethnicities, 138 00:05:14,680 --> 00:05:17,380 genders, and also political leanings. 139 00:05:17,380 --> 00:05:20,920 88% of Republicans and 83% of independents, 140 00:05:20,920 --> 00:05:24,040 and 82% of Democrats who all believe that yes, 141 00:05:24,040 --> 00:05:25,360 this is part of the American dream. 142 00:05:25,360 --> 00:05:30,280 - And that, that that age bracket, 18 to 34, 80 2% said 143 00:05:30,280 --> 00:05:32,290 that owning a home is part of the American dream. 144 00:05:32,290 --> 00:05:34,630 That's up from 75% in 2013. 145 00:05:34,630 --> 00:05:36,460 So the, the, the sentiment 146 00:05:36,460 --> 00:05:38,830 of home ownership is actually increasing for young people. 147 00:05:38,830 --> 00:05:40,150 So that's good news. 148 00:05:40,150 --> 00:05:43,480 So now that we're done with how we feel about it all, 149 00:05:43,480 --> 00:05:46,690 we decided to also ask about some specific policies. 150 00:05:46,690 --> 00:05:48,670 And so this was kind of striking. 151 00:05:48,670 --> 00:05:49,990 So I'm gonna, I'm gonna tell you this number 152 00:05:49,990 --> 00:05:51,460 and then we're gonna come back to it a little bit later. 153 00:05:51,460 --> 00:05:53,380 But only 9% of respondents said, 154 00:05:53,380 --> 00:05:55,450 current federal government policies make it 155 00:05:55,450 --> 00:05:56,960 easier to buy a home. 156 00:05:56,960 --> 00:05:59,060 9% of voters think the government 157 00:05:59,060 --> 00:06:00,410 makes it easier to buy a home. 158 00:06:00,410 --> 00:06:02,780 Now, we've proposed a lot of policy solutions. 159 00:06:02,780 --> 00:06:04,460 Some have been enacted into law, 160 00:06:04,460 --> 00:06:07,640 especially in the tax reform bill that passed, but we, 161 00:06:07,640 --> 00:06:08,840 but there's, there's a few out there 162 00:06:08,840 --> 00:06:11,180 that we're still advocating for that we are really pushing. 163 00:06:11,180 --> 00:06:13,700 And so we sort of tease these five positions. 164 00:06:13,700 --> 00:06:16,790 And so tell me what sort of came out on top among those? 165 00:06:16,790 --> 00:06:18,650 - Well, sure, and first, it, it's important to note 166 00:06:18,650 --> 00:06:20,060 that this is an omnibus poll 167 00:06:20,060 --> 00:06:23,030 where we're going into these issues one by one, 168 00:06:23,030 --> 00:06:25,160 but we're not going deep into these issues. 169 00:06:25,160 --> 00:06:27,290 This isn't what they call a push pull where you're like, 170 00:06:27,290 --> 00:06:30,710 well, if you knew that you had a program called the FHA 171 00:06:30,710 --> 00:06:33,470 that allows for a 3% down payment, would you think 172 00:06:33,470 --> 00:06:35,300 that federal government is doing more? 173 00:06:35,300 --> 00:06:38,660 So what that does show is that folks are either not aware 174 00:06:38,660 --> 00:06:39,770 of current policies 175 00:06:39,770 --> 00:06:42,740 or they have been around so long that they're just kind 176 00:06:42,740 --> 00:06:44,540 of taken for granted that exists. 177 00:06:44,540 --> 00:06:46,760 What are you going to do for, for us now? 178 00:06:46,760 --> 00:06:49,040 So one of the top items that came out that, of this 179 00:06:49,040 --> 00:06:50,420 that we were not surprised 180 00:06:50,420 --> 00:06:52,760 because we've done previous polls on this, is 181 00:06:52,760 --> 00:06:56,720 to allow prospective home buyers to save money tax free 182 00:06:56,720 --> 00:06:58,220 to be used to purchase a home. 183 00:06:58,220 --> 00:07:00,080 84% supported that. 184 00:07:00,080 --> 00:07:01,940 And so we've seen this with policies 185 00:07:01,940 --> 00:07:05,330 where the president recently came out with using your 401k 186 00:07:05,330 --> 00:07:08,150 and being able to tap into further into that 187 00:07:08,150 --> 00:07:09,710 for home ownership. 188 00:07:09,710 --> 00:07:12,350 And also the savings accounts that were a part 189 00:07:12,350 --> 00:07:16,700 of the tax bill last year that allow for current deposits 190 00:07:16,700 --> 00:07:20,450 to be used by future borrowers in 18 years. 191 00:07:20,450 --> 00:07:23,750 It starts this year that can also 100% be used 192 00:07:23,750 --> 00:07:25,580 for those home purchases. 193 00:07:25,580 --> 00:07:27,530 We also saw that tax incentives 194 00:07:27,530 --> 00:07:29,060 that require building developers 195 00:07:29,060 --> 00:07:31,130 to provide affordable rentals 196 00:07:31,130 --> 00:07:34,760 to low income households had 71% support. 197 00:07:34,760 --> 00:07:36,560 And that providing tax incentives 198 00:07:36,560 --> 00:07:40,010 to investors in the home rental market when they sell those 199 00:07:40,010 --> 00:07:43,040 homes to first time buyers, 71%. 200 00:07:43,040 --> 00:07:46,760 That is the policy that we passed in November at next. 201 00:07:46,760 --> 00:07:48,860 And that we have shared with lawmakers, we've shared 202 00:07:48,860 --> 00:07:52,280 with the White House and is also partially included in the 203 00:07:52,280 --> 00:07:54,890 president's executive order from earlier this week. 204 00:07:54,890 --> 00:07:57,740 - And, you know, these are, these are high numbers. 205 00:07:57,740 --> 00:07:59,690 I mean, when you pull anything in politics, 206 00:07:59,690 --> 00:08:01,040 if you're getting in seventies and eighties 207 00:08:01,040 --> 00:08:02,060 percent, that that doesn't, 208 00:08:02,060 --> 00:08:05,060 - Anything over 50 makes it seem bipartisan. 209 00:08:05,060 --> 00:08:06,590 - And yeah, that doesn't happen. 210 00:08:06,590 --> 00:08:09,050 So the other, the other issue that we polled, 211 00:08:09,050 --> 00:08:12,740 and this is obviously something we have a huge campaign, 212 00:08:12,740 --> 00:08:15,980 you know, currently ongoing is capital gains. 213 00:08:15,980 --> 00:08:17,510 And that it's such a big one for us. 214 00:08:17,510 --> 00:08:20,540 We've rebranded it, the home equity tax 215 00:08:20,540 --> 00:08:22,040 when we're talking about it on the hill. 216 00:08:22,040 --> 00:08:25,250 So what were the results when we asked respondents about, 217 00:08:25,250 --> 00:08:26,780 about the home equity tax 218 00:08:26,780 --> 00:08:30,170 - Strong support for providing a one-time option 219 00:08:30,170 --> 00:08:33,440 to sell your home and pay no taxes on the profit 220 00:08:33,440 --> 00:08:35,660 that is 76% support. 221 00:08:35,660 --> 00:08:37,130 And then increasing the amount 222 00:08:37,130 --> 00:08:40,070 that sellers can make in profit from the sale of their home 223 00:08:40,070 --> 00:08:41,600 before they have to pay taxes. 224 00:08:41,600 --> 00:08:43,070 Like more homes on the market, 225 00:08:43,070 --> 00:08:45,020 doubling the capital gains exemption. 226 00:08:45,020 --> 00:08:47,150 That one had 67% support. 227 00:08:47,150 --> 00:08:50,030 So again, bipartisan across age groups, 228 00:08:50,030 --> 00:08:52,490 very important information for policy makers to know. 229 00:08:52,490 --> 00:08:54,560 - So I plugged in, you know, the Bureau of Labor 230 00:08:54,560 --> 00:08:58,410 and Statistics, a little time machine inflation calculator. 231 00:08:58,410 --> 00:09:00,030 So you can, you can go back 232 00:09:00,030 --> 00:09:01,590 and see, you know, oh well what's a, 233 00:09:01,590 --> 00:09:04,560 what was a hundred dollars worth in 1922 or whatever. 234 00:09:04,560 --> 00:09:09,150 So I, I plugged in $250,000 in 1997 235 00:09:09,150 --> 00:09:12,150 and today that is worth two 236 00:09:12,150 --> 00:09:14,460 $502,000 with inflation. 237 00:09:14,460 --> 00:09:15,600 And that's literally 238 00:09:15,600 --> 00:09:17,010 what the mor homes on the Market act does. 239 00:09:17,010 --> 00:09:18,420 It doubles the exclusion. 240 00:09:18,420 --> 00:09:19,980 - I love when the math actually works out. 241 00:09:19,980 --> 00:09:24,690 - I know, oh, that's, and 500 k equals $1,004,000. 242 00:09:24,690 --> 00:09:27,600 And so the mors on the market, a single person, two 50, 243 00:09:27,600 --> 00:09:29,700 a married couple, 500, it, it would double that. 244 00:09:29,700 --> 00:09:32,070 - Right? And then more homes, it also index to inflation 245 00:09:32,070 --> 00:09:34,800 to make sure that we're not going back in another 30, 246 00:09:34,800 --> 00:09:36,390 40 years and saying, Hey, 247 00:09:36,390 --> 00:09:39,180 look at home values now why is this not making it? 248 00:09:39,180 --> 00:09:41,640 And then we also saw from Congressman Alfred today, 249 00:09:41,640 --> 00:09:45,000 the support is increasing for getting rid 250 00:09:45,000 --> 00:09:48,240 of capital gains altogether on home sales when it's coming 251 00:09:48,240 --> 00:09:49,440 from your primary residence. 252 00:09:49,440 --> 00:09:52,170 So that's another key argument for the administration 253 00:09:52,170 --> 00:09:53,310 and others to look at. 254 00:09:53,310 --> 00:09:56,730 - Yeah. And Lawrence, of course, backstage, he was asking, 255 00:09:56,730 --> 00:09:59,070 what is the probability that this is going to pass? 256 00:09:59,070 --> 00:10:01,625 And of course, such a Lawrence way to ask it because 257 00:10:01,625 --> 00:10:03,150 - I said, are you on the betting markets, Lawrence? 258 00:10:03,150 --> 00:10:04,680 What's going on? I don't, I don't know 259 00:10:04,680 --> 00:10:06,600 that we wanna give a number on that, on anything 260 00:10:06,600 --> 00:10:08,160 that Congress is doing because I 261 00:10:08,160 --> 00:10:09,390 think that backfires on you. 262 00:10:09,390 --> 00:10:11,880 - Yeah, but it's, well, what's the probability, Shannon 263 00:10:12,990 --> 00:10:14,970 - Probability is in the process 264 00:10:14,970 --> 00:10:16,440 and with the process, what we are at, 265 00:10:16,440 --> 00:10:18,360 and that's the political answer. 266 00:10:18,360 --> 00:10:21,660 What we are advocating for is another reconciliation package 267 00:10:21,660 --> 00:10:25,170 that would allow for many of these tax bills to be rolled up 268 00:10:25,170 --> 00:10:27,600 and that you could have a potential pay for. 269 00:10:27,600 --> 00:10:30,690 If Fannie and Freddie are introduced as an IPO, 270 00:10:30,690 --> 00:10:32,880 there are other areas that they're looking at 271 00:10:32,880 --> 00:10:35,370 for this budget reconciliation process. 272 00:10:35,370 --> 00:10:39,300 The problem with that process is it is partisan in nature 273 00:10:39,300 --> 00:10:41,640 and these policies are not partisan. 274 00:10:41,640 --> 00:10:44,460 So we are trying to move them through regular order 275 00:10:44,460 --> 00:10:46,350 through the normal course of events. 276 00:10:46,350 --> 00:10:49,530 We were able to get scores on more homes on the market 277 00:10:49,530 --> 00:10:53,580 and on abolishing the capital gains tax on homes altogether. 278 00:10:53,580 --> 00:10:55,440 And those scores, they're, this is going 279 00:10:55,440 --> 00:10:56,610 to sound really expensive, 280 00:10:56,610 --> 00:10:59,550 but in federal government terms, $4 billion a year 281 00:10:59,550 --> 00:11:02,010 for more homes and 8 billion to get rid of it. 282 00:11:02,010 --> 00:11:04,740 Pretty sure that the Treasury secretary can find those 283 00:11:04,740 --> 00:11:05,820 in the couch cushions. 284 00:11:05,820 --> 00:11:07,560 There are massive, massive programs 285 00:11:07,560 --> 00:11:09,600 that can help accommodate for that. 286 00:11:09,600 --> 00:11:11,790 The concern is more what can be done 287 00:11:11,790 --> 00:11:14,220 through legislation versus what treasury can do 288 00:11:14,220 --> 00:11:16,260 and how quickly it can get done. 289 00:11:16,260 --> 00:11:18,930 So another area to that we've been talking 290 00:11:18,930 --> 00:11:21,480 to the White House and others is tax 291 00:11:21,480 --> 00:11:23,070 holiday on these issues. 292 00:11:23,070 --> 00:11:28,070 If you can't put it into a bill for a 2, 4, 10 year score, 293 00:11:28,170 --> 00:11:30,420 then can you do something that is a one 294 00:11:30,420 --> 00:11:34,050 or two year that immediately opens up houses, gets folks 295 00:11:34,050 --> 00:11:36,120 who have been sitting on properties for decades, 296 00:11:36,120 --> 00:11:38,550 the incentive to go out there. 297 00:11:38,550 --> 00:11:41,100 Dave Ramsey just talked about that on his podcast today. 298 00:11:41,100 --> 00:11:43,080 He said he heard about it from Brian Buffini, 299 00:11:43,080 --> 00:11:46,680 who we prepped a couple months ago on these tax issues. 300 00:11:46,680 --> 00:11:48,480 And so this is getting, picking up some more 301 00:11:48,480 --> 00:11:49,530 steam throughout the, the 302 00:11:49,530 --> 00:11:50,530 - Marketplace. 303 00:11:50,530 --> 00:11:54,010 Nice. Well this, the tax free savings, very popular 304 00:11:54,010 --> 00:11:56,050 among Republicans, independents and Democrats. 305 00:11:56,050 --> 00:11:58,240 It polled 81 86, 87. 306 00:11:58,240 --> 00:12:00,310 So that was our most probably 307 00:12:00,310 --> 00:12:03,310 bipartisan item in the poll. 308 00:12:03,310 --> 00:12:05,440 But the, the poll polling company, when that, 309 00:12:05,440 --> 00:12:07,810 when I was speaking with them said, you know, we joked 310 00:12:07,810 --> 00:12:10,180 that N ARS must might be the happiest clients 311 00:12:10,180 --> 00:12:13,660 that we've ever had because of how well these numbers sort 312 00:12:13,660 --> 00:12:17,020 of turned out for what we intend to use them for and, and, 313 00:12:17,020 --> 00:12:19,960 and, and to sell these policies. So we, 314 00:12:19,960 --> 00:12:22,060 - And we, and we purposefully use a holding company 315 00:12:22,060 --> 00:12:25,480 that is bipartisan so that we know that they're talking to 316 00:12:25,480 --> 00:12:28,060 the entire political ecosystem about these issues. 317 00:12:28,060 --> 00:12:30,670 And they're like, every time their issues come up, 318 00:12:30,670 --> 00:12:32,620 these are the most bipartisan solutions. 319 00:12:32,620 --> 00:12:34,120 We said, well that's by design 320 00:12:34,120 --> 00:12:36,040 because we are the ones who created them. 321 00:12:36,040 --> 00:12:37,990 - Okay, so I love this about the survey. 322 00:12:37,990 --> 00:12:41,950 So you remember I'd said this number would come back, the 9% 323 00:12:41,950 --> 00:12:44,980 of respondents thought current government policies make 324 00:12:44,980 --> 00:12:46,570 buying a home easier. 325 00:12:46,570 --> 00:12:48,170 Well, after we polled and, 326 00:12:48,170 --> 00:12:51,340 and shared the information on the five policies, we asked 327 00:12:51,340 --> 00:12:54,040 that question again at the end of the survey, 328 00:12:54,040 --> 00:12:56,470 would these five proposals make home buying 329 00:12:56,470 --> 00:12:57,940 easier if they were passed? 330 00:12:57,940 --> 00:12:59,380 And I'm like, drum roll. 331 00:12:59,380 --> 00:13:01,660 - So after being told what those proposals are 332 00:13:01,660 --> 00:13:05,145 and seeing those numbers spike up, 64% 333 00:13:05,145 --> 00:13:07,390 of the respondents said yes, that they think 334 00:13:07,390 --> 00:13:09,370 that those are federal government policies 335 00:13:09,370 --> 00:13:11,260 that would make home ownership more attainable. 336 00:13:12,250 --> 00:13:14,470 That's what we're bringing to Capitol Hill right there. 337 00:13:14,470 --> 00:13:17,650 And that increase was similar on all political affiliations 338 00:13:17,650 --> 00:13:19,240 and all of the subgroups that were asked. 339 00:13:19,240 --> 00:13:20,950 So very consistent information. 340 00:13:20,950 --> 00:13:23,860 - Yeah, and, and you know, that's sort of, 341 00:13:23,860 --> 00:13:25,150 that's sort of turnaround. 342 00:13:25,150 --> 00:13:27,220 These are policies that we've been advocating 343 00:13:27,220 --> 00:13:29,020 for on the Hill for a while and, 344 00:13:29,020 --> 00:13:32,200 and some of them, you know, so we, we got a lot of a lot 345 00:13:32,200 --> 00:13:33,220 of things in the tax bill 346 00:13:33,220 --> 00:13:35,290 and we knew some things wouldn't make it in just for, 347 00:13:35,290 --> 00:13:36,580 for various political reasons. 348 00:13:36,580 --> 00:13:39,880 But what's the conclusion there that these policies 349 00:13:39,880 --> 00:13:42,610 that we're advocating for specifically NAR are 350 00:13:42,610 --> 00:13:43,900 receiving such high support? 351 00:13:43,900 --> 00:13:45,365 I mean, what conclusion do you draw? 352 00:13:45,365 --> 00:13:48,070 - I I immediately draw that this makes a fairer housing 353 00:13:48,070 --> 00:13:51,490 system that has support across the country. 354 00:13:51,490 --> 00:13:55,240 That the American people still believe in home ownership. 355 00:13:55,240 --> 00:13:58,150 They just need to have the government meet them halfway. 356 00:13:58,150 --> 00:14:00,250 And they need to see that there are these proposals 357 00:14:00,250 --> 00:14:02,770 that are out there and these policies that can make it work. 358 00:14:04,030 --> 00:14:06,280 There's really can ask for more radical shift 359 00:14:06,280 --> 00:14:09,160 and these five proposals, if you have these, 360 00:14:09,160 --> 00:14:11,170 more people are going to come to the table. 361 00:14:11,170 --> 00:14:12,340 And we've talked about this. There, 362 00:14:12,340 --> 00:14:13,840 there is an inventory problem, 363 00:14:13,840 --> 00:14:15,190 but what this survey shows is 364 00:14:15,190 --> 00:14:18,700 that there is an issue if it's just an optics, 365 00:14:18,700 --> 00:14:21,670 if it's just in how folks feel about the marketplace right 366 00:14:21,670 --> 00:14:23,680 now, that they're not coming to the table 367 00:14:23,680 --> 00:14:25,270 because they don't think that they have room at the 368 00:14:25,270 --> 00:14:27,040 table for home ownership. 369 00:14:27,040 --> 00:14:28,570 These were not leading questions. 370 00:14:28,570 --> 00:14:32,290 The pollster described them as really good solid results 371 00:14:32,290 --> 00:14:34,210 that there was no fat at all in the survey. 372 00:14:34,210 --> 00:14:36,880 So we think we have a lot to work with here. 373 00:14:36,880 --> 00:14:39,490 - Well, you have, you have the, the figures now. 374 00:14:39,490 --> 00:14:41,260 So what are you 375 00:14:41,260 --> 00:14:43,900 and our awesome lobby team, what do you do with it once, 376 00:14:43,900 --> 00:14:45,640 once you do something like this? 377 00:14:45,640 --> 00:14:47,200 - Well, we will be publicizing this. 378 00:14:47,200 --> 00:14:51,230 You guys are the first to hear of this, to tell our story 379 00:14:51,230 --> 00:14:54,980 because we know that good policy plus strong public's 380 00:14:54,980 --> 00:14:57,950 opinion support equals good politics. 381 00:14:57,950 --> 00:15:00,080 And that is what folks, our lawmakers 382 00:15:00,080 --> 00:15:01,430 around the country want to hear. 383 00:15:01,430 --> 00:15:03,470 That these proposals aren't just good ideas, 384 00:15:03,470 --> 00:15:07,670 but they're supported by voters, supported by homeowners 385 00:15:07,670 --> 00:15:09,350 and those who would like to become homeowners. 386 00:15:09,350 --> 00:15:11,330 And we have the data to show it. 387 00:15:11,330 --> 00:15:13,520 We'll work with our research team as we always do. 388 00:15:13,520 --> 00:15:17,240 We have a, a great foundation with all of our research 389 00:15:17,240 --> 00:15:19,310 and statistics and adding on more 390 00:15:19,310 --> 00:15:22,010 of these public policy polls where we can show here's 391 00:15:22,010 --> 00:15:26,030 where our realtor members are, here's where homeowners are, 392 00:15:26,030 --> 00:15:27,950 and then here's where the general public is when it 393 00:15:27,950 --> 00:15:29,420 comes to public policy. 394 00:15:29,420 --> 00:15:31,850 That's the kind of content that we take to the hill. 395 00:15:31,850 --> 00:15:32,870 We take to the White House. 396 00:15:32,870 --> 00:15:35,690 We take around the country to help make this sell. 397 00:15:35,690 --> 00:15:36,800 - And speaking of that, you know, 398 00:15:36,800 --> 00:15:38,840 we just put our updated talking points, 399 00:15:38,840 --> 00:15:41,090 our federal talking points for the year. 400 00:15:41,090 --> 00:15:42,860 These are what our lobby team takes to the hill 401 00:15:42,860 --> 00:15:45,440 and our FPCs will take to the hill when they meet 402 00:15:45,440 --> 00:15:48,200 with lawmakers in May and at RLM 403 00:15:48,200 --> 00:15:52,265 and they just went live on Flyin realtor yesterday is the, 404 00:15:52,265 --> 00:15:53,265 - Is Yep. 405 00:15:53,265 --> 00:15:54,620 We have them all up on Fly realtor. And 406 00:15:54,620 --> 00:15:56,695 - They're also in the app, the event app. So, 407 00:15:56,695 --> 00:15:58,700 - And in the app, and I wanna flip the script a little bit 408 00:15:58,700 --> 00:16:01,490 because you're asking how the, the lobby team is going to, 409 00:16:01,490 --> 00:16:04,400 to manage this, but we commissioned similar polling 410 00:16:04,400 --> 00:16:07,370 during the tax reform debate last year when the tax cut 411 00:16:07,370 --> 00:16:09,050 and jobs act was expiring. 412 00:16:09,050 --> 00:16:11,090 And we had many key provisions that we needed 413 00:16:11,090 --> 00:16:13,760 to either keep in there or expand 414 00:16:13,760 --> 00:16:15,890 and you put together the campaign on that. 415 00:16:15,890 --> 00:16:17,060 Tell everyone about how that 416 00:16:17,060 --> 00:16:18,060 - Worked. 417 00:16:18,060 --> 00:16:20,210 Well, you know, we, we commissioned similar polling on the 418 00:16:20,210 --> 00:16:21,230 tax bills you said, 419 00:16:21,230 --> 00:16:23,540 and, you know, we had to sell it to the beltway. 420 00:16:23,540 --> 00:16:25,010 And so, you know, we did, we did some 421 00:16:25,010 --> 00:16:26,270 advertising in Politico. 422 00:16:26,270 --> 00:16:28,550 We sponsored a couple of the, the newsletters, 423 00:16:28,550 --> 00:16:30,650 the morning newsletters that we know all the hill staff 424 00:16:30,650 --> 00:16:33,620 and all the policy makers in DC read very targeted 425 00:16:33,620 --> 00:16:34,700 advertising campaign. 426 00:16:34,700 --> 00:16:37,045 It wasn't, it wasn't geared toward the public. 427 00:16:37,045 --> 00:16:40,580 This, this was, this was information that we were trying 428 00:16:40,580 --> 00:16:41,690 to get to policymakers. 429 00:16:41,690 --> 00:16:43,970 And you know how, like, you know, Coca-Cola has 430 00:16:43,970 --> 00:16:46,580 to remind you every two minutes that you want 431 00:16:46,580 --> 00:16:47,720 to have a Coca-Cola, right? 432 00:16:47,720 --> 00:16:49,760 We all know what Coke tastes like, 433 00:16:49,760 --> 00:16:52,250 but you know, they, you have to constantly remind us, 434 00:16:52,250 --> 00:16:53,630 you know, to go buy Coke. 435 00:16:53,630 --> 00:16:55,310 Well that was the same with these facts and figures. 436 00:16:55,310 --> 00:16:56,990 We just want to hit him with it over 437 00:16:56,990 --> 00:16:59,000 and over and over again. 438 00:16:59,000 --> 00:17:01,670 You know, resident trump's the master of the art of like, 439 00:17:01,670 --> 00:17:02,900 just say something over and over 440 00:17:02,900 --> 00:17:04,130 and over and over and over again. 441 00:17:04,130 --> 00:17:07,640 And, and it just, you know, ends up in the public mind. 442 00:17:07,640 --> 00:17:10,520 And, and we want to do that with, with our, our messaging 443 00:17:10,520 --> 00:17:13,585 around all of this because it's a never ending fight. So 444 00:17:13,585 --> 00:17:14,660 - Yes, and we'll need your help. 445 00:17:14,660 --> 00:17:17,570 This information isn't just for us to consume and be aware. 446 00:17:17,570 --> 00:17:19,640 You all are aware. It is for us to make sure 447 00:17:19,640 --> 00:17:21,230 that we are publishing and sharing 448 00:17:21,230 --> 00:17:23,840 and that people know that these are important policies. 449 00:17:23,840 --> 00:17:25,040 And now I really wanna Coke 450 00:17:25,040 --> 00:17:26,330 Patrick, you had to mention that. 451 00:17:26,330 --> 00:17:30,680 - So yeah, well closing time here for the day and, 452 00:17:30,680 --> 00:17:32,180 and for the, this episode, 453 00:17:32,180 --> 00:17:34,790 we had a pretty cool event occur here at this conference. 454 00:17:34,790 --> 00:17:38,720 So all of those listening to this podcast who aren't here, 455 00:17:38,720 --> 00:17:40,370 will you tell us a little bit about 456 00:17:40,370 --> 00:17:43,250 how you convened a congressional hearing Earlier on 457 00:17:43,250 --> 00:17:44,535 - Stage? 458 00:17:44,535 --> 00:17:46,610 We're, we're, we're, we're delivering FOMO 459 00:17:46,610 --> 00:17:48,415 through the, the podcast. 460 00:17:48,415 --> 00:17:50,340 But for those here at advocacy week, 461 00:17:50,340 --> 00:17:52,500 who had the opportunity this morning to 462 00:17:53,670 --> 00:17:57,870 see the four co-chairs of the real estate caucus in person, 463 00:17:57,870 --> 00:18:00,570 it is quite difficult to get four members of Congress 464 00:18:00,570 --> 00:18:04,230 to show up even for lunch in the Capitol, let alone 465 00:18:04,230 --> 00:18:06,990 to go downtown and have an opportunity 466 00:18:06,990 --> 00:18:08,010 to speak to all of you. 467 00:18:08,010 --> 00:18:11,610 But it was a, it was an honor and very productive 468 00:18:11,610 --> 00:18:13,980 because we had Congressman Lou Correa, 469 00:18:13,980 --> 00:18:17,670 Congressman Tracy Mann, Congresswoman Bri Pederson, 470 00:18:17,670 --> 00:18:21,450 Congressman Mark Alford, who again, the original, the 471 00:18:21,450 --> 00:18:23,250 og co-chairs of the Real Estate 472 00:18:24,660 --> 00:18:27,180 Caucus agreeing on legislation that should be moving. 473 00:18:27,180 --> 00:18:29,340 One agreed to co-sponsor. The other is legislation. 474 00:18:29,340 --> 00:18:33,000 So these are important relationships that we have, 475 00:18:33,000 --> 00:18:36,120 but also important conversations to have in front of all 476 00:18:36,120 --> 00:18:39,600 of you because it helps us to support them, 477 00:18:39,600 --> 00:18:42,150 hold folks accountable when necessary 478 00:18:42,150 --> 00:18:44,520 and make sure that we can expand on that message 479 00:18:44,520 --> 00:18:46,770 and get more folks to, to join their cause. 480 00:18:46,770 --> 00:18:48,540 So it was a, a special time. 481 00:18:48,540 --> 00:18:51,180 I think we got them to commit to coming back next year too, 482 00:18:51,180 --> 00:18:53,310 so, we'll, we'll keep these going. 483 00:18:53,310 --> 00:18:54,420 - They had some great stories 484 00:18:54,420 --> 00:18:57,510 and I I'll tell you, you know, you can't get four members 485 00:18:57,510 --> 00:18:59,070 to Congress to show up to their own committee 486 00:18:59,070 --> 00:19:00,240 hearing at the same time. 487 00:19:00,240 --> 00:19:02,010 'cause they're Right. You know, it's like they, 488 00:19:02,010 --> 00:19:03,090 that's really true. 489 00:19:03,090 --> 00:19:04,920 I mean, they, they're never all there in the 490 00:19:04,920 --> 00:19:06,150 same room together. 491 00:19:06,150 --> 00:19:07,890 Even when the hearing is underway, they're, 492 00:19:07,890 --> 00:19:10,050 because they're oftentimes have three hearings 493 00:19:10,050 --> 00:19:11,430 simultaneously going on. 494 00:19:11,430 --> 00:19:13,890 - And it's what one of the number one questions we get is, 495 00:19:13,890 --> 00:19:16,230 you know, is, is Congress really as divided? 496 00:19:16,230 --> 00:19:17,610 Is DC as bad as it looks? 497 00:19:17,610 --> 00:19:20,220 And as I'm back there listening to the banter, they're, 498 00:19:20,220 --> 00:19:21,690 they're planning on, you know, 499 00:19:21,690 --> 00:19:23,160 joining each other in the district 500 00:19:23,160 --> 00:19:25,470 and for trips is that it is, it is not that bad. 501 00:19:25,470 --> 00:19:27,930 That's, that's what television wants you to see. 502 00:19:27,930 --> 00:19:31,620 But in person we see these opportunities for engagement 503 00:19:31,620 --> 00:19:32,640 and it's really happening. 504 00:19:32,640 --> 00:19:34,140 And I think that a lot of that is 505 00:19:34,140 --> 00:19:36,330 because of the work that is being done in this room 506 00:19:36,330 --> 00:19:38,130 and by realtors across the country 507 00:19:38,130 --> 00:19:39,150 who are getting these jobs done. 508 00:19:42,480 --> 00:19:45,120 - Yeah, I mean that bipartisanship, it's, 509 00:19:45,120 --> 00:19:47,400 it's when you work on the hill, like we did, 510 00:19:47,400 --> 00:19:48,510 we saw it all the time. 511 00:19:48,510 --> 00:19:50,880 I mean, our bosses would go on Dels together, 512 00:19:50,880 --> 00:19:52,830 which are congressional congressional delegation. 513 00:19:52,830 --> 00:19:54,420 It's like a congressional delegation trip. 514 00:19:54,420 --> 00:19:57,690 So they'll go off of to, you know, tour something 515 00:19:57,690 --> 00:20:00,120 or whatever and, and they'll be half a dozen dozen 516 00:20:00,120 --> 00:20:02,430 of them on the trip, Democrats and Republicans 517 00:20:02,430 --> 00:20:04,230 and they're, they're all getting along and talking 518 00:20:04,230 --> 00:20:06,990 and they're sketching out bills on the back of napkins 519 00:20:06,990 --> 00:20:08,970 and while they're on the plane and, and, 520 00:20:08,970 --> 00:20:11,400 and the public just never gets to see that. 521 00:20:11,400 --> 00:20:14,490 They only see the, the hit on cable news 522 00:20:14,490 --> 00:20:15,630 where they're ripping each other 523 00:20:15,630 --> 00:20:16,630 - Apart. 524 00:20:16,630 --> 00:20:18,480 They don't see the beer they grab afterwards. Yeah. Right. 525 00:20:18,480 --> 00:20:19,890 So that does happen. 526 00:20:19,890 --> 00:20:21,450 We're there for those beers sometimes. Yeah. That's 527 00:20:21,450 --> 00:20:22,450 - Great. 528 00:20:22,450 --> 00:20:25,200 Yes. So any other than the bipartisanship 529 00:20:25,200 --> 00:20:26,610 and the camaraderie that you witnessed, 530 00:20:26,610 --> 00:20:28,530 any other big takeaways from the interview? 531 00:20:28,530 --> 00:20:31,830 I mean, maybe even on the, the policy side 532 00:20:31,830 --> 00:20:34,710 that sounded like they all really thought there was big 533 00:20:34,710 --> 00:20:37,200 momentum that housing affordability was the 534 00:20:37,200 --> 00:20:38,280 buzzword of the year. 535 00:20:38,280 --> 00:20:41,700 - Absolutely. And I was trying to not jump in front 536 00:20:41,700 --> 00:20:42,960 of our polling results, 537 00:20:42,960 --> 00:20:45,150 but what we were hearing directly from those members 538 00:20:45,150 --> 00:20:47,710 of Congress aligns with what we see in our polls 539 00:20:47,710 --> 00:20:49,990 that folks just think that they believe in the dream, 540 00:20:49,990 --> 00:20:51,520 but they just feel like it's out of reach. 541 00:20:51,520 --> 00:20:53,110 And we are here to, 542 00:20:53,110 --> 00:20:55,330 to provide them the tools that, that they need. 543 00:20:55,330 --> 00:20:57,850 And these members are engaged and interested 544 00:20:57,850 --> 00:20:59,770 and they're not fighting over it. So 545 00:20:59,770 --> 00:21:01,630 - Well, we love to bring members together like this. 546 00:21:01,630 --> 00:21:02,740 Well we love the bipartisan 547 00:21:02,740 --> 00:21:04,300 goosebumps and all those good feelings. 548 00:21:04,300 --> 00:21:07,450 So thank you very much for tuning into the IY Scoop podcast. 549 00:21:07,450 --> 00:21:10,540 I hope everyone listening that's not here has got fomo. 550 00:21:10,540 --> 00:21:12,670 - Everyone's got a cozy, we're all set there. 551 00:21:12,670 --> 00:21:14,980 - So, oh my god, the landfill is full of coozies. 552 00:21:17,350 --> 00:21:19,480 We're gonna have to come up with something else to give out. 553 00:21:19,480 --> 00:21:22,930 But anyway, thank you so much and that's the scoop. 554 00:21:22,930 --> 00:21:25,480 Thank you to everyone listening to this podcast. 555 00:21:25,480 --> 00:21:26,680 Please be sure to subscribe 556 00:21:26,680 --> 00:21:28,990 and share wherever you get your podcast. 557 00:21:28,990 --> 00:21:31,090 And meet us right back here for more advocacy 558 00:21:31,090 --> 00:21:32,140 - Scoop next time. 559 00:21:33,430 --> 00:21:36,640 Realtors are members of the National Association 560 00:21:36,640 --> 00:21:37,473 of Realtors.
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