Episode #312: Sanjani Ramkissoon on the First Year of Owning a Yarn Shop

On today's episode of the Craft Industry Alliance podcast, we’re talking about the first year owning a brick-and-mortar yarn shop with my guest, Sanjani Ramkissoon.

Sanjani is the owner of Stitch & Revel, a yarn shop in Livermore, California, a charming wine country town in the Bay Area, about 45 miles east of San Francisco. 

Born in Fiji and raised in the Bay Area since the age of five, she considers herself an accidental business owner, turning a long-held dream into reality when an unexpected opportunity to purchase inventory from a closing yarn shop led her and her husband to take the leap. They opened Stitch & Revel in September 2025, in a new location with a fresh vision and name.

Her vision for the shop was to create an experience, not just a place to buy yarn (though that’s important too), but a space where creativity flows and community grows. 

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Today's episode is sponsored by Stitchcraft Marketing.

If you’re making video, posting to social, sending emails, trying to grow your business, and you’re not sure if it’s working—this is for you. Stitchcraft Marketing is offering our
listeners $500 Marketing Checkups: a customized coaching session where we review your channels and give you clear, prioritized next steps. It’s for brands managing their own marketing who want expert direction. 

Go to checkup.stitchcraftmarketing.com to apply for a Marketing Checkup.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.