Gary Payton Pulled Up MAFIA Style on Berner Over His Weed Strain
The first cannabis executive to grace the cover of Forbes pulls up on ALL THE SMOKE. Berner is impossible to put in a box: rapper, entrepreneur, and one of the most innovative minds in the game. From building Cookies with $19k from his mother's inheritance to battling cancer to his next chapter in film, he's always moving. Hear how he spent over $20 million in legal fees fighting for his brand, why he turned down Diddy trying to buy into Cookies, and what's next. This one will have you ready to get up and build something.
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00:00:01 Speaker 1: Listen up. I got an announcement. I want to shout out the Webby Awards. We've been nominated for two Webby Awards this year for All the Smoke the Show and then also all the Smoke Socials. So we appreciate all the love. Stay tuned, man, We're just getting started. 00:00:18 Speaker 2: He didn't know about Gary Payton until I told him, Oh, really, we. 00:00:22 Speaker 3: Can call him right now. When I was with Cookie, I called him. 00:00:26 Speaker 2: I'm like, bro, they got a strand called Gary Payton and that shit five we was in the Big Three. He was like, for real. I'm like, yeah, Bro, you probably checking that shit. You know what I'm saying, that shit, that shit five. And he told me reached out the yard. He had no idea. 00:00:38 Speaker 4: Broh, mafia. Gary's a g tho because the way happens is mafia. 00:00:43 Speaker 1: Bro, welcome back, all the smoke jack were back in the day, bro Man. 00:00:46 Speaker 3: Happy to be back in the bay Home, sweet home. And the weather it's like eighty degrees out here today, dropped the top. We was out there with them fanils around this time too. 00:00:54 Speaker 2: Everybody had it's playoff time. Playoff time, the best time of. 00:00:58 Speaker 3: The year, and this is long overdue. 00:01:01 Speaker 1: This is someone I've been cool with for a very long time, someone is so instrumental in the culture. Really, if you want to talk about he kind of started this week ship when it comes to commercializing it and making it a real business for black and brown people. Welcome to the show man, our brother Burner. 00:01:18 Speaker 4: You got to put the legend. 00:01:20 Speaker 3: Yeah, that's sure. 00:01:22 Speaker 1: Let's get to us since Steazy our cannabis managers in the building, talk to us about your You have a four twenty show coming up this year, so in a couple of weeks. 00:01:30 Speaker 4: Yeah, right here in as Sef myself be legit, who's a cannabis legend as well, having to do my favorite smoking buddies. A couple other cats on there with us too. We're at at the Midway. 00:01:41 Speaker 3: Where can they find information? 00:01:42 Speaker 4: That may all of it? Instagram, Twitter, Google it for twenty Midway. 00:01:47 Speaker 3: That place is a good venue. 00:01:48 Speaker 4: You can smoke big, no problems. 00:01:50 Speaker 3: Cool. 00:01:50 Speaker 1: Ye might have to pop up on We got our live stream that day, don't weep? Yeah, we don't have to wish y'all. Well, first cannabis executive on the cover of Forbes. 00:02:02 Speaker 3: What does that mean to you? 00:02:03 Speaker 4: It's a good feeling to me because it's like, you know, when you're trying to push a weed agenda at a very young age, you kind of look crazy the family and friends and past mentors and whatever. But this guy fell off or whatever. He's I'm down the wrong path. So actually a touch of cover for his magazine is big as well as like to people that kind of doubted the business, you know what I'm saying, just in general, like a lot of business guys, a lot of people richer than me, a lot of people would more money than me. But that's every business guy's dream is to be on the cover right there, you know what I'm saying, Like people multi with multi billion dollar networks came touch it. It's like it's a it's a thing where like I feel like it's a it's a good it's a good thing to have, and I feel like it's like a good compliment to you as a businessman. You know what I'm saying. 00:02:45 Speaker 1: How do you feel when they hit you up about it? You're like, what's going on when they first hit you about it? 00:02:49 Speaker 3: Nah? 00:02:49 Speaker 4: So when it first happened, you know, I just got done with the cancer shit. So I was like very very at peace at my my spot in my channel. So I was just chilling there with the kids. I was like sitting on my dog can Like, look, you know, Forest wants to do a very big interview with you. Like oh shit, really yeah, and you could potentially be on the cover. I'm like, all right, but you have to go to New York. I'm like, man, that's that's a fucking huge compliment to me. But I'm chilling right now. I just got done with chemo for six months. I just wanted to enjoy this moment right here. Tell him thank you so much. Hung up the phone. I got a call back, like, look, what if the reporter is down to come to you. I'm like, and I live in a small town a lot of time, Like they want to come here, Like yeah, and then the photographer come in case you get the cover. I'm like cool, ranted like that. The only problem is I didn't have an outfit. I was I was like on straight summer mode. Had to fly someone in with a jacket real quick. 00:03:39 Speaker 3: There you go, so you need it. You got a book right here? Talk to us about this your first book. 00:03:45 Speaker 4: Yeah, first book, man becoming legend. Uh, it's like a it's like a business blueprint. I feel like it's like everything I did right, everything I did wrong kind of breaks down the way I kind of built the brand and. 00:03:55 Speaker 3: I have today. So that out right now? Yeah, Okay, we got. 00:03:59 Speaker 4: The New York Times best with this too. 00:04:00 Speaker 2: Congratulations, that's what's up, bro, Let's talk about the Cookies journey. 00:04:04 Speaker 3: The space is super crowded right now. Yeah, when you go look back at your journey, why do you think you've been so successful? Like why do you think you won? 00:04:14 Speaker 4: You able to win combination of three things. Were the first to actually really build a brand in the space, right We based our brand on genetics, and I had a big megaphone with the music and the clothing. 00:04:26 Speaker 1: I feel like the clothing was huge though, because the clothing kind of correct me. For one, they kind of jumped before the brand was necessarily established correct, so people were wearing your merch all around before. 00:04:37 Speaker 3: It was really like. 00:04:39 Speaker 4: Kind of happened at the same time. It's like it's like music happened around the time that I was really fucking with the Wei Shiit, but like cookies clothing happened right around the time that we was kind of starting to get viral. So We had people rocking the clothing, which is like a huge, huge billboard. 00:04:53 Speaker 3: It didn't even smoke. It was rocking. 00:04:55 Speaker 4: You know who I was or what cookies was or if they did, they were even harder. And I felt it was a great time just to be alive. The Internet was just really kind of being bird like as far as like YouTube, Instagram, Twitter was like the brand right when it was all happening, So you can't really recreate that time on the streak again. I feel like, you know, everyone has a brand now, congratulations to them. I hope everyone wins. Now it's kind of oversat trade. It's kind of hard to make yourself stand out. So for me, even you know, in twenty twenty six, I just think of the things that God was popping, new menu, good quality, weed invaded products. 00:05:29 Speaker 3: Is it true you met Jia hooping? 00:05:30 Speaker 4: Yeah, so you're talking about the actual weed reader, right, Yeah, I met him. I wasn't hooping. I met him at like a little park. It was like a park in the sunset. He's growing some good o G back in the days, he had some good cush. I met up with him and he slipped me a little bit cherry pie and from there. I just kind of knew what to do with something like that. Yeah, I had the right ship in my hands at the right time, and I just was like, I'm selling big packs of purple or OG's. I'm like, yo, try this new shit like a little couple bus kind of like I'm about to give to you guys some new shit today, right. Yeah, there's not a lot, like just a little bit. It's enough to make me like, you don't know which you like and you're like, I need more of that. So it's almost like someone's buying thirty purples off you, but you did like a little eighth or Cordowns and some cherry probably, but I need some of that. Yeah, it's not really around right there. Yeah, it kind of created the scarce seed of marketing running. But it was some brand new weed. So yeah, it was was we got that ship popping early. Was one of the first ones. 00:06:23 Speaker 2: I was coming out here, flying out here, at standing at this crib out here and a rec in peace Cookie, my homeboy cookie. 00:06:29 Speaker 3: Yeah. 00:06:30 Speaker 2: The first time I had Gary Payton, he said you had gave some garan pee. Was like, bro, he let me smoke it, and I'm like, let me get the ice, like, well, you can't buy ounces of. 00:06:38 Speaker 3: This ship, can't. They had this ship. 00:06:40 Speaker 2: Before before anybody knew I you couldn't even buy an ounce of it the first time I had. 00:06:45 Speaker 4: I'm like the recipes of cookie Man. I remember buying weed off him when I was a kid. I go get Champelli from that guy, super young boy. He was always smiling. That smile was contagious as fuck. 00:06:55 Speaker 3: You know what I'm saying? 00:06:57 Speaker 4: Real weed? Yeah, really man, weed man out there. He was one of them. 00:07:02 Speaker 3: General. 00:07:03 Speaker 2: Is it true that girl Scouts sensuous season desist girl Scout cookies? 00:07:08 Speaker 3: Yeah? 00:07:08 Speaker 4: The good thing is I knew better than that, like the first teacher ever did, which is like considered probably vintage now because it's been almost fifteen twenty years. It's like a girl Scout flip. I knew that as soon as I saw that. If it got big enough, they probably trip out. I just named the cookies. But because all the dispensers are calling it girl Scout cookies, they kind of pointed to us and. 00:07:29 Speaker 3: That's what it is. But it's just businesses. 00:07:30 Speaker 4: That's emotion. 00:07:31 Speaker 3: Yeah, you got some motion off of it, though, so. 00:07:34 Speaker 4: Yeah, you know, look, we knew better than if I would have called my brand girl Scout Cookies, I'd be fucked. Yeah, you know what I'm saying. 00:07:40 Speaker 1: Yeah, the GP backstory, how did that happen? Obviously he I don't know if he smokes now, but I know he wasn't smoking. Yeah, and that became one of the biggest brands in North America. 00:07:52 Speaker 3: So can I tell you the story about that. 00:07:54 Speaker 2: He didn't know about Gary Payton until I told him, Oh, really, we. 00:07:58 Speaker 3: Can call him right now. When I was with Cookie, I called him. 00:08:02 Speaker 2: I'm like, bro, they got a strand called Gary Payton and that ship five we was in the Big Three. 00:08:07 Speaker 3: He was like for real. I'm like, yeah, bro, you probably checking that ship. You know what I'm saying. 00:08:10 Speaker 2: That shit that ship five, And he told me reached out the yard. He had no idea, Bro, it. 00:08:15 Speaker 4: Was so mafia. Gary's the g tho because the way it happens, it's mafia, bro, Like it's some barrier business. I had some some you know, older Asian guy called me Captain Fellow. You know what I'm saying, Like, hey man, Gary Payton wants to holler at you. 00:08:27 Speaker 3: I'm like, who, But. 00:08:28 Speaker 4: I'm not really into sports. 00:08:29 Speaker 3: No, fans. 00:08:30 Speaker 4: You know what I'm saying, Like who came? Was like, man, you know who the glove is. I'm like, bro, I don't be really focused on sports like that, you know what I'm saying. He's like, okay, we should definitely take that meeting. So we went and met at a restaurant in Oakland, empty restaurant, no one. 00:08:41 Speaker 3: There, Offia style. 00:08:43 Speaker 4: He pulls up by himself and fucking his white whip, hops out track jumpsuit. I'm like, oh shit, what is it all about, goes to sit down. He's very quiet, very stand offish. It's like, put your bag on the table. I'm like, what's this. He's like, you tell me what that is. I'm like, man, this guys, what I'm saying, I don't know what that is. It seems like a cheap bag and opening up like smelling some lemon cherries. Like nah, that's the ship you guys are selling out there. I'm like, we ain't selling that. Like I said, right now, if I were to do something with you, it'd look a lot different. Here's my packaging put out the London pound cake. It's like, nae, a soft touch bag. 00:09:19 Speaker 3: I smell that. 00:09:19 Speaker 4: We look at the package and like that's how I get down, Like, yeah, well, what's up with this? I don't know that's really clicked. I'm like, you know what, we did a f you know, the number twenty was the one that stuck out, and Kenny Powers just called it Gary Payton on the story. It wasn't even like a main post the story. It was alive, bro, someone's bootlegging that. I'm like, what we were gonna call Gary Payton? We called snow Montana. It's already out. He's like, I like to see I want to see little Gary things is cool? 00:09:45 Speaker 3: Or now? 00:09:45 Speaker 4: I'm like cool, I'll get you a packed I'll get you some of it. I got him something like a couple of days later, he sends you little Gary, Little Gary. Fuck like, let's do something. So we just did something organically and we're the first person to put like a likeness on a bag like that, you know from the sports and like that. She was big bro like crazy, he felt like a weedze box on us. And it was organic, it was real, it was natural, wasn't forced. I have him come to the studio, get on the intro and outro of this one record. Yeah, he came through he's talking on the record and everything, and the vlog of that went crazy. People just ate that ship up. But the weed was great, the brand was good. It was kind of like the first time that something like that was done, and it was just organic and real. 00:10:24 Speaker 3: That's why I popped smoking ship. 00:10:27 Speaker 4: That ship smokes good too, Gary smokes good. 00:10:31 Speaker 3: Some of that. 00:10:32 Speaker 1: Let's hear about the Diddy situation was did he trying to make it kind of make hisself the face of cookies. 00:10:38 Speaker 4: No. I think that he wanted to get int the weed space, and I think he attempted to do some ship outside of us after our situation at workout, but he wanted to be in the weekend and he thought, you know, his thought was like, let me just go ahead and test myself to something that's moving. But you know, at the time, I was like, man, like, he's kind of a wild spirit, you know what I'm saying. And this before all his allegations, and that's neither here or there. But I just knew he was kind of a wild energy. 00:11:02 Speaker 2: And they all late smokers too, Yeah, they all late smokers. 00:11:06 Speaker 4: Yeah. I'm like, I don't think I could really keep up with his energy. So I didn't really want to do a deal with Diddy, like respect to him. I knew he was a boss. I knew he was a boy. And that was almost around the time I was done with the cancer shit too, so it was called me. I wasn't really answering him too much, and he finally was kind of put his foot down, like, Yoda, you can't disrespect him by not taking this meeting. I'm like, fuck, I'll take the meeting. So I just took the meeting with them, and he wanted to invest in cookies and we don't really make it that easy, and we gave him opportunity to invest in the fund that invest in cookies, and he wasn't really into it. Ended up asking for ten percent equity just to be efface of it, and like, nah, we need an endorsement anything like that. So we're good. But he was. He was on me about that shit for a little bit. And I understand why. It's a real brand. It's a big brand, you know what I'm saying. 00:11:47 Speaker 1: I mean, you've established a billion dollar brand, and I'm sure there's a lot of ups and downs that come with it. 00:11:54 Speaker 3: What have you learned from this journey? 00:11:57 Speaker 1: Man? 00:11:57 Speaker 4: Like, you know, not all money is good money, and you know, brand preservation, protecting your integrity, your brand and your ips and just like your whole customer drenks like I just really wish I would have been a little more hands on with a certain things and trusting our hands on everything. But once we took investment and once it became about bread, things changed a lot. You know what I'm saying, Like they wanted to chase certain kind of margins that eve as in this and that. It's like, I want to put out great products. I want to put out great weed. I love weed. I love finding new weed. I love giving people new weed, right, I love branding weed. So I feel like the biggest thing I learned was like, man, I didn't have to go so big, But I guess everything happens for a reason. I'm glad I did because I'm in a good situation right now where a lot of the powers back in my hands. Can't really speak about how or why, but I'm about to build my shit back up to what's supposed to be and I'm in a good position. And there's still some battles over the brand, still some big litigation happening over it, but I feel like, there's no cookies without me. This is my shit. I built it in the ground up and the world knows that. And that's why the best thing I have going for me. 00:12:58 Speaker 1: What can Because obviously, you know, when I was asking you to do this interview, you were kind of sharing with me some of the stuff you were going through, and obviously we'll keep that with that, But what can you share? Obviously there's still some stuff you're going through, So what can you share of actually where the brand stands right now? 00:13:12 Speaker 3: And what exactly can you share that's going on with it? 00:13:15 Speaker 4: I think right now where the brand is is we've been in litigation for a long time. People wanted to want to control the brand. They want to control the board. I know why they want to control the board. A lot of false accusations were made, multi hundred million dollar lossites have been filed. I beat all the fraud cases, all the stuff dealing cases with zero like it was easy, easy cases. 00:13:36 Speaker 1: But also too with that saying, because I fought shit on the other side, and it takes a lot of money to fight all this bullshit, right, I'm sure you came out of pocket millions by twenty MS, not just to fight the bullshit. 00:13:47 Speaker 4: Yeah, not me, the company, eye myself personally, probably about two and a half to three million dollars personally, coming about seventeen million dollars. And that's just to fight bush allegations. Bro. There's never been fraud committed. Bro. But what am I going to do commit for all of my own company? This is my shit, right. So it's like, I'm glad in the first case we beat big allegations fraud, self dealing, FOODU share responsibility. They hit me with a bunch of bullshit. It's all bullshit. So where we're at right now is that I was able to make a move that was it right. I was given in contracts to bring the IP back in the house. So it's back in one place right now. And so it's gonna be a big battle over this. It's gonna be a big fight over this, and I have my day in court. But I had the right to do what I did. When I did it, I was falling in the laws. Contracts are for right and there's some language in the contract I took advantage of and was able to actually use to my benefit at the right time. 00:14:41 Speaker 1: What's beautiful to see that. Obviously, obviously this isn't above board situation. But now you have to go through the court system. And obviously this opportunity when was it? When was the Green Rush ten years ago, twelve years ago? And it was supposed to be opportunities for black and brown people in this business to have a foot in the space and have some equity in it because we've been the people marginalized by for so long. Although you were able to build a monster, the numbers are still leaning toward white corporate money are still kind of running this space. What are your thoughts, again, as one of the pioneers and the brand part of this business, about how the social equity plan didn't really pan out the way they thought it would. 00:15:19 Speaker 4: I think it's a damn shame. I used my platform when I was getting like on the Breakfast Club in Hot ninety seven, back in the days, I was talking about the social equity opportunities. I'm like, look, dude, don't just take cash for this. Build your business. You guys have a good you guys have a good situation. Don't let people take advantage of you. I think that's fucked up. I think that with all the money we take in taxes, especially in California, there should be a budget for social equity. Yeah, you know what I'm saying, Like I feel like it's one thing to give a license, but what are you gonna do with the keyjoor apartment with no electricity, no furniture, no stoll that you need things to get things going right. So it's like I think that as California is taking all this money on taxies, should be providing social equity opportunities, but also a budget to start your business. That's what the politicians out here need to. 00:16:02 Speaker 1: And training because you got to think a lot of these people that want to jump into space have never ran every bore and you have to run this ship like a business. 00:16:08 Speaker 3: It's not just key street key right. 00:16:11 Speaker 4: That's why we did cookies you right. We did cookies you up north and we were able to do that and basically people get a chance to come out there and learn minorities get a chance to come up there, live there for two months learning the business from A to Z, cultivation, cloning, compliance, dispensary, uh, you name it. You learn everything that you needed to know about business and cannabis at our spot right there. And we did that because we want to do it because we have to do it. I f like more people need a step. I even did a challenge. I'm like, look, dude, I challenge more people to do shit like this. All the big operators out there, you guys got you guys got bread, you guys got the facilities. Don't worry about putting up money in people's pocket. Just give them the game, right, That's what we're doing with cookies you. I feel good about it. I've seen people graduate Cookies you and go to run our stories, to go start their own businesses, like start their own brands. So it's really cool to see people elevate from that. I feel like socicheq is just one piece of it. We have to get more than that as as a as a as an actual industry. 00:17:02 Speaker 2: Let's take it back to the beginning. Give us a couple of membories of growing up in your dad's restaurant. 00:17:07 Speaker 4: I remember the barter system better anything like my dad would be basically like, son, go get someone across the street. You're hungry, Go to pizza place on the corner. Go to you know, my guy across the street, Jerry. Go to the coffee shop. You get whatever you want. Your boy go run the movie. I remember, like every deeding money we just traded food, so I I kind of learned how to how to barter it them, Like all right, cool, we don't need no Brad just get to go there and say, hey, Jason got to get a couple of movies. I see Jason come and get a brito for him and his kids, Like it's cool to understand, like we all have something we can kind of trade here. That was a very fond memory of mind. Another one is like seeing Robin Williams come in and get and get food and ask my dad for extra dressing for the salth My damn, this is cool. This is a guy we watch on TV's coming here to get burritos from my dad and he likes his salad dressing a lot too, So that was cool. I think the third one is like watching my dad with them stacks of cash. Yeah, he take that out, put in his pocket, go home. Me and my brother peel a couple of little twins. Off go buy some bammer weed. Downtown Frisco and black Man. This is a life right here. But I just remember those three things a lot. 00:18:09 Speaker 3: You know. 00:18:10 Speaker 2: First off, recipes to moms Yeah, is it true that the nineteen thousand dollars gift help you start your company? 00:18:17 Speaker 3: Yeah? 00:18:17 Speaker 4: It was a thirty thousand dollars IRA account and I already lost money three or four different ways trying to build cookies, clothing and really understand what I was doing. I understand what the prenant, what would sell, what wouldn't. And then my brother called me. He was like, look, there's an IRA and my mom left us his thirty racks. How's that work is? 00:18:35 Speaker 3: Like? 00:18:35 Speaker 4: You can either keep it in there forexting my years and get the thirty bands, or you can catch it early and get nineteen g'su I'm gonna cash it shit out. I was thinking about flipping some weed thought didn't really know what I wanted to do at the time. I just took a big loss on some weed. Shit, right, we all know that shit goes. I had the fence pulled me off the plane, going through my things multiple times that point. I don't remember. It's probably like twenty five twenty four like that. The feds were fucking me every time my flu in planes in playing sight, not bringing me back room, like hey da, we go through your thing? What the fuck is going on, so I kind of knew I needed to walk away. I just took the nineteen g started well Swargo count right there on Noriega Street and that stuff, and I went for like a different style business model for cookies, clothing hundred one hundred hoodies one hundred dollars, and that shit started out like that, and I just kept running different color ways and built my ship from there. 00:19:24 Speaker 2: Music beginnings. Who's some of your every Bay artists? The group growing up. 00:19:29 Speaker 4: Man saying quinn uh, the Jack of course, Uh, you know, Mac dre be Legit and forty jg the Pig a figure wrapping foe Ta. The list goes on, Mac mah, mac ma course. You know what I'm saying, that's got too many of the name. You know, I'm saying, fully loaded the whole ship. The gamblers, just all the ship out of Yuck Mount. 00:19:48 Speaker 1: You know, when did you really jump into it? When did you know that music could be also another form of of revenue for you? 00:19:56 Speaker 4: So when I was in high school, I really wanted to fucking music really bad. I was at my about to be a senior in Arizona, baging my mom and moved back to the Bay because we're bouncing back and forth. When I came back to the Bay, I really wanted to focus on music, and I started going to freestyle battle cats and shit like that. So it's like rock and Java coffee shop type events. And I just knew that this was the home independent music, and I knew that we had a certain kind of sauce that no one else had. Started finding my way into certain doors, whether it be producers or features. My first feature ever was saying Quinn. I just knew that when I was able to connect with him and I was able to go pick a good beat. I had a good ear for beats and actually like put a real record together. It was on the pop. That's what I wanted to do. 00:20:39 Speaker 3: How did you add Domesican flavor to it? 00:20:42 Speaker 4: I never really did that. And that's I think why I blew up so hard, because I feel like I never put myself in a box. I just me, I'm just me, yeah, and like I feel like it was. I feel like in other scenarios, other Latino artists are kind of like stereotyped the way that mainstream wanted to stereotype thing right, bald Ahead pulled up so show that not talking down anyone like that. But like that's all people saw when they saw, like me, like dressing Polo and what I'm saying with the berry kind of flavor. It's like a lot of people related to it, like I'm more like this guy right. 00:21:13 Speaker 2: Here, couldn't really tell up you black all misica for a while though. You had to get him, you had to get him close, you can't really tell. 00:21:23 Speaker 4: Some people thought it was white. Some people said I looked like Simbaal's crazy, y'all crazy for that right there, I'll take it. Uh, you know. Some people thought it was DJ Call's little brother. I don't know. But it was good because I never really really popped that ship at all. Just I was just a flycat from Frisco. 00:21:42 Speaker 3: Yeah. 00:21:44 Speaker 1: One of the greatest humans I've ever met, and and someone that was instrumental with you with Oh yeah, tell us about the first time meeting withz. 00:21:52 Speaker 3: Yeah. 00:21:53 Speaker 4: Man Wiz came by the dispensary I used to have down there on Geary Street and he came by. He's like, man, you don't smoke, blunster. I held up a big ass jay. He's like, okay, cool. I showed him a bunch of new hash he's never really seen before. I show him the erry Pie, which he loved, and we kind of just bonded right there. And I remember just being like, I got to get in these guy circle right here because I've been stuck in the barrier wraps. I had my fan base, like Kansas City in Akron, Ohio had that barrier mob. Sound like, how I tapp in the world? He got right here, I'm the weak, How I tap into that? I remember my first idea was like, let me bring a big live plant from our grow to his show, like a big old flowering. And we used to do these make up plants to keep the plant number down so we didn't have hundreds of plants. We couldn't get fucked with by the feds. We did under ninety nine. We had these really big plants. So I remember asking my partner, I can't just take one too this show real quick. He's like, you want to take a plant? Like I want to take a plan for what I'm like, I don't know. I think it's gonna work. He's like, what do you want to do that I don't know yet. So I remember getting a big ass U haul box and getting dropped off and fucking Fillmore Street and feel More and Geary at the Filmore right there, and walking up the stairs at the big ass box and by yo, I got a fucking plant want to bring on stage? And that shit just that's that shit was. It was like a good like the first viral moment for me. 00:23:04 Speaker 3: What is it like, ten eleven? 00:23:05 Speaker 4: What year is this two thousand and nine? 00:23:07 Speaker 3: Nine? Okay, yeah, that's fire. 00:23:09 Speaker 4: That shit went crazy and he just understood that my work. He's like, yo, I think the first year I was kicking a whizz. He saw me drop like three or four albums. He's like, you should just sign a tailor Gang. I just remember in tweeting Burner's tailor Gang Omono popping. 00:23:20 Speaker 3: That's dope. So you guys connected. So what was the business side of it? 00:23:24 Speaker 1: Like, obviously you both enjoyed enjoy smoking, both enjoyed music. How the friendship develop and then the business. 00:23:30 Speaker 4: Follow It's interesting question because if you know me, you know I'm fucking I'm very hands on, do a lot of things, very very fast. I don't like to wait for things. So the business was supposed to be three albums, and they're supposed to fund these albums and they're supposed to take their percentage of it. I think during the term of a contract, I did thirty two albums, like twenty eight or thirty two albums. I funded everything myself, and I ended up just like buying myself on my contract. They actually earned off those albums now, but I don't think they like the way I worked so fast back. I was so fast. I just worked so fast, right, and they're like, this ain't going to be official, it's not going to stick. You have to kind of go through certain approval processes. I'm like, nah, I just kept going. I kept going. 00:24:14 Speaker 3: We wanted to want to roll some of that ship out. 00:24:17 Speaker 4: I want to do that ship popping, you know what I'm saying. So I feel like during that time that we're business partners, me and Wiz never discussed business. I just funded my own projects, put them out, let them eat off it, and then found out that they're going to eat off all those and had to buy myself out of my contracts. I could own my masters. 00:24:34 Speaker 3: I did it. 00:24:34 Speaker 4: I wrote them a fat check and we're buddies. I even bought him a fat, fat diamond washing the I think it was a p Thank you so much. For it, because I know what you did for me. Absolutely, my bro, them twenty albums or whatever it is, and the percentage you guys get earned off for life, Bro, that's nothing to what you did for you guys. Gave me the light. I remember getting a really nice check and the diamond ap. I'm like, bro, thank you so much for thinking different because a lot of people look at like I'm this shady dealer. Bro, Like, look that guy brought lights to me when I didn't really have it, and it's at the time that my mom died. Cookies just being birthed, and I had a lot of tension from the fat. He used to call me fed boybody, I fucking got there playing fucking die was there again, He's like, fucking fed boy. So you know, I think he really transitioned me to being trapper, a full time fucking businessman artists. 00:25:18 Speaker 3: Bro. How much time there was with all of about He said, thirty two albums. 00:25:22 Speaker 4: Thirty two is probably like. 00:25:25 Speaker 3: What's the time span? 00:25:26 Speaker 4: They'd be like, let's just call two thousand and nine. It's about probly about ten years. 00:25:32 Speaker 3: Damn, that's work. Why you work? Yeah, he was doing visuals to everything and all. 00:25:36 Speaker 4: That work, many documentaries, all kinds of shit work. 00:25:38 Speaker 3: Yeah, that's what's up. Where does all that live at? 00:25:41 Speaker 4: Empire? 00:25:42 Speaker 1: Okay, you just actually turned down a certain amount of money for your catalog. 00:25:47 Speaker 4: I've been thinking about this morning. 00:25:48 Speaker 3: You was thinking about it. 00:25:49 Speaker 4: Yeah, it's it's tough because, like I know that that's a ten year evaluation on what I earned. I probably do about a million dollars a year and royalties off music, and I think they're like cool and ten years to probably make ten meals. So we'll give you ten million dollar check. I'm like, man, ten years, my son's gonna be fucking twelve. He has a whole life to earn, and their whole points like yeah, you know, Cala, I was shrinking like this right, it's going slowly. Look, yeah, sure I had my way, but I ain't really done. Yeah, feel I'm gonna do a bunch of more shit now with me getting into film with things like that. If like I used my album to score movies and you know what I'm saying, like, really just use my catalog a little wiser. So I'm like, do I want to sell for ten mill or not ten mils ten mill? But you guys know, because you guys get money ten mills? Really five mil? 00:26:31 Speaker 3: Especially? 00:26:33 Speaker 4: Thank you? So, like, do I really want five million dollars? That bad? 00:26:37 Speaker 3: Yeah? 00:26:37 Speaker 4: No, So I haven't taken I thought about this more in the show. I'm like, h a million bucks right now, maybe a boid paying all them taxes right away. I'm like, no, I'm not. 00:26:47 Speaker 3: Gonna do it. You gotta make sense. 00:26:49 Speaker 1: Yeah, you mentioned getting into the to the movie space. Are you producing? Directing? What's your passion back there? 00:26:55 Speaker 4: A little bit? 00:26:56 Speaker 3: All that? 00:26:56 Speaker 4: So I co wrote and produced and financed and co director the full film called Splash City, put two million dollars into it, shot right here in San Francisco, the right way side Union and the whole thing. And I have a partnership with Lionsgate now on that it's gonna come out in July. And I feel like it was like it was me having to learn everything all over you. And because film is a totally different world, I thought I'm gonna shoot two million dollars, move and go right to Netflix and do a deal. It's not gonna happen like that. And so I'm like, Okay, I sat in this movie for two years now, it's been done, and I just we'll go my way into Netflix, into Lionsgate office and got them fired up on the partnership and we're dropping select Eaters and with in July. 00:27:35 Speaker 3: Can you sure what the premise of the movie is. 00:27:37 Speaker 4: It's all about bippin. It's about a crew that was heavy. It's about a crew that was coming up together and bipping. And it's about two brothers and one of them loses his life and his little brother struggle being a crew, like knowing that someone's probably responsible for that, but you know the city, you know, inner city is like you don't really know, but you kind of know. You really don't know. You have to kind of play human chess, a little bit, a little bit of human and chest kind of game in there. So the backstory is bipping, but it's a little deeper. 00:28:04 Speaker 3: I got bit, you know me. I don't never care abound cash, bro. 00:28:06 Speaker 1: I got bit one time out here when I came back and played for the Warriors in seventeen and I happened to just have ten racks on me. I had a half a pound and a computer in the Louis backpack. I went in and got a fucking burrito in burt. I wasn't in that bitch seven minutes the motherfucker. If I would have took the shots with the owners a big fan and take some shots. I took two shots. That mother came back out. My back window was gone, and I. 00:28:29 Speaker 3: Was like, oh, you bitches. He said it was inside. 00:28:35 Speaker 4: Yeah, a lot of should do be inside. 00:28:38 Speaker 3: Cold Gang, Cold Gang. 00:28:40 Speaker 4: But it's a good film. It's also a good shot because then I have about three or four ideas. I didn't want to do the weed shit right away. I guess soner comedy is gonna be easy. I didn't want to. 00:28:50 Speaker 3: Got two actors over here too. If you if you need some extra quession in the Wei movie, we belong on that. 00:28:55 Speaker 4: Something's gonna happen naturally. I feel like that's that's but also think about the barrier you guys have both spent here. There's a lot until stories here, especially untold crime stories here, whether it be the Asian Mafia, whether it be the biker games here with come on, bro, there's a lot of stories to tell you. No one's ever done it. So I told lines, let me be that guy like I have stories in Oakland, Falo, Richmond, San Francisco. Even sounds like, there's a lot of ship to be told over here. So it's good busy. 00:29:21 Speaker 2: Netflix did a good job with telling the old beginning of the Asians coming from San Francisco into gangs with Warrior. 00:29:29 Speaker 3: Yeah, Buttflix, you already know that ship was good, wasn't it? 00:29:33 Speaker 4: But but Netflix, the picture like the ship we are grow up. 00:29:36 Speaker 3: That's what I'm saying. Yeah, yeah, that's what's gonna be hard. But they opened the door with. 00:29:40 Speaker 4: That opened the door. And yeah, it's like that ship's a whole different market, Like the whole Asian market's insane. So I feel like if if things play out well with Slash City and they kind of understand like, look, we have access to things here. Ascet Film Commission, super cool, they're super cool bus filming out here. I'm ready to turn the ship out, bro. 00:30:00 Speaker 3: I want to go back a little bit with Wiz. 00:30:01 Speaker 1: Could you kind of tapped into influencer marketing when it wasn't necessarily a thing? 00:30:08 Speaker 3: Nope, No it wasn't. It wasn't a thing. Yeah, it wasn't. 00:30:11 Speaker 1: Think at the time, right, how did that? How did that end up working out? And what what thought went behind that? 00:30:17 Speaker 4: I just knew that you know, if you think about even my whole music career, everyone I did a group album with was bigger than me at the time. I just knew if I could bring something to the table tapping with someone bigger than me with the bigger platform, it could help really help spread word on me and what I'm doing. So I figured with the weed shit, I was like, I was always kind of ahead of it by putting good weed in people's hands, whether it be wiz currency getting shipped to Snoop alchemists. I was really good at putting things in people's hands. I think what really worked with is being classic about it. I was like, here's a pound bag, I take a picture of it. I was really building real, real relationships, real should broil connections. And it was based on good weed and good energy. That's it, and it shit worked out really good. 00:30:55 Speaker 1: Some of the dudes I'm about to mention you collabed with, give me a quick story or or a a little bit about collaboring with him. 00:31:01 Speaker 3: Let's start with Snoop Man. 00:31:02 Speaker 4: Snoop is my guy, gave me a quote for the book. I got a chance to really become friends with Snoop, and I think my favorite story of Snoop is believe, just him coming back around after all the years of me fucking with him, taking me on tour, you know, giving me one point four million dollars for a summer tour. Oh and fucking respecting me and my worth and just like who I am to the game. That's a great story for me because I feel like I like Snoop. I look up the dog and he's been very cool. We've done music throughout the years. He always been super accommodating, done features for you just out of love and like I took a lot of time to build him and for him to call on me for that whiz to short warrang gy burn a tour and for him to give me a real check like that to come on tour. Fucking big, bro, It's big. That's my favorite story with him. Camera Cameron's fucking a legend. And shout out to his manager British and he came out to debay my favorite story of Cameras. We did the EP in three days, you know, two days, my bad two days locked in right there and Santa Fell banged it out, got some grug noodle, had something I picked up. You know what I'm saying turn them on to the to then long and made a fire s EP. 00:32:07 Speaker 3: But I think Real station would be yeah. 00:32:11 Speaker 4: Alright, what time with that turp? 00:32:13 Speaker 3: Be Real man be. 00:32:14 Speaker 4: Real's my favorite story. B Reel is another full circle moment. So back in the day, I was trying to get be Real my tape at the Rainbow Lounges out there in La You know what that is, we can smoke on the patio. I was pulling up with my first tape, trying to give it to be Real, and someone named Melo man a'se got the tape. Melo man A's got the tape. He was like, look, dude, you guys can sign. You can sign a five album deal with us and I'll get your record with b Real five albums. 00:32:38 Speaker 3: Fuckers. 00:32:39 Speaker 4: I don't really know about that, and I kind of didn't do it. And later on in life, I meet b Real on the podcast with Wiz and Me and be Real went on to do five albums together, and he's one of my favorite artists ever, probably the only music of mind listen back to. 00:32:53 Speaker 3: You. 00:32:53 Speaker 1: Know what's interesting about you talking to you like this is I realized, like you've had opportunities that some people would jump at. But you kind of always saw the big picture. Where did that come from? That from Pops? 00:33:07 Speaker 3: Kind of. 00:33:09 Speaker 4: Now, I was gonna give you something about to do. Yeah, I give you some. I think the bigger picture just comes from me dreaming, big Bro. I'm saying, like I just dreamed, big burn. Let mass smells for you for your search with Backwoods. That's that's one. 00:33:26 Speaker 3: I'm the one, Oh Jack, don't worry. 00:33:31 Speaker 4: That's some fresh R and D right there. 00:33:32 Speaker 1: Hey, I want you to put those nostrils on that. 00:33:39 Speaker 4: You know, if you get for me. It's small, that thing. 00:33:42 Speaker 3: Right well, it's just it's it's simple sized log. 00:33:46 Speaker 4: Yeah, Bernie butter Times, But that's that Bernie butter Times, bluebird caviar. It's straight candy. It's like a candy gas. So I think, I think, I think the the bigger play, the longer play, has always been from like just dreaming big Bru. You can take a little brown back of honey, or you can take like a little take a quick, little play. But when you build it longer, the rewards greater. I P your I P short, too short, too short, my favorite story, too short. I've had some good ones are too short. Uh, I the way Too Short rolls the joint. It's not really story of just like sitting back and watching Too Short, like we're on tour together. I give him nice bread, cup full of weed. You just take it. It was a nice joint. It was like a good joint, you know what I'm saying. 00:34:34 Speaker 3: Perfect perfect. 00:34:35 Speaker 4: I don't think he uses filters and not like he just rolls the old school. He brings that motherfucker down. Too Short smokes big weed, Dude, he smokes big weed. 00:34:42 Speaker 3: Nos. 00:34:43 Speaker 4: Nah, Now it is a real one man. NOAs came into cookies Melrows back in the days and he was fucking with the fucking with the store, fucking with the brand. We talked about doing some business together. It never really happened, but I did get a record with Nons. I think the record is me nas Rick Ross jad Kiss Kevin cast him Fabulous is supposed to. 00:35:05 Speaker 3: Be in the record. 00:35:05 Speaker 4: He didn't end up making a time, but it's called too many goats. 00:35:09 Speaker 3: That's hard. I mean, Rick Ross is the next person I was going to ask about. 00:35:12 Speaker 4: Rick ross Man shout to Rose. Were starting to build a brand together. I'm not sure what happened, but he was very hands on and very very adamant about doing things with that. Shit's crazy right there. 00:35:24 Speaker 3: That's it. 00:35:24 Speaker 4: That's the thing. I want to name a blueberry waffle cone. That's just crazy. I don't know if I'm the name of that, but yeah, Rose shout to Rose. He smokes big too. He fucked with the cookies brand at some point in time and just understood we have some good things. 00:35:39 Speaker 3: Future. 00:35:40 Speaker 4: I'll give you a good story. 00:35:42 Speaker 3: I don't know if like a wizard. 00:35:43 Speaker 1: You can give it and like I said, you can walk it back. What is it the wizard wizard. 00:35:49 Speaker 4: Man shot out the future. I want to get Future on the project. You know, I thought when I was making a Guy, I thought I was dying. I thought I was dying cancer. I wanted to make the firest project. Ever, that's why Future, That's why the record with was on it, so Future one. You know, he wanted his bag for a future. You know, I think it was like one hundred and fifty bands, one hundred twenty bands or something like that. And I'm like, you know what, I'm gonna fucking doue because I want to. I want to hear Future on this beat right now. But you want to cash so I did think smart on how to get cash in Atlanta. Let's just say I went to a local business there. They brought him a bag and I'm talking about He's like, look, if you give me the cash, I had the verse in thirty minutes. I'm like, I want to hear this shit right now. I'm in the studio. My nickname is on demand. I want things done now. So I'm like, who call it business in Atlanta? I'm like, look, you guys have money. I know you guys are high volume business scarers. Dropped some money off. I'll give you a check in a little more amount for doing this for me. Boom and my homeboy helped me make it happen to shout out to my boy. So my boy made the call, got them fired up. He dropped off the bag of the future. I fucking got a cash here. Checked biled it the next day or ten thousand more than they gave him in cash, and he did that ship in twenty five minutes. He sent it back and it was the hardest feature ever, was long ass feature with the hook and everything. He went crazy on this shit. Yeah, that was the boss move because I'm like, who can make can call to Atlanta, one hundred twenty thousand dollars. Cash dropped off within thirty minutes, not even at home. 00:37:05 Speaker 3: Man. 00:37:06 Speaker 4: I'm like, that's a good story, knowing that the man won't make it happen. 00:37:11 Speaker 3: Make it happen. Jady Kiss. 00:37:12 Speaker 4: Man, Kiss has always been to homie man. I don't know how long I've known Kiss, but he's a good dude, bro. I've done a good amount of records with him, and I met him to styles P. Shout out to my brother styles P. Yeah, And I think I think my favorite story with Jady Kiss was being at the being at the restaurant we shot the Too Many Ghosts video. He was just there like a real mob boss. 00:37:31 Speaker 3: Man. 00:37:31 Speaker 4: Love that guy. I love he's there talking shit, fucking his raspy voice, for smoking blood in this Italian restaurant. Just a good time man. 00:37:39 Speaker 3: Last one killing Mike. 00:37:40 Speaker 4: Killing Mike's legend. He blessed me back in the days, like in two thousand and nine, and on my album the record call So Cold, he went crazy on it. I think my favorite story of killing Mike is just talking about lab diamonds back in the days. It before we even knew a lotimes like man can you believe people rocket lab. It's like, what the we just had an obsession with, Like the fact that people actually wore a lab dimon. 00:38:01 Speaker 3: It's big now in the rap gang. 00:38:03 Speaker 1: Yeah, killing is a legend something obviously. You're health scare, you know, losing your mom to cancer. I lost my mom to cancer. But you had a real scare yourself. Talk to us about that. 00:38:15 Speaker 4: Yeah, Man, I was chilling one day at the house. I'm like, damn, I got paper, I got a big house, I got a fucking family. What am I missing right now? Like? What am I not paying attention to? I remember going to a it's called one Medical. It's like a doctor service here in the bay. I remember just being treated like a fucking number. I'm like, this is there's any of the way it's supposed to be. I'm like, I wonder if there's a private doctor out there. I don't fucking know why I was thinking about that. I called my partner, Parker, and he was like, yeah, there's actually someone in one of our investors that's a doctor runs a private firm. He's a private doctor. But I don't know if they're taking new patients or not. So he decided to take me. I remember at the time it was like during COVID and that I believe the whole Ivermeaton height, that Ivermecton would help people. Maybe it does, Maybe it does, I don't know, but I was trying to get prescribed to ivermect him. I want to it. The doctor I hired, he was forty thousand dollars for a year membership. You have to pay me yearly payment forty thousand, I asked him, if you can get me. I remact and be like fuck no, Like, man should drop this guy right now. What's the point of having a private doctor if he's not gonna play ball? You know what? Fuck it. If we go to the club and spend forty thousands sometimes and we go in the big trip and spend for it, I might as well just take care of my house. So it's like, you know, the first thing I want to do is a series of blood tests. Is a new test called Grail gallery and it tests for cancer through blo oh, I fucking run it. So we ran our test. I remember getting my A one ceed back and all this and that in two weeks after I get called yo, can you talk? I'm like, oh, this is bad. I already know it's bad. He told me how to colon cancer based on the results from the blood tes not the good draw. 00:39:42 Speaker 3: Did you feel any kind of certain didn't feel. 00:39:44 Speaker 4: Nothing, nothing. I was thirty years old. I felt clean and felt healthy. 00:39:48 Speaker 3: I look good. 00:39:49 Speaker 4: I don't even understand what the hell was happening. So in my mind I'm like, yeah, colon cancer. Whatever it is, probably like if it's a test, maybe it's earlier, maybe it's false, so you have to go do with colonosky? Who I one? Did it? I remember wake up like cut that shit out. She's like, nah, it's too big. You have to go see your doctor. My whole fucking start balling. I start tripping out, and the lady that walked me out was like, yo, you have to be strong. I have brain cancer right now. She's young, she's my age, you know, Mexican girl. I brain cancer right now. I'm fighting. You have to fucking fight cool. Ended up being an eight and a half hour surgery. It took a fut and half of my colon out, and I had to do six months of chemo. It's probably supposed to be a little more. By tapped out. I'm good now. 00:40:27 Speaker 3: Wow, journey though, what how did that change your outlook on life? 00:40:30 Speaker 4: Everywhere, every way possible. These investors don't scare me anymore. You can keep selling me. What are you gonna take my life? 00:40:37 Speaker 3: Better? 00:40:37 Speaker 4: Not try that. Nothing really scares me anymore. Like I got super sick the other week. I'm like, it's not as bad as chemo, or like I broke my leg before tour the shoe I just got off and I was on tour two months with a broken leg. That was a bad chemo, Like it maybe really makes you put things in perspective and it makes you appreciate things like being here right now, having the babies and shit like that. 00:40:57 Speaker 1: Our community, particularly the black and brown community, you don't like doctors. 00:41:01 Speaker 3: What would be your message to. 00:41:02 Speaker 4: Look the number one killer of cancer killers is colon cancer for people under fifty, the number one people affected is black and brown. Like it's scary, and I'm talking about people in their thirties, thirty two, thirty five, thirty eight, Like it's very very, very common. 00:41:18 Speaker 3: Man, I'm just turned forty six. It's just like it's great. 00:41:21 Speaker 4: I lost my mom in fifty four. So it's like, you don't like doctors. You don't like the thought of a colonoscarby it's weird, right, you want to die or not because people The owner of only Fans died of forty And it has not to do with money. It's all about awareness. If you catch these cancers fast enough, you could be cool. It's not because it runs your family and mores because the food we eat. We grew up on the fast food there. Our parents saught that McDonald's burg King KFC was sweet. We thought it was sweet. We didn't know that shit was going to kill us and everything we use fucking process. So you know, look, if you're not going to make a lifestyle change, get yourself checked out, because it's a matter of months. Look when they found my cancer, Like, look, if you wouldn't want another five or six months, you would be that. 00:42:07 Speaker 3: In a year. 00:42:08 Speaker 4: That's crazy, right, Like if this would have went keip more months, it would have busted your colon wall once, your liver, your lungs, your heart. And I met a lot of people on my journey that were in the same place as me are not here anymore. So it's all about catching that ship. 00:42:21 Speaker 3: What does the feature of cannabis look like in this cannabis space. What does it look like? 00:42:24 Speaker 4: It's fucked right now. 00:42:26 Speaker 3: Definitely fucked. 00:42:26 Speaker 4: I think that right now, like it's based on new menus. Find yourself a breeder, find someone that really gets busy, right, get yourself a unique strain, something that really makes sense for you. Could come with like a cool brand, you kind of re rock some ship. But everyone's doing that. The future of cannabis probably be five to ten years. It's gonna be when our generation is in office. Yeah, these new guys, these guys are in there right now. They're old, they're paid, they have agendas, they have handlers, they don't give a fuck. But you know, once the old grades are out of the business, then will be good. It's gonna take one of our one of our guys to get up there in the office and be fucking makeing difference. Yeah, let's do it. I'll be a don got your back. I feel like that's that's the future of canvas. I feel like if you're a brand, hold on, it's survival or the fit is. It's like podcasting. You can't just do it, get frustrated, dip either gonna do it all the way or not do it. 00:43:16 Speaker 2: And we've been smoking an establishments since the early two thousands, like two thousand and two, smoking and establishments has become big, like people don't even like going. 00:43:25 Speaker 3: And you can't smoke. Is that going to get bigger? 00:43:27 Speaker 4: It has to get bigger because I feel like at the end of the day, I don't to go if I can't smoke on drink. I think if you look at our generation, we're not drinking anymore. Like that, overpriced bottles are not the thing. Hangovers are not the thing. Gying car accents not the thing. Getting the rest is not the thing. It's just like I think a lot more people are smoking, so I feel like canvas cafes have to pop, campus class have to pop. 00:43:49 Speaker 2: And I'll see the question about being able to smoke and drink in Amsterdam, which I've said I've experienced, but I don't. 00:43:56 Speaker 3: Even like that fat because I think the weed spot they. 00:43:59 Speaker 4: Need to keep alcohol out the weeds Prize, you know what. 00:44:01 Speaker 2: I'm saying, because you bring that energy, that drunk energy in there, and. 00:44:04 Speaker 3: That's your face kick back to night and day vibes. 00:44:10 Speaker 4: Really yeah, I shake drunk people. I'm like, I'm good. I get money, bro, I can't be around a drunk. Yeah, crazy as yeah, yeah, killing right. 00:44:22 Speaker 5: I got a cool question though, you should not all money is good money. Yeah, And like you said, you know your products and that's like we've dealt with some like pre roll companies that it seems like there's private equity money behind and people say that private equity like it's all about the most amount of money for the worst product. How do you feel about people trying to come into the space and like push brand names that have shitty products just because they sell. 00:44:49 Speaker 4: I think it's a problem. I think people just like come into space, to have no knowledge of space is always gonna be a problem. Right now, in California, like I said, I'm in a position where I can actually rebuild my business who I want to right now, and so right now in California, I'm sorrying from scratch and trying to find the right manufacturing partner's the right distribution partner. And the problem I keep having is like I don't want some trim pre roll, I don't want I want someone that actually has good bulk flour that's well and roll, good smalls. So there's very limited people like that you want. You want to make sure the private equity person would be like, we have a tomato grower growing this fucking weed for us, and we take it, we dry it, and we were trimming a machine and we don't really care what it looks like because it's just pot. We want to sell pot. It's like, no, motherfucker, was it shit? Smell like? Was it taste like? Was it burn? 00:45:31 Speaker 3: Like? 00:45:31 Speaker 4: Does it get you high? Who's bringing? Like you want to fuck with weed people? And the problem with cannabis right now is a lot of weed people have been pushed out. A lot of my weed people are doing food now, they're doing different things like fuck weed. So you have to find someone still on the weekend and really help you run your. 00:45:45 Speaker 3: Sho that's respectfully. 00:45:47 Speaker 1: It's interesting because the brain came and they're doing they're killing it. And that was the one thing I told them. I'm just like, this is not this is not how they put all the ship on top of it because it's bad weed. You to say that, respectfully, but it's just it and it's going and they're making a bunch of money. 00:46:00 Speaker 3: But I've been smoking with since I was fourteen years old. You can't fool me. 00:46:03 Speaker 4: Even being cookies like being one of the biggest like Lesson's best right now, if I can, If I can get a smaller partner in California and do smaller releases and better products, I'd rather do that than going super big. 00:46:13 Speaker 3: I want to ask you too, did you when you stopped doing chemo? 00:46:17 Speaker 2: Did you have to change like anyway you get smoked weed now like like two edibles or nothing? 00:46:23 Speaker 3: You don't change nothing? Yeah? 00:46:24 Speaker 4: Yeah, I actually smoke tele a hash on chemo. I was rolling hasholes is so sick. 00:46:29 Speaker 1: Ashes something balance all that shite like as fun couldn't be anymore? 00:46:35 Speaker 4: Literally is weird? Okay, so much to join my hand? I get excited Ginger lemon Tee really and. 00:46:41 Speaker 3: Where I though? 00:46:42 Speaker 4: Ginger Lemontee joint all day, all night, because otherwise thenagia you get from chemo X level. But you cannot. You don't feel right at all. 00:46:51 Speaker 1: Quick for the first thing to come to mind? Let us know best time to smoke? 00:46:55 Speaker 3: Morning, start your day? Yeah, I always say now, like right now, I. 00:47:01 Speaker 4: Wish you could have smoked. I would pay the landlord or whatever they want. I had right here, put this in there. 00:47:08 Speaker 3: Go outside, I get it. Dream blunt rotation or joint yes, right, Dream Joint rotation, who gotta be smoking with? Yeah, you plus five they're alive, They're live. 00:47:20 Speaker 4: Bob Marley always number one, Jim Morrison, Albert Einstein, and someone from like a very very like a very very old ancient leader, like someone that was around the Pyramid days. Someone's mind. 00:47:37 Speaker 3: Last album you listened to front to back. 00:47:39 Speaker 4: That's embarrassing. Uh. I really don't listen to music too much, man. Honestly, I'm so busy with my ship one Umbrella, Guilty Tower, Candy Candy Gummies. 00:47:53 Speaker 3: Yeah, of course, let them bitches go. 00:47:58 Speaker 2: They got they got pineapple gummy bearster that. 00:48:00 Speaker 3: Got put on just the whole bag of them pineapple. 00:48:02 Speaker 4: Yeah, listen, I know that's what causes cancer. I think I have to keep it away. I'm trying to like be on some like pineapple pomegranate, blueberry bowl type ship. But Soarura Gummy's Airport high amazing. 00:48:17 Speaker 3: The Harbo sour gummy bears Harbo. 00:48:23 Speaker 4: I have to get sponsored if I ever go back to the dark Shood crush Man even man the world myself. 00:48:35 Speaker 3: Yeah yeah, she singing down there too. That San Francisco food spot. 00:48:41 Speaker 4: Fucking debate right there, the taker or santung the tackery or what santongue? 00:48:48 Speaker 3: What kind of food that's Chinese food? 00:48:50 Speaker 4: Yeah, okay, dry fried chicken wings legendary. 00:48:52 Speaker 2: Oh yeah, we gotta try insane, addictive, addictive. 00:48:59 Speaker 4: Santungue s a t u n G. And she code for that too. If you don't get your hands out, dirty drive fed dice chicken. So it's like dice little crispy chicken. What's the same flavors of chicken wings? It's platinum. 00:49:11 Speaker 3: Bro. 00:49:11 Speaker 4: You'll think you called me. 00:49:12 Speaker 3: A bike bro. Right on for that. Bro, if you could see one guest on our show, who would it be? 00:49:19 Speaker 2: But you have to help us get your answer on the show. 00:49:22 Speaker 4: Done? 00:49:23 Speaker 3: No, no, yeah, we need it though. 00:49:26 Speaker 4: Yeah, it's one of my favorite people. Interesting. 00:49:29 Speaker 3: I got some Texas too, so yeah, come on, come on, we need you. We had the doctor. If that's making it happen, we told doc, We told doctor make it. DC is supposed to make that happen for us. Bro, what's this? 00:49:41 Speaker 4: That's a blueberry caviard times Lance right there, let's go, let's go and wrap up a week he said, let's wrap up, wrap up, Yeah. 00:49:51 Speaker 3: Because I need to rewrap this one. 00:49:58 Speaker 4: I need to unwrap and re Oh it's like a little funky right rewrap. 00:50:04 Speaker 3: Yeah, it's a pruneo. You're ready to get to the money. It's what's going on. Man. 00:50:09 Speaker 1: We appreciate you everything you've done in this space, everything you continue to do. Any way we can help you amplify any of your messages across the board. 00:50:17 Speaker 3: Let us know we're in here. You can get the book. 00:50:19 Speaker 4: You can get this on Amazon Amazons. 00:50:21 Speaker 3: Yeah, the book on Amazon. I'm a legend. 00:50:24 Speaker 1: Continued health and wealth, continue, blessings to the family. 00:50:27 Speaker 3: Bro. Appreciate you, brother. That's right, boy, Burner. 00:50:32 Speaker 1: You can catch this on All the Smoke YouTube and the Draft Kings Network. We'll see y'all next week. 00:50:37 Speaker 3: Mm hmmm, mm hmm.