Instant Reaction: Netflix Posts Record Quarter

Bloomberg Daybreak: US Edition

Netflix closed 2024 with its biggest quarterly subscriber gain in history, benefiting from its first major live sporting events and the return of Squid Game.The company added 18.9 million customers in the fourth quarter, according to a shareholder letter Tuesday. That was more than double what Wall Street expected and brought global subscribers at Netflix to more than 300 million. The company’s previous best was 15 million in the first quarter of 2020 — numbers driven by the onset of the coronavirus pandemic. For instant analysis and reaction, hosts Carol Massar and Tim Stenovec speak with Bloomberg Technology Co-Host Caroline Hyde and Bloomberg Intelligence Technology and Media Analyst Geetha Ranganathan.

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2025-01-21 9 min Transcript

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Bloomberg Audio Studios, podcasts, radio news, Netflix shares soaring after 0:00:10.000 --> 0:00:12.479 they boosted their revenue out look. Carol, One thing that's 0:00:12.560 --> 0:00:15.239 kind of surprising to me, which part is the first 0:00:15.360 --> 0:00:18.279 quarter outlook doesn't seem to be affecting the way the 0:00:18.280 --> 0:00:22.440 stock is moving. First quarter operating income therefore projecting two 0:00:22.480 --> 0:00:24.560 point nine to four billion, analysts wanted to see three 0:00:24.560 --> 0:00:28.560 point one three billion dollars. First quarter operating margin expected 0:00:28.600 --> 0:00:30.520 to be twenty eight point two percent. Analysts wanted to 0:00:30.560 --> 0:00:32.280 see twenty nine zero point eight percent. 0:00:32.320 --> 0:00:34.560 Maybe they're looking at the twenty twenty two revenue overall 0:00:34.600 --> 0:00:37.159 and looking at the big number versus kind of the breakdown. 0:00:37.159 --> 0:00:40.680 See revenue projections coming in light, first quarter EPs coming 0:00:40.680 --> 0:00:42.560 in light. I guess you are shrugging that off. 0:00:42.600 --> 0:00:45.040 But they see twenty twenty five revenue maybe a little 0:00:45.040 --> 0:00:47.880 bit better than what was initially expected. So maybe that's 0:00:47.960 --> 0:00:48.600 the hope. 0:00:48.680 --> 0:00:49.000 I don't know. 0:00:49.040 --> 0:00:50.920 Let's see what Caroline Hind has to say. She's co 0:00:50.960 --> 0:00:54.920 host of Bloomberg Technology and she joins us. Now, Caroline, 0:00:55.040 --> 0:00:58.560 I mean, there's also the buyback in shares. But Netflix 0:00:58.680 --> 0:00:59.920 just soaring in the aftermark. 0:01:01.280 --> 0:01:03.880 What a way to close out your subscriber numbers, because 0:01:03.880 --> 0:01:05.399 this is the last time we ever get them. The 0:01:05.480 --> 0:01:09.360 last quarter of subscriber numbers an absolute blowout, as you say, 0:01:09.360 --> 0:01:12.760 coming in double where the expectations have been of eighteen million, 0:01:12.760 --> 0:01:16.000 and they've added an on net forty one million. 0:01:16.040 --> 0:01:18.759 More people around the world over the course of this year. 0:01:18.840 --> 0:01:21.319 I mean, this is better than they did during twenty 0:01:21.400 --> 0:01:23.960 twenty in the onset of COVID, when we were all 0:01:24.000 --> 0:01:25.880 suddenly trapped in our homes and had nothing else to. 0:01:25.840 --> 0:01:28.440 Do but to switch on and pay for Netflix. 0:01:28.760 --> 0:01:30.920 Extraordinary numbers, And I think, Carol, what you're saying is 0:01:30.959 --> 0:01:33.440 really president the fact that they're looking to a full 0:01:33.560 --> 0:01:36.400 year that still looks so strong. Operating margin going to 0:01:36.400 --> 0:01:38.480 live up to twenty nine percent. I hear you, Tim 0:01:38.680 --> 0:01:41.039 on the fiscal first quarter perhaps looking a little bit light. 0:01:41.280 --> 0:01:43.920 But remember this is a company that promised us for advertising, 0:01:44.160 --> 0:01:45.720 which has been slow to bear fruit. 0:01:46.040 --> 0:01:47.160 Isn't actually going to give. 0:01:47.080 --> 0:01:50.960 Us a real substantiate and financial hit and oop until 0:01:51.000 --> 0:01:51.960 twenty twenty six. 0:01:52.240 --> 0:01:53.480 But already you're seeing. 0:01:53.240 --> 0:01:56.400 Those dividends, Already you're seeing people pile into the advertising product. 0:01:56.640 --> 0:01:59.520 And thank you to j Paul, to Mike Tyson, to 0:01:59.560 --> 0:02:01.560 be on because this is where it's at. 0:02:01.600 --> 0:02:03.600 It seems to be live programming. What are you winning 0:02:03.600 --> 0:02:03.800 it for? 0:02:03.920 --> 0:02:06.120 Yeah, I was gonna say no boxing matches or Beyonce 0:02:06.560 --> 0:02:09.400 happening during the pandemic either. So maybe that's one of 0:02:09.400 --> 0:02:10.920 the big shifts. Someone, do you want to bring in? 0:02:11.000 --> 0:02:15.200 Getha ranganathen technology and media analysts for Bloomberg Intelligence. Just 0:02:15.240 --> 0:02:17.919 to repeat some of these headlines here, Netflix shares are 0:02:17.960 --> 0:02:20.120 soaring more than a ten percent. They boosted their twenty 0:02:20.160 --> 0:02:24.200 twenty five revenue outlook. They added eighteen point nine one 0:02:24.200 --> 0:02:27.320 million dollars a million excuse me, net paid streaming users 0:02:27.320 --> 0:02:29.720 in the fourth quarter. Estimates were for nine point one 0:02:29.720 --> 0:02:32.919 point eight so more than doubling it there, Githa, You've 0:02:32.919 --> 0:02:35.440 had about ten minutes to look at these results. What 0:02:35.560 --> 0:02:36.240 jumps out to you? 0:02:37.760 --> 0:02:38.000 Yeah? 0:02:38.040 --> 0:02:40.240 Everything? Really everything what you just pointed out. You know, 0:02:40.320 --> 0:02:43.040 the one thing that we were worried about coming into 0:02:43.040 --> 0:02:45.080 this quarter was whether they were going to take down 0:02:45.160 --> 0:02:47.519 their revenue expectations just kind of given the strength and 0:02:47.560 --> 0:02:50.280 the dollar, but they actually boosted that and you know, 0:02:50.320 --> 0:02:52.520 you talked about the live sports being such a big 0:02:52.560 --> 0:02:56.320 part of this eighteen point nine million subscriber blowout, and 0:02:56.320 --> 0:02:58.440 it's going to be interesting to see how they go 0:02:58.760 --> 0:03:02.160 ahead with both criber acquisition and retention. So they do 0:03:02.280 --> 0:03:06.480 have WWE programming that came on, you know, starting January 0:03:06.520 --> 0:03:10.040 of this year, and that's a really interesting retention strategy 0:03:10.040 --> 0:03:12.600 because you do do have that programming kind of come 0:03:12.600 --> 0:03:14.640 in a week in and week out, and so it's 0:03:14.680 --> 0:03:16.079 going to be interesting to see how they kind of 0:03:16.080 --> 0:03:19.200 shape the conversation forward. The one big thing that you know, 0:03:19.600 --> 0:03:22.000 everybody was kind of looking at and you know, we 0:03:22.080 --> 0:03:25.720 still haven't gotten any inkling about is the price hikes. 0:03:25.760 --> 0:03:28.959 So that's again another big positive lever that they have 0:03:29.080 --> 0:03:32.360 to pull sometime through this year, especially kind of given 0:03:32.400 --> 0:03:35.560 that this is going to be their strongest ever content 0:03:35.720 --> 0:03:38.680 pipeline year twenty twenty five with all of their you know, 0:03:38.920 --> 0:03:40.080 hit shows returning. 0:03:40.240 --> 0:03:41.800 Hey, before we go back to Caroline, I have one 0:03:41.880 --> 0:03:44.920 question for you, Geita. I mean this, you know, the 0:03:44.960 --> 0:03:48.840 live sports programming, the live programming in general, it's expensive, 0:03:48.960 --> 0:03:50.880 isn't it. So that's a lot of pressure that I mean, 0:03:51.000 --> 0:03:54.920 Netflix really has to make sure that they've got the 0:03:54.960 --> 0:03:56.440 eyeballs that make it pay off. 0:03:57.720 --> 0:03:59.640 It did pay off for them, so just let's just 0:03:59.680 --> 0:04:02.680 take the NFL for instance, they spent about seventy five 0:04:02.760 --> 0:04:06.480 million dollars per game. We estimate that they brought in 0:04:06.560 --> 0:04:09.640 well over one hundred million just an AD revenue, and 0:04:09.680 --> 0:04:12.480 then think of all of those additional subscribers that they got. 0:04:12.520 --> 0:04:14.280 So this is paying off for them big time. So 0:04:14.320 --> 0:04:17.039 they're making it. The content investments are definitely big, but 0:04:17.080 --> 0:04:20.920 they're pretty disciplined, Carol, and I think the ROI they're 0:04:20.920 --> 0:04:22.560 going to find is really really good as well. 0:04:22.720 --> 0:04:26.360 Hey, Carolyn, to that point, Netflix certainly the early mover 0:04:26.440 --> 0:04:27.800 when it comes to this. I think it's fair to 0:04:27.839 --> 0:04:31.159 say they certainly invented a category here. But since then 0:04:31.600 --> 0:04:38.080 you've had companies like Max, Paramount, Peacock from NBC Universal 0:04:38.400 --> 0:04:40.839 all come out with their own streaming products to much 0:04:40.920 --> 0:04:43.360 less success. Disney, of course, we've got to throw that 0:04:43.400 --> 0:04:46.919 one in there as well. What is Netflix doing so 0:04:47.040 --> 0:04:50.680 well that the other companies are not necessarily doing. 0:04:52.279 --> 0:04:54.320 Very good? Point and leaving them the dust. 0:04:54.360 --> 0:04:56.719 I mean, Leatha's numbers is so stand out when you 0:04:56.720 --> 0:04:59.080 think about this is a company with three hundred million 0:04:59.400 --> 0:05:03.920 subscribers worldwide, leaving Disney just way behind, less than half 0:05:04.160 --> 0:05:06.680 of what they've currently been able to crow about. 0:05:06.839 --> 0:05:09.160 But I think it's just the heavy mix. 0:05:09.000 --> 0:05:11.320 Of being able to offer you the right content at 0:05:11.360 --> 0:05:13.599 the right time and the right price format. They're making 0:05:13.600 --> 0:05:16.200 big inroads into Latin America and into Europe as well 0:05:16.200 --> 0:05:17.200 as into the United States. 0:05:17.200 --> 0:05:18.560 Which really surprised me. 0:05:18.560 --> 0:05:20.599 Was how strong the US and Canada are in the 0:05:20.640 --> 0:05:23.159 face of those price heights. But I think most notably 0:05:23.160 --> 0:05:25.120 it is the fact that they keep on delivering, whereas 0:05:25.160 --> 0:05:27.440 it's carry On is a great movie that people have 0:05:27.440 --> 0:05:31.119 flocked to, whether it's these ongoing franchises that people cannot 0:05:31.120 --> 0:05:33.760 get enough of Wednesdays coming out with more, we're going 0:05:33.800 --> 0:05:34.480 to be getting. 0:05:34.200 --> 0:05:35.239 A new stranger things. 0:05:35.279 --> 0:05:38.160 These are people that a lot loaded on these particular 0:05:38.200 --> 0:05:40.200 types of content and the genre that they feel so 0:05:40.240 --> 0:05:43.080 comfortable with. And I wonder, and it's one more for 0:05:43.120 --> 0:05:46.240 Geetha really is how much we're going to see cyclical 0:05:46.320 --> 0:05:46.840 nature of. 0:05:46.760 --> 0:05:49.040 People signing on and signing off when it comes to sports, 0:05:49.080 --> 0:05:49.680 because that is. 0:05:49.640 --> 0:05:51.719 What is that the behest and what has so been 0:05:51.720 --> 0:05:53.839 the issue for the likes of Warner Brothers and Disney 0:05:54.200 --> 0:05:56.480 is that you basically turn on when it's your season 0:05:56.480 --> 0:05:57.479 and then you switch. 0:05:57.160 --> 0:05:59.960 Off again and you have this huge jump starts in numbers. 0:06:00.240 --> 0:06:02.080 All were going to see that consistency when you do 0:06:02.160 --> 0:06:04.839 have the deals of rule for example, ps my producer 0:06:04.880 --> 0:06:06.320 Jackie absolutely loves. 0:06:06.120 --> 0:06:08.240 The new role. So ass you say they're winning on 0:06:08.240 --> 0:06:10.320 the WWE front, Keitha. 0:06:10.040 --> 0:06:11.560 Come on in on that talk to us about the 0:06:11.560 --> 0:06:15.800 cyclical cyclicality or not nature of sports. 0:06:16.560 --> 0:06:16.800 Yeah. 0:06:16.880 --> 0:06:19.200 No, that's a great point that Caroline brought up, and 0:06:19.200 --> 0:06:21.919 we've seen that happen every time during football season, right, 0:06:21.960 --> 0:06:24.160 people just sign up for all these services and then 0:06:24.240 --> 0:06:25.960 after the Super Bowl you have so much of this 0:06:26.279 --> 0:06:27.520 what is called churn and burned. 0:06:27.560 --> 0:06:27.720 Right. 0:06:28.000 --> 0:06:29.520 But that's where I think Netflix is going to do 0:06:29.560 --> 0:06:31.160 things a little bit differently. So they're going to use 0:06:31.200 --> 0:06:33.960 a combination of these big, splashy events think of you know, 0:06:34.040 --> 0:06:38.320 Tyson versus Paul or even the NFL games where you know, 0:06:38.320 --> 0:06:40.440 you can go out and acquire all this huge bunch 0:06:40.480 --> 0:06:44.200 of subscribers, and then you have you know, consistent weekly 0:06:44.320 --> 0:06:47.560 programming like WWE. The next thing that's really coming up 0:06:47.600 --> 0:06:51.240 for renewal is UFC, which is again year round programming, 0:06:51.360 --> 0:06:54.040 which then you know, forces people to come back week 0:06:54.120 --> 0:06:57.360 after week to watch their favorite shows, and I think 0:06:57.360 --> 0:06:59.960 that's how they're going to They've always kind of strived 0:07:00.279 --> 0:07:03.040 for this nice mix, you know, whether it's English non 0:07:03.080 --> 0:07:06.400 English content, you know, whether it's licensed original content, and 0:07:06.400 --> 0:07:07.760 now it's going to be you know, kind of this 0:07:07.880 --> 0:07:11.080 live sports, the one off events versus you know that 0:07:11.200 --> 0:07:12.200 year round programming. 0:07:12.600 --> 0:07:15.840 Githa, before we let you go, you're an analyst for 0:07:15.920 --> 0:07:20.960 Bloomberg Intelligence. You cover technology and media. You like having 0:07:21.040 --> 0:07:24.120 more data rather than less data. Unfortunately, you're going to 0:07:24.120 --> 0:07:27.800 get less data from Netflix moving forward because they're not 0:07:27.920 --> 0:07:30.960 going to report this customer metric anymore. What are you 0:07:31.000 --> 0:07:33.000 going to use to back out that figure? What should 0:07:33.040 --> 0:07:33.760 we be looking at? 0:07:34.960 --> 0:07:37.680 Yeah, definitely, I mean revenue is how they have been 0:07:37.760 --> 0:07:39.920 kind of training as revenue growth is going to be 0:07:40.000 --> 0:07:42.320 the big number going forward. It's going to be interesting 0:07:42.360 --> 0:07:45.880 to see if they give any metrics tim around advertising 0:07:45.920 --> 0:07:47.880 at all, because we will kind of need that a 0:07:47.880 --> 0:07:50.600 little bit to see if that add our poo number 0:07:50.720 --> 0:07:53.000 is climbing up or not. But yeah, we're going to 0:07:53.000 --> 0:07:55.720 have to make some guestimates in terms of subscriber numbers. 0:07:56.040 --> 0:07:58.480 But yes, revenue and operating margin, I think those are 0:07:58.520 --> 0:08:00.840 going to be the major metrics that investors are going 0:08:00.880 --> 0:08:02.200 to be focused on going forward. 0:08:02.560 --> 0:08:05.360 Hey, before we go, Caroline, I did want to get 0:08:05.360 --> 0:08:08.640 you to weigh in on We are anticipating an announcement 0:08:08.960 --> 0:08:13.320 by President Trump and building artificial intelligence infrastructure here in 0:08:13.320 --> 0:08:15.480 the United State. It's a big joint venture. We've seen 0:08:15.840 --> 0:08:17.840 some stacks like Oracle move on it. What do we 0:08:17.920 --> 0:08:19.520 know or what might we expect? 0:08:20.560 --> 0:08:21.480 It's so interesting, isn't it? 0:08:21.520 --> 0:08:23.720 Because it was but a few weeks ago that Masayoshi's 0:08:23.720 --> 0:08:26.120 son was on stage with Trump congratulating him on his 0:08:26.160 --> 0:08:30.240 presidential win and promising one hundred million dollars into AI infrastructure. 0:08:30.240 --> 0:08:32.200 And here we get it, one hundred million maybe going 0:08:32.280 --> 0:08:34.840 up to five hundred million dollars with soft Bank, open 0:08:34.880 --> 0:08:37.920 Ai and Oracle. There are so many questions here because 0:08:38.200 --> 0:08:40.559 what Oracle is going to be stealing some of Microsoft's 0:08:40.600 --> 0:08:43.040 lunch here? Because remember open Ai tends to depend on 0:08:43.080 --> 0:08:46.080 Microsoft for its cloud infrastructure at the moment. But we 0:08:46.200 --> 0:08:49.040 understand from reporting of our own colleagues that there's been 0:08:49.040 --> 0:08:51.680 some frustration by open Ai and Microsoft not being able 0:08:51.679 --> 0:08:53.600 to build out as quickly as enough as they would 0:08:53.679 --> 0:08:56.199 like and having to go elsewhere for their compute power 0:08:56.240 --> 0:08:59.080 for their latest large language models. This is exactly what 0:08:59.240 --> 0:09:02.400 the President now wants to be laying out money coming in, 0:09:02.440 --> 0:09:06.000 particularly from the foreign investment like SoftBank, and committing to 0:09:06.120 --> 0:09:08.880 building infrastructure here in the United States, and remember it's 0:09:08.920 --> 0:09:11.640 going to have to have the energy that goes alongside it. 0:09:11.679 --> 0:09:14.840 But big move for Oracle Stock, big important cloud growth 0:09:15.120 --> 0:09:18.320 driver for them. But also really interesting tie up between SoftBank, 0:09:18.360 --> 0:09:19.959 which has been taking more and more of a stake 0:09:20.080 --> 0:09:22.720 in open Ai by buying up some of those shares 0:09:22.720 --> 0:09:25.760 on the private market and tender office coming from employees 0:09:26.120 --> 0:09:29.160 and indeed leaving me with questions about Microsoft. But we 0:09:29.200 --> 0:09:31.679 do anticipate that unveiling at the White House today. 0:09:31.480 --> 0:09:33.559 All right, looking forward to that great setup for us 0:09:33.840 --> 0:09:36.720 as we anticipate that in great analysis from both of you. 0:09:36.800 --> 0:09:38.959 When it comes to Netflix, we are watching the stock 0:09:39.280 --> 0:09:42.680 continuing to trade soaring really in the aftermarket, up about 0:09:42.720 --> 0:09:45.600 eleven percent as we speak. Our thanks to Caroline High, 0:09:45.679 --> 0:09:48.360 co host of Bloomberg Technology, and of course our Githa 0:09:48.440 --> 0:09:50.480 Rang andath On. She is technology and media analyst for 0:09:50.520 --> 0:09:53.400 Bloomberg Intelligence. We'll all be reading her research

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