Scooter Braun: The Lie I Chased Almost Broke Me... You’re Probably Chasing It Too!

The Diary Of A CEO with Steven Bartlett

What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask.


Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, amongst many others. He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company.


He discusses:

  • The mask he wore as “Scooter” and the journey back to being Scott 
  • Why he carries guilt for every young artist he managed
  • How 20 years of running finally led him to confront his deepest fears
  • Why he felt like a complete fraud even at the top and how he overcame it
  • The reason why his divorce saved his life




    00:00 Intro

    02:46 What Drives You?

    08:01 Your Dad

    09:55 Your First Business

    12:22 You're Very Good at Forming Relationships

    14:31 What Did Everyone See in You at an Early Age?

    16:06 People Trying to Stop Your Dreams

    18:45 Signing Your First Acts

    21:36 Discovering Justin Bieber

    24:52 What's Your Relationship With Justin Bieber Now?

    26:34 What Do Highly Successful Artists Have in Common?

    28:09 Why Are There So Many Tragedies Around Famous People?

    34:05 Did It Hurt Parting Ways With Justin Bieber?

    34:30 The Artists You've Worked With

    37:20 The Praise and Hate I Received Were Both Misunderstood

    40:13 An Artist You Were Wrong About

    44:47 Quitting Music Management

    51:40 Ads

    52:50 Selling Your Company for $1.1 Billion

    54:53 How Pivotal Was the Incident With Taylor Swift?

    57:56 Contending With an Unfair World

    1:00:34 If I Had Seen You Then, What Would I Have Seen?

    1:02:12 Your Divorce

    1:07:27 Friends Being There for Me

    1:11:32 Why My Marriage Fell Apart

    1:22:23 The Work You Do on Yourself

    1:26:12 The Power of Building Connections

    1:27:48 Spotify Saving the Music Industry

    1:31:38 What's Next for Scott?

    1:33:56 What Is Steve Trying to Achieve?

    1:39:30 What Should We Do if We're Always Chasing Something?

    1:49:51 If You Could Do Anything Without Fear of Failure, What Would You Do?

Follow Scooter: 

Instagram - https://bit.ly/45Ihx8k 

Twitter - https://bit.ly/3SZHKYJ 

Facebook - https://bit.ly/43JalX2


The Diary Of A CEO Conversation Cards (Second Edition):

https://g2ul0.app.link/f31dsUttKKb 


Get email updates: https://bit.ly/diary-of-a-ceo-yt 


Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb


Sponsors:

Linkedin Ads - https://www.linkedin.com/DIARY

Stan Store - Visit https://link.stan.store/joinstanchallenge to join the challenge!

Learn more about your ad choices. Visit megaphone.fm/adchoices

More description

What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask.


Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, amongst many others. He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company.


He discusses:

  • The mask he wore as “Scooter” and the journey back to being Scott 
  • Why he carries guilt for every young artist he managed
  • How 20 years of running finally led him to confront his deepest fears
  • Why he felt like a complete fraud even at the top and how he overcame it
  • The reason why his divorce saved his life




    00:00 Intro

    02:46 What Drives You?

    08:01 Your Dad

    09:55 Your First Business

    12:22 You're Very Good at Forming Relationships

    14:31 What Did Everyone See in You at an Early Age?

    16:06 People Trying to Stop Your Dreams

    18:45 Signing Your First Acts

    21:36 Discovering Justin Bieber

    24:52 What's Your Relationship With Justin Bieber Now?

    26:34 What Do Highly Successful Artists Have in Common?

    28:09 Why Are There So Many Tragedies Around Famous People?

    34:05 Did It Hurt Parting Ways With Justin Bieber?

    34:30 The Artists You've Worked With

    37:20 The Praise and Hate I Received Were Both Misunderstood

    40:13 An Artist You Were Wrong About

    44:47 Quitting Music Management

    51:40 Ads

    52:50 Selling Your Company for $1.1 Billion

    54:53 How Pivotal Was the Incident With Taylor Swift?

    57:56 Contending With an Unfair World

    1:00:34 If I Had Seen You Then, What Would I Have Seen?

    1:02:12 Your Divorce

    1:07:27 Friends Being There for Me

    1:11:32 Why My Marriage Fell Apart

    1:22:23 The Work You Do on Yourself

    1:26:12 The Power of Building Connections

    1:27:48 Spotify Saving the Music Industry

    1:31:38 What's Next for Scott?

    1:33:56 What Is Steve Trying to Achieve?

    1:39:30 What Should We Do if We're Always Chasing Something?

    1:49:51 If You Could Do Anything Without Fear of Failure, What Would You Do?

Follow Scooter: 

Instagram - https://bit.ly/45Ihx8k 

Twitter - https://bit.ly/3SZHKYJ 

Facebook - https://bit.ly/43JalX2


The Diary Of A CEO Conversation Cards (Second Edition):

https://g2ul0.app.link/f31dsUttKKb 


Get email updates: https://bit.ly/diary-of-a-ceo-yt 


Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb


Sponsors:

Linkedin Ads - https://www.linkedin.com/DIARY

Stan Store - Visit https://link.stan.store/joinstanchallenge to join the challenge!

Learn more about your ad choices. Visit megaphone.fm/adchoices

2025-06-09 113 min
Listen elsewhere

Available Results

Generated results are saved to your library for reuse and search.

No generated results are available for this episode yet.

Transcript

No transcript is available for this episode yet.
Sign in to generate a transcript for review.
Sign in

Chapters

No chapters available.