NBA Deputy Commissioner Mark Tatum: On the Future of Sports, Sports as Entertainment, Enhancing the Audience Experience and How the NBA Engages over 2 Billion People (#67)

3 Takeaways

NBA Deputy Commissioner and Chief Operating Officer Mark Tatum shares on the future of sports, enhancing the audience experience, virtual reality, gaming and e-sports.

People are interested in what their favorite athletes and teams are doing off the court as well as on. Mark shares how entertainment driven strategies enhance the overall experience while growing the audience.

Under Mark’s leadership, the NBA has formed NBA Africa, launched NBA Academies around the world, and created the Jr. NBA Global Championship.

In 2016, Mark was named to Forbes’ list of the Top 25 Most Influential Minorities in Sports.

2021-11-16 29 min

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