Seth Kaplowitz knows how designers should charge
Seth Kaplowitz occupies a unique niche, providing both legal services and career guidance for designers and design world brands alike. His client list includes some of the industry’s biggest names, but plenty of successful under-the-radar firms as well, giving him a good view of the full scope of the industry.
On this episode of the podcast, Kaplowitz speaks with host Dennis Scully about the evidence for why hourly billing is better than flat fees, what kind of press coverage really leads to new clients, and why the best thing a designer can give themselves is more options.
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