How Hema Persad built ‘the smallest, most efficient’ team

Trade Tales

Hema Persad’s experience as an A-list stylist taught her what the one percent is looking for in the design process—and helped her build a firm that’s structured to meet those needs, while also complementing her decisive approach to leadership. Elsewhere in the episode, she shares how managing a team shifted her perspective on business growth, why she’s been a fast adopter of AI tools, and what to expect from celebrity clients.

This episode was sponsored by Dallas Market Center and Kohler.

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Hema Persad
Kaitlin Petersen
Business of Home

2026-05-06 57 min

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