The One Value That Future-Proofs Your Relationship…and Two That Could Rock Its Core with Sam Feher and William Hayden

What makes a relationship truly work? Is it chemistry, shared interests, or something deeper – something that holds when life gets complicated? In this special installment of Becoming Us, where host Suzy Welch applies the Becoming You values methodology to couples, Suzy sits down with media and reality TV personality Sam Feher and her boyfriend William Hayden, co-founder of the startup Bags. Together, they explore how aligned values create the real foundation for a strong, lasting partnership.

Using the proven, data-driven Becoming You values framework, Suzy helps Sam and William illuminate exactly where their values naturally align and where meaningful gaps appear. They dig into one of their biggest value contrasts: Cosmos, the value of faith, which sits at the very bottom of Sam’s list but in William’s top tier. They discuss navigating conversations about religion and spirituality with respect instead of friction. And they unpack the reverse dynamic with Belonging – a core value for Sam, but one of William’s lowest – complete with a hilarious story about a competitive game night that revealed exactly what Belonging looks like in action for them as a couple.

Throughout the conversation, Suzy shows how understanding these contrasts through The Values Bridge can turn potential conflicts into opportunities for connection. And she also reveals the “green flag” of all green flags: the one value Sam and William rank nearly identically – and how that shared priority quietly strengthens their relationship every single day.

This episode is a masterclass in how clarity about your own values – and your partner’s – can turn “me” and “you” into a thriving, unstoppable “us.”

Find Sam on Instagram and CAPS LOCK podcast

Find William's company, Bags

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
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