SelfFull Founder on Human-Centered AI and Purpose-Driven Growth

Anya Smith, founder of SelfFull, shares the personal and professional journey that led her from a successful career at Meta to launching a purpose-driven startup focused on human-centered AI. After years pursuing traditional definitions of success, a layoff forced Anya to question what fulfillment really meant and pushed her to build something aligned with purpose and personal growth. In this episode of Living Your Legacy, she explains how SelfFull is designed to help coaches streamline workflows, increase client accountability, and scale their impact using AI without losing the human connection that makes coaching transformative. Anya also discusses the emotional roller coaster of entrepreneurship, raising funding, balancing family life, and why fear often points directly to the opportunities that help us grow. Her story explores how technology and human purpose can work together to unlock meaningful change.

Key Takeaways:

• Fear often signals the exact place where personal growth begins.

• Traditional definitions of success can leave high achievers feeling unfulfilled.

• Human-centered AI can enhance coaching without replacing the human connection.

• Authentic relationships and community are essential when building a startup.

• Purpose-driven work creates deeper motivation than chasing titles or money.

Notable Quotes:

• “We don’t want to be replaced by AI.”

• “Fear is always your worst advocate.”

• “The sky is your limit.”

• “It’s really the human connection that matters.”

• “The legacy you make is deciding to live a life with more joy.”