Daybreak Holiday: Bank Earnings, Taxes and Candy
On this special Good Friday Holiday edition of Bloomberg Daybreak, host John Tucker discusses:
- Big bank earnings with Bloomberg Intelligence Senior US Banks Analyst Herman Chan and Bloomberg Intelligence Financials Analyst Neil Sipes
- A year after Elon Musk set out to slash jobs at the IRS, the agency is struggling to meet demands amid a busy filing season. For more, we hear from Bloomberg Law Reporter Erin Slowey.
- Well you may be seeing a little less of the candy this Easter.. That's becauseĀ sales are projected to drop.. For details, we speak with Bloomberg's Diana Rosero-Pena.
See omnystudio.com/listener for privacy information.
2026-04-02
37 min
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Hi everybody, and thanks so much for joining us for the special edition of Bloomberg Daybreak. I'm John Tucker at the US stock market close for the good Friday holiday coming up this hour. It's April. Have you done your taxes yet? Well, the deadline less than two weeks away, and we're gonna explore a few interesting tax related stories. We'll see how DOGE cuts may impact the IRS this tax season. Plus we're gonna tell you why some of the nation's wealthiest corporations oh far less to the government as a result of President Trump's overhauled tax code. And attention, chocolate lovers, candy sales they're on the decline this Easter holiday. But first, this is right around the corner the next batch of earnings. Big banks will help kick it all off. And joining us for this preview Bloomberg Intelligence Senior US bank analysts Herman Chan and Bloomberg Intelligence financials analysts Neo Sipes. Hey, guys, this should be a pretty simple model. I'm a bank. I take in deposits, give the depositors one rate, then I loan their money out at another rate, and I make up the difference. And that's how I make money. As a bank. That's right. Is it that simple? That's right. You're talking about that's the metauders margin, which is like a big bank metric that everybody focuses on, and that is, in essence, the core of banking. You make loans, you take in deposits, and you generate fees from areas like wealth and capital markets. Neil, It's not that simple, is it, Because they have all these other different lines of businesses that they've added over the years, investment banking, etc. So forth, consumer and all sorts of other business divisions. Right, that's right. And when you look at some of the largest banks that we're expecting reports from in the next couple of weeks, like a Goldman Sachs or Morgan Stanley, these are much more fee oriented type banks. Businesses like you mentioned investment banking, trading, asset and wealth management, many of which can be steadier type of fee based income streams. And when we look at things like capital markets, which are key inputs economic growth, which are key inputs to the investment banking type business. I mean, that's one where're expecting a rebound going forward. We had the FED that was easing. Of course, there's questions around where we're going from here with recent volatility, but the broad expectation is there's still an investment banking rebound on the horizon. We'll have to sort of reassess and listen in on how those businesses are performing, particularly in the month of March and into early April when we get these results, as that's sort of a key tailwind for a lot of these names, particularly a Goldman and Morgan Stanley as we roll through twenty twenty six. Yeah, and Hermit Chan who stands out in one particular area as opposed the other banks, whether it be investment banking, the fees generated there, or what are the business they're in. Yeah. Sure, So for my banks, they're more fixed income oriented. So given their large balance sheets, they're trillion dollar balance sheets on the asset side, they have. Much remind us of the banks that you've covered. So that's right. That would be JP, Morgan, Bank of America, City, Wells Fargo on the larger side. So typically those banks have more fixed income focus, whereas Neil's banks, which have a smaller balancee like a Goldman and Morgan Stanley, are more equity focused. That being said, Goldman and Morgan Stay and also have more m and A feed generation capabilities just because of their historical strength in that particular business. Yeah, you mentioned that. And on the Bloomberg terminal that everybody looks at, one of the most popular pages is something called the league tables most leading whom in terms of mergers and acquisitions and the fees they collect. Who's on the top of that league table? Neil. Yeah, So for quite a while you've seen Goldman at the top, and you know Morgan Stanley and JP Morgan join them as as long long standing times. More it's more important like brackets for the NCAA Ya. Yeah, it's it's very closely fall and so we're always monitoring those trends. And you know, again when you think about MNA fees, which is small in the in the world of Herman's much more diversified banks, for Goldman and Morgan Stanley, it's much more impactful. And that's one of the businesses that are you know, within the capital markets universe is really expected to see the big step up in twenty twenty six. And so you know, we actually got a nice early read from one of the smaller piers, Jeffries, whose quarter all note ends at the end of February, So it's going to exclude most of the volatility and the sort of trends that we've seen so far in March, which are going to be most pertinent with one Q results in the next couple of weeks. But what Jeffries showed us was at least the first two months of twenty twenty six were pretty strong across trading, particularly inequities as well as M and A and ECM, fueled by IPOs. Oh well, so you CM you're doing jargon now, neil. Equity capital markets. So when you think about companies going public or issuing stock, that's the business that we're looking at. And you know, typically what drives that is robust equity markets. And so prior to again the past month, we've really seen you know, equities near all time highs. The IPO calendar was starting to funnel through. So again it's really going to be the incremental change of what we've seen over the past month. That's going to be you know, of biggest focus for the capital markets world with one key results. All right, Hermer, let's start with your bank, JP Morgan Chase, give us the overview. Yeah, so we're expecting a really strong quarterer. JP Morgan had just mentioned in February they had a company updates where they brought in a bunch of analysts and investors coming in to hear management speak, and they talked about mid teen growth in capital markets and in investment banking, so really strong results there. On the lending side, we're from industry data, we're seeing really robust growth across commercial lending is really the standouts, and that's not only your typical smaller middle market, but also large corporate and then something called lending to non big financial institutions, which has been a big focus for the for the industry these days. All three areas from a commercial lending standpoint have been really strong. That being said, there'll be some slow down in credit cards given seasonalite in the first quarter, but overall we're expecting a really solid result for them. You're listening to Bloomberg Day Breaks a special edition. I'm John Tucker and we're talking banks with Bloomberg Intelligence Senior US bank analyst Herman Chan Bloomberg Intelligence Financials analyst Neil Sipes. Neil, you mentioned of volatility, and certainly we've seen a great deal of volatility. Is volatility good or bad from for the banks. Yeah, so I think I guess it depends on which particular business you're talking about. It It certainly does, and so you know, Hermann mentioned the guidance from some of the biggest piers like JP Morgan calling from team's revenue growth in the capital market side of the business. That bodes well, particularly for Goldman who earns about half of revenue from trading, the remainder from investment banking and asset and wealth management. So when you think about volatility, volatility tends to be positive for the trading businesses. You've seen that across equities and fixed income products in the first quarter. When you have that volatility, though, it's typically associated with uncertainty, right, and so there's been sort of a darker cloud cast over twenty twenty six in terms of economic growth where the FED is heading. When you have a wide dispersion of potential outcomes and scenarios, that tends to bode well for institutional clients repositioning and driving that trading business. When you think about the capital market side, the issuance, the capital raising, the m and A, the mergers and acquisitions, the uncertainty can sort of drive clients to perhaps take a pause reassess their business operations whether or not they want to pursue those types of transactions. So in a period like this you could see a potential slow down and we've actually seen a bit of a divergence in terms of expectations for twenty twenty six, where again trading's getting the boost from volatility and that's more than offsetting the potential headwinds that could come down the road for investment banking. Fees Herman with your JP Morgan Chase, the CEO there, Jamie Diamond has referred to cockroaches. That's her Well, what does he mean, first of all, explain it to everybody. Sure, so cockroaches. That comment was in relation to some fraud related activity that happened in the third quarter of last year. You think of certain companies like First Brands, an automotive parts company, Tricolor, which was a company that lent to subprime auto borrowers. So those are the issues that popped up in the third quarter that related the fraud. There was another one that popped up here in the first quarter in the UK MFS that is related to residential ending. But Jamie was worried about these loans going sour and that it could spread through the industry. Do I have that right now? He's saying that these were fraud rent loans and there might be more lurking in private credit and banking. So does a bank like do the other banks have to worry about this, you know, spreading? The lesson learned in the third quarter was that banks really scrubbed their balances to see what they really had if there were any similar type exposures, and so far we haven't seen any other than this MFS issue that it popped up in the first quarter. So that being said that there's much more scrutiny surrounding private credit. So that's one of the main focuses of concern within the markets these days is what are sort of the connections between private credit and potential problems there within the broader banking industry. Now, I wanted to ask you how is just a very broad question, how is technology today changing the banking industry? Yeah, I think you're seeing it particularly pervasive in headlines and headline risk that's been associated with the banks and wealth managers alike, particularly in the first quarters as new AI products are rolled out. From a broad lens, threatened to at least disrupt, if not disintermediate, at least in the more draconian scenario. Some of the traditional processes that we see across banks and things like wealth management have really been in the crosshairs here, which is a huge business for Morgan Stanley driving. So bankers could be replaced by robots. Yeah, no, And and frankly, our view is much more of a human plus AI end state, a human that's empowered by AI. And I think that's what you're already seeing at the investment banks today is you know, the bankers and the employees, are you using AI tools, whether third party or in house to help boost their productivity, to serve more clients, to generate more revenue, and ultimately boost the fundamental business that we know is traditional to banks. So ultimately we think it's going to be a net positive. But I think right now it's a lot of digestion of how this is going to shake out, what we're going to allow AI to actually disrupt, and where it's actually going to come into these businesses. So staying tuned to what's being rolled out, But from the broad strokes, it feels positive to business production. Herman, what's the landscape today that's driving banks to consolidate. We've got about a minute. Left, sure, So it's all about scale. We have banks like JP Morgan Bank of America with trillion dollar balance sheets, and we have about four thousand banks in the United States. So how do you compete with the likes of JP Morgan, How do you compete with the likes of fintech companies and others that are encroaching in the traditional bank space. You need scale to compete to invest in technology and compliance issues. So that's what we're seeing today, increase in M and A and just the smaller industry overall. Guys, thanks very much, appreciate it, our thanks to Bloomberg Intelligences. Herman Chan and Neil SIPs add up. Next, we'll tell you why Amazon and Walmart are paying less taxes because of President Trump's overhauled tax code. It's twenty minutes past the hour. This is Bloomberg. Welcome back to the special edition of Bloomberg Tape Break. I'm John Tucker. The US stock market close for the Good Friday holiday. You have less than two weeks to get those taxes in, so we thought it would be a good time to explore a couple of tax related stories. A year after Elon Moss set up to slash jobs of the IRS, the agency is struggling to meet demands amid a busy filing season. For more, we are pleased to welcome Bloomberg Law reporter Aaron Slowly so erin if I got a question for the IRS. I haven't filed yet. Maybe I'm a small business owner. Can I get in touch with them? You should be able to get in touch with them, But I try and get in touch with them as soon as possible, and not wait till that April fifteen deadline when everyone's rushing to file because they are low in staff. After kind of the DOGE cuts from this last year. Well, what kind of shape is the iroisci? And first of all, explain to me why DOGE targeted the IRS, which, if I'm not mistaken, collects revenue for the. Government, and it wasn't even an IRS hurting, It was just a federal government abroad targeting. They offered a resignation offer and more people at the IRS. About twenty five percent of the RS took it, so it was a lot more than people expected, and there were huge holes that were left and now the IRS they also had to deal with the US government shutdown, longest one in history, so they had a lot to recover from at the start of the season, and some of the people they tried to hire they couldn't and training wasn't up to date up until that point, and people are getting moved from other divisions to kind of help out with this season. So how much of a backlog are they facing right now because of this? There's certainly not. It doesn't sound like they're up to full staff at. This point right They're not up to the staff that they were in earlier in twenty twenty five. The perfect level of staffing is kind of a debatable thing. I think the IRS CEO will say that they're at the perfect level right now. But a big thing that we're thinking about is kind of the moving of employees two different sectors and what kind of impact that we'll have on the backlog, which is in the millions with the accounts management, which basically that means any question that you have for the IRS, it get's kind of put in that bucket. And before the government shutdown that was projected to be past pandemic levels and so I imagine with the government shutdown, it's going to be potentially even worse. So, as an individual taxpayer filer, am I going to have to wait before I get my refund? I think it's going to depend on the type of filer that you are. If you're relatively a simple filer, you file before the April fifteen deadline, I think you should probably be in the clear. For the people who have more complicated returns that usually file for extension or there's any errors on the returns that you do file, we'll start to see those impacts in the summer and as people start to get phased out that we're seasonal workers, like I think, we'll really start to see the impact. Then too, Is the IRS up to speed in terms of adopting technology that will help the process along? No, the IRS is not up to day. It's been historically underfunded, and that something With Doge coming in, I think a lot of people had hoped that they bring in their private sector experience, which I think they are still doing in some respects. It just takes time, and so a big thing of what Doge talked about was cutting the workforce and that tech would replace it. But they cut the workforce before the tech was in place. So the IRS has a lot of work to do, but they know it and they really need the funding to help do it. Are they getting it? They are not getting it. They had about eighty billion in funding extra funding to help modernize from a couple of years ago, and each year that has been clawed back bit by bit, so now they have a lot less. It was eighty billion, now it's about under twenty five billion, I think at this point. And annual funding is also getting cut as well, which I think we should know more about this next year's funding shortly too. The IRIS has something called the Zero Paper Initiative. Can you tell us more about that? And how's it? How is that going? So the IRS wants to get rid of as much paper as possible. I saw I went to an IRS facility in Austin a couple of years ago, and like the amount of people are and they hand type in each return, so it takes a lot of time and effort and people to get those paper returns. And so they're trying to digitize across the board. And that's been a bipartisan theme. Now the Trump administration has its own spin on it, and they're heavily on government contractors to do that too, and so when a new administration comes in, they kind of start from scratch sometimes in some cases, so that was kind of something that hindered this zero paper initiative. When the Bid administration had made some progress, they're kind of starting over a little bit now that the Trump administration is in the IRS. Have you been able to sort of take the temperature of the employees there? What does morale like at the IRS these days? Morale is low, especially at the lower levels, especially for the people that were involuntarily moved to work help process tax returns. Some of those people are very highly paid in terms of government salaries and they're doing entry level work, and so those people there's low morale. This past year was I think really tough, and they're having to manage multiple workloads. I think at the top levels, I think people are feeling really good about the IRS CEO and his competency. I think they wish they had him full time because he's also the Social Security Administration Commissioner. So it's a little bit mixed depending on where you fall in the hierarchy. But for the people at the lowest helves of the RS which make up most of it. I think it's pretty low morale. Does this necessarily mean that less likely to be audited? The IRIS would like to think, would like to tell you that that is not the case. But I think something we talked a lot about last year was are people going to play the lottery this year knowing that there's less people to audit you potentially? And so I think the IRS is going to They say they're going to rely a lot more on tech, but I think only time will tell, and I think it'll be a couple of years before we know how much people are actually avoiding paying their taxes. Great thanks a lot, I appreciate it, our thanks to Bloomberg Law reporter Aaron Slowly. While some may be struggling with higher tax it's a different story for some of the country's wealthiest companies. For more, we are pleased to welcome Bloomberg reporter Caitlin Riley. Caitlin, thanks for being with us this morning. How has the President Trump's One Big, Beautiful Bill changed the tax landscape, especially for the big guys, the big companies. Well, we saw corporate revenues drop last year by about sixty five billion dollars following passage of the Big Beautiful Bill over the summer, A lot of the business tax breaks were retroactive to the start or earlier in the year, and so we saw the corporate tax revenues Treasury brought in drop quite a bit. If you compare that to what they were expected to collect in twenty twenty five, it's likely that tax cut is even greater than the sixty five billion we saw revenue drop from twenty twenty four. Are some companies better off than others in terms of the treatment that they get with the new tax regulations. Yeah, so the law left the twenty one percent corporate rate in place, but it sped up some crucial deductions for that particularly benefit companies that either spend a lot of on research and development or on capital, and so we saw big companies in particular benefit, as well as companies in tech and pharma manufacturing, all of these industries where you're seeing a lot invested in machinery and equipment or research. Some of the companies we saw that paid a lot less in cash taxes last year compared to twenty twenty four included Amazon and Meta, Walmart, Home Depot, Eli, Lilly, the list goes on. Timing has a lot to do with this. Can you talk about that for us? So, the two biggest changes we saw are the most lucrative changes we saw that took effects last year were to allow companies to speed up deductions for investments they're making into research and development here in the US. Before this law was past, they had to spread those out over five years. Now they can take those that full deduction in the year they make those investments. Likewise, the bill also sped up the deductions for purchases like equipment, machinery, office furniture, computers, some software, it's that sort of thing. Otherwise those purchase the cost of those purchases would have had to have been deducted over many years. And so what we are seeing is a big increase in the tax breaks companies are able to take this year or this past year, this year and forward. But as those companies move those deductions up rather than spreading them out over several years, we would expect some of these tax cuts to kind of lessen and level out as you get farther away from the laws passage. As a lot of this tax cut is front loaded. Suffice to say, it's really going to impact the bottom lines for these companies. Right, yeah, and we're seeing that a lot this past year. Amazon is paying billions less, paid billions less in cash taxes last year, same with Meta. When you talk to economists and supporters of the bill, the case they make is that these breaks allow companies to reinvest that money in their business, and the hope is that you see economic growth increase as a result. The Tax Foundation, i think estimates that this increases GDP by about zero point seven percent thanks to these deductions, and so that is the case Republicans will be making for the bill as they head into this year's midterms. Well, Caitlin, is there some degree of difficulty tracking this and maybe some questions about the methodology behind all this. M So, we started from a point of knowing by how much revenue collected by the government went down. From there, it gets kind of tricky and you're really reliant on what companies themselves choose to disclose or not. And so what we did was we went through SEC filings and earnings calls to see what companies had chosen to share about the impact of the big beautiful bill on their tax burden. What we still don't have is, you know, any direct attribution from these companies to like, how much of their decreased cash tax payments are due to the Big Beautiful veil versus you know, any number of other variables that go into determining how much they owe in corporate income tax each year. And so there is that kind of methodology challenge where we're very reliant on what companies choose to share, and by going through all these filings, we were able to piece a picture together, but there are still big questions and specifics, especially when it comes to total numbers, that are just difficult to find. And one thing we definitely ran into was there were additional companies where we did see a drop in the cash tax as they paid last year, but without the companies themselves specifically attributing that to the Big beautiful bill. We just didn't have enough to sort of include them in the story and lump them in with this group because we're so dependent on what they decide to share. Okay, Caitlin, we'll leave it there. Great reporting, by the way, our thanks to Bloomberg reporter Caitlin Riley. Up next, candy sales on the decline This Easter Holiday. Thirty seven minutes passed the hour. This is Bloomberg. Thank you so much for joining us for the special edition of Bloomberg day Break on John Tucker the US Doock Market clause for the Good Friday holiday. We're continuing our look at tax stories as the IRS deadline approaches, some wealthy Americans considering tax shelters to reduce their overall liability. But what are tax shelters? How do they work? Who benefits for more? Or? We're police to welcome Michael Bologne, a senior tax correspondent with Bloomberg Tax. Have you done your taxes yet? I had done my taxes and I did one of. My That's what I would expect from you, the tax expert explain to us, give me the dummies explanation, me being the dummy of a tax shelter. What is it? Well, I mean, the thing you understand about tax shelters is that there's a basic thing would be just you know, a roth ira I guess, but that's certainly an indication of a legal tax shelter, something that the that the IRS and the federal government blesses. But what I've really done a lot of reporting on our tax shelters which are considered perhaps abusive on the fringes of legality and something that might require the I r S to intervene and do some enforcement on. So maybe stretching the law as much as you can to avoid paying taxes. Right right, And and getting to that the point where we would say this is something is abusive or not might take years for the IRS to investigate and examine. It's it's a process. But currently the DIRS is probably investigating forty abusive tax schemes at least according to some reports by the GAO, and and there's probably even more of them out there at any one moment. It sounds like it takes a lot of time the part of the I r S, which has been hampered by you know, doge layoffs, to come to the determination whether a tax shelter is legal or not legal, right right. It's it's a process. You would have had to have a number of people take a particular tax position that would have to go into audit. Auditor might and then auditor. Might you know, see some real red flags in there and decide, hey, let's kick this over to the Civil Enforcement Division or the Criminal Enforcement Division and then you would have to have some litigation around that that and then there'd have to be some adjudication by a court. So it's it's a process that can take, you know, years, unless the IRS decides to sort of intervene immediately or the or or perhaps Congress might intervene more quickly to say, hey, this is this is something that that's just not tenable or not within our. View of the law. So if I were going to play the tax shelter game, it sounds like now's the time to do it. Well, I mean, the truth of the matter is it's a very difficult tax enforcement environment at the moment. Like you said, the head count at IRS is roughly down twenty five percent since President Trump returned to the White House. In addition to that, the eighty billion dollars that was set aside by Congress during the Biden years for improving IRS enforcement has been clawed back, or a lot of it's been clawed back. And in addition to that, the Justice Department recently just completely dissolved it's specialized tax division responsible for civil and criminal tax enforcement. So yeah, I mean the federal government is thing into uh this tax enforcement season for sure. Well, let's talk about who's selling tax shelters. Is this a lucrative business? It is so far as we can tell. I mean, there's I talked to a certain number of wealth advisors out in the marketplace and and several of them have told me that they are frequently pitched on different tax schemes uh by by tax promoters, people who spend really almost all their time just looking at gaps in the federal tax code and figuring out structures that can fit between those those gaps, and then and then to begin to sell them to wealthy. Individuals, and then and then really bulke up those sales over over a period of time. Are they on the up and up? Well, some of the schemes are completely legitimate until the IRS steps in and says, now, we don't think this is a valid tax position. But some of them are are are clearly well I don't know clearly, but are probably illegal and would have to be stopped at some point. So how do the promoters make money? They usually take a percentage of whatever tax savings that they've peddled to a wealthy individual, and their take can be somewhere between five and thirty percent of whatever those tax savings might be. That's great. We appreciate it. Our thanks to Mike Bologna, senior tax correspondent with Bloomberg Tax, who. Can take us on. The connect with you. Con recalled to the candy Man, who the Candyman. Can the nineteen seventies hit Candyman by Simney Davis Junior, who remembers that, well, you may be seeing a little less of the Candyman this year. That's because sales are projected to drop. For more, we're pleased to bring in Diana Roseria Penya candy sales declining why well. Easter sales. Easter candy sales are set to decline around five percent. People are just not buying them. You know, we actually had scanning data showing the first four weeks of the season. Justly with scanning data is that's just it's it's basically what you go to the cash register and whatever you scan and that's the data that they collect. Readily available data to people like for people like you, for. People like us. Yes, so I mean obviously it's aggregated, so we're not necessarily going to see you like what a specific person, but but definitely it's something that you know, people track. We get that information every month, and yeah, we're seeing, you know, in the season it's pretty soft and we don't necessarily think it's going to you know, recuperate. We're talking about a specific type of candy, chocolate or peeps. We're talking about Eastern dedicated candy like peeps, you know, the eggs those guys pretty much. And what's the reason behind this. People are being more strategic with their consumption. And you know, while Eastern is pretty is getting pretty famous for adults, and there seems to be a more appetite to celebrate the season. It seems that people are just not buying as much candy as as they used to. It's not it's a. Bit is it an economic thing or because a gasp that everybody wants to be healthy these days, or a combination of all these things or what I. Think they're both. You know, I think there's people that are starting to get tired of the price increases. We've seen significant price increases in the package food, you know, industry overall, Like you know, usually low single digit increases is fine, but we're seeing sometimes in the low teen increase. So people are definitely being a little bit more conscious about what they put in put in their basket. Who are the leading candy manufacturers and what do they say? How are they responding to what you just said. Appears to be a trend. Yes, so Hershey has sixty seven percent of the dollar share for chocolate and lint and Mars follow that at a high single digit share. And what they're saying is they're trying to be more competitive. They're trying not to be as price competitive because they don't want to race to the bottom, but that might be the lever that they have to pull to get volume to grow. Again, what is the biggest input costs for these companies. So it's obviously chocolate. Chocolate has been you know, on a tear in the past year. They've increased talking about cocoa price. Cocoa prices, Yes, cocoa prices have been, you know, increasing significantly the past year. It has reduce us a little bit chocolate tears. Thinking that they might be able to see lower prices going forward. We'll see with what happens with with you know, the conflict and everything and tariffs and stuff like that. But it seems that they are expecting lower costs and that the hope is that they can able to pass that through the consumer. Oh, you mentioned tariffs. How have tariffs impacted the candy business? So wrapping, you know, like those steel, aluminum, like those kind of things derivative of the supply chain. Obviously, gas prices are starting to affect that, so you know, those are the kind of things that might have to you know, they have to pass through to the consumer. Oh. I have to answer you chocolate expert parenthetically my trivia questions. You know how cocoa plants are pollinated? I actually don't. Maybe I should have. I thought I've told you this though wild boars running through the cocoa fields. It's the fleas on the back of the wild bores that actually pollinate the corbo plants. So the next time you're biting into a chocolate bunny, just think think of those poor fleas that pollinated the cocoa plants. Well, I don't necessarily want to age myself, but I have tried chocolate with insects on it. The chocolate covered insects. Yes to increase the protein. So that was like the first wave of the protein craze. Okay, well, what's next? The Eastern candy sales data point to softer season. But you point out this is probably a trend that's going to continue right Well. The way that I see it is that there's a lot, like I said, there's a lot more appetite to celebrate the season, but people are actually planning to buy more on the day after Eastern because there's there's. A we call that stale candy. Yes, happy fifty percent off, you know, candy season. So you know, the Ferrero surve survey earlier this month indicated that sixty four percent planned to buy candy on sale the day after Easter. So obviously that is going to affect sales going forward, and. We're going to see deeper discounting, I. Would imagine, exactly exactly. And that will press your sales and the margins as well. For the big companies that you mentioned like. Hershey, yes, for sure, it's something that they are going to have to be conscious about. It's very difficult. You know, it's a very difficult trend for packaged food companies at the moment because you know, they have higher costs. They're trying to appeal to a consumer that is being a little bit more strategic with their spending. So they're going to have to discount, so it's it's both on the top and bottom line. Okay, at some point we'll do a deeper dive into the fleas that pollinate the cocoa plants, all right. Thanks to Bloomberg's Diana Rossero Penya. We'd also like to thank Bloomberg Intelligences Herman Chan and Neil SIPs, Bloomberg's Kaitlin Riley, and Bloomberg Laws Aaron Slowey and Michael Bologna. I'm John Tucker. Stayed with US. Top stories and global business headlines are coming up right now.
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