Iconic Mascots That You Still Remember
Remember the first time you realized the Frosted Flakes tiger was more enthusiastic about your breakfast than your own parents?
Like, Tony’s over there flexing his biceps at a bowl of sugar, and my dad’s just mumbling “Don’t be late.”
Why do brands do this to us? They hire cartoon animals to emotionally bond with children — which sounds less like advertising and more like something that should require a court order.
But it works. Decades later, we can’t remember our childhood home phone number, but we can hum the jingle from a cartoon bear who sold paper towels.
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